Conversion Perk

BACKGROUND

Please describe your company and position.

I am the Founder of a therapy center

Describe what your company does in a single sentence.

We are an Advanced Gottman Therapist and Trainer, educator and community leader. We offer training and certification to therapists, workshops for couples, and private therapy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• More Leads for Private Sessions
• More Registration for Couples Workshop
• Search Engine Ranking for Relevant Keywords

SOLUTION

How did you find Conversion Perk?

Referral

Why did you select Conversion Perk over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Conversion Perk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Perk was engaged to provide end-to-end digital marketing services with the objective of increasing leads and registrations for relationship workshops. Their scope of work included Google Ads management, Meta (Facebook and Instagram) Ads management, and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Conversion Perk, we began to see steady improvements across multiple channels. The Google Ads campaigns started bringing in a consistent flow of qualified leads, and over time, the cost per lead came down noticeably as the campaigns were refined. On Meta, the ad creatives and retargeting strategy helped us reach couples who were genuinely interested in our workshops, which translated into more sign-ups than we were seeing before. The SEO work also made a real difference as several of our target keywords began showing up higher in search results, and our website traffic from Google grew month by month, which meant we weren’t relying only on paid ads. Altogether, these efforts gave us more visibility, a healthier lead pipeline, and a stronger foundation to keep growing our workshops.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is smooth and reliable. They delivered the agreed items on time and kept the campaigns moving without unnecessary delays. What stood out was their responsiveness because whenever I had questions, needed adjustments, or wanted to test a new idea, they were quick to understand and act on it. Communication was clear, and they regularly shared updates so we always knew where things stood. Overall, they showed flexibility in adapting to our needs while maintaining consistency in execution, which made the collaboration easy and productive.

What was your primary form of communication with Conversion Perk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was most impressive about Conversion Perk's combination of a proactive approach and attentiveness to our goals. They didn’t just run campaigns in the background; they consistently looked for ways to improve results and explained their reasoning in simple terms that made sense to me.

Are there any areas for improvement or something Conversion Perk could have done differently?

One area where they could improve is in providing even more detailed insights behind the numbers. While the reports were consistent and clear, having a bit more context on why certain trends were happening and how they connected to broader strategy would have been helpful.

BACKGROUND

Please describe your company and position.

 I am the COO of a consumer products company 

Describe what your company does in a single sentence.

The company is a world leader in the design of outdoor covers and outdoor performance fabrics. All products, from conception through design, call for reliable materials and redefine what outdoor cover and performance textile protection mean. We take great pride in QC and complete control of our manufacturing process, combining 30 years of old-world handcrafted workmanship with the highest levels of modern materials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• Improve PPC Profitability
• Increase Organic Search Traffic / Presence
• Manage Marketplace Platforms

SOLUTION

How did you find Conversion Perk?

• Online Search
• Clutch Site

Why did you select Conversion Perk over others?

• High ratings
• Good value for cost

How many teammates from Conversion Perk were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Organic Work/SEO: for a total of 9 consumer facing web domains.

• Technical Optimization
• Content Optimization
• Promotion and link generation.

Pay Per Click: for a total of 8 separate Ad accounts

• Google, Bing, Meta
• Continuous optimization of each account on each platform
• Drive overall profitability - improve ROAS

Email Automation/Marketing:

• Create, optimize and manage email plaform
• Regular email blasts/promotions to segmented lists

Social Media Management:

• Post, respond, monitor, engage
• Advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increasing the overall profitability for each web property through optimizing PPC, increased Organic traffic, Social engagment, and email communications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Conversion Perk's team is highly responsive and communicates clearly. They typically meet timelines and take action on our direction.

What was your primary form of communication with Conversion Perk?

Virtual Meeting

What did you find most impressive or unique about this company?

I like having direct access to the owner as my regular point of contact. With some agencies you get handed off to junior managers and that can be frustrating.

Are there any areas for improvement or something Conversion Perk could have done differently?

