Conversion Rate Store

BACKGROUND

Please describe your company and your position there.

Lamps.com is an online retailer of all things lighting. I'm responsible for technology and digital working with internal and external partners to improve our customers experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

We wanted to improve our conversion rate for our visitors using a variety of tactics, such as A/B testing different website designs and layouts, implementing more compelling calls to action, and improving the overall user experience. The ultimate goal was to increase the number of conversions on site leading to increased revenue and customer satisfaction.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the conversion rate store after many interviews with consultants and agencies and ultimately decided to use them because of their expertise in the area as well as their ability to execute all the work required to get it done with minimal input from my team We also wanted a partner to take the project and run with it, so my team could execute other essential business areas.

Describe the project in detail and walk through the stages of the project.

They first audited our site, ensuring we had the proper tags and tracking to help form the baseline while gathering metrics to determine which areas to attack first. After this, they came forward with multiple recommendations and suggestions on areas to focus on that would have the most significant impact on our store. After choosing our journey and what we wanted to test, we were given design briefs on the changes and why they were making them. Following that, their team implemented the tests in Google Tag Manager and monitored the performance, making adjustments as necessary. We did this cycle several times and were quite happy with the final result.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our account manager primarily who translated our business needs and value.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While unable to share metrics, we plan to continue working with them and letting them do what they do best. Deliver results with a great testing framework.

How effective was the workflow between your team and theirs?

The team is great, and they communicate and provide feedback quickly. They can always meet with us for a quick meeting or brainstorming.

What did you find most impressive or unique about this company?

I can trust that they are getting the work done without micro-managing. This lets us focus on other areas of the business that needed attention.

Are there any areas for improvement or something they could have done differently?

None That I can think of.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing at an ecommerce company that provides software for digital sellers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

We hired CRS to help with conversion rate optimization on our main funnels used in-market in accordance with paid spend, to help boost our conversion rates and understand how our funnels and offers were performing at a granular level.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not here when we selected this vendor.

Describe the project in detail and walk through the stages of the project.

CRS performed an audit and thorough research on all stages of our pay-up-front funnels that allows people to buy our software online through paid social ads. They presented the research, where steps in the funnel were not performing, and suggested where they would start to improve those to get better conversions at every step, more buyers and higher AOV. They then presented hypotheses with design to run these experiments against our controls. The process was very rigorous and scientific.

How many resources from the vendor's team worked with you, and what were their positions?

Typically 2-3. Our account manager/owner of CRS, our project manager and occasionally some other members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our tenure, they had 3 winning experiments that we have either implemented or plan to soon on various funnels of ours in-market. They also have helped with several technical needs we have as we don't have a developer, engineer or coder on the Marketing team.

How effective was the workflow between your team and theirs?

It was fairly effective - we leveraged Slack and had 1 call/week with the full team. Sometimes they shared alot of details in messages that were hard to keep up with, but generally project managed things very well with us.

What did you find most impressive or unique about this company?

They take a very scientific, statistical approach to their conversion rate optimization and don't test individual elements like most A/B tests. They did large overhauls of designs, pages, flows, and more. They were very unique.

Are there any areas for improvement or something they could have done differently?

They did not always understand the lack of technical resources we had in Marketing to implement their designs, tags and other needs. They could have been more sympathetic to that gap.

BACKGROUND

Please describe your company and your position there.

I am co-founder of Nebula Genomics. We are a direct-to-consumer DNA testing company. We sell Whole Genome Sequencing, which is an extremely comprehensive DNA test that decodes 100% of DNA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store, and what were your goals?

Most people think all DNA tests are the same, but this is not true. We offer a DNA test that decodes close to 100% of the human genome while the DNA tests offered by our competitors decode only ~0.01%. The challenge that we faced was to educate customers about DNA testing and convince them that our DNA test is worth its premium price.

SOLUTION

How did you select this vendor and what were the deciding factors?

