The Colorado Branding Agency

BACKGROUND

Please describe your company and your position there.

I'm the owner of a freelance editing business catering to indie authors and publishers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

I hired Betta for branding design, including logos, web/social assets, and an email signature.

SOLUTION

How did you select Betta Creates?

A colleague referred her, and I was really drawn to her style.

Describe the scope of their work in detail, including any steps and the final deliverables.

Betta worked closely with me through every step. She answered any questions I had, even when I felt maybe they were a bit off-the-wall from me! She was communicative in her delivery timeframes and always sent a happy message along with the deliverables.

Her thoroughness in the questionnaire meant everything was streamlined once the mood board was established.

How many people from the Betta Creates team worked with you, and what were their positions?

Just Betta, the owner!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have a whole slew of deliverables that I will now use on social media, my own website, and any of my contracts or other materials that need branding.

Describe their project management style, including communication tools and timeliness.

We communicated exclusively through email and would send along images for reference. She would share an estimate of when she'd have something completed, and she always hit the mark!

What did you find most impressive or unique about this company?

I loved that Betta really took the time to get to know what I was looking for design-wise before really diving in. It was a huge help in avoiding endless revisions or back-and-forths with me not begin able to articulate as clearly as a professional designer.

She was always a delight to work with, and I loved that she allowed a peek into her life (sharing tidbits about her weekend, etc). It makes me feel like I amworking with a partner rather than just a random designer.

Are there any areas for improvement or something they could have done differently?

Nothing from me! I had a great experience!

BACKGROUND

Please describe your company and your position there.

I am the owner and creator behind Violet Vixen Boutique which sells silver gemstone jewelry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

I recently changed my name and needed a branding package to go along with that. My goals were to have a new logo, new business cards, and small logos I could use for silver stamps/makers marks.

SOLUTION

How did you select this vendor?

I searched for local logo design companies near me. What stood out was Betta's B2B mention. After initial contact, I felt she would be a great option for me.

Describe the scope of their work in detail, including any steps and the final deliverables.

I started by filling out a questionnaire about me and my business. We started with a mood board which included 3 rounds of revisions. From this we established my main logo, secondary logo, favicon, and a silver makers mark stamp design. This was sent to me in a file once it was completed. Next we worked on business cards. Again I was given initial designs and 3 rounds of revisions. I ended up choosing 2 designs and again was given these designs via email in a file folder.

Next was social media templates. I was given a ton of designs that are formatted for Instagram, Facebook, Etsy, Twitter, etc. i love that i have templates now for sale announcements, story posts, etc. That was a link to Dropbox because the file was so huge. I logged on and downloaded everything from there. I decided to add on a "thank you" card design that I can include with orders along with my business cards. I was given a file for those as well and super happy I did that.

Everything is cohesive and will look fabulous together! In the end, I was sent a Brand Identity guide which is a document that shows my primary logo, secondary logo, alternate (silver stamp) logo, favicon, font used and my color pallet.

How many people from the vendor's team worked with you, and what were their positions?

I worked only with Rebecca, owner and CEO of Betta Creates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have not rolled out the changes made yet. It's been so difficult to wait because I'm so excited to share this beautiful work. I know this will help my business in being successful. I'm a firm believer that if you put work in, or invest in your business, it will come back to you.

Describe their project management style, including communication tools and timeliness.

Rebecca communicated with me daily. Whether it was to send a revision or to check in to see if I had made a decision yet. While I tried to keep everything in the specific email chain, I also felt I could email her any time with a question and she was very responsive, I never had to wait to hear back. For instance I had a question about my font so I created a new email, outside our work, and she responded right away.

What did you find most impressive or unique about this company?

The most impressive sounds so simple but it's something that many miss. Rebecca listened to me, she really absorbed my questionnaire and understood me from the get go. I didn't ever have that awkward moment where I had to say "this really isn't what I'm going for". She got it from the start and that is not always easy. I was very impressed with how in tune she was with what I wanted. And she knew things I would love that I didn't even realize I wanted!

Are there any areas for improvement or something they could have done differently?

I can't think of a single thing I wish were different. I am 100% happy with the outcome and so incredibly excited to roll down all the changes for my company. The entire process was fun, and I never felt rushed to make a decision.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of RosePR, a boutique public relations, marketing and communications firm. I started the company about 2.5 years ago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

I created my own logo in PPT when I first started the company. It was pretty rough, and I used all gray tones. I like neutrals, and was having a really hard time committing to a color. As time went on, I realized I really needed to invest in getting my own branding right - after all, it's hard to consult other companies on their marketing and communications when you aren't living up to your own best practices. My goals were to get a new logo, with established logo, fonts, colors, etc. to bring more consistency to my external presence.

