CodeLink

BACKGROUND

Introduce your business and what you do there.

I was the head of engineering at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeLink?

We needed more engineers to develop our software.

SOLUTION

What was the scope of their involvement?

They provide custom development staff augmentation.

What is the team composition?

We started with one software engineer initially for two months. We’ve ramped up to three, then five, and now we have eight people. We also work with their CTO and a project manager.

How did you come to work with CodeLink?

I have a friend who knows CodeLink’s CTO. They fit the profile of the company we’re looking for.

How much have you invested with them?

We’ve spent $300,000–$400,000.

What is the status of this engagement?

We started working together in November 2020, and I left the company in July 2021. I believe the relationship is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Compared to our last staffing company, CodeLink has increased productivity and turnaround time by 100%. The onboarding and training time for them is shorter, too. Additionally, their cost is 50% cheaper than what we paid at the previous agency.

How did CodeLink perform from a project management standpoint?

So far so good. We integrated them into our agile process of sprints. They’re involved in our daily standups. Hiring a part time project manager was really helpful as well.

What did you find most impressive about them?

They’re able to recommend the right talent for the project. Additionally, since they’re a small company and we’re a big client, their attention to quality and detail is great. Anytime I say something could be better, they put their best foot forward to resolve it.

Are there any areas they could improve?

They could ramp up their staffing so they could work on the same time zone as us.

Do you have any advice for potential customers?

Be willing to start slow to understand how their company works. Be sure that you know how to work with remote teams in other time zones.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product at FMG Suite. We provide marketing services to financial advisors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeLink?

We needed someone to create a mobile application because we didn’t have the necessary in-house resources to do it correctly.

SOLUTION

What was the scope of their involvement?

CodeLink developed a mobile application for us. It’s available on iOS and Android, and it was built using Flutter. The project has three phases. First, we went through a design phase where we went through an iterative process to create a prototype, which the team built using Figma. 

Once we landed on a prototype we wanted to execute, we moved on to phase two. CodeLink handled the frontend development while our team of engineers worked on the backend. Our engineers first took the specifications and built APIs. Then, CodeLink created the app’s interface and integrated the APIs we created.

Phase three involved beta testing. Based on user feedback, the CodeLink team iterated on the app until we eventually felt confident enough to launch the app on various app stores. The mobile app is based on our existing web app, and our goal is to help our users reach their customers quicker. The team continues to provide significant updates to the app.

How did you come to work with CodeLink?

A friend referred CodeLink to me.

How much have you invested with them?

We’ve spent around $50,000–$199,000. 

What is the status of this engagement?

The project started in September 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

CodeLink did a great job. The app they created is fast and functional, and our customers really appreciate it. Furthermore, it has received a Net Promoter Score (NPS) that is double the NPS of our web app. 

How did CodeLink perform from a project management standpoint?

They’ve done an excellent job with project management. We use Jira to manage the project and conduct weekly sprints, which works well. To communicate, we use Zoom and Slack. The CodeLink team is very responsive, and they’re great at quickly scaling up their resources when we need them. 

What did you find most impressive about them?

The CodeLink team has a lot of experience with mobile apps, allowing us to go about it correctly. The team is also great at getting rid of bugs by our next update. Finally, we appreciate that they’ve stayed well under our budget.

Are there any areas they could improve?

I don’t have anything critical to say about them.

Do you have any advice for potential customers?

Make sure you can accommodate the time difference.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a compliance software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeLink?

We needed help with custom software development for our company. We wanted to convey what defines us as a company through a good product presentation.

SOLUTION

What was the scope of their involvement?

We outsourced work to CodeLink, and they were responsible for building the frontend of a multitiered and horizontally scaled system that processes messages from different companies through text, Twitter, Facebook, and LinkedIn integrations. They enabled us to position ourselves with a look and feel that complemented what we do on the backend through their React technology efforts.

What is the team composition?

We worked with several people throughout the project. We had sessions with graphical user designers, software developers, architects, and their CTO stepped in as well. They brought in the required resources for every step of the process, so we worked with various people in different positions.

How did you come to work with CodeLink?

They were referred to me by one of the founders of the school where I took React classes. CodeLink had the technology we were looking for in terms of building a new graphical user interface in React, which is what we were looking for. They offered something that we needed for our company because we weren’t that good at it, so we chose them.

What is the status of this engagement?

We worked together from August 2018–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve done a lot of development over the years, so I know the true measure of success; our customers were impressed with the products, and there weren’t any complaints about CodeLink’s work. They met our requirements in terms of the performance of the products, but the project’s success is the positive customer reaction, in my opinion.

How did CodeLink perform from a project management standpoint?

