Chalkbox Creative

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a global government contracting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chalkbox Creative?

We needed help with a brand overhaul.

SOLUTION

What was the scope of their involvement?

Chalkbox Creative has designed our website and logo and defined our brand colors. The team has also developed our site and worked on our marketing portfolio. We started with a brainstorming session with their senior leadership to determine our company’s message and look. Then, Chalkbox Creative came back with different design ideas for our company’s future. We were undergoing a name change at the time, and the team worked with different elements to put forward what they believed was the best brand for our company.

Chalkbox Creative has created ads for social media, specifically LinkedIn, and our website. We manage the content direction, and the team designs it.

What is the team composition?

We've worked with five teammates, including Luke.

How did you come to work with Chalkbox Creative?

They were a referral from someone who knew them in person.

What is the status of this engagement?

We started working together in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a 100% traffic increase on our website, going from 0 to 300 visitors daily. Chalkbox Creative has given us a new image, allowing us to look like a good partner and be acquired by another company. We’ve received several positive feedback, and our team has shown pride in the company. We have a large network of former workers who are also excited about the new look. We're satisfied with Chalkbox Creative's work.

How did Chalkbox Creative perform from a project management standpoint?

Chalkbox Creative’s project management is excellent. We communicate via email, calls, and group meetings.

What did you find most impressive about them?

Chalkbox Creative is excellent at listening to various audiences within our company and identifying creative assets that would please everyone.

Are there any areas they could improve?

No, there’s nothing I can come up with.

Do you have any advice for potential customers?

We’ve had one team leader gather our internal feedback and work with Chalkbox Creative directly. This has worked well for us because we haven’t had all of us on the phone giving directions or having different conflicting viewpoints. 

BACKGROUND

Please describe your company and position.

I am the Founder of Artala

Describe what your company does in a single sentence.

Architecutre + Interior Design for new construction and remodeled homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chalkbox Creative to accomplish?

• Create a second brand for a specific segment of the residential interior design market, to co-exist next to an existing brand.
• Design and produce a unique, luxury-focused business card using novel materials and processes.

SOLUTION

How did you find Chalkbox Creative?

networking

Why did you select Chalkbox Creative over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Chalkbox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand identity - create a new luxury brand to exist alongside an established brand
• logo - create a logo to reflect the luxury of the new brand
• signage - design signage for office
• business cards - design business cards to reflect the luxury of the new brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The end result reflecting my overall vision for the new brand which I feel is unique not only in the design but also in using different materials for the business cards

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timeline was established at the beginning of the project, and all deliverables and meetings were on time except when I had to push it for my scheduling needs. Chalkbox was always responsive and avialable for questions and comments.

What was your primary form of communication with Chalkbox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their unique ideas, perspectives, and knowledge of materials.

Are there any areas for improvement or something Chalkbox Creative could have done differently?

No, I am very pleased with the project

BACKGROUND

Please describe your company and position.

I am the Founder of Belle Epicurean

Describe what your company does in a single sentence.

We are a bakery cafe with a retail line of baking products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chalkbox Creative to accomplish?

• Graduate from hand-assembled packaging from off-the-shelf components to printed packaging and a co-packer.
• Improve the design of the packaging for better retail visibility and product distinction.
• Demonstrate the joy of baking visually, and differently from the competition.
• Meet specific physical requirements for co-packing and distribution channels.
• Comply with FDA labeling requirements.

SOLUTION

How did you find Chalkbox Creative?

Online Search

Why did you select Chalkbox Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Chalkbox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a full scope packaging redesign. Through in-person and zoom meetings, the team at Chalkbox took the time to understand and meet my branding goals. They listened to my needs, communicated the process step by step, presented variations ... repeat ... until we landed on the perfect look. Not only were they professional, they were a joy to work with!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new packaging is a higher quality experience for the guest in function and visual appeal. The beautiful new look has attracted multiple new clients. The new packaging is also a more efficient solution for our team resulting in lower labor cost per unit. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Chalkbox was very communicative, timely and responsive to my needs. I felt supported throughout the entire process of the redesign.

What was your primary form of communication with Chalkbox Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They worked to extract what I wanted for the end product. This was no easy task because I really wanted the box to bring an emotion to the guest. Not just be a pretty box on the shelf. The team worked with me to understand this goal and I never felt compromised. We worked as a team to create something truly special.

Are there any areas for improvement or something Chalkbox Creative could have done differently?

No

BACKGROUND

Por favor describa su empresa y puesto.

Soy cofundador de Plaster Consulting Group

Describe lo que hace tu empresa en una sola frase.

Ayudamos a las empresas a construir conexiones más sólidas y llegar a nuevas audiencias con contenido atractivo y marketing estratégico.