Conversion Perk is getting better at proactive formalized communication and reporting.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Conversion Perk?

We needed help managing our Amazon store.

SOLUTION

What was the scope of their involvement?

Conversion Perk helps us manage our Amazon store operations.

What was the team composition? 

We work with Devjeet.

How did you come to work with Conversion Perk?

They were referred to me.

What is the status of this engagement?

We started working together in February 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Conversion Perk has helped us increase sales. Their work meets our expectations.

How did Conversion Perk perform from a project management standpoint?

They deliver on time and within the budget and communicate well. We reach out to them via email and have Zoom meetings.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

I’d like to give a shout-out to Devjeet.

What did you find most impressive about them?

Conversion Perk's customer service is impressive.

Are there any areas they could improve?

I don’t think there’s anything they need to improve on.

Do you have any advice for potential customers?

They’re a good company to work with.

BACKGROUND

Please describe your company and position.

I am the Founder of an advertising & marketing company

Describe what your company does in a single sentence.

We sell Digital Marketing as a service to clients worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• Google Ads Management
• Facebook Ads
• Amazon Ads
• Conversion Optimization

SOLUTION

How did you find Conversion Perk?

upwork

Why did you select Conversion Perk over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Conversion Perk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had outsourced our PPC work to Conversion Perk by keeping the following scope of work in mind:

1. Conversion Rate optimization
2. Optimization of existing campaigns
3. Weekly reporting
4. New campaign ideas and anything that can help my clients to generate more leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project between us and Conversion Perk yielded several measurable outcomes that effectively demonstrated progress and success in our digital marketing endeavors:

• Increased Click-Through Rates (CTR): Conversion Perk's strategic optimizations led to a significant improvement in CTR across our various advertising platforms. This indicated a higher level of engagement with our ad campaigns and a greater likelihood of converting leads into customers.
• Improved Conversion Rates: Through Conversion Perk's targeted efforts, we witnessed a notable increase in conversion rates. This metric directly translated to more customers taking desired actions, such as making purchases or signing up for services, resulting in a measurable return on investment.
• Cost-Per-Click (CPC) Reduction: Conversion Perk successfully lowered our CPC on platforms like Google Ads and Amazon Ads, ensuring that we were getting more value from our advertising budget. This cost efficiency was a clear indicator of their ability to optimize ad spending effectively.
• Enhanced Social Media Engagement: Our social media ad campaigns saw a substantial rise in engagement metrics, including likes, shares, comments, and follows. This indicated that Conversion Perk's strategies were resonating with our target audience and strengthening our online presence.
• Positive Revenue Growth: Perhaps the most significant outcome was the direct impact on revenue. The successful implementation of digital marketing campaigns resulted in a measurable increase in sales and revenue for Digital Ink, demonstrating the project's tangible success.
• Improved ROI: The combination of increased revenue and decreased advertising costs led to a demonstrable improvement in the Return on Investment (ROI) for our digital marketing efforts, reinforcing the effectiveness of Conversion Perk's strategies.
• Enhanced Brand Visibility: Conversion Perk's efforts not only drove immediate results but also contributed to the long-term growth of Digital Ink's brand visibility, as evidenced by higher organic search rankings and an expanded online footprint.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Perk exhibited exemplary project management throughout our collaboration. They consistently delivered items on time, demonstrating a high level of organization and dedication to meeting deadlines. Their responsiveness to our needs is particularly impressive, fostering a strong sense of trust and open communication.

What was your primary form of communication with Conversion Perk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their reliance on data was evident in every aspect of their work. Conversion Perk's team meticulously analyzed performance metrics, conducted A/B testing, and used data insights to refine and optimize our digital marketing campaigns continuously. This analytical rigor consistently led to improved results.

Are there any areas for improvement or something Conversion Perk could have done differently?

I can't think about any.

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Software Engineering of ClickUp

Describe what your company does in a single sentence.

