Conversion Rate Store

BACKGROUND

Please describe your company and position.

I am the Owner of Throwback Paradise

Describe what your company does in a single sentence.

Throwback Paradise creates bold, high-quality t-shirts and operates as a print on demand business. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase Conversion Rate
• Improve AOV.

SOLUTION

How did you find Conversion Rate Store?

Online Search

Why did you select Conversion Rate Store over others?

well designed website

How many teammates from Conversion Rate Store were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ihor and the Conversion Rate store went above and beyond for our brand, they transformed our online website flow and helped optimize the checkout process.  It was pretty all over the place before and they helped us bring the flow into a workable model and increase our checkout rate. Their expertise in optimizing our website and boosting organic traffic brought a noticeable increase in sales. If you're looking for a team that delivers real results and helps your brand stand out, I can't recommend them enough!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were really only concerned with our add to cart and checkout rate and they were very helpful in getting us to understand what optimizations had to be made on our end to double our conversion rate. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NA

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting

What did you find most impressive or unique about this company?

Ihor was very forthright and honest in his analysis. He came with a vast wealth of knowledge about conversion, SEO, and scaling my brand. 

Are there any areas for improvement or something Conversion Rate Store could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Head of Ecommerce & Technology of LeMieux

Describe what your company does in a single sentence.

LeMieux is the UK's leading equestrian brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Develop a CRO roadmap
• Improve our onsite analytics
• Increase average revenue per user

SOLUTION

How did you find Conversion Rate Store?

• Online Search
• Referral

Why did you select Conversion Rate Store over others?

Referred to me

How many teammates from Conversion Rate Store were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Rate Store have delivered a comprehensive CRO program with detailed onsite analytics and customer insights, a clear set of hypotesis and a testing roadmap. They operate semi autonomously, coding experiments with limited input from our website development team. Results so far are extremely positive with a cumulative 15.44% uplift in ARPU

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have conducted 7 experiments so far of varying complexity with 4 statistically conclusive winners that have produced a cumulative 15.44% uplift in ARPU. 

Anyone experienced in CRO will appreciate that this is an exceptional win ratio and business outcome. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ultra responsive via Slack, regular updates and comms. Very detailed information always provided via Figma and Loom videos. They also play nicely with our website development agency, which is a huge bonus. 

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail, responsiveness, and ability to work autonomously is unmatched in the industry. They have on occassion written thousands of lines of code to make experiments work correctly and their QA process is exceptional. We have actively encouraged them to work with our website development agency to do more of the work server side, to save them having to write so mucn code, but they are happy to do so. 

In my professional experience, having worked in CRO for nearly 15 years, there is no more cost effective alternative in the market. 

Are there any areas for improvement or something Conversion Rate Store could have done differently?

It's very hard to pick fault with such strong results. Anything I say would be purely subjective and not necessarily fair. We get significantly more than we pay for already. 

BACKGROUND

Please describe your company and position.

I am the CEO of GrantMe Education Consulting

Describe what your company does in a single sentence.

We help students get into their top choice school and graduate debt-free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase our conversion rate of our quiz funnel

SOLUTION

How did you find Conversion Rate Store?

Online Search

Why did you select Conversion Rate Store over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Guarantee

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The systematically setup tests on each step of our quiz and booking funnel. They guaranteed an improvement in our conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased our quiz conversion rate by 40%. Our on-page booking rate for meetings went from 10%-17%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and delivered what they said they would and by when they said they'd do it. They are very systematic and wouldn't go as fast as we'd like - to ensure that the tests had integrity. They were correct in moving slower and with purpose. But once they got their tests hypothesized and going, they led to amazing results.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their guarantee and their confidence in their work were impressive. The work literally paid for itself.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

Not really. 

BACKGROUND

Please describe your company and position.

 I am the CEO of a wellness & fitness company 

Describe what your company does in a single sentence.

We are a mental health app

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Improve Conversion Rates

SOLUTION

How did you find Conversion Rate Store?

Referral

Why did you select Conversion Rate Store over others?

• Good value for cost
• Referred to me

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Rate Optimization (CRO) for Mobile App: 

• Analyze user interaction data within the app to identify conversion bottlenecks. 
• Develop strategies to optimize in-app elements such as buttons, forms, and user flows to improve conversion rates. 
• Implement A/B testing of different features and layouts within the app. 
• Continuously measure and report on app conversion metrics, suggesting improvements. 

Mobile App UI/UX Design: 

• Conduct user research to understand the preferences and behaviors of the app’s target audience. 
• Design wireframes, prototypes, and final UI elements specifically for the mobile app, focusing on intuitive and engaging user experiences. 
• Collaborate with mobile developers to ensure design fidelity in the final product. 
• Perform usability testing and iterate on designs based on user feedback. 