OPPORTUNITY / CHALLENGE

¿Qué metas u objetivos específicos contrató a Chalkbox Creative para lograr?

• Conferencias de agentes de apoyo para dos de las compañías de seguros más grandes del país.

SOLUTION

¿Cómo encontraste Chalkbox Creative?

Redes

Why did you select Chalkbox Creative over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Chalkbox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My company enlisted Chalkbox Creative in 2018 to design "Guests in Attendance" booklets for the annual agent council conference of a major insurance company. This insurer was (and is) a longtime client of mine, so it was important for me to choose a design partner that would provide high-quality work. A collaborative approach was also vital, because the booklets had to adhere to distinct brand standards while including a wide variety of headshots and logos from individual agents and agencies.

The client was very pleased with the results, and the following year we had Chalkbox manage the conference booklet of the client's umbrella company (another major insurer). Chalkbox continued to design the booklets for both insurers through 2022, when the conference booklets were discontinued entirely. Chalkbox also managed print production and delivery before the booklets moved to a digital-only format. 

In 2020 we expanded the engagement further, asking Chalkbox to design postcards for an at-home engagement kit that was sent to agents in preparation for the conferences (which pivoted to a virtual format during the pandemic). The cards included agent and employee answers to fun icebreaker questions. Similar to the booklets, Chalkbox managed print production and delivery of the postcards to the client, who then performed final assembly and mailing.

The president of one of the insurers sent the following feedback in 2020:
"Just wanted to pass along that the packages sent out were very well executed. … My favorite part is the cards and getting to see everyone’s answers to the questions. Very well done and should make a virtual event feel that much more personal." 

Deliverables by year:

• 2018: Guests in Attendance booklet (one insurer, print and digital)
• 2019: Guests in Attendance booklets (two insurers, print and digital) 
• 2020: Guests in Attendance booklets (two insurers, print and digital for each; internal and external versions for digital); icebreaker postcards for at-home engagement kit 
• 2021: Guests in Attendance booklets (two insurers, digital)
• 2022: Guests in Attendance booklets (two insurers, digital)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables were on time and exceeded quality expectations. Client satisfaction was very high, as evidenced by feedback regarding specific pieces and the fact that the client was eager for me to include Chalkbox on subsequent projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were always on time. When trying to wrangle 40+ headshots, bios, and logos for booklets of this nature, there are always going to be changes—Chalkbox always responded promptly and patiently as I would pass along revisions from the end client. One of the things I love most about Chalkbox is the team's collaborative nature.

Additionally, Chalkbox's ability (and willingness) to manage print production and delivery to the client made my life much easier.

What was your primary form of communication with Chalkbox Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

The combination of great design and great people is why Chalkbox Creative is always at the top of my list, whether I'm referring a business owner or need expert brand and design work for one of my client projects.

Are there any areas for improvement or something Chalkbox Creative could have done differently?

There's really nothing I can think of here. The Chalkbox team communicates well, is highly professional, and takes a mindful approach to both design and client relationships.

BACKGROUND

Please describe your company and position.

I am the Founder of Plum

Describe what your company does in a single sentence.

Provide human resources consulting to small and medium-sized businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chalkbox Creative to accomplish?

• Up-level the design and user experience to match a content update.
• Shift the presentation of offerings to match a change in the firm's client focus.
• Modernize the firm's logo and brand system.
• Update entire website, add features, and redesign logos.

SOLUTION

How did you find Chalkbox Creative?

Referral

Why did you select Chalkbox Creative over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Chalkbox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website redesign, hosting selection, logo(s) redesign

I engaged Chalkbox to update my website and select upgrades that would enhance SEO and the user experience. In addition, they updated my logo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All elements of the project scope were delivered. I have a new, upgraded, updated website that reflects my company's focus. In addition I have a terrific set of logos.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chalkbox Creative delivered the project on time and at budget. Anytime I reach out to folks on their team (Josh, Luke, David), I always hear back immediately.

What was your primary form of communication with Chalkbox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate the integrity, creatovity, listening skills, and expertise. This package of skills and collaboration made my website upgrades an enjoyable experience.

Are there any areas for improvement or something Chalkbox Creative could have done differently?

Nope. I really had a GREAT experience!

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Rocke Law

Describe what your company does in a single sentence.

We align workplace policies through strategic guidance backed by high-caliber advocacy as employment law attorneys. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chalkbox Creative to accomplish?

• Help the founder develop positioning for the firm to capitalize on their narrow and substantial expertise.
• Refine the existing mark.
• Conduct an audit of the existing website.

SOLUTION

How did you find Chalkbox Creative?

Networking

