Content-Whale

BACKGROUND

Please describe your company and your position there.

Business owner of a leading elearning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We wanted to increase our conversions and user base. Upon having our website audited by an expert, revamping the entire site’s content was one of his suggestions. Thus, we wanted Content-Whale to reanalyze our site’s content and help us create new content that can help us reach our objectives.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our consultant, who audited the website recommended Content-Whale in the first place. We got in touch with their team and explained what we needed. They were generous enough to offer us a free trial. It went well for us and that’s how our partnership began.

Describe the project in detail and walk through the stages of the project.

We connected the Content-Whale team to our marketing consultant. They then started working on the content. Not only they developed fresh copy but also orchestrated our existing web content. Later on, they also helped us with guest blogging and other content marketing strategies - which contributed positively.

How many resources from the vendor's team worked with you, and what were their positions?

Our consultant was in touch with their team as he was managing our digital marketing initiatives. As far as I know, it was their content strategist and a couple of copywriters in touch with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their content was creative, SEO-friendly and fresh. We saw an increase in our traffic by 34% once we implemented their content. Their guest blogging strategies also helped us increase awareness and gain new users. The ideas and insights they brought to the table were game-changing. We are impressed by their expertise with content marketing.

How effective was the workflow between your team and theirs?

Google meet, Skype, and emails were used for communication. The project was managed via Jira. They strictly adhered to deadlines and were proactive when it came to reporting. They shared reports on a weekly basis and also updated us about the progress of the project on a daily basis.

What did you find most impressive or unique about this company?

Their hard work, and extensive research is truly admirable. Unlike other agencies, they took the time to understand our business and then came up with solutions that would work best for our industry and target audience. They delivered things on time and were always approachable whenever needed. We’re very happy with our partnership with Content-Whale.

Are there any areas for improvement or something they could have done differently?

Nothing particular.

BACKGROUND

Please describe your company and your position there.

I work as a team lead at a leading design firm based in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We needed good website copy. There was a lot of content on our website and not all of it was relevant. While we wanted to create fresh content, we also wanted to repurpose the existing content that was there on the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our marketing consultant has extensive experience of working with different agencies and hence we consulted him when we were looking for a content marketing agency. Upon analysing our requirements, he recommended Content-Whale to us. We surfed through their website, portfolio, and client testimonials. They were a perfect partner for us and thus we started working together.

Describe the project in detail and walk through the stages of the project.

Initially when we were just getting started, we set up daily calls during which we defined KPIs, and created a content style guide which was to be followed strictly all along the way. Later on, they started developing the content while simultaneously working on the old content. They not only created fresh content but also repurposed the old one into blogs, ebooks, landing pages, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a content strategist, SEO specialist and a team of content developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Implementing the new content helped us gain new users and our traffic increased by 23% in just 30 days. Talking about the general feedback, their team is highly skilled and efficient. They delivered things on time and kept us posted about the progress almost all the time. Last but not the least they were always there when we needed their help - whether it be a weekend or a time out of their working hours.

How effective was the workflow between your team and theirs?

We managed the project via GitHub and for communication we used skype, emails, direct calls, and sometimes Microsoft teams.

What did you find most impressive or unique about this company?

They are highly skilled and passionate. They always had a fresh perspective about almost everything. What sets them apart is their ability to ask the right set of questions. The questions they asked were very well thought out and helped us drive the project in the right direction. They are super creative and very process-driven.

Are there any areas for improvement or something they could have done differently?

I’d say they can be a little more strategic when it comes to planning. It was nicely done, but could have been a little bit better.

BACKGROUND

Please describe your company and your position there.

I am the team lead at O Segredo, a blog covering the latest trends of Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired Content-Whale for blog creation, editing, proofreading, and content strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clearly, they had a huge team of writers who can create a good number of blogs on a daily basis. They have everyone from content strategists, to creative directors and SEO specialists. If we would start working with them, we won't have to go to any other place. They were like a one-stop-shop for all our content marketing needs.

Describe the project in detail and walk through the stages of the project.

We scheduled a few training sessions for their team to orient them with our goals and objectives. Once they were ready, we assigned them a short assignment of a week to see how they perform. It went well and thus, we gave them access to our PMS tool. We used to update all our requirements there and they added the raw files to the system once they were done with it. If any edits were needed, we would add comments and re-open the task. They would get it done.

How many resources from the vendor's team worked with you, and what were their positions?

We were assigned a team of copywriters, a creative strategist, and an SEO specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our web traffic increased by 40% with their SEO-friendly content. That was a huge win for us as our primary goal was to increase our traffic and subscribers.

How effective was the workflow between your team and theirs?

Their team is very friendly. We had been assigned a marketing specialist who we would get in touch with - in case we needed anything specific.

What did you find most impressive or unique about this company?

They are a one-stop solution for content marketing. They have everyone in their team - from online marketers to SEO people - you get them all.

Are there any areas for improvement or something they could have done differently?

Not sure.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale, and what were your goals?