Mobile App Strategy: 

• Develop a comprehensive strategy covering market analysis, user personas, feature prioritization, and competitive analysis specifically for the mobile app. 
• Establish a roadmap for development, launch, and scaling of the app. 
• Plan monetization strategies suited to the app, considering the target market and app functionality. 
• Formulate marketing and user acquisition strategies, focusing on mobile-specific channels. 
• Ensure the strategy aligns with broader business goals and digital presence. 

Mobile App Growth Strategy: 

• Create a growth plan to acquire new users and retain existing ones, tailored to the mobile app market. 
• Identify and leverage the most effective growth channels for mobile apps. 
• Implement targeted, data-driven marketing tactics for user acquisition and engagement. 
• Track growth using relevant metrics and KPIs, adjusting the approach as necessary. 
• Explore mobile-specific partnerships and collaborations for broader reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased Conversion Rate: Percentage increase in the number of users converting from free to paid versions in the app. 
2. Higher Revenue: An increase in revenue directly attributed to more users opting for the paid version.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency vendor demonstrated excellent project management skills throughout our collaboration. They consistently delivered items on time, adhering strictly to the agreed-upon deadlines. This reliability in meeting timelines was a key factor in the smooth progression of our project. 

Additionally, they were highly responsive to our needs. Whenever we had requests or required adjustments, they were quick to respond and adapt, showing a great deal of flexibility and understanding of our objectives. 

Their ability to efficiently address our needs contributed significantly to the success of the project, ensuring that all aspects were aligned with our expectations.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was its extremely data-driven and process-driven approach. They consistently used data to inform their decisions, ensuring that every strategy and action was backed by solid evidence and analysis. 

This reliance on data not only increased the effectiveness of their work but also brought a level of precision and objectivity that is rare to see. 

Additionally, their commitment to well-defined processes meant that every aspect of their work was systematic and organized, leading to consistent quality and efficiency. This combination of data-driven insights and rigorous processes set them apart and was a key factor in their exceptional performance.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

Communication Frequency: While their responses were always helpful, increasing the frequency of updates or check-ins could further enhance our collaboration. Regular updates on project progress, even when there are no significant changes, would help keep us more engaged and informed.

BACKGROUND

Please describe your company and position.

I am the CTO of DoYogaWithMe Ltd.

Describe what your company does in a single sentence.

We are a yoga streaming website that has clients from around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

Improve Conversions

SOLUTION

How did you find Conversion Rate Store?

Upwork

Why did you select Conversion Rate Store over others?

• High ratings
• Good value for cost
• Met with the owner and was impressed

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We run a freemium website that also has monthly and yearly subscriptions. We hired this team to improve conversions of our free users to paid subscriptions. They proposed many hypotheses that they would develop and A/B test on our website using Google Optimize. 
Before each hypothesis was presented, they gathered user and analytics data to build out the hypothesis and use it as a baseline to test results. At the conclusion of each experiment, we were given a presentation and reports to show the results (both good and bad). Good results were implemented, and results that weren't so good were improved upon and fixed in the next iteration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the methods their team was able to increase free to paid conversions was through improved call-to-actions on the website. More free users went through the paid funnel. All CTA changes improved conversions substantially. One of the CTAs was improved by 300%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mikhail is a very motivated, organized, and communicative project manager. He is very clear with his deliverables and honest about any timelines and needs on their end and delivered in a timely manner. He is very open to feedback and responds to any questions/concerns or feedback very quickly. He is a very easy person to work with and, most importantly, produces results.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their honesty. I really appreciate the open, honest communication style of everyone on their team. They don't hype any hypothesis or over-promise results. Everything is well-thought-out, and they fully disclose any wins and losses in their reports.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

I don't have any suggestions for areas of improvement.

BACKGROUND

Please describe your company and position.

I am an executive of Hint Astrology

Describe what your company does in a single sentence.

The #1 app educating people by simplifying astrology for a greater awareness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase our web funnel conversion rate into purchases while also increasing the LTV

SOLUTION

How did you find Conversion Rate Store?

Referral

Why did you select Conversion Rate Store over others?