They were fantastic; they were organized and knew each person individually to get the maximum out of them — it was a great development engine, and I was impressed. Most companies don’t have that kind of cohesion with a team of 10–15 people, and CodeLink did it with a group of 40–50 through great work.

In terms of tools and communication, we used Jira. We kept it simple; I was on-site, and they allowed me to work directly with the developers. 

What did you find most impressive about them?

They knew the latest and greatest technologies to make a graphical user interface stand out in the marketplace. They were also flexible to understand what I was expecting from the project and getting it done. Also, the management of their development team stood out through an optimal output, and they were willing to sit down and solve any problem that arose. All these points might seem simple, but it’s hard to find these features in a team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Be willing to work with them for a month or two to understand the relationship and communicate what you want. If you do this, you’ll figure out what your requirements are for the partnership.

BACKGROUND

Please describe your company and your position there.

We are a payments platform that helps businesses make and collect credit card payments. I am one of the co-founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CodeLink, and what were your goals?

We hired Codelinks to create the initial MVP for credit card collections product. We needed a merchant page, admin page and merchant customer page. Our goal was to get the MVP up and running very fast and for them to be able to transfer the code base to us later on.

SOLUTION

How did you select CodeLink and what were the deciding factors?

We selected codelinks because one of our previous engineers used to work at their agency. They were also very proactive and thoughtful during the discovery process.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The designed a merchant, admin and customer page for us through python and react. they gave us workflows and design mockups and often communicated with us through a dedicated project management flow and slack to make sure we were up to date.

How many people from the vendor's team worked with you, and what were their positions?

4, 1 designer, 1 pm, 2 devs

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to get the platform up and running in 2 months and Codelinks was also cooperative for any follow up questions that we had on the project.

Describe their project management style, including communication tools and timelines.

They communicated to us via updates every week through the following tools:

• Pivotal
• Invision
• Slack

What did you find most impressive or unique about this company?

Their responsiveness was excellent.

Are there any areas for improvement or something they could have done differently?

Could have handed off the code base with a bit more planning

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of engineering at Scratchpay. We’re a lender in the US and Canada.

We started four and a half years ago. We have about 100 plus people, pretty much across the globe. A third of the workforce is in the US and the rest are remote. I basically take care of everything tech related for Scratchpay.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeLink?

We offer loans. There are two phases of the lending lifecycle. The first is before the loan has been issued and the second is after the loan has been issued and needs to be repaid. 

We have a partner in the US who is our payment provider, and they had offered us a mobile app for borrowers to be able to do those things. It wasn’t amazing, so we decided to build our own mobile app and that is where CodeLink came in. Our in-house team had never built a mobile application from scratch. I wanted to see if I could find someone that could support our internal team. 

SOLUTION

What was the scope of their involvement?

We started from scratch. It is an app that works on the web and it is bundled into a shell, and then turned into a mobile application. They also did the backend layers in Firebase. 

They also helped us design our payment processing tool. We had worked with another vendor on this but needed it to be updated for our new mobile app. 

What is the team composition?

 In total, I think I have worked with around 10 people. We hired a project manager, and we started with a team of two at first, and then we added another person. We worked with another five people on the payment processing project. 

How did you come to work with CodeLink?

I had actually worked with the two co-founders, Daniel and KA (Co-Founder & CTO) of CodeLink at a previous company. I knew KA for his technical skills, and I knew Daniel for his product skills. I had a lot of trust in them. I contacted them, and we talked a little bit. I looked into doing a small pilot with the first two developers and it worked out, so we kept on growing the team.

How much have you invested in them?

I think we’ve spent about $300,000.

What is the status of this engagement?

We started working with them in July 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have about 20 engineers in-house. We tried to integrate the teams as much as possible. It has worked out extremely well with CodeLink. They were integrated with our chats and it is generally working out really well. Everyone loves working with them.

The CodeLink team has always been extremely helpful. They take ownership of their work, and they actually care about what they are doing.

How did CodeLink perform from a project management standpoint?

We integrated them extremely tightly within our production teams, so they are following scrum exactly as we do. We have absorbed them into our own project management.

What did you find most impressive about them?

I think the culture just feels good. They give very constructive feedback, and they will tell you when something doesn’t work. I don’t think I have ever worried about things not being delivered. When you have an outsourcing company, you just don’t know whether things will be delivered on time. That’s not the case with CodeLink. They are reliable. 

Are there any areas they could improve?

I’m usually pretty critical. I think with some of their team, communication wasn’t as good. In addition, I was hoping to work on Flutter, but they weren’t too excited about it and there is some sense into why. I guess that is the only thing that I have asked them to do and they would rather not have done that. Other than that, it was pretty solid.  

Do you have any advice for potential customers?

