Colorado Digital

BACKGROUND

Please describe your company and your position there.

I am the director of digital marketing at Venta Marketing. We serve a wide variety of clients and industries with goal-focused digital marketing campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Denverdata Web?

Denverdata Web has been our website design and development provider for multiple projects. The projects have ranged across many industries with extreme variances in creative and functional demand. Every project had its own set of unique complexities and requirements for customization.

What were your goals for this project?

We want to ensure that the marketing, design, and development of the site went together seamlessly so that our clients’ goals were accomplished. There is no point in driving traffic to a website that does not convert, and no point having a great site with no quality traffic coming to it. Together, we overcame that challenge and developed very successful websites that surpassed our clients’ goals.

SOLUTION

How did you select this vendor?

As an agency in a similar industry, it is crucial that we choose partners carefully. There are many companies that give the industry a poor name and fail to meet objectives. We vetted Denverdata based on their mission, vision, experience, and overall outlook on client management. They surpassed our expectations and had a very similar mindset, which has allowed them to be an easy partner on any project.

Describe the project in detail.

We let Denverdata go through their typical process on every project—discovery, drafting, design, development, review, and refinement.

What was the team composition?

They assigned us a great project manager who is available to address any questions, comments, or concerns throughout all projects. Occasionally, a member of the development team, including the senior developer, would be brought into the conversation to discuss specific agenda items. The owner of the company is also very involved to ensure everything is moving smoothly. It is reassuring to know that satisfaction is addressed at all levels within the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In one of our most recent projects for a local design company, the website improvements were noticeable almost immediately. Within 1–2 months, conversion rates had increased, traffic had increased, and the quality and value of leads had increased. The website played a key role in generating the leads that the client was searching for.

How effective was the workflow between your team and theirs?

They always treat communication with urgency, and I never have to wait long to receive a reply or to have our thoughts addressed. Most of the time, communication is much quicker than anticipated, which we certainly appreciate.

What did you find most impressive about this company?

We trust Denverdata to do what is best for a client. They have the ability to marry complex development requirements with superb design, which is impressive. Another strength is their ability to communicate everything in understandable language to clients. The designers seem to have a vast knowledge of development and the developers understand the importance design plays in a project, which is rare to find.

The organization and implementation of their process have impressed us every single time. It is extremely fine-tuned and educational for the client, from the first interaction until the project is complete. It has also caused us to go back and evaluate our own processes internally. While unexpected complexities can arise on any project, Denverdata is always able to find an ideal solution to satisfy the clients.

Are there any areas for improvement?

Any project related to a website has the potential for surprises to come up. There have been times where they recognized a need to improve certain aspects of their process, and we have seen those implemented quickly. Due to their ability to address issues, our clients have never reacted negatively.

BACKGROUND

Please describe your company and your position there.

We provide tax and accounting services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Denverdata Web?

Denverdate redesigned our very out of date web site.

What were your goals for this project?

Our goals were to improve user interface experience, refresh the look, update functionality, add additional resources for clients and to improve smart phone viewability.

SOLUTION

How did you select this vendor?

Had known and worked with them for several years on other projects.

Describe the project and the services they provided in detail.

Designed our web site.

What was the team composition?

Tom and staff.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The appearance of our web site shows a level of professionalism that puts prospective clients at ease. The tools that were incorporated are very useful to many of our clients.

How was project management arranged and how effective was it?

Had lead project manager and it was overseen by Tom.

What did you find most impressive about this company?

It was painless! Tom and his team were very good listeners and worked to understand our objectives and then brought solutions to us for consideration and adoption.

Are there any areas for improvement?

None.