• High ratings
• Professional Approach

How many teammates from Conversion Rate Store were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have taken two of our main funnels and executed the whole funnel conversion optimization process from data engineering to A/B test development and QA. Their whole process was divided into 6 main steps:

1. Data Engineering
2. Data analytics and UX-research
3. UI/UX and copy based on representative data
4. A/B test development with Google Optimize
5. Advanced A/B test QA
6. Analytics of A/B tests and reporting on results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We haven't done the full calculations. However I can definitely say that we had numerous successful hypotheses that lead to an increase of purchase conversion and LTV. One of the tests we did actually gave more than a 20% increase in conversion, which gave an immense boost for the company overall

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had their team added to our Slack. Their Project Manager was very responsive. And overall, their team was a pleasure to work with. So even in the scenarios when somethings took slightly longer we were warned about that in advance and there always was good reasoning for that.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach. We have worked with a few agencies before and I truthfully think that there is no one else on the market that does this work with same level of dedication. Their approach is so spot on and and their team consists of great professionals that you are just so happy to work with. It's a pleasure to understand that you can just give them the most important part of the business and trust them with their decisions.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

Can't point out anything serious

BACKGROUND

Please describe your company and position.

I am the Growth Product Manager of a healthcare company

Describe what your company does in a single sentence.

Building the future of health and weight care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase conversion rate for acquisition funnel

SOLUTION

How did you find Conversion Rate Store?

Email

Why did you select Conversion Rate Store over others?

High ratings

How many teammates from Conversion Rate Store were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope of Work: 
  • Funnel Analysis: Conduct a comprehensive analysis of the user conversion funnel on our funnel to identify drop-off points and bottlenecks in the customer journey. 
  • Growth and Improvement Recommendations: Based on the funnel analysis, identify key areas for growth and improvement. This may involve optimizing user experience, content, or any other elements affecting conversion rates. 
  • Design Prototypes: Create design prototypes for A/B testing and experiments. These prototypes should address the identified issues and potential improvements to the conversion funnel. 
  • Hypothesis Development: Plan and develop hypotheses for experiments to improve the acquisition funnel. These hypotheses should be data-driven and aim to address the specific issues identified in the analysis. 
  • Experimentation: Conduct experiments based on the developed hypotheses. This could involve A/B tests, multivariate testing, or other methods to validate the proposed improvements. 
  • Data Analysis: Analyze the results of experiments and provide insights into the impact on conversion rates and user behavior. 
  • Recommendations: Share the results of experiments and their implications with the product team. 
  • Provide clear recommendations for potential improvements, changes, or further experiments to optimize the conversion funnel. 
• Key Deliverables: 
  • Detailed Funnel Analysis Report: A comprehensive report that outlines drop-off points, bottlenecks, and areas for improvement in the conversion funnel. 
  • Design Prototypes: Visual representations of proposed design changes for experiments, including wireframes or mockups. 
  • Hypothesis Documentation: Clear and concise hypotheses for experiments, including the rationale behind each hypothesis. 
  • Experiment Results Report: A report detailing the results of experiments, including statistical significance and insights gained from the data. 
  • Recommendations for Improvements: A document summarizing recommended actions and changes to enhance the conversion funnel, based on the findings and results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved a significant uplift in the conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our collaboration with Conversionrate.store on our project, we consistently received weekly updates regarding the progress of the initiative. While these updates were valuable in keeping us informed and aligned with the project's status, I'd like to share my insights and recommendations for further improving the project management process:

• Strengths: 
  • Regular Updates: The provision of weekly updates was a positive aspect of our collaboration. It ensured that all stakeholders had a clear understanding of the project's advancement, milestones achieved, and upcoming tasks. 
  • Transparency: The updates demonstrated a high level of transparency, which was appreciated. It allowed us to track progress, identify areas that needed attention, and make informed decisions. 
• Recommendations for Improvement: 
  • Predictability of Releases: While we received weekly updates, it would be beneficial to enhance the predictability of release schedules. Providing a rough timeline for upcoming releases and milestones can help stakeholders plan their activities and resources more effectively. 
  • Identifying Potential Bottlenecks: Anticipating and addressing potential bottlenecks before they become obstacles is crucial. 

In future projects, it would be beneficial for the project management team to conduct a thorough risk assessment and identify any potential challenges early on. This proactive approach can help in preventing delays and ensuring smoother project progression.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our experience collaborating with Conversion Rate Store has been truly remarkable, particularly in terms of their expertise in growth strategies, data analysis, and data visualization

Are there any areas for improvement or something Conversion Rate Store could have done differently?

While our experience working with Conversionrate.store has been overwhelmingly positive, it's important to consider potential areas for improvement and areas where they could have taken different approaches: 

• Release Predictability: As previously mentioned, improving the predictability of release schedules and setting clear milestones could have been beneficial. Providing a more structured timeline for project milestones can help in better resource planning and aligning project expectations. 
• Risk Management: While they demonstrated strong data-driven expertise, a more proactive approach to identifying and addressing potential bottlenecks and risks early in the project could have further improved project efficiency.

BACKGROUND

Please describe your company and position.

I am the Head of Revenue of MoneyGeek

Describe what your company does in a single sentence.

