Conversion Rate Store

BACKGROUND

Please describe your company and position.
I am the CEO of a home therapy device company

Describe what your company does in a single sentence.

We sell home therapy devices online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

Increase conversion rate

SOLUTION

How did you find Conversion Rate Store?

Upwork

Why did you select Conversion Rate Store over others?

• High ratings
• Pricing fit our budget

How many teammates from Conversion Rate Store were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign of Product Pages 
• Redesign of Home Page
• Redesign of Catalog Page

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Home page redesign: 
  • 13% increase in purchase conversions 
  • Growth in average revenue per user (ARPU) by 23%
• Catalogue page improvements 
  • CR from Catalogue page to purchase increased on Desktop by 24% - result is statistically significant (p<0.05) 
• PDP redesign 
  • Mobile: 
    • Relative uplift in conversion rate is 37% 
    • Uplift in ARPU is 26% 
  • Desktop: 
    • Relative uplift in conversion rate is 52% 
    • Uplift in ARPU is 49%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliveries were on time.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their data analysis and conversion rate optimization experience.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of 7879

Describe what your company does in a single sentence.

7879 is a luxury jewellery house selling pure gold and platinum items, by weight, that you can track and trade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase conversion rate on site www.7879.co

SOLUTION

How did you find Conversion Rate Store?

Online Search

Why did you select Conversion Rate Store over others?

• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We made a wise move by working with Victor, Ihor, and their team for four months. We set ambitious objectives to increase our conversion rate by 100% over a 6 month period. 

Their results were impressive which led us to continue with them on a longer-term rolling contract. Their expertise has proven invaluable, and we have seen a significant increase in conversion rate (CR) by an astounding 47%, along with a 59% surge in average revenue per user (ARPU). We believe this partnership has been one of our best decisions, and we look forward to continuing our success together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate 0.5% at the time of launch. We wanted to double this figure to reach 1% over 6 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We hypothesised multiple options before designing any changes in UI/UX. The tests were then run in parallel to our internal A/B tests, meaning the results did not interfere with our data sets. Results were qualified and successful results were subsequently implemented. Their team were proactive and supportive throughout.

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to focus and implement needle-moving tests without disrupting existing business.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the Managing Director of an education company 

Describe what your company does in a single sentence.

We are a training provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase Conversion Rates

SOLUTION

How did you find Conversion Rate Store?

Upwork

Why did you select Conversion Rate Store over others?

High ratings

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase CR% on our first aid course pages so that we can achieve a profitable CPA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the period of our engagement, as part of the "Booking process improvements" hypothesis, we simplified the booking process by redesigning the booking pages, adding information about on-site first aid courses and elements/information that build trust. Thus, we got excellent results from the experiment: 
Mobile: 

• CR uplift - 17.97%
• ARPU uplift - 10.13%. 

Desktop: 

• CR uplift - 8.42%; 
• ARPU uplift - 24.68%. 

As well as within the "Improvements on Course Page" hypothesis, by implementing a new course page layout, improving navigation on the course page, adding social proof elements and trust signals, as well as information about trainers and highlighting the 'Book on site' option,we got just as excellent results: 
Mobile: 

• CR uplift - 42.91%
• ARPU uplift - 13.16%. 
• Desktop: CR uplift - 19.08%; 
• ARPU uplift - 30.12%. 

Cumulatively, we achieved the following results: 

• 60.88% CR uplift on Mobile
• 27.5% CR uplift on Desktop 
• 54.8% ARPU uplift on Desktop 
• 23.29% ARPU uplift on Mobile

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, delivered on time and approachable in regards to questions about deliverables.

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail in their Figma files and GLS dashboards was amazing.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

During onboarding, be more clear about exactly what the responsibilities are of the client for needing their own developer at an additional expense to make the changes on the live site.

BACKGROUND

Please describe your company and position.

I am the Department Director of Upshift

Describe what your company does in a single sentence.

Uber for staffing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

Improve the conversion rate for our applicant flow.

SOLUTION

How did you find Conversion Rate Store?

Online Search

Why did you select Conversion Rate Store over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research - qualitative and quantitative 
• Hypotheses Testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We improved the conversion rate for our main flow by 13%, which was a 7-figure win.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was okay

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

n/a

Are there any areas for improvement or something Conversion Rate Store could have done differently?

Project management could be better; some of the ideas didn't make sense for our business, but at the end, we got the results, so we're very happy.

BACKGROUND

Please describe your company and position.

I am the CEO of an information technology company

Describe what your company does in a single sentence.

B2B Sales Intelligence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Improve Conversion Rate
• Increase LTV

SOLUTION

How did you find Conversion Rate Store?

Upwork

Why did you select Conversion Rate Store over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increase conversion rate from trial to paid. 
• Increase conversion rate from visitor to trial. 
• Increase ARPU. 
• Increase LTV.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased LTV, ARPU, Conversion from visitor to trial and trial to paid.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they were on time, personable, likable, it was great working with them. I highly recommend conversionrate.store

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their skill set, attitude, and work ethic are unmatched. highly recommend

Are there any areas for improvement or something Conversion Rate Store could have done differently?

none that i found

BACKGROUND

Please describe your company and position.

I am the Chief Product Officer of a consumer products & services company

Describe what your company does in a single sentence.

We help golfers improve their games and perform their best through our leading mobile golf app

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase Conversion Rate
• Increase ARPU

SOLUTION

How did you find Conversion Rate Store?