SOLUTION

How did you select this vendor?

I found Betta on Upwork, and I truly feel like I hit the lottery. It can be so hard to choose someone out of huge influx of responses you get to your proposal. However, I thought Betta was very thoughtful in her response and I was really impressed with her work on her website. I asked her a couple of follow up questions explaining some of the things I've been grappling with, and was really impressed with how she understood my challenges and had a path forward.

Describe the scope of their work in detail, including any steps and the final deliverables.

I truly fell in love with Betta's process. The questionnaire at the beginning really forces you to be thoughtful about the approach and ensures everyone is on the same page. The mood board (with examples of logos, color palettes and fonts) was so helpful so I understood what I liked and didn't like - it gave me something really tangible to respond to and triggered preferences I didn't know I had. Next she gave some draft concepts to react to.

This was actually where I learned quite a bit about the process - there is a big difference between what you like aesthetically from a personal perspective and what makes sense for your company and target audience. Betta was so patient as she helped me navigate this. Ultimately, we landed in a place that I really love personally, but also works for my business and more conservative B2B clients. In addition to the logo, font and color files, I also received social media templates, a secondary logo, favicon and business card template.

How many people from the vendor's team worked with you, and what were their positions?

I just worked with Betta, founder and CEO,

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have gotten a lot of positive feedback on my new logo and look and feel of my brand.

Describe their project management style, including communication tools and timeliness.

We communicated primarily via email, which worked perfectly for me. As mentioned, she has a very prescriptive process which I love. It really ensures you are on the same page. In terms of timeliness, I could not be happier we completed this project in just under a month.

In fact, Betta was responding to my emails and finalizing my project forward within days (maybe even a day?!) of having a baby. I had no idea she was pregnant and was horrified that I was emailing her when she just had a baby - I would have gladly put the project on hold so she could rest and recover. She didn't even tell me she had a baby until after our work was complete. I was absolutely blown away by her commitment and timeliness

What did you find most impressive or unique about this company?

For me, it's the process and the commitment of Betta. I actually found myself really missing this process when it was over! It never felt like work and actually felt like an escape from my day to day.

Are there any areas for improvement or something they could have done differently?

Betta Creates is fantastic - I wouldn't have done anything differently.

BACKGROUND

Please describe your company and your position there.

I am a wedding photographer who specializes in Denver city weddings and LGBT weddings. As the owner, I run all parts of the business as well as photographing and editing the weddings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

I originally hired Betta Creates to create a new logo that better fit my brand identity, but ended up using her for other design projects like creating the background design of my website and my email signature.

SOLUTION

How did you select this vendor?

I found Betta Creates on Instagram and liked the work that I saw as well as the reviews by others.

Describe the scope of their work in detail, including any steps and the final deliverables.

After my initial inquiry, she had me fill out more information to let her know what I was looking for in a logo. It was a detailed document to help her get a better feel for what colors, fonts, and designs I liked. From there, we had a few meetings to refine my idea, and then she went to work.
She sent me check-ins as she was working and I was able to make a certain amount of edits. We continued narrowing it down until I picked my final design and then Betta Creates sent over a zip file of the logo in color and in black and white, as well as a design card showing the colors and fonts used.

How many people from the vendor's team worked with you, and what were their positions?

I only worked with Rebecca who is the Owner and Head Designer at Betta Creates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have received many compliments from clients and friends that my logo matches my site much better now, and everything seems very cohesive.

Describe their project management style, including communication tools and timeliness.

Throughout the process, we chatted on the phone or emailed depending on what was necessary. She gave me a timeline when we first started and would send me check ins.

What did you find most impressive or unique about this company?

Her eye for design and How she was able to help use the ideas in my head to come up with something tangible was impressive. She is great at combining her skill plus your thoughts to come up with a design.

Are there any areas for improvement or something they could have done differently?

I was impressed with all parts of working with Betta Creates and do not see areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder of a new social media platform with an app, an online forum, and a hardware product on the horizon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

We hired Betta Creates to help with the most fundamental step in a business, it's logo. Based on the excellent work, Betta Creates then helped with subsequent product logos, web illustrations, and web site design.