We're a personal finance website striving to educate our users and help them make smarter personal finance decisions by providing best-in-class content and tools that connect them to the right financial products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Deliver a conversion rate uplift of 10% in our leading category within four months of project launch
• Continue to improve conversion rate through the successful ideation and administration of ongoing CRO-focused tests

SOLUTION

How did you find Conversion Rate Store?

• Online Search

Why did you select Conversion Rate Store over others?

• Pricing fit our budget
• Good value for cost
• Performance guarantee

What was the size of Conversion Rate Store’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary objective over the first four months of the engagement was to deliver a conversion rate increase of at least 10% in our leading category. Conversion Rate Store achieved this objective and then continued iterating on their success with delivery of an A/B test win rate of 75% (they conducted 16 A/B tests and won 12 of them).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a conversion rate increase of greater than 10% within the first four months in our leading category. Here are a few of the successful tests they ran:

1. Auto Insurance Calculator improvements AB-test (splitting one long form into 2 shorter steps): uplift in CR of Compare Quotes on desktop by 71%, on mobile by 196%
2. Sticky ZIP-banner AB-test (sticky banner with Compare Quote field): uplift in CR of Compare Quotes on desktop by 20%, on mobile by 17%
3. Sticky + AutoFill ZIP AB-test (sticky banner with geo-location auto-filling): uplift in CR of Compare Quotes on desktop by 16.7%, on mobile by 11.8%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - they deliver items on time, w/ a great depth of analysis and summarized distillation of findings, are very responsive and professional, and have strong ideation and post-test implementation support. They have been an excellent partner.

What was your primary form of communication with Conversion Rate Store?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most unique thing I found was the upfront performance guarantee - or they work for free. Beyond that, they're thought leaders, they deliver a ton more value than "just" CRO wins, the analytical frameworks they provide go beyond just informing CRO progress, and they can operate pretty independently enabling the acceleration of test programs while providing post-test support for internal development efforts.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

We're very satisfied with everything Conversion Rate Store has delivered.

BACKGROUND

Please describe your company and position.

I am the CEO of an automotive e-commerce platform.

Describe what your company does in a single sentence.

The owner and operator of a leading digital commerce platform for automotive parts and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Rate Store to accomplish?

• Increase conversion rate
• Increase revenue per visitor

SOLUTION

How did you find Conversion Rate Store?

Online Search, Clutch Site

Why did you select Conversion Rate Store over others?

High ratings, Other

What was the size of Conversion Rate Store’s team?

2-5 Employees

What was your primary form of communication with Conversion Rate Store?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

In partnership with our Marketing, Vendor Relations, Operations and Development teams, form hypotheses, rank them based on projected lift to Conversion Rate and Revenue Per Visitor, design UX versions, implement via Google Optimize, monitor to ensure experiments reach statistical significance, analyze performance and then determine next steps which include moving the experiement from Google Optimize to Development for full deployment, retesting with modifications to the experiment, or deactivating and moving on to the next hypothesis for testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion Rate
• Revenue Per Visitor

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager assigned to our account had a good combination of effective communication, planning, schedule estimation, and was very responsive.

What did you find most impressive or unique about this company?

Their deep expertise in e-commerce conversion rate optimization and the internal workflows they formed to effectively and efficiently execute experiments.

Are there any areas for improvement or something Conversion Rate Store could have done differently?

I can't think of anything they needed to improve on.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Comparamais, a Portuguese based price comparison website that is owned by Lendo Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store, and what were your goals?

Our home loan conversion funnels had remained unchanged since launch and we had poor results in terms of generating Marketing Qualified Leads at acceptable cost and Sales Qualified Leads in general. Our goal was to significantly improve the performance of both.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sourced a shortlist of companies from Clutch and emailed the brief requesting an introductory call. Conversion Rate Store were

1. quick to respond and schedule an intro call
2. clear about objectives (we were not talking to a team who we would have to "educate" about our business)
3. fastest at turning around a project proposal and team
4. competitive pricing for the resources being deployed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After a briefing call, we shared access to all relevant properties, created a Slack board for communication and intro'd the team members on both sides.

How many people from the vendor's team worked with you, and what were their positions?

One Project Manager, three developers, two CRO managers, two designers, two analysts, one QA

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall lead capture rate improved by 4x with even better results on mobile vs desktop. They also delivered a 30% improvement on the contact rate of the sales leads and a 11% improvement on the application submission rate.

Describe their project management style, including communication tools and timeliness.

Call every 2 weeks. Asana board for tasks. Slack board for comms and catch up. Very responsive.

What did you find most impressive or unique about this company?

They were extremely responsive. Delivered even through significantly adverse situation (Russia invaded their home country). Strong methodology and results.

Are there any areas for improvement or something they could have done differently?

No