Codified

BACKGROUND

Please describe your company and position.

I am the Senior VP 

Describe what your company does in a single sentence.

Integrated communications for B2B, B2C and nonprofits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codified to accomplish?

• Website SEO enhancements
• Website design
• Website development and maintenance

SOLUTION

How did you find Codified?

Previous relationship

Why did you select Codified over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Codified were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audited our website and included recommended design and content enhancements. Routine monitoring and maintenance of our website. Implemented a structured data tool to increase visibility for our content in search engine results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content is showing up higher in search results and we are getting more organic search traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are extremely responsive. Work is always delivered on time. Great communication from the team.

What was your primary form of communication with Codified?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEO/website knowledge, great project management and communication.

Are there any areas for improvement or something Codified could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the marketing director of Boom Learning, an EdTech company that serves parents, students, administrators, teachers, specialists, and curriculum publishers. As part of my growth marketing plan, I wanted to explain the platform to each of these audiences clearly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codified?

The old homepage was designed by developers, and it tried to address all the possible audiences at once—without giving any of them a deep dive into features and benefits for their user-type.

We needed design help to simplify the homepage to the core message: "Turn worksheets into interactive games." Then, we needed different pages for each persona to explain the important selling points, including pricing options, benefits, testimonials, features, and more. In the end, the pages served as a microsite to introduce the product to new customers (distinct from the web app that provides the education platform).

SOLUTION

How did you select this vendor and what were the deciding factors?

The actual web development ask was secondary to great design. That said, because our existing site is built in Meteor, we needed a team that would be able to coordinate with our internal development team and speak the same language. We liked Codified because their pricing was in line with the relative simplicity of our development ask—but they also had the skills to solve complicated problems when they popped up.

Describe the project in detail and walk through the stages of the project.

The project began with discovery and planning. Then we had multiple sprints. The deliverables were very clear on both side, and it was easy to hit most of the deadlines. The mobile version of the site and QA came last.

How many resources from the vendor's team worked with you, and what were their positions?

We mostly worked with Will and Erik, and they both went above and beyond to deliver everything we might need. Will even did some voice overs for the videos on the site! We definitely felt supported by the Codified team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The original homepage is wow.boomlearning.com. The new homepage is info.boomlearning.com. I think the differences speak for themselves. The new build gives us the ability to do CRO testing through Google Optimize, so we expect to see major improvements as our testing continues over time.

How effective was the workflow between your team and theirs?

Very effective. I found them to be very reasonable and creative about problem solving.

What did you find most impressive or unique about this company?

I liked their commitment to staying on budget and meeting deadlines. Sometimes, perfection is the enemy of the good. I feel like they listened to me when I gave hard boundaries about budgets and deadlines—and not all developers do!

Are there any areas for improvement or something they could have done differently?

I wish we had an additional session for training. I still find myself confused about how to do certain core functions as the site admin. I think that adding in some extra padding (1-2 hours of troubleshooting/advice giving) would be a good idea for future clients!

BACKGROUND

Please describe your company and your position there.

Sortegories provides unlimited reading practice in decoding and vocabulary for students. I am the co-owner and co-author of Sortegories

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codified, and what were your goals?

We are a startup company needing to migrate our website to a more cost effective solution. We also wondered if our website was designed effectively for today's market

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to this vendor from Franco Public Relations. Deciding factors were time and money

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Codified migrated our website to a more cost effective solution and provides a report for next steps to improve the effectiveness of our website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two co owners I believe

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Codified did the job on time and evaluated the effectiveness of our website. Shared results during a zoom meeting and provided a written report. Priceless!

Describe their project management style, including communication tools and timeliness.

We communicated via phone, zoom and email - all timely and responsive

What did you find most impressive or unique about this company?

They were efficient and friendly.

Are there any areas for improvement or something they could have done differently?

Not really, they were great

BACKGROUND

Please describe your company and your position there.

Michigan Insurance and Financial Services - an independent insurance agency - VP/Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codified, and what were your goals?

Our agency wanted to bring new tech into the client servicing space. We developed our own artificial intelligence that hovers over our systems bringing speed of service and tremendous value to our clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched IT firms that specialized in digital marketing. We kept finding that Codified has some of the best programmers and thinkers in the business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We developed a series of product releases, building upon the tech capabilities.

How many people from the vendor's team worked with you, and what were their positions?

3-4 people. Marketing, product management, and programmers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organization has experienced increases in client retention and increase in new lead referrals since launching our new tech.

Describe their project management style, including communication tools and timeliness.

Weekly meetings - great communication.

What did you find most impressive or unique about this company?

They know what they are doing. They showed research and ideas to help pretty much any industry. No challenge was too big.

Are there any areas for improvement or something they could have done differently?

none