Online Search

Why did you select Conversion Rate Store over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted CRS to help optimize our in-app purchase funnels through data-driven experimentation and A/B testing. Through our relationship they ran numerous experiments, most of which drove material uplifts in conversion rate and ARPU

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through their experimentation during our partnership, ARPU increased by more than 90% and Conversion Rate increased by more than 70%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive to our needs and feedback and deliverables were generally delivered on-time

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

CRS' experience was evident and results were top notch

Are there any areas for improvement or something Conversion Rate Store could have done differently?

While responsive, communication could be more proactive to get open questions answered and update status in a more timely manner

BACKGROUND

Please describe your company and position.

I am the Founder of Object Oriented

Describe what your company does in a single sentence.

We are an education that focuses on the needs of 6-12th graders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase # of booked calls
• Increase show up rates
• Decrease cost per live call

SOLUTION

How did you find Conversion Rate Store?

• Online Search

Why did you select Conversion Rate Store over others?

• High ratings

How many teammates from Conversion Rate Store were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Statistical Analysis
• Hypothesis Creation
• Execution of the hypothesis
• Testing and reporting of the hypothesis
• Implementation of winning variation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We decreased our cost per booked call which allowed us to scale even further, and increase our # of booked calls

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting

What did you find most impressive or unique about this company?

we're impressed by their logic, depth of understanding about our customer, business, and solution, their depth in thought and thinking, their business sense

Are there any areas for improvement or something Conversion Rate Store could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the VP Marketing

Describe what your company does in a single sentence.

Our company is the developer of climate technology-focused products found in over 200,000 homes around the world. Since 2014, our companyhas produced smart HVAC & indoor air quality monitoring products, allowing users to control their ACs and Heat Pumps with AI, data and sensors, while taking advantage of air quality data to optimize their use and reduce energy consumption.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• improve website conversion rates
• increase AOV

SOLUTION

How did you find Conversion Rate Store?

fiverr

Why did you select Conversion Rate Store over others?

High ratings

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

identifying revenue leaks build dashboards suggest new designs for major touchpoints

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ARPU AOV

Describe their project management. Did they deliver items on time? How did they respond to your needs?

delivery was on time the team was very attentive to our needs

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

They were professional and attentive.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

recommend out of the box shopify solutions expedite process

BACKGROUND

Please describe your company and your position there.

Im the Director of a Financial Services business based in Australia, we have clients all across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

We had reasonable traffic but very low conversions from customers so wanted assistance with improving visitors to leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Conversion Rate Store was tasked with improving the site's visitors-to-leads conversion rate by optimizing the only conversion form on the site 'Get Free Assessment'. Instead we created 9 new conversion mechanisms (dedicated conversion flows) that gave over 50% uplift in the site's visitors-to-leads conversion rate.

Describe the project in detail and walk through the stages of the project.

They have helped us build and grow our CRO funnel over the past 2 years

How many resources from the vendor's team worked with you, and what were their positions?

Endless they were supportive and sometimes went outside the CRO scope and helped with general development

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

50% uplift in the site's visitors-to-leads conversion rate.

How effective was the workflow between your team and theirs?

We had monthly catch ups, and the team were always available via slack and email

What did you find most impressive or unique about this company?

Not only was Ihor an expert at CRO, they were constantly providing hypotheses and ideas to maximise the value they were providing

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am head of Performance Marketing at The Natural Patch Company. We are producing mosquito repellent and aroma patches for kids

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

We hired Conversion Rate Store to constantly improve our conversion rate and average revenue per user. The project is ongoing and the team is coming up with 3-5 hypothesis every month, which they implement once approved. The success rate is remarkable

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a recommendation from another company - LeadChat. Conversion Rate Store were highly recommended for the work they did with optimizing the sales funnel there, so we decided to give it a try. Haven't regretted it since.

Describe the project in detail and walk through the stages of the project.

The team has a very methodical approach to improving the conversion rate. First, they audited google analytics implementation and made sure all events and revenue tracking is accurate. Then they put a survey pop up on our website to gather some insights around what stops our traffic from buying.

Then they called and emailed a few of those responders to clarify and confirm the objections. Then the team analyzed the data and came back with 4 hypotheses about how based on the survey data they can improve the user flow. Out of those hypotheses we picked 2 that in our opinion have the highest chances and gave a green light.

The team then came back with the design and they also implemented the hypothesis using Google Optimize. When the test is launched the team verifies that there are no issues by opening up the test to 10% of the traffic. If there are no issues, then they open up a 50/50 split between control and variation.

When the outcome is statistically significant they declare whether a test is a winner or a loser. In this specific project, the team wanted to optimize the checkout and improve the Ecommerce Conversion rate from Checkout to Purchase ratio.

How many resources from the vendor's team worked with you, and what were their positions?

There was a Project Manager, one of the founders, an analyst, designer, and frontend developer working with us. They also brought on copywriters on a case by case basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The recent successful test showed 8.5% improvement to the checkout flow. The hypothesis was around adding on the payment steps 2 blocks of information: "30 day money back guarantee" and "customer reviews that trusted us".

How effective was the workflow between your team and theirs?

We are having weekly meetings and the cadence is great.

What did you find most impressive or unique about this company?

They are very honest and hard working. If the test is failing - they are the first to admit, pause and iterate. As a result we have crunched through a lot of hypothesis but we found a few winners.

Are there any areas for improvement or something they could have done differently?

I would have hired them earlier.