SOLUTION

How did you select this vendor?

Based on our own criteria we used clutch.io to help narrow down designers, and then after interviewing three candidate firms, selected Betta Creates.

Describe the scope of their work in detail, including any steps and the final deliverables.

As an initial project, we set out to create a company logo. We completed an online questionnaire which helped Betta Creates generate a mood board. After a couple of iterations, we got a fantastic result! We then continued on to get two additional logos for our product offerings - both excellent. Finally we engaged Betta Creates for a web design, which also included from-scratch illustrations with several variations. All told, Betta Creates delivered three complete logo packages (with all image variations and formats), a cornerstone illustration for the website, accompanying illustrations for use through out the site, and the site itself.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the company founder, Rebecca.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still pre-launch because of outside factors. However, we simply cannot wait to show the world Betta Creates beautiful work!

Describe their project management style, including communication tools and timeliness.

We had full access to Rebecca and felt like she gave us her full attention. She was clear with her time and cost, and also open and forward about scheduling around other clients. She produced work faster than we could incorporate it, so in every regard she was a delight to work with.

What did you find most impressive or unique about this company?

I understand that we found Betta Creates through a clutch.io search, which undoubtedly included vetting, and then after additional effort on our end to select her, but in the end we just feel super lucky. Our use of Rebecca's services has been the calm in the storm of a startup, and we will continue to use their talent going forward.

Are there any areas for improvement or something they could have done differently?

Any hiccups we experienced were 100% due to mistakes and miss-fires on our side - Rebecca has been so easy to work with. Since getting the initial web design from her, we've split the site into two - using a more advanced hosting platform than Squarespace for one of the two main pages.

BACKGROUND

Please describe your company and your position there.

I am a Communications Specialist at the Lake County Forest Preserves. Unique to Illinois, Forest Preserve Districts are designed to protect large natural areas and provide passive recreation. The Lake County Forest Preserves protects nearly 31,000 acres and is the second-largest Forest Preserve District in Illinois.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates, and what were your goals?

We hired Betta Creates to develop a logo for a new Beer Garden facility at one of our most popular recreation destinations. Our goal was to receive a logo that would portray the unique characteristics of the location and capture the attention of outdoor enthusiasts with the logo's modern and friendly aesthetic.

SOLUTION

How did you select this vendor?

We have worked with numerous contractor designers over the years but the work of Betta Creates always stood out among the crowd. Her prices are reasonable and she is extremely talented. We know we can depend on Betta to develop high-quality creative work that always hits the mark.

Describe the scope of their work in detail, including any steps and the final deliverables.

Betta Creates began the process with an in-depth questionnaire to understand our goals and requirements. Then a mood board was created that included fonts, imagery and colors. We worked together to focus the mood board before the design concept stage began. Betta sent us three rounds of edits, based on the packaged we purchased, before we settled on a final design that we all loved.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the owner and main designer, Rebecca.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Beer Garden has received high attendance since opening and has also been featured in local newspapers.

Describe their project management style, including communication tools and timeliness.

Betta was committed to understanding our timeframe and deadlines. She communicated clearly and was available for emails, phone calls and meetings when necessary. We were always confident in her ability to produce the work we needed.

What did you find most impressive or unique about this company?

Aside from Betta's communication style, the most impressive aspect of the company is truly the creativity. Betta strives for excellence every step of the process.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Our company provides language services with a focus on inclusion and diversity practices for grassroots organizations. I am a co-founder and linguistic justice advocate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates?

After officially registering our partnership with the state, my fellow co-founder and I wanted to give our company its soul. We decided to hire Rebecca to help us crate our logo and also develop our website, from scratch. She ended up also doing custom icons for our services and helping us with SEO.

What were your goals for this project?

Creating a logo that could identify us and give us presence.

SOLUTION

How did you select Betta Creates?

We found Rebecca on Upwork and interviewed her and others on Zoom. Rebecca was warm, professional, and more importantly, had a clear process that put our put at the forefront.

Describe the project in detail.

The process is clearly outlined on her webpage https://bettacreates.com/process and works exactly as described.

What was the team composition?

