Cheetah Conversions

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Container xChange

Describe what your company does in a single sentence.

A marketplace to buy, sell, rent/lease shipping containers across 2,500+ global locations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheetah Conversions to accomplish?

• Audit all of our paid search activities and provide recommendations to improve performance and effectiveness

SOLUTION

How did you find Cheetah Conversions?

Referral

Why did you select Cheetah Conversions over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Cheetah Conversions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
Detailed paid search audit on the following topics: 

• Strategy and setup
• Targeting
• Content
• Ad delivery settings
• Tracking
• Budget and bidding
• CRO

A detailed set of recommendations including quick wins was provided.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key metrics used to measure effectiveness were: 

• Conversion rate of ads / ad groups / campaigns
• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and to schedule. Follow-on requirements from the audit were handled smoothly and actioned very quickly. Overall, Cheetah were very responsive to our needs.

What was your primary form of communication with Cheetah Conversions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Cheetah Conversions team has lots of experience in the field and so were able to hone into the issues right away. Additionally, they work with many B2B businesses so the conversion metric of lead generation is something that they were very familiar with. Overall, the speed of execution was very good. Additionally, the recommendations provided really worked in our favour and all key metrics improved.

Are there any areas for improvement or something Cheetah Conversions could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Manager, Performance Marketing

Describe what your company does in a single sentence.

software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheetah Conversions to accomplish?

• manage/optimize paid search, paid social campaigns across channels like Google and LinkedIn
• drive conversions, improve conversion rates, cost-per-conversion

SOLUTION

How did you find Cheetah Conversions?

• Online Search
• Referral

Why did you select Cheetah Conversions over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Cheetah Conversions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage paid search campaigns via Google for Client in the UK, Germany, and France 
• Manage LinkedIn campaigns incl campaigns creation and analysis 
• Google Display Campaigns, incl Retargeting 
• Strategy planning 
• Daily account management and optimization 
• Weekly status meetings to discuss recent activities, trends 
• Weekly/monthly performance dashboard with insights + recommendations/next steps 
• Tracking support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• quarter-over-quarter improvements in terms of both front-end (CTR, CPC) and back-end metrics (conversions, conversion rate, cost-per-conversion) 
• improvements to standard setups for targeting, campaign structuring, etc

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables are always completed in a timely manner and with good quality, even with us being in different timezones. The Cheetah team is always quick to confirm receipt of questions/requests, provide timely updates, and follow up with anything else needed to keep the conversation/process moving.

What was your primary form of communication with Cheetah Conversions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Agility with which the team worked, while maintaining quality deliverables

Are there any areas for improvement or something Cheetah Conversions could have done differently?

Earliest versions of reporting were very numbers/detail-heavy, not immediately easy to repackage for executive leadership. However, upon communicating this w the team, future iterations of these reports were much stronger in that regard.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a software company

Describe what your company does in a single sentence.

Customer Intelligence Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheetah Conversions to accomplish?

• Increase Revenue Pipeline

SOLUTION

How did you find Cheetah Conversions?

Referral

Why did you select Cheetah Conversions over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Cheetah Conversions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cheetah supported the company paid search initiative in the US with the objective to increase revenue pipeline while ramping up the company's investment in this channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We tracked extensively the number of leads, the revenue pipeline and all other funnel-related metrics generated by actions undertaken by Cheetah.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Cheetah Conversions team was incredibly professional, consistently meeting deadlines and accommodating all of our needs and requests.

What was your primary form of communication with Cheetah Conversions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our relationship with the Cheetah team has evolved beyond a typical client-agency relationship. I have complete faith in the Cheetah team members and feel a strong connection with them that is quite rare in business relationships.

Are there any areas for improvement or something Cheetah Conversions could have done differently?

While the onboarding process had some bumps, we acknowledge that we were partly at fault due to our rush. Perhaps, the only thing Cheetah could have done differently was to communicate more clearly that our expectations were unrealistic. However, it can be difficult to do so when dealing with a pushy client like we were.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing at an online language learning company that employs refugees and other marginalised professionals as language coaches.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cheetah Conversions, and what were your goals?

