Clyro

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Firmway

Describe what your company does in a single sentence.

Firmway is the Resilience Operating System for Europe’s Supply Chains

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clyro to accomplish?

UI/UX of the platform

SOLUTION

How did you find Clyro?

Fiverr

Why did you select Clyro over others?

• High ratings
• Good value for cost

How many teammates from Clyro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. User Experience (UX) Design

• Understanding user needs through research, interviews, and workflow analysis.
• Mapping user journeys to identify pain points and optimize how users move through the platform.
• Structuring content and features, ensuring that everything is placed logically and supports our resilience workflows.
• Creating wireframes that outline page structure, navigation, and key interactions.
• Testing and validating early concepts with users or internal stakeholders.

2. User Interface (UI) Design

• Designing the visual layout of pages, components, and modules so the platform looks clean, modern, and easy to use.
• Developing consistent design systems, including color palettes, typography, spacing, and iconography.
• Ensuring accessibility, so the interface can be used easily by different roles, experience levels, and devices.
• Collaborating with developers to ensure the final implementation matches the design intent.

3. Building the Platform Frames

• This is the core of what they’re doing for us now:
• Defining the structure and skeleton of the platform—what each screen looks like, where each element goes, and how users will interact with every part.
• Transforming functional requirements into clear, blueprint-like designs that guide the engineering team.
• Creating a coherent, step-by-step workflow that reflects our crisis management and resilience processes.
• Ensuring the platform feels intuitive and professional from first login to advanced features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 65% of all UX/UI screens and core workflows completed within 1.5 months.
• Major user journeys (onboarding, risk, crisis planning, dashboards) fully mapped and framed.
• Foundational design system (colors, typography, components) ~50% complete.
• Interactive prototypes delivered for key flows to support early testing.
• Clear platform structure established, reducing requirement ambiguity by ~40–50%.
• Development-ready handoff materials prepared, enabling engineering to begin implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project efficiently and consistently delivered items on time.
Extremely responsive — quick to jump on calls, clarify requirements, and adjust direction when needed.
Very dynamic and flexible; any time we didn’t like a design or approach, they were open to feedback and ready to revise immediately.
Demonstrated a collaborative mindset, making it easy to iterate and keep the project moving smoothly.

What was your primary form of communication with Clyro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture of high-quality work stood out immediately — everything they delivered felt thoughtful and well-crafted.
They’re deeply committed to personal development, which shows in the way their team continues to level up throughout the project.
What felt most unique was their ambition: they choose to work with clients they believe are going places, and they genuinely invest themselves in being part of that journey.

Are there any areas for improvement or something Clyro could have done differently?

They're amazing! The collaboration was strong — any adjustments needed were always handled quickly and thoughtfully.

BACKGROUND

Please describe your company and position.

I am the CEO of Ad Help LLC

Describe what your company does in a single sentence.

First Party Tracking & Attribution for Media Buyers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clyro to accomplish?

• Information Architecture
• UI / UX Design
• Ui / UX Research
• SaaS Product Development
• Low Fidelity Design
• High Fidelity Design
• Visual Assets Organization in Figma

SOLUTION

How did you find Clyro?

• Online Search
• Referral
• Clutch Site

Why did you select Clyro over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Clyro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included:

• UX/UI Product Research
• Asset Organization and Teardown
• Information Architecture
• User Flow Mapping
• Low Fidelity Design
• High Fidelity Design
• Technical Collaboration through-out timeline. 

End result being a robust first party tracking and attribution SaaS design for media buyers that serve mid-market and enterprise customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from this phase of the project clearly demonstrate both strategic progress and executional excellence:

Complete Information Architecture (IA) System Built: Delivered a comprehensive, scalable IA tailored specifically for a complex enterprise-grade tracking and attribution platform—this included segmentation by user types, reporting modes, attribution models, and business types (ecom, SaaS, lead-gen).

Over 400 Annotated Screenshots Consolidated: Systematically gathered, organized, and annotated UX patterns from direct competitors (Hyros, Northbeam, Triple Whale), enabling comparative design decisions and fast stakeholder onboarding.

Functional and Goal-Based User Flows Mapped: Created a dual-layered approach to user flow modeling—functional (action-based) and goal-based (outcome-oriented), aligning directly with how power users will interact with the product to extract insights efficiently.

Prioritized Wireframe Readiness: Delivered IA and flow logic in a way that sets us up for a low-fidelity wireframing sprint with very minimal rework anticipated—reducing design debt and accelerating the design lifecycle.