I would personally recommend going all in to the core of your problem and they will figure it out a solution. Don’t sugar coat it too much. I think it is going to be much more productive if you go in as openly and honestly as possible. 

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager of Ninja Van

Describe what your company does in a single sentence.

Ninja Van Group is a tech-enabled logistics organisation, backed by marquee investors including GeoPost, Alibaba Group, and B Capital Group. Launched in 2014 as an e-commerce express logistics company, it reached 100% network coverage by 2018 with over 2,000 stations and hubs across Southeast Asia. Today, around two million parcels course through its network daily. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeLink to accomplish?

• Enhancing the international delivery experience for our customers
• Optimize logistics processes for Crossborder

SOLUTION

How did you find CodeLink?

• Online Search
• Referral

Why did you select CodeLink over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from CodeLink were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and recommend future-state workflows
• Build and implement new modules and features
• Assess and oversee requirements management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CSAT score
• Customer adoption on new features
• Operation improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team demonstrated strong project management skills, keeping the work well-organized and on track. They managed the overall process effectively, ensuring smooth coordination and timely progress.
• Deliverables were consistently provided on schedule, which helped maintain momentum and avoid delays.
• Their communication was active and responsive. They addressed requests and questions promptly, showing flexibility and a willingness to adapt to evolving requirements.

What was your primary form of communication with CodeLink?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by the company’s ability to combine professionalism with responsiveness. Their project management approach was structured yet flexible, which ensured smooth execution and timely delivery. What stood out as unique was their proactive communication style—they didn’t just respond quickly; they anticipated needs and offered solutions before issues arose. This balance of reliability, adaptability, and customer focus made the collaboration both efficient and enjoyable.

Are there any areas for improvement or something CodeLink could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Cloud Operations of Lucid Inc

Describe what your company does in a single sentence.

Digital Mental Health tools for older adults and providers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeLink to accomplish?

• Implement a web platform to deliver music as medicine

SOLUTION

How did you find CodeLink?

• Referral
• Other

Why did you select CodeLink over others?

• Great culture fit
• Good value for cost

How many teammates from CodeLink were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we launched Resonance RX, our music as medicine product for older adults, this project had the objective of implementing the web client that would allow providers and patients to access the core offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upon completion of the project we were able to proceed with the commercial launch of the product, achieving a high degree of customer satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CodeLink was particularly good at keep up with our timelines, taking advantage of their timezone to keep the project moving forward 24/7. 

What was your primary form of communication with CodeLink?

Email or Messaging App

What did you find most impressive or unique about this company?

They had a very mature software development team that delivered great, quality work with maximum transparency on progress.

Are there any areas for improvement or something CodeLink could have done differently?

No.  We will continue to refer back to them for our outsourcing needs.

BACKGROUND

Please describe your company and position.

 I am the Co-founder, CEO of a healthcare company 

Describe what your company does in a single sentence.

We make remote therapeutic monitoring software for physical therapists.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeLink to accomplish?

• Build a web app
• Build a mobile app

SOLUTION

How did you find CodeLink?

Referral

Why did you select CodeLink over others?

• Pricing fit our budget
• Referred to me

How many teammates from CodeLink were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly sprints delivering prioritized development of our web and mobile app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Code / story points

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded openly to our feedback and requests. Very easy to work with.

What was your primary form of communication with CodeLink?

Virtual Meeting

What did you find most impressive or unique about this company?

Professional, high-quality work, breadth of capabilities, and easy to work with.

Are there any areas for improvement or something CodeLink could have done differently?

There were small issues along the way but they were minor for the most part. Overall I've been very happy with their work.

BACKGROUND

Please describe your company and position.

I am the Co-founder

Describe what your company does in a single sentence.

Our company helps founders of rising brands defy the odds by providing them with an end-to-end AI Marketer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeLink to accomplish?

• Set up our codebase
• Build the first version of our app

SOLUTION

How did you find CodeLink?

Referral

Why did you select CodeLink over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CodeLink were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our Firebase app including integrations with our data stack and 3rd party APIs like Fivetran, Shopify API, Google API, Meta API, Tiktok API, OpenAI API.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery of features and bug fixes that contribute to user satisfaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - we used a flexible and iterative process and the vendor delivered according to our timelines

What was your primary form of communication with CodeLink?

Virtual Meeting

What did you find most impressive or unique about this company?

The culture fit of the vendor with our team was great - they were able to work with our process and iterate together with our team.

Are there any areas for improvement or something CodeLink could have done differently?

Nothing major, but more guidance on specific areas that require investigation - e.g 3rd party APIs. One example was us building something with the Meta API which required very specialised experience in that. It was understandable this skillset was hard to come by but it would have been beyond expectations if there was an expert we could refer to.