We employed Cheetah Conversions to setup our first Google Search campaign in order to generate high intent marketing qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Cheetah Conversions came to us with an interesting proposal at a time when we were reviewing freelancers to complete the project. They prepared a well-researched pitch and showed clear understanding of our target customers and competitive landscape. Their breadth of services and relative affordability made them a good choice vs freelancers we spoke with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Following an initial discovery, Cheetah worked quickly to understand our value proposition, customers and competitors, complete keyword analysis and develop the campaign strategy. They then worked with us to finalise ad copy and setup the campaign in Google Ads, along with reporting through Google Data Studio & custom landing pages in Unbounce.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with:

• account manager
• copywriter
• Google Ads specialist
• several other team members on an ad hoc basis 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As per our objectives, Cheetah had the campaign live within a month of starting work. Performance in the first two months has been positive with higher than anticipated CTRs, impression share and and conversion rates.

How effective was the workflow between your team and theirs?

Email communications are effective and fast and weekly meetings cover everything we need to ensure work happens quickly and nothing falls between the cracks.

What did you find most impressive or unique about this company?

Their speed and responsiveness have been a great asset to address our aggressive timelines.

Are there any areas for improvement or something they could have done differently?

Technically they have been excellent, but they have required quite a bit of input from us when it comes to copywriting.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a wellness and fitness online portal where we provide users with various videos, programs, and nutrition databases through a subscription model.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cheetah Conversions?

We saw an opportunity in the B2B sector after the COVID-19 pandemic because many organizations reached out to us to provide programs to their employees during the lockdown. After this, we wanted to offer our online services to other companies as a healthcare program, create awareness and interest for our services within the corporate health sector, and generate more leads in that field.

SOLUTION

What was the scope of their involvement?

Cheetah Conversions ran B2B marketing campaigns for us. In addition to that, they did paid search drives for us.

What is the team composition?

We’ve been working with Naveed and Martina (Co-Founders), several market managers, a linked campaign specialist, a paid search campaign manager, and other supporting team members.

How did you come to work with Cheetah Conversions?

They were referred to us by our CMO; he had worked with them previously and recommended their work.

How much have you invested in them?

We invested around €80,000 (approximately $83,000 USD) with them on this project.

What is the status of this engagement?

We worked together from June 2021–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work generated a good amount of leads for us, and we can see that the cost per lead went down, especially for our events that we boosted with paid search campaigns to address people interested in networking fairs we attended. We also enhanced the performance of social channels we didn’t use before, like LinkedIn and YouTube.

How did Cheetah Conversions perform from a project management standpoint?

We used Google Drive to collaborate in planning campaigns, sharing notes, and distributing documents. Regarding communication, we had weekly meetings.

What did you find most impressive about them?

They were always flexible and understanding; they even understood and took over some tasks whenever we didn’t have the resources to accomplish them.

Are there any areas they could improve?

It’d be great to ensure that all members on the project speak German to avoid translating back and forth and ensure the quality of the content of the campaigns.

BACKGROUND

Please describe your company and your position there.

Taxfix GmbH. is the online service for helping people with their annual tax refunds. The core market is Germany, but also available in FR, IT and ES. During the given project I was Head of Marketing for Taxfix.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cheetah Conversions, and what were your goals?

We have been struggling with our Google Paid Search accounts due to changes in our internal team and needed hands on approach at restructuring of the core account for DE and also starting work on improvement of quality score and convertibility of our landing pages. Key goals where increasing traffic volumes and decreasing CACs via improvements of account structure, focus on better quality keywords, quality score and landing page work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been looking into multiple vendors to help us with the task, but Cheetah has shown best understanding of the area, had a quick availability of resources and adequate price package.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. We went through detailed understanding of the problem and deliverables in parallel with account audit.
2. Focusing on new landing pages for top volume and importance campaigns.
3. Re-writing of all ad copies to create a better story telling element between searched keywords, ad copy and landing pages
4. Re-structuring the account to better align the demand and intention with right information and CTAs 5. Additional keyword research

How many people from the vendor's team worked with you, and what were their positions?

3 people worked on our project including the founder Naveed acting as account director. The other two were SEM specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to decrease CAC by 15% for worked-on accounts with biggest win coming from 2 landings pages significantly improving in the click to registration rate.

Describe their project management style, including communication tools and timeliness.

The communication has been on point through both email and Slack along with regular (weekly) calls. They were quick to act and always on point with any updates, requirements or deliverables.

What did you find most impressive or unique about this company?

Knowledgeable personal taking time to understand the project better before jumping into to delivery mode. Varied experience in digital field, which is not common for a smaller agencies.

Are there any areas for improvement or something they could have done differently?