ClickUp offers docs, reminders, goals, calendars, and even an inbox.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• Increase Brand Visibility: We wanted to enhance our brand's online presence and ensure that ClickUp was recognized as a leading project management software solution.
• Lead Generation: We aimed to generate a steady flow of high-quality leads interested in our product.
• Conversion Rate Optimization: We needed assistance in improving our website's conversion rates to turn visitors into customers more effectively.

SOLUTION

How did you find Conversion Perk?

• Online Search
• Clutch Site

Why did you select Conversion Perk over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion Perk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Optimization: Conversion Perk conducted extensive keyword research and implemented on-page and off-page SEO techniques to boost our organic search rankings.
• Content Marketing: They created and promoted high-quality blog posts, videos, and infographics to engage our audience and establish us as industry experts.
• PPC Campaigns: Conversion Perk managed pay-per-click advertising campaigns to drive targeted traffic and leads to our website.
• Social Media Management: They handled our social media accounts, creating engaging content and running ad campaigns to expand our reach and drive engagement.
• Email Marketing: Conversion Perk designed and executed email marketing campaigns to nurture leads and convert them into paying customers.
• Analytics and Reporting: They provided regular reports on key performance metrics, enabling us to make data-driven decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic Growth: Conversion Perk helped us increase our website traffic by 40% within the first six months of the project.
• Lead Generation: Our lead generation efforts saw a significant boost, with a 35% increase in qualified leads.
• Conversion Rate Improvement: The conversion rate on our website improved by 20%, resulting in a higher number of trial sign-ups and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Perk exhibited exceptional project management skills. They consistently delivered work on time and were responsive to our needs. Communication was clear and efficient, and they were always open to feedback and adjustments.

What was your primary form of communication with Conversion Perk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Conversion Perk was their ability to adapt and evolve their strategies based on real-time data. They didn't rely on a one-size-fits-all approach but instead tailored their efforts to what was working best for our specific needs and audience.

Are there any areas for improvement or something Conversion Perk could have done differently?

While Conversion Perk delivered excellent results overall, there is always room for improvement

BACKGROUND

Please describe your company and position.

I am the Commercial Mortgage Broker of

Describe what your company does in a single sentence.

Commercial Mortgage Broker at Central Avenue Capital NMLS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• We engaged Conversion Perk to handle the digital marketing for our commercial mortgage brokerage, Central Avenue Capital NMLS Company. Our specific objectives were to increase lead generation, expand our client base, and establish a strong online presence within the highly competitive commercial lending industry.

SOLUTION

How did you find Conversion Perk?

• Online Search
• Clutch Site

Why did you select Conversion Perk over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion Perk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Perk provided an all-encompassing digital marketing strategy that exceeded our expectations. Their scope of work included:

• Targeted Lead Generation: They devised and executed lead generation campaigns that focused on attracting potential clients seeking commercial mortgage solutions.
• Website Optimization: Conversion Perk optimized our website to enhance user experience and ensure better visibility on search engines.
• Content Marketing: They created valuable and informative content, including blog posts, articles, and guides, positioning Central Avenue Capital as an industry thought leader.
• Social Media Management: Conversion Perk managed our social media channels, engaging with our target audience, and promoting our services effectively.
• Email Campaigns: They designed and implemented email marketing campaigns to nurture leads and strengthen client relationships.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Conversion Perk proved to be a game-changer for our business. Our lead generation efforts improved significantly, resulting in a remarkable 50% increase in qualified leads within the first quarter. Additionally, their website optimization efforts boosted organic traffic by 60%, contributing to a notable rise in client inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Perk demonstrated exceptional project management throughout the collaboration. They were highly responsive to our needs and consistently delivered on time. Their team remained in constant communication, keeping us informed about the progress and performance of various campaigns.

What was your primary form of communication with Conversion Perk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Conversion Perk was their in-depth understanding of the commercial lending industry. They crafted tailored marketing strategies that resonated with our target audience and highlighted our unique value propositions. Their attention to detail and creativity set them apart from other marketing agencies we've worked with in the past.