Conversion Rate Store gave us a very good impression. They put effort into understanding our (complex) product and how we can better present it to prospective customers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Conversion Rate Store employees propose various changes to our website and provided a rationale for them (typically backed by HotJar surveys, Google Analytics, etc.). They then implement A/B tests to find out if the changes improve customer conversion rate. Most of the conducted A/B tests were successful and we implemented the proposed changes.

How many resources from the vendor's team worked with you, and what were their positions?

We interact with 2 people, but there is a much larger team in the background that does various jobs (analytics, coding, design, etc.).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most A/B tests were successful and the changes significantly increased our customer conversion rate.

How effective was the workflow between your team and theirs?

Conversion Rate Store employees joined our Slack and communicated with us very efficiently.

What did you find most impressive or unique about this company?

I always have the impression that Conversion Rate Store team cares a lot about achieving great results. Most other contractors that we worked with in the past did not put so much effort into their work.

Are there any areas for improvement or something they could have done differently?

No. Everything is great.

BACKGROUND

Please describe your company and your position there.

I'm head of product in Evo.company working with the biggest marketplace in Ukraine - prom.ua

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store, and what were your goals?

We wanted to get an outside look on the conversion funnel and UX of Prom.ua marketplace to get CRO recommendations. The goal was to increase revenue earned per user.

SOLUTION

How did you select Conversion Rate Store and what were the deciding factors?

How did you select Conversion Rate Store - we saw the result of Conversion Rate Store work with one of our projects (Bigl.ua) What were the deciding factors - involving founders in each step of the project and result based pricing

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Conversionrate.store did a UX and user behavior analysis and created multiple waves of data-driven hypotheses. The CRO hypotheses were then A/B tested.

How many people from the vendor's team worked with you, and what were their positions?

We were in constant contact with CRO and project managers. The Conversionrate.store's team also included designers, analysts, UXs, developers and QAs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were approached by Conversion Rate Store with an unconventional offer to perform CRO on Prom.ua on a performance-based basis. This allowed us to easily calculate the ROI from this project on the inception. They performed 12 A/B tests on our site and delivered multiple winning tests. One of them produced a 6% increase in ARPU that gave us a substantial boost to our revenue.

We were able to achieve a positive ROI on this project within a month. The team at Conversion Rate Store is highly proficient in analytics, deriving data-driven hypotheses, and A/B testing. They stand out because they offer performance-based CRO and deliver tangible results.

Describe their project management style, including communication tools and timelines.

setting project meeting email slack

What did you find most impressive or unique about this company?

deep understanding project needs

BACKGROUND

Please describe your company and your position there.

I am the CMO in the company that provides stock content and tools for individual and business use. We operate worldwide with website localized on 26 languages and have millions of people using our platform every month. I'm responsible for digital and brand marketing activities to drive user base and business growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

Our website has been optimized greatly by internal team and we have been looking for fresh external audit to provide expert opinion on what we are missing. We wanted to apply effective changes to improve user experience for our clients and customers and make it more simple for them to search and find content.

What were your goals for this project?

Our goal was to improve user lifecycle experience and show growth in conversion metrics throughout the funnel. We also were looking to grow average check by finding the most effective pricing and packaging options.

SOLUTION

How did you select Conversion Rate Store?

We have known Conversion Rate Store from the shared successful case studies on the market and feedback from the community that led us thinking that's what we needed - data driven approach, full cycle process from research to ideas testing and validation in the product.

Describe the project in detail.

Firstly the team made a deep dive into the data analysis to identify patterns in user behavior and find major drop offs. Having this understanding there have been a series of user interviews and questionaries to define reasons of certain actions and pain points that could be improved. After approximately 3 weeks we had first session with ideas and wireframes that we discussed evaluating data and user insights.

We have chosen the most impactful ones and Conversion Rate Store worked through design, copy and launched on traffic taking over all development and QA. When the test reached it's statistical significance we have been presented summary with analysis of few silos to evaluate fully the impact of changes on different user segments.