Visual aspects of landing pages where not as good as ones from our internal UX and design team. Would leave visual aspects to somebody else, but the rest was on point.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Pixformance Sports, a B2B company that sells a digital sports divide. Our primary customers are physical therapists, fitness studios, and personal trainers. We’ve been in the market since 2012.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cheetah Conversions?

We struggled to get quality leads because we have a very niche product and market, and the ones we got were either B2C or not interested.

SOLUTION

What was the scope of their involvement?

Cheetah Conversions helps us with performance marketing. They give us recommendations, and we collaborate on strategies for our top, mid, and bottom funnels. Usually, we brainstorm together, and then they give us their ideas. Since our product is in such a niche and we have a very specific wording, we take care of the creative part. We give them the materials to review, and they provide advice for changes. 

From there, they implement our strategies and spread them through our different channels; they run the campaigns while targeting our audience. We’ve had PPC and conversion campaigns using landing pages. When working with landing pages, they use our keywords. The Cheetah Conversions team has run campaigns on Facebook, Instagram, and LinkedIn. They’ve also run display ads for a YouTube campaign. Currently, they’re running Microsoft Advertising and Google Ads campaigns. 

What is the team composition?

Although the team has varied, we always work with 2–3 people from Cheetah Conversions. We’ve worked with the CMO, a marketing manager, and a PR specialist. 

How did you come to work with Cheetah Conversions?

I found them through a referral. One of my colleagues knew Cheetah Conversions from university courses. They made a proposal based on Google Ads campaigns to generate some leads, and we decided to try them out. We weren’t happy with our Facebook Ads partner, so we decided to give that to Cheetah Conversions. 

How much have you invested with them?

So far, we’ve spent €90,000–­€100,000 (approximately $96,000–$107,000 USD).

What is the status of this engagement?

We started working together in March 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our engagement with Cheetah Conversions has been going well. Thanks to their efforts, we’ve narrowed down our target audience, and we’ve gotten really good leads interested in our product. 

With our previous partner, although we were getting 200 leads per month, 80% of them were trash. Cheetah Conversions gets us 80–90 very high-quality leads per month with the same budget. They’ve done a great job finding the right settings and getting the right leads in.

How did Cheetah Conversions perform from a project management standpoint?

They need around a week to implement something, and they always meet that timeline. Whenever we have something urgent, they try to address it on point. That’s the advantage of Cheetah Conversions being a small agency; we know them so well that we can just call them, and they react quickly to do what they can. Although we first used Monday.com for project management, we’ve stopped using it. Now, our primary form of contact is via email. 

What did you find most impressive about them?

I appreciate Cheetah Conversions’ quick response and that they have one main person for each field. They do their work nicely, always fulfill our requirements, and give us the right leads.

Are there any areas they could improve?

No, everything is fine.

Do you have any advice for potential customers?

My advice is to talk to them often and tell them what you need, and they’ll do their best.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a fintech SaaS business based in London with a global presence, selling to banks and big corporate lenders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cheetah Conversions?

We needed someone to provide us with comprehensive marketing services as part of our strategy to break into the German-speaking market.

SOLUTION

What was the scope of their involvement?

Cheetah Conversions has helped us with PPC, social media marketing, content marketing, SEO, and conversion optimization. Initially, they conducted a research process to identify the German, Austrian, and Swiss target banks and the personas within, for which we also did persona development. From there, we created an account-based marketing (ABM) strategy.

As a result of that strategy, we created very defined buyer personas. We also segmented our targeted banks and corporate lenders very specifically so that we could create very relevant ads and content for social media, specifically on LinkedIn.

As for SEO, we worked with Cheetah Conversions very closely on keyword research. They took a lot of time doing keyword research across the markets and different sectors we were focusing on. Additionally, we created the content in English, and they translated it to German when necessary, tweaking it to make it relevant.

Currently, Cheetah Conversions only helps us run specific campaigns, but our focus on the German-speaking markets is on pause.

What is the team composition?

We’ve worked with 3–4 people from Cheetah Conversions, including a team leader and two social media specialists. We’ve also worked with a separate SEO team, and I believe that more people are working in the background.

How did you come to work with Cheetah Conversions?

I was interviewing a potential candidate in Switzerland for our internal marketing team who had worked for Cheetah Conversions, and he recommended them. We ultimately chose them due to their knowledge of the German-speaking market, language skills, and performance marketing expertise.

How much have you invested with them?

The average monthly fee has been around £1,500–£2,500 (approximately $1,900–$3,100 USD). In total, we’ve spent between $10,000–$50,000.