Strategic Differentiators Identified and Integrated: Through competitive breakdowns and internal workshops, the team helped identify our UX and structural differentiators—like flexible global/local filtering, goal presets, and data table architecture—anchoring our MVP in tangible UX advantages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management throughout the engagement. They maintained consistent communication, delivered key milestones on or ahead of schedule, and were highly responsive to evolving project needs—even as the scope became more complex. 

Despite the challenging nature of designing a highly specialized product like a first-party ad tracking and attribution SaaS, they showed strong adaptability, critical thinking, and an iterative mindset that made the collaboration feel like a true partnership rather than a one-sided vendor relationship.

They regularly recapped tasks, sought clarification where needed, and incorporated feedback swiftly without compromising quality. Overall, their ability to blend structure with flexibility was a key driver of the project’s success.

What was your primary form of communication with Clyro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to deeply understand a highly complex, technical product and translate that into a clear, scalable UX framework without getting overwhelmed. They didn’t just follow instructions—they actively thought through the logic behind each decision, challenged assumptions when necessary, and contributed strategic input that improved the direction of the product. Their level of ownership, attention to detail, and ability to distill dense requirements into usable design systems is rare - they truly operate at a high level.

Are there any areas for improvement or something Clyro could have done differently?

Nothing noteworthy — the team exceeded expectations across the board

BACKGROUND

Please describe your company and position.

I am the Former Project Manager of an edtech company

Describe what your company does in a single sentence.

Design IA & Userflow for the Edtech platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smiling Pixels to accomplish?

• IA & Userflow for the Edtech platform

SOLUTION

How did you find Smiling Pixels?

upwork

Why did you select Smiling Pixels over others?

• Close to my geographic location
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a clear, intuitive Information Architecture (IA) and user flow for an EdTech platform, ensuring a seamless user experience for students, educators, and administrators.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Navigation Efficiency
Enhanced User Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smiling Pixel demonstrated excellent project management skills throughout the project. They adhered to deadlines and delivered all milestones on time, maintaining clear communication about progress and any potential challenges. They were highly responsive to our needs, quickly addressing feedback and incorporating suggestions seamlessly. Their organized approach ensured the project stayed on track, and their proactive updates made the process smooth and stress-free.

What was your primary form of communication with Smiling Pixels?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Smiling Pixel was their ability to combine creativity with a user-centered approach, delivering designs that were not only visually appealing but also highly functional and intuitive. Their keen attention to detail and deep understanding of user behavior set them apart. Additionally, their proactive communication and commitment to delivering excellence made the collaboration exceptionally smooth and productive.

Are there any areas for improvement or something Smiling Pixels could have done differently?

While Smiling Pixel delivered exceptional results, one area for improvement could be providing more detailed documentation alongside deliverables, such as annotations on user flows or rationales for specific design decisions. This would further enhance the clarity and ease of implementation for development teams. Additionally, a slightly quicker turnaround on revisions could help streamline the feedback cycle even more.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Solution4Professionals INC.

Describe what your company does in a single sentence.

We provide digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Smiling Pixels to accomplish?

• Create a user friendly modern website

SOLUTION

How did you find Smiling Pixels?

Referral

Why did you select Smiling Pixels over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Smiling Pixels were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were launching a new business and needed a website that offers an enhanced user experience. For that, we required a custom design. In order to achieve this, we had multiple discussions with the Smiling Pixels team. Initially, we considered WordPress, but after considering our design needs, we decided on Webflow.

 Smiling Pixels designed an outstanding website in Figma according to our requirements. After multiple iterations, we finalized the designs. Then they converted those designs into a Webflow website. So, the main deliverables were Figma designs and a fully-functional WebFlow website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The custom design and their new and innovative ideas gave me the leap that I needed at this time for the growth of our business. We feel that Smiling Pixels has brought our idea to life. We have noticed a boost in traffic and heard lots of compliments as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smiling Pixels were very responsive and kept our project on track and ahead of schedule. They were very understanding and patient when ever we requested any changes or had any questions.

What was your primary form of communication with Smiling Pixels?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We just gave Smiling Pixels an idea and they worked on it and turned it into reality. They provided very useful & Helpful recommendations for improving the quality and functionality of our website.

Are there any areas for improvement or something Smiling Pixels could have done differently?

They are absolutely amazing; I have nothing but praise and the highest recommendation for them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an estate planning company. We are on a mission to help people organize, plan, and secure their families.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Smiling Pixels?

We needed UI/UX design support.

SOLUTION

What was the scope of their involvement?