We worked with Rebecca directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to launch our business with Rebecca, solidify business relationships and begin new ones with confidence.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

Responsiveness and speed. They communicate clearly and thoroughly which facilitates collaboration. It was important for us to be part of this process which can be really personal while still receiving some much-needed guidance. Once we had settled on a base design, she presented the variations we requested quickly which gave us certainty over our final choice.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the President of Kickstand Productions, a Chicago-based concert & event production company. Founded in 2006; Kickstand Productions produces festivals & events at some of the finest venues in & around Chicago. Kickstand serves as the talent buying office for Subterranean & Beat Kitchen & Wicker Park Fest & Do Division Street Fest, in addition to producing events at various venues throughout Central IL, Iowa City & Milwaukee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates?

Creative direction & ad design for social media & marketing materials to promote upcoming concerts & events at Beat Kitchen.

What were your goals for this project?

To create new & visually engaging content for the social media account for Beat Kitchen.

SOLUTION

How did you select Betta Creates?

We've worked with, or alongside, Rebecca & Betta for many years. She has always done outstanding work & is a joy to work with. She was our first & only choice for this job.

Describe the project in detail.

We began the project by discussing initial ideas for the ad concept & design. We then collaborated on a mood board with a goal of establishing a design consistent with Beat Kitchen's brand identity. We then received & provided notes on several mock-ups, until we had arrived at the final draft. Betta then put the finishing touches on the ad materials before sending us the formatted files & fonts, etc.

What was the team composition?

We worked directly with Rebecca on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The marketing materials turned out better than we could have imagined. Betta did an amazing job capturing the vibe & aesthetic of Beat Kitchen in the materials. Their ads are engaging, compelling and will provide a much-needed facelift to our social media and event promotion.

How effective was the workflow between your team and theirs?

We were in constant communication with Betta Creates, who were always quick to reply & addressed all action items in a prompt manner.

What did you find most impressive about this company?

Could not be happier with our experiences working with Betta Creates. Rebecca is great to work with & extremely creative. Her artistic vision & ability to help us mold & conceptualize our marketing strategy were critical to the success of this project.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I run a psychic reading practice, Devon Angelet Music.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Betta Creates?

I needed a promotional flyer.

SOLUTION

What was the scope of their involvement?

Betta Creates designed my flyer to include things like my prices and a description of my services. Once the flyer was complete, the team provided me with a digital PDF as the finished product.

What is the team composition?

I worked with Rebecca (CEO).

How did you come to work with Betta Creates?

I found Betta Creates on UpWork. 

How much have you invested with them?

The total cost was $300.

What is the status of this engagement?

We worked together in December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Betta Creates’ service was great. They were fast, and they did all the revisions I asked them to do. They accomplished everything that was necessary.

How did Betta Creates perform from a project management standpoint?

Everything went according to plan — in fact, they finished ahead of time. Rebecca responded right away any time I reached out. Working with Betta Creates was truly an ideal process.

What did you find most impressive about them?

I’m most impressed with Rebecca’s intuitiveness. I barely gave her anything to go off of, and she created a design that was really great.

Are there any areas they could improve?

It did feel rushed at times. It would be better if they made sure the client doesn’t feel the time constraints that they’re working under. 

Do you have any advice for potential customers?

Make it your priority to have everything you need ahead of time, and know exactly what you want as a finished product.

BACKGROUND

Please describe your company and your position there.

Pique Audio is a non-profit record label and studio based in Bloomington, Indiana. I am the owner/producer/engineer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Betta Creates?

Logo design and randing

What were your goals for this project?

To develop a logo to represent Pique Audio digitally and otherwise.

SOLUTION

How did you select Betta Creates?

We did a thorough search around the web and when I found Betta's portfolio I reached out and started a dialog.

Describe the project in detail.

Betta created a brand identity for Pique Audio through very thorough research into our brand, which also helped us to more fully develop our vision in the process.

What was the team composition?

There were two board members from Pique Audio communicating with Betta, which was fully run by Rebecca L.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every outcome of the project demonstrates both progress and success! We now have a full brand identity that will help us stand out among our peers in the music "business".

How effective was the workflow between your team and theirs?

Very! We never felt there were communication breakdowns and we're kept up to date every step of the way. Our involvement and feedback were essential to her process, which we loved!

What did you find most impressive about this company?

Rebecca L. is a true artistic visionary! She derives very colorful and deliberate imagery through her intimate process from what can feel like the loosest of visions on your end! Don't be afraid to consult a true pro when in doubt - there is no need to go at it alone!

Are there any areas for improvement?

On our end, we could have been more prepared and made her job easier, but she took us on like a true pro, and made something from what felt like nothing at times!