What was the team composition?

We were introduced to the project manager at the very beginning who coordinated all process. Co-founders have been also working on the project alongside the team of UX researcher, data and web analyst. We have been also made aware of developers dedicated to the project whenever it was time of test set-up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The very first test of alternative proposed version showed 8% ARPU growth allowing more users to experience product adoption with simplified registration process and more clear communication.

How effective was the workflow between your team and theirs?

The communication was smooth and we have seen high level of engagement from all team members through the process. We have been informed weekly on the statuses and alerted when there have been any hold backs from our side to provide feedback.

What did you find most impressive about this company?

It was great to see how the team looked on the product from the new perspective and highlighted areas that have become blind spots for us. Conversion Rate Store always came prepared to the meeting bringing all necessary data and proof points.

Are there any areas for improvement?

There is always room for improvement in terms of doing things faster and having even more insights and running more tests but we choose quality over quantity.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of an online shop selling gemstone jewelry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conversion Rate Store?

We wanted to optimize our website for key values such as conversion rate and average revenue per user.  

SOLUTION

What was the scope of their involvement?

Conversion Rate Store developed several hypotheses to increase important KPIs and with that overall website performance based on their Google Analytics research. After I approved the plan, they actually implemented it. Their team took care of the whole process - they created designs, did the coding, the QA, and ran A/B tests for objective analysis.

What is the team composition?

I was in contact with a few people from Conversion Rate Store. A supervisor presented their hypothesis, and I was in daily contact with another person. A developer from their team was in contact with our developers.

How did you come to work with Conversion Rate Store?

We initially contacted Conversion Rate Store via Upwork. We were in contact with a few CRO (conversion rate optimization) agencies but chose Conversion Rate Store because they had fair prices and a data-driven approach.

How much have you invested with them?

We spent around $40,000 on their services.

What is the status of this engagement?

We worked together between January–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They understood that we need to look at and interpret various KPIs when analyzing A/B tests. However, one of the main KPIs we looked at was average revenue per user. When we ran our various A/B tests, we saw an increase of 30% in our average revenue per user, which is excellent!

How did Conversion Rate Store perform from a project management standpoint?

They definitely delivered on time. In the beginning, we struggled a bit with the documentation of the A/B testing. We then used Asana, which was easy for everyone to use. There was a clear structure. Communication was good too, and we communicated via email. Their team was responsive, so I had no complaints.

What did you find most impressive about them?

Two main factors distinguish them from other providers. Conversion Rate Store was extremely data-driven, so their team backed up their ideas with data. The other factor was their competitive pricing model. Compared to others, they were significantly cheaper.

Are there any areas they could improve?

Their documentation of results could be a bit better. We, however, managed that in the end.

Do you have any advice for potential customers?

The best advice would be to let them do their work because Conversion Rate Store knows what to do. Their team offers full services, so you only have to check the results.

BACKGROUND

Please describe your company and your position there.

Eldorado.ua is one of the largest eCommerce retail store inn Ukraine. I hold a position of CMO at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store, and what were your goals?

We are tirelessly working on improving Eldorado.ua but needed some deep CRO expertise to point us in the right direction for further improvements.

SOLUTION

How did you select Conversion Rate Store and what were the deciding factors?

Conversion Rate Store has a strong reputation on the market as top CRO team. We approached them to take part in the contest for a CRO audit of Eldorado.ua. They showed strong analytics and CRO proficiency in their proposal so we decided to award the project to them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team from Conversion Rate Store conducted full data tracking setup on our site and then carried out a CRO audit that resulted in presentation and a list of data-driven improvements for Eldorado.ua.

How many people from the vendor's team worked with you, and what were their positions?

We were working with the CRO team lead and UX specialist directly. Their team for this project also included other UXs, designers and analysts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We deployed most of the recommendations that Conversion Rate Store put forward in the CRO audit. I can’t disclose any quantitative results that we received, but the user tests that we ran showed a significant improvement in the user experience.

