Conifer Research

BACKGROUND

Introduce your business and what you do there.

We are essentially a sound company. We are expanding our focus from home systems to broader applications of our products. I was a creative director on our team when I worked with Conifer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conifer Research?

Our group was exploring potential future adjacencies and domains, and was considering our product roadmap for the next three to five years. We hired Conifer to help with future product exploration.

SOLUTION

What was the scope of their involvement?

They helped us vet a few concepts within specific domains, and they conducted research to narrow in on concepts and user needs within certain spaces. Based on that research, we chose areas to focus on and improve our content development. This project went through multiple explorations for several months, and there were many deliverables along the way. Some of the projects called for prototypes, and each step came with a report with user insights and recommendations for next steps. Conifer also created videos and other content that we could use to help convey our experiences to the wider organization.

What is the team composition?

We worked with about three researchers and an A/V lead. There were also several team members behind the scenes.

How did you come to work with Conifer Research?

They worked with us previously, before I joined the company. Based on that existing relationship, we decided to hire them.

What is the status of this engagement?

This particular project began in the middle of 2018 and ended in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had clear expectations for deliverables. Every few months, they delivered a new set of data.

How did Conifer Research perform from a project management standpoint?

Their project management was tight. They brought a high level of coordination and organization to the entire body of the work. We had open conversations, and they delivered what we expected for every round.

What did you find most impressive about them?

Their ability to think outside the box and be nimble stood out. They brainstormed and were involved in the work, which allowed them to find creative ways to get at the answers we wanted.

Are there any areas they could improve?

A lot of information came to them from various stakeholders, and it wasn't always easy to manage all the expectations and please everyone. I wouldn't say that was something they should improve, but we will revisit our process and come up with a better plan of action when we work together again.

Do you have any advice for potential customers?

Be as transparent and open as possible. If you're unsure of the best approach, work with them and have them help you shape the work. If you feel very strongly about certain protocols, let them know. They will accommodate you.