Are there any areas for improvement or something Conversion Perk could have done differently?

The company provide positive conversation.

BACKGROUND

Please describe your company and position.

I am the Author and Founder of The Optimism Company of The Optimism Company

Describe what your company does in a single sentence.

we are ecommerce company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion Perk to accomplish?

• We hired Conversion Perk to achieve specific digital marketing goals for The Optimism Company. Our main objectives were to increase website traffic, improve online brand visibility, and boost lead generation.

SOLUTION

How did you find Conversion Perk?

• Clutch Site

Why did you select Conversion Perk over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion Perk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Perk provided a comprehensive scope of work tailored to our needs. They conducted a thorough analysis of our target audience and devised a data-driven digital marketing strategy. The scope included search engine optimization (SEO) to enhance our website's organic visibility, social media marketing to engage our audience, and pay-per-click (PPC) advertising to drive targeted traffic. 

Additionally, they implemented content marketing initiatives, including blog posts and email campaigns, to nurture leads and foster brand loyalty.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from Conversion Perk's efforts were impressive and clearly demonstrated progress and success. Over the course of the project, our website traffic increased by 50%, resulting in a significant rise in lead generation. This boost in leads led to a notable 30% increase in sales within the first six months of collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion Perk showcased exceptional project management skills throughout the entire engagement. They consistently delivered their work on time, meeting all agreed-upon deadlines. Their team was responsive to our needs and promptly addressed any concerns or queries we had. The clear and open communication made working with them a seamless experience.

What was your primary form of communication with Conversion Perk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Conversion Perk was their unwavering dedication to understanding our brand's values and goals. They genuinely cared about the success of our marketing campaigns, and their expertise in various digital marketing techniques was evident in the outstanding results they achieved.

Are there any areas for improvement or something Conversion Perk could have done differently?

The company did a great job.

BACKGROUND

Please describe your company and your position there.

I am the Director of an IT company offering top-notch web and app development services to our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Perk, and what were your goals?

We hired Conversion Perk to manage our clients' Amazon and Google Ad accounts. Since we are not in the Digital Marketing field, we wanted to find a reliable company to manage digital marketing campaigns for our clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sought recommendations from our network and carefully examined each proposal submitted through the RFP process. As a result, we found Conversion Perk's reviews and ratings to be outstanding as compared to other PPC agencies in the market. Also, the company is more competitive in terms of technical aspects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Although we primarily work on websites and mobile applications, but some of our clients also needed help managing their Facebook and Amazon ad campaigns. So, we hired Conversion Perk to provide strategic solutions to our potential clients. One of our client’s ACoS (Amazon cost of sale) was on the higher side– it was around 60%.

Team Conversion Perk helped us decrease ACoS from 60% to 20%. Similarly, another client who sells scented candles on Amazon was getting good sales from Amazon ads, but ROAS was on the lower side. The PPC experts of Conversion Perk optimized the account well, set up different campaigns for different categories, and helped us in finding the right keywords by doing competitor analysis, which eventually boosted sales as well as improved ROAS. Overall, we are highly satisfied with the outcomes and efforts of this digital marketing agency.

How many people from the vendor's team worked with you, and what were their positions?

Overall we worked and are still working with seven professionals including one project manager, two Amazon marketing experts, two Google Ads specialists and one copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a significant growth in revenue for all our clients. They had started with about 2.5X ROAS and now we are at 6X. Similarly, the average cost/lead with Google Ad campaigns improved significantly. We have a new project that is going a bit on and off but I’m sure “Team Conversion Perk” will meet client’s expectations soon.

Describe their project management style, including communication tools and timeliness.

The team at Conversion Perk is amazing. They are smart at what they do and communicate well with our team through calls, emails and whatsapp messages to keep us updated on how the accounts are running.