Smiling Pixels has helped us design the UI/UX and all things screens for our hub. They're helping us with our short videos, marketing assets, and any sort of collateral designs we need. We started the engagement by providing Smiling Pixels with our business requirements, after which they proposed a strategy and working processes, which we agreed on. We then articulated our vision for the project through various documents. For the marketing collateral, we provided Smiling Pixels with guidelines and inspiration for the type of design we like. 

After that, Smiling Pixels created a few guiding briefs and started designing the screens and the user journey using Figma. They’re also tasked with producing creatives for our content marketing efforts.

What is the team composition?

We’ve worked with two people from Smiling Pixels: a project manager and a designer.

How did you come to work with Smiling Pixels?

Smiling Pixels was recommended to us by a friend.

What is the status of this engagement?

We started working together in September 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched yet, but we’ve received positive feedback from our beta users on the designs’ visual appeal, intuitiveness, and ease of use.

How did Smiling Pixels perform from a project management standpoint?

Smiling Pixels has performed well in terms of project management. They’re quick to incorporate feedback from beta users, which allows us to continuously improve our product. They’re incredibly accommodating, flexible, and understanding of our needs and ways in which they can improve.

We use Asana to manage the project, and we always know everything they’re working on. We typically communicate through email and WhatsApp.

What did you find most impressive about them?

We’re impressed with Smiling Pixels’ can-do attitude. They never think of anything as a hurdle or a problem; if they can’t accommodate something, they’ll try to reach out to a partner business or somebody else they know can handle it. They always come up with various options and solutions to help us in some way or form. We also appreciate the advice and guidance they provide. 

Are there any areas they could improve?

No, I don’t have anything to say.

Do you have any advice for potential customers?

Make sure to articulate your goals and message as clearly and succinctly as possible.
  

BACKGROUND

Please describe your company and your position there.

I am the founder of a B2C services marketplace based in Spain

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Smiling Pixels?

We required a comprehensive competitive analysis of existing marketplace solutions within our niche and an end-to-end design of our website and mobile app.

SOLUTION

How did you select this vendor?

I have had the pleasure of working with Sikander (Smiling Pixels Founder and CEO) on a number of complex projects and knew that he was the right man to approach for this job.

Describe the project in detail and walk through the stages of the project.

The Smiling Pixels team conducted comprehensive market research and, based on some very basic preliminary specs and requirements, set about creating a comprehensive information architecture for our app. In conjunction with this, the team worked with some very simple guidance and copy on designing our 6 page website, which they produced in record time.

Feedback provided was taken on board immediately and new layout and visual suggestions implemented with no delay. We managed to get the full website up in about 10 days, and were extremely happy with the results. We have received exceptional initial feedback on our visual communication and branding, which Smiling Pixels were instrumental in producing.

Throughout this time the UI/UX team began building out the wireframes based on the previously produced information architecture. Communication with the team was smooth and efficient and struck an excellent chord between receptivity to our feedback but also push back to some of our ideas that perhaps had a better way of being incorporated and expressed.

They not only drew on their years of experience in graphic design and UI/UX but went the extra mile to research best practices in optimising user journeys and flows. The last component was the high fidelity designs which were produced with an exceptionally high attention to detail, taking into consideration each flow as if it were a standalone application in itself. This was (and is proving to be) ideal to ensure the app engineering stage goes smoothly.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with a project manager and two designers - one for the website and one for the UI/UX design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a startup we seek to breathe life into what we're building at every stage of the journey, and certainly our website has been extremely well received and has started to generate traction for onboarding suppliers as well as generating interest in our app from eventual customers.

Most importantly the app designs have been instrumental in showing our partners what awaits them down the line, and we have had the pleasure of seeing excitement across the board for what we are building. We wouldn't have been able to generate this level of early stage interest without the exceptional work and commitment of the Smiling Pixels team.

How effective was the workflow between your team and theirs?

The project manager was always on call, responding to messages and emails almost in real time. Within an extremely short space of time Smiling Pixels went from being an outsourced supplier to feeling like a mainstay of our team.

What did you find most impressive or unique about this company?

Quite simply - their experience. This is not a team of entry level designers looking to make a quick buck by promising you the world (there are many of these out there! Beware!). Instead it is evident by their communication, their structure and their output that they are true professionals.

They went above and beyond to empathise with what we truly needed as a business, taking a holistic view of our brand, our objectives, our purpose and our overall mission and vision and translated this all into an incredible product which is now being engineered into a unique app we would never have been able to build without their exceptional work and input.

Are there any areas for improvement or something they could have done differently?

