Creative Click

BACKGROUND

Please describe your company and position.

I am the Director of Takeoff and Estimating Pty Ltd

Describe what your company does in a single sentence.

Our company helps promote and implement takeoff and estimating solutions, selecting the best options for estimators in the industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Click to accomplish?

• Rebrand Costminer
• Create a new website to better convey the product's message.
• Promote CostMiner to a wider global market.

SOLUTION

How did you find Creative Click?

Referral

Why did you select Creative Click over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Creative Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for CostMiner Rebranding and Promotion
Rebrand CostMiner
Objective: Establish a strong, cohesive brand identity for CostMiner.

Tasks:

• Conduct a brand audit to assess the current state of the CostMiner brand.
• Develop a brand strategy, including brand positioning, messaging, and values.
• Design a new logo and visual identity, including colour scheme, typography, and imagery.
• Create brand guidelines to ensure consistency across all marketing materials and communications.
• Update all existing marketing collateral, including brochures, presentations, and advertisements, to align with the new brand identity.

Deliverables:

• Brand audit report
• Brand strategy document
• New logo and visual identity assets
• Brand guidelines document
• Updated marketing collateral

Create a New Website
Objective: Develop a modern, user-friendly website that effectively communicates the value of CostMiner.

Tasks:

• Conduct a website audit to assess the current website's strengths and weaknesses.
• Define the website's objectives, target audience, and key messages.
• Develop a website structure and sitemap.
• Create wireframes and mockups for key pages.
• Write new, optimised website content that aligns with the brand strategy.
• Design and develop the website, ensuring it is mobile-responsive and SEO-friendly.
• Test the website for usability and performance issues.
• Launch the new website and monitor its performance.

Deliverables:

• Website audit report
• Website objectives and target audience document
• Website structure and sitemap
• Wireframes and mockups
• Website content
• Fully developed and tested website
• Performance monitoring report

Promote CostMiner to a Wider Global Market
Objective: Increase global awareness and adoption of CostMiner.

Tasks:

• Develop a global marketing strategy, including target markets, marketing channels, and campaign objectives.
• Create a content marketing plan, including blog posts, whitepapers, case studies, and videos.
• Implement digital marketing campaigns, including SEO, PPC, social media, and email marketing.
• Develop partnerships and collaborations with industry influencers and organisations.
• Monitor and analyse the performance of marketing campaigns and adjust strategies as needed.

Deliverables:

• Global marketing strategy document
• Content marketing plan
• Digital marketing campaign assets
• Partnership and collaboration agreements
• Marketing campaign performance reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Global Recognition: CostMiner is now recognised globally as a leading online estimating program.
• Website Traffic Growth: Monthly website traffic has increased significantly, going from hundreds of users to thousands of users per month.
• Signups Doubling: The number of signups has doubled compared to the previous website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary. All items were delivered on time, with some even arriving ahead of schedule, demonstrating their commitment to punctuality. They maintained open and effective communication throughout the project, promptly addressing all our needs and concerns. 

Additionally, they provided insightful guidance and suggestions, ensuring that our requirements were not only met but exceeded. Their proactive approach helped us align our goals with the expectations of our target audience, ultimately contributing to the project's overall success. Their responsiveness and dedication to our project made the entire process smooth and efficient.

What was your primary form of communication with Creative Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative Click impressed us with their unwavering commitment to solving our problems without any attempt to upsell. They took the time to understand our challenges thoroughly and provided tailored solutions that directly addressed our needs. Their effectiveness in maintaining focus on our goals was remarkable. They ensured that all our efforts were directed towards engaging our target audience, aligning perfectly with our project objectives. 

Additionally, Creative Click's willingness to promptly schedule meetings to convey information or clarify items with our team was highly commendable. This proactive communication approach fostered a collaborative environment and ensured that everyone was on the same page, contributing significantly to the project's success.

Are there any areas for improvement or something Creative Click could have done differently?

I can't think of any areas of improvement, it was a wonderful experience.