Describe their project management style, including communication tools and timelines.

The team was very professional and showed a brilliant understanding of all the processes related to CRO. The communication and presentation of the final deliverable were excellent.

What did you find most impressive or unique about this company?

I was impressed by the very detailed and data-driven approach to the CRO. There was not a single recommendation that was based on experience or gut feeling. Every single recommendation was underpinned by user behavior data. This was one of the best investments Eldorado.ua did during my tenure.

Are there any areas for improvement?

Everything was at a very professional level. Can suggest any improvements.

BACKGROUND

Please describe your company and your position there.

Papaya offers a total people, payroll, and payment management solution supporting all types of global employment (payroll, EoR, and contractors) in over 140 countries. I am the marketing director responsible with a number of responsibilities including ownership of the marketing website

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store?

We hired Conversionrate.store to completely take over our CRO activities

What were your goals for this project?

The goals for our project in '21 was to increase our overall conversion conversion rate by 15%

SOLUTION

How did you select Conversion Rate Store?

We received a number of excellent recommendations for them. A discovery call with Igor left us in no doubt that they would be a great partner for this project

Describe the scope of their work in detail.

• First stage was a complete google tag manage/google analytics audit.
• This is followed by information gathering using hotjar and other analytic tools.
• A number of hypothesis are then generated about traffic intent, funnels and conversion flaws.
• Wireframes and designs and then created followed by implementation.
• After a set period results are analysed to determine the effectiveness of the new funnels and designs This was the cycle which was followed across 4 iterations over the year

What was the team composition?

Igor led the project. In addition there was an analytics manager and a designer plus other team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

19% of all new leads in '21 were generated by new funnels/forms that they created, not present before '21 30% of all leads were generated from new associated conversion elements not present before the project

How effective was the workflow between your team and theirs?

Excellent communication, responsive and to the point

What did you find most impressive about this company?

They have strong theoretical knowledge about CRO (its not about testing buttons but about fracturing traffic intent) backed up by strong execution (great designs and analytics)

Are there any areas for improvement?

None that comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the CIO of SomniFix, a direct-to-consumer brand selling mouth tape, nose breathing promoting sleep solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Rate Store, and what were your goals?

Our website was fairly inefficient at converting traffic brought to the site into first time customers, a problem which was exacerbated after some press mentions of the brand. We knew there was anecdotally an issue with our user experience on the site, but we just didn't know at a deep enough level what the issue was.

SOLUTION

How did you select Conversion Rate Store and what were the deciding factors?

We were referred to the team, and in the first 30 minutes it became abundantly clear that we needed to work together. The team has an almost unvarnished honesty to go alongside massive technical know-how and talent, which was very refreshing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Setup of a full analytical tech stack using Shopify, Google Tag Manager, Hotjar and other analytics tools to gather both quantitative and qualitative data
• Deep analysis of user recordings, clickstream data, event tracking and more
• Hypothesis development for UX and UI improvements
• Mock-up and subsequent development of new site UX and UI
• Development of custom attribution model
• Private app and custom function development for the site

How many people from the vendor's team worked with you, and what were their positions?

We worked with a handful of the team members, but we mainly interacted with our Project Manager and the Lead Developer as well as the CEO on our regular check-in calls.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Between 2019 and 2020, our conversion rate across all device types and for all traffic sources improved by at least 45% across the board. That pretty much says it all.

Describe their project management style, including communication tools and timelines.

Thorough and proactive. We communicate often with Slack, track tasks in Asana, and we occasionally use email for progress reports.

What did you find most impressive or unique about this company?

Like I said above, it's the unvarnished honesty to go with very deep, cross-functional technical know-how. They call a spade a spade, whether it's in our UI or site design, or in the technical debt built up in our site's codebase.

Are there any areas for improvement or something they could have done differently?

No, everything has been excellent thus far. The issues have been on our side not providing timely enough feedback.