With feedback coming hard and fast and working to extremely tight deadlines, it's normal that some feedback fell by the wayside and the team had to be prompted again to look at it. I think that finding a way to structure all feedback and report back against it would be one further step the team could take to improve.

Needless to say however this is very much a piece of feedback aimed at fine tuning an already excellent service that and workflow that I rate to be 5 stars +.

BACKGROUND

We build google workspace automation products for small to medium enterprises. I am the CEO & Founder of the company.

OPPORTUNITY / CHALLENGE

We were in need of a design agency that can design and develop websites for us and our clients and also do UI & UX design of complex web applications. Hence, we hired Smiling Pixels.

SOLUTION

How did you select this vendor?

Smiling Pixels was referred to us by one of our clients. He spoke very highly of them.

Describe the scope of their work in detail, including any steps and the final deliverables.

For all projects they have a process they follow which makes it all extremely convinient for us and our clients:

• They initially do a discovery meeting to understand details about the project e.g. branding, business, target market, audience, competitors, etc.
• Then we collaborate to define the information architecture (or site map in the case of websites) - user flows, user journeys etc. and the complete scope of the project
• Then comes the wireframing phase. In this phase, they ensure that all content is represented properly and is optimized for a great user experience.
• Then they do mood boarding which is a collection of design elements that provide the initial concepts, colors and styles proposed for the general “look and feel” of the project.
• Lastly in the design phase, they merge the wireframes with mood boards keeping in mind the branding, etc. to produce the visual design of the project.
• If the project is related to a website, after completing the visual design phase they develop the website.

After several projects, we have found them to be very supportive and receptive of feedback. They are very responsive as well and are available virtually 24/7. We are very happy with their work and we will keep using their services in the future.

How many people from the vendor's team worked with you, and what were their positions?

Me and my team works directly with the CEO, Project Manager, multiple UI/UX designers and website developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to their work for my clients (about a dozen website and design projects), I have been able to retain those clients, get referrals from them and grow my business.

How effective was the workflow between your team and theirs?

Extremely Smooth. They have setup a separate account for us in ASANA to keep us updated on the progress of upto serveral ongoing projects at single time. Exteremly satisfied.

What did you find most impressive or unique about this company?

They strive for 100% customer satisfaction. They do not stop until we or our clients are fully satisfied. I have rarely gotten to work with such high work ethics. I think this is what's most unique about them.

Are there any areas for improvement or something they could have done differently?

I have no suggestions at the moment.

BACKGROUND

Please describe your company and your position there.

I the owner of tele psychiatry company. I am American board certified adult and addiction psychiatrist. In addition to providing psychiatry services our company also aims at educating and empowering via various educational courses for children and parents

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Smiling Pixels, and what were your goals?

I hired smiling pixels to provide us with 360 solutions from web development/design and marketing campaign

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched on line and after shortlisting 3 was convinced that smiling pixels are the right choice because of open dialogue, ability to understand my goals and working really really hard to bring ideas to life

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After the initial kick off we met regularly, mostly fortnightly to discuss wireframes, and various stages of development. For me the key points were for the team to understand that we are tapping into a new market with a tool (telepsych). Team was very well rounded, culturally aware and was very clear about my goals of highlighting importance of mental health services and educational services. I believe we were able to bring home that message with their web design.

How many people from the vendor's team worked with you, and what were their positions?

Sikander who was the main lead along with developer, designer and marketing manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website response has been great so far.

Describe their project management style, including communication tools and timeliness.

Fairly open, accountable and accessible

What did you find most impressive or unique about this company?

Gave me a professional website, ability to understand a unique challenge of communicating importance of mental health and mental health education in a very new market of Pakistan

Are there any areas for improvement or something they could have done differently?

No complaints so far. Exceptional team work, accountability and communication

BACKGROUND

Please describe your company and position.

I am the Director of brightenity

Describe what your company does in a single sentence.

We provide health services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clyro to accomplish?

• Website
• Logo

SOLUTION

How did you find Clyro?

Online Search

Why did you select Clyro over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Clyro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The deliverables include a fully responsive, accessible, and SEO-friendly website tailored to the aged care industry, covering design, development, and launch. It will feature key pages (Home, Services, About, Contact), clear navigation, and integrated inquiry forms. The package also includes basic testing, CMS setup, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Designing an intuitive and accessible website that allows users to easily find information and engage with our aged care services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team demonstrated strong project management skills, maintaining clear communication and providing regular updates throughout each phase

What was your primary form of communication with Clyro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication skills were excellent, and they were highly responsive in addressing requests and taking prompt action on tasks.

Are there any areas for improvement or something Clyro could have done differently?

So far nothing to call out