We were looking for a content marketing partner who can not only create web content but also strategize it. We have a small website for our business - so we wanted persuasive and impactful content for it. We wanted to position ourselves as brand experts in our area.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was looking for content marketing agencies based in India. I wanted an agency that was specialized and not generalized. Upon a thorough research, I found Content-Whale ideal for our project - it had a strong team of professional individuals who were ready to give their 100%.

Describe the project in detail and walk through the stages of the project.

We mainly were focused on creating engaging web copies for our website. Apart from that, they also helped us with guest post outreach and published blogs on several high authority websites in our niche - which was great for us!

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with several people from their team, including three writers, a content strategist and one SEO expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have done a tremendous job and helped us create amazing content for our website. As such, I don’t have any exact numbers/metrics to share at the moment - but overall it was a great experience working with them.

How effective was the workflow between your team and theirs?

I look at them as an extension of our own team. They keep things organized and are very responsive to our queries. We have weekly calls, where we share the work that we have accomplished and the agenda further.

What did you find most impressive or unique about this company?

I’m impressed with a lot of qualities: their craftsmanship, quality of work, and dedication. They get things done with quality, and they were always accessible! It has been a great experience working with them.

Are there any areas for improvement or something they could have done differently?

Not any.

BACKGROUND

Introduce your business and what you do there.

I am the head of the digital marketing department for an industrial gas manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content-Whale?

We are revamping our website and hired Content-Whale to develop new content.

SOLUTION

What was the scope of their involvement?

They provided content for our new website.

What is the team composition?

We worked with a content strategist and an SEO person.

How did you come to work with Content-Whale?

We found them through Google and did more research to learn about their services. We started working with them because they were confident that their services would deliver value.

How much have you invested in them?

We’ve spent $25,000.

What is the status of this engagement?

We started working with them in January 2021 and we are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are now ready to launch the website. Content-Whale is creative and manages the project proactively.

How did Content-Whale perform from a project management standpoint?

They are reliable and very professional. They’ve met all of our deadlines — it was great. We communicate through Skype and WhatsApp.

What did you find most impressive about them?

Their team works hard to make sure that they get everything right. Overall, we have been impressed by their dedication and their work ethic.

Are there any areas they could improve?

I am not sure because they were great for the most part.

Do you have any advice for potential customers?

They are reliable and you won’t go wrong with their recommendations.

BACKGROUND

Please describe your company and your position there.

I work as a Strategist - Content Demand & Supply — world’s largest online community bringing together curious souls to quench their quest for knowledge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We wanted to create fresh and quality content for our website and social media. Thus, we hired Content Whale to help us with the same.

What were your goals for this project?

Our main goal for this project was to gain more engagement through our quality website and social media content.

SOLUTION

How did you select Content-Whale?

We discovered Content Whale through Google. Initially, we went through their website and understood their services. After that, we contacted them to discuss our project in detail. They have the experience and expertise that we were looking for - so we hired them.

Describe the scope of their work in detail.

We wanted to create content that was unique and relevant to our audience. Thus, they came up with content ideas that contributed positively to the process. Further, they provided us with a step by step approach and helped us in creating really great content.

What was the team composition?

We were assigned a project manager and a team of content writers to complete this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the completion of the project, we saw an increase in engagement on our company's social media page. Apart from this, our audience also appreciated the fresh content that we put up on the website.

How effective was the workflow between your team and theirs?

There were no hindrances during the project. The project was well managed and completed effectively. We really enjoyed working with them.

What did you find most impressive about this company?

The most impressive thing about this company was their time management. They completed all the tasks within the time limit without compromising the quality of the work. Everything was just the way we wanted.

Are there any areas for improvement?

We don't think there are any areas for improvement. They did a commendable job.

BACKGROUND

Please describe your company and your position there.

I work as a BDE at a leading OEM products manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired Content Whale to curate and plan content marketing strategies for our company. Amongst many content marketing services, we found their work to be very competent.

What were your goals for this project?

Our main goal for this project was to create rich and engaging content for our company's social media page.

SOLUTION

How did you select Content-Whale?

We search for content marketing agencies on the Internet. After shortlisting the companies, we decided to get on a call with Content Whale to discuss our project. As soon as the discussion was over, we finalized them.

Describe the scope of their work in detail.

As soon as the project began, their team made a step by step plan to achieve our main objective. They came up with unique and interesting ideas for our social media page. The team even helped us look into the details that we were missing initially.

What was the team composition?

For the project, we worked with the content head and their team of content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content strategies that we executed on our social media had a positive impact on our audience. We saw an increase in audience engagement on our social media posts.

How effective was the workflow between your team and theirs?

The workflow between us was very well managed. Everything was coordinated and the project was completed thoroughly. They managed the project very well.

What did you find most impressive about this company?

Their dedication and efforts towards this project impressed us the most. We were surprised to see how professional and skilled their team was while managing our project. We are looking forward to working with them again.

Are there any areas for improvement?

They did an amazing job. We don't think there are any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the founder of India's leading outsourcing agency helping giant corporations manage their back-end processes seamlessly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired content-whale for developing a sustainable content marketing strategy for our business.

What were your goals for this project?

Our primary goal was to get more leads organically through strategic content marketing.

SOLUTION

How did you select Content-Whale?

They were recommended to us by a popular marketing consultant.

Describe the scope of their work in detail.

They first analyzed our existing content marketing workflow and tactics. After that, they helped us optimize our core strategies so we can get maximum results from our efforts. After finalizing a strategy, they started creating content that helped us reach our content marketing goals.

What was the team composition?

SEO expert, content expert, and senior copywriter were our main POCs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Content-whale helped us improve our rankings to a great extent. Their web copy is engaging and persuasive. We have also seen a subtle increase in our traffic and conversions. And we're happy with that.

How effective was the workflow between your team and theirs?

We don't have any complaints about the workflow. We managed our communication through skype, email, and voice calls when required. In our weekly meetings, we discussed our objectives and shared overall feedback.

What did you find most impressive about this company?

Their experience and industry knowledge sets them apart from other agencies. Their innovative insights and results-driven attitude make them an ideal content marketing partner.

Are there any areas for improvement?

We're happy with their services and don't find any opportunities for improvement.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a leading foreign education firm helping students crack various competitive exams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired Content-Whale for the content marketing services we needed for our company.

What were your goals for this project?

The main goal behind this project was to curate phenomenal content strategies for our social media. Secondly, we also wanted to gain traffic on our website and articles through quality content.

SOLUTION

How did you select Content-Whale?

We researched for many content marketing agencies on Google and social media and shortlisted some of them. We reviewed the websites of every company and selected Content-Whale in the end.

After contacting them, we asked for some free sample content pieces. We became pretty sure of the quality content writing services they offer after going through the samples. Soon we understood their work procedure and decided to hire them.

Describe the scope of their work in detail.

While everyone around was building great content strategies for their companies, we wanted to do the same. The only reason was that the audience was now looking for companies with great content. We didn't want to miss the opportunity, so we discussed our problem with the company.

After hearing us, they came up with some really impressive content strategies for social media. Apart from this, they also helped us to create quality content for our website and articles that we put up every month.

What was the team composition?

We were assigned a project manager to complete all the tasks. As a positive aspect it avoids hustle and we feel the ease of communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Content-Whale is ten times more capable than what they showcase on their website. Throughout this project, they were always there with creative ideas to solve all the problems we were facing. It was because of them that we landed up with exceptional content marketing.

How effective was the workflow between your team and theirs?

The workflow between us was effortless. The team coordinated with us till the end of the project.

What did you find most impressive about this company?

The most impressive thing about the company was its ability to complete all the tasks with exceptional quality and timely deliveries. They never fell out of unique ideas. Their team is exceptionally creative and knowledgeable.

Are there any areas for improvement?

They didn't give us a single reason to complain throughout the project. We are extremely satisfied with the outcome of the project, but yes there is always a scope of improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content-Whale?

We needed help with content writing.

SOLUTION

What was the scope of their involvement?

If I have a client who requests a lot of content, I hire Content-Whale. They write content according to my client’s requirements. The team creates content for the web, blogs, social media calendars, and more. I tell them my deadline and then they will tell me if they can complete it by then or not.

Whenever there’s a requirement, we already have keywords, structure, and layout. The content has to be written in that particular format. They also have a team of a few editors who will check the content, scrutinize it, check the grammar and tone, and they’ll give a report on Google Sheet.

What is the team composition?

I work with many people including the founder who is now a friend of mine. I also have a point of contact who I give the work to and she gives it to the operations team to get the work done.

How did you come to work with Content-Whale?

I dealt with them from a previous company, but I came to know one of their co-founders through my LinkedIn network. Back then, I used to connect with random people on LinkedIn. One day I saw a post from the co-founders about the content writing they do. They have expertise in content writing and had a good perspective of it. 

Whenever I had requirements in my previous company, I collaborated with them. I had very tight deadlines and they were able to meet all of it. We had a seamless partnership and my former boss also liked them. Overall, I chose them because they offer a one-stop content solution.

How much have you invested with them?

We've spent $3,000.

What is the status of this engagement?

We started working together in July 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They deliver content on time and I really love that they produce interesting content formats. I don't have to do a lot of revisions with their submissions. Above all, it's very convenient working with them and they're dependable. More importantly, my clients like their work, and some of them come to me because of the work produced by Content-Whale.

How did Content-Whale perform from a project management standpoint?

They’re always available around the clock. Whenever I assign requirements to them, they set a deadline and if I need something a little earlier, I request them to revise the deadlines. Additionally, we can check Google Sheets for the content they produce. Their process is excellent, it's the beauty of Content-Whale.

What did you find most impressive about them?

They really focus on quality rather than price. Content-Whale has a customer-centric approach. Overall, their main objective is to get quality work done — it's the reason why I’ve already referred many clients to them.

Are there any areas they could improve?

Sometimes a few clients require a content writer to work at their places, but the team is not always able to do that. It is one challenge that we've faced in our engagement. In terms of content, I think they can come up with more social media calendars and expand their creative services. If they can scale up, that will be great.

Do you have any advice for potential customers?

They have a good portfolio of how content can be written, and the structure of their articles are really impressive.