What is the status of this engagement?

We started working together around July 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Keyword research for the German, Austrian, and Swiss markets was a very complex task, but it was very successful. We’ve generated a lot of leads through social media marketing, and we’ve also seen an increase in our LinkedIn engagement, followers, and click-through rates. Additionally, we’ve seen great success on our Google Ads campaigns, but LinkedIn has been definitely the top-performing channel.

How did Cheetah Conversions perform from a project management standpoint?

Cheetah Conversions has performed very well. Their project management is very solid, organized, structured, and consistent. They also offer very clear reporting and great value for the money. Their team is always engaged and very supportive; whenever we have questions, they go above and beyond to provide us with an answer.

Cheetah Conversions uses Asana to manage the project. We have weekly meetings and regular updates, communicating through various channels such as Microsoft Teams, Google Meet, Slack, email, and phone calls.

What did you find most impressive about them?

Cheetah Conversions’ deep expertise in specific markets and languages is outstanding. Additionally, the way they manage projects and provide reports is impressive. They’re very transparent, and their work is very effective.

Are there any areas they could improve?

Some of Cheetah Conversions’ team members are non-native English speakers, so we’ve had a few miscommunication issues, and some things have been lost in translation. Still, they’re very good at what they do overall, and they keep growing.

Do you have any advice for potential customers?

Have a very clear brief and manage your expectations very clearly to avoid misunderstandings. Additionally, be very clear about your budget from the start so that they’re clear on what you intend to spend.

BACKGROUND

Please describe your company and position.

I am the Growth Hacker of Sherpany

Describe what your company does in a single sentence.

Meeting Management Software for Board and Management Meetings

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheetah Conversions to accomplish?

• Paid Search
• Paid Display
• SEO Tactics

SOLUTION

How did you find Cheetah Conversions?

• Online Search
• Referral

Why did you select Cheetah Conversions over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Cheetah Conversions were assigned to this project?

2-5 Employees

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Cheetah Conversion Agency has been supporting us in both paid search and display advertising on multiple channels. The performance marketing agency has always been a solution-oriented and constructive partner with whom we were able to realise a great, productive and cooperative partnership. Tasks were always processed very comprehensively and the team always responded quickly to any request or new idea. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Cheetah Conversion Agency has been supporting us in both paid search and display advertising on multiple channels. The performance marketing agency has always been a solution-oriented and constructive partner with whom we were able to realise a great, productive and cooperative partnership. Tasks were always processed very comprehensively and the team always responded quickly to any request or new idea. 

We are grateful for the great collaboration and the hands-on mentality that Cheetah Conversion brings to the table. In addition to professional competence with technical understanding, our cooperation is, above all, extremely pleasant and nice on a personal level. We appreciate joint successes!"

What was your primary form of communication with Cheetah Conversions?

Virtual Meeting

What did you find most impressive or unique about this company?

We are grateful for the great collaboration and the hands-on mentality that Cheetah Conversion brings to the table. In addition to professional competence with technical understanding, our cooperation is, above all, extremely pleasant and nice on a personal level.

Are there any areas for improvement or something Cheetah Conversions could have done differently?

We appreciate joint successes!

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of a manufacturing company

Describe what your company does in a single sentence.

Non-invasive ultrasonic flow meter manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheetah Conversions to accomplish?

• Bring in more leads
• Drive more traffic to our website

SOLUTION

How did you find Cheetah Conversions?

Online Search

Why did you select Cheetah Conversions over others?

• High ratings
• Pricing fit our budget

How many teammates from Cheetah Conversions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Campaigns consisting of the following services for France

• Strategy planning and set up of the campaign
• Daily Account Management and Optimization 
• Weekly update call on the performance and optimization actions taken within the campaign
• Weekly performance dashboard and end-of-campaign report, including actionable insights and campaign opportunities 
• Keeping the campaign up to date with the latest advertising restrictions 
• Updating campaign activities based on competitors' and promotional changes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brought in hundreds of leads deemed worthy of CRM upload for follow up through the Google Ad campaign they ran and the landing page they built for us, which led to numerous orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always timely with their work and responded to all of our needs, questions, and concerns quickly and with purpose.

What was your primary form of communication with Cheetah Conversions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their constant monitoring of the campaign, always making adjustments and testing changes to the campaign

Are there any areas for improvement or something Cheetah Conversions could have done differently?

Their reporting dashboard felt a bit outdated