Connective3

BACKGROUND

Please describe your company and position.

I am the Founder of a consulting company

Describe what your company does in a single sentence.

Investor relations, PR and crisis management. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Connective3 to accomplish?

• Increase lead generation through site
• Strengthen SEO of site
• Brand exposure

SOLUTION

How did you find Connective3?

Referral

Why did you select Connective3 over others?

Other

How many teammates from Connective3 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Connective3 into a global financial services firm in 2019 to strengthen brand's digital marketing efforts and PR presence. 

Leads through to site increased by 3 fig. % and numerous campaigns achieved national coverage around UK, EU and US, resulting in not only better rankings for the brand but a stronger authority in the industry. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased leads through site by 3 fig. %, dropped CPC and CPA on paid marketing, increased media coverage from 1-2 pieces per year to quarterly campaigns driving millions of coverage views. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While it can be a challenge to recall specific stats and KPIs from four years ago, what I will say is that the C3 team never dropped the ball once; client services were superb, the team engaged and proactive, and communication never missed the mark. 

They were an extension of my team at the time and played a pivotal role in transforming the brand's marketing. 

What was your primary form of communication with Connective3?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's tenacity, engagement and standard of work. Watching the business grow from a handful of players to the size it is today is a testament to their performance. 

Are there any areas for improvement or something Connective3 could have done differently?

Nothing to add here, I have nothing but positive feedback for the company.

BACKGROUND

Please describe your company and position.

I am the Head of SEO of sportbet.one

Describe what your company does in a single sentence.

Sportbet.one is the first decentralized sportsbook and casino, running on the EOS blockchain. For already five years, the platform has guaranteed its users transparent conditions and almost instant payouts. KYC-free environment, instant withdrawals, welcome bonuses, a great variety of sports events, and professional 24/7 support attract users from all over the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire connective3 to accomplish?

• Digital marketing campaign

SOLUTION

How did you find connective3?

Referral

Why did you select connective3 over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted Connective3 for a small content marketing campaign (about $10k), intending to ramp up our budget if results were good. They promised 8-12 backlinks. We got 10 (since two of them were no-follow but still included into the final report)—but most were from mid-tier or low-tier sites with minimal traffic. When we asked for better links, Connective3’s response was, “You never specified the quality, so that’s on you.” It felt like a bait-and-switch. I’m sharing our Connectiv3 review so others won’t make the same mistake. If you want real, high-quality backlinks, look elsewhere.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of our cooperation, we've got the following links (two no-follow links are not included here). These are the websites where the links were acquired and the analysis of their traffic.

Proof of the low-quality links we received - https://photos.app.goo.gl/8j5oKqomfZtV4KCw5

As you can see, only two of them are of the expected quality. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the fact that the deadlines were missed, the team was responsive. Unfortunately, they couldn't deliver the results we expected.

What was your primary form of communication with connective3?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were definetely "impressed" by the fact that we should have explained the obvious indicators of quality in the contract before starting our cooperation.

Are there any areas for improvement or something connective3 could have done differently?

They could have been honest about the inability to provide solid results instead of excusing themselves by saying that "link quality is subjective matter" and "you should have written it down in the contract."