What did you find most impressive or unique about this company?

We are most impressed by their commitment to fulfill the promises made by them on time. Conversion Perk has been a highly effective and result-driven partner for us.

Are there any areas for improvement or something they could have done differently?

Not from my standpoint, they have been outstanding.

BACKGROUND

Please describe your company and your position there.

I am an owner of a US-based digital marketing agency- providing effective marketing solutions to small to medium-sized businesses. Our mission is to build vibrant brands that stand out and exist for a really long time. We outsource many projects and digital marketing vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Perk, and what were your goals?

We were looking for someone who could help us handle Google Ads accounts. Our goal was to reduce our client's ad spending and increase ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Conversion Perk on upwork and based on their job success rate, we decided to hire team Conversion Perk.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After signing with Conversion Perk, we discussed our clients' short-term and long-term goals with Devjeet Singh. He prepared a detailed strategy for each account and suggested areas of improvement for better audience engagement.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with them on three different projects. We've had a different project manager for each project. However, Devjeet was always there to clear any queries and concerns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been partnered with Conversion Perk for the last 1.5 years and they are perfect at their job. The pay-per-click management team of Conversion Perk has successfully driven more potential traffic toward our client's websites. They've probably doubled the lead volume and exceeded everything they promised.

Describe their project management style, including communication tools and timeliness.

I can't say enough about Devjeet. He is proactive and responsive. He and his PPC counterparts are quite dedicated and passionate. They're always willing to try new things. They're great about providing me with an update. We use Google Chat, Upwork Chat and emails to communicate.

What did you find most impressive or unique about this company?

They respond quickly to issues. Also, their charges are pretty affordable in lieu of other digital marketing agencies.

Are there any areas for improvement or something they could have done differently?

No, Conversion Perk has done an excellent job for us.

BACKGROUND

Please describe your company and your position there.

I manage a Pharmaceutical company manufacturing products related to kids and adults. We sell iron supplements and multivitamins through our website and Amazon seller central account.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conversion Perk, and what were your goals?

Our goals were pretty clear; we wanted to increase D2C sales and improve the profitability of our Amazon Seller Central account. We had tried a few agencies in the past, but we never got a satisfactory result. Conversion Perk became our next stoppage in the process and it looks like we made the right choice by selecting them.

SOLUTION

How did you select this vendor and what were the deciding factors?

While I received offers from many companies, I found Conversion Perk's portfolio impressive as it demonstrated their mastery of the technology we required. I contacted Devjeet and discussed his approach to Google & Amazon PPC as well as SEO. After brief discussions, I was convinced that they would be able to deliver efficacious marketing services to our company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

While I received offers from many companies, I found Conversion Perk's portfolio impressive as it demonstrated their mastery of the technology we required. I contacted Devjeet and discussed his approach to Google & Amazon PPC as well as SEO. After brief discussions, I was convinced that they would be able to deliver efficacious marketing services to our company.

How many people from the vendor's team worked with you, and what were their positions?

Devjeet was a primary point of contact for most of the marketing-related stuff. However, he had formed a team with an SEO Guy, a PPC Guy for Google Ads, an Amazon marketing guy, and a project manager (Puja) to manage everything..

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are amazed to see the growth. Although it has been over 2 years, they are working for us and we have seen Covid and many other ups and downs during this period. However, overall numbers have improved by almost 5.5 times in the last 2 years. Over 80% of keywords are on page 1, and we have managed to achieve 11X with Google Ads and 9X with Amazon Ads.

Describe their project management style, including communication tools and timeliness.

We do a weekly call on every Wednesday and contact through messages if there is anything urgent. But emails and weekly calls were the primary methods of communication. They are using Asana for project management, and I keep an eye on it.

What did you find most impressive or unique about this company?

We're impressed with their keen understanding of our requirements. Their ability to deliver results is impressive.

Are there any areas for improvement or something they could have done differently?

I can't think of anything negative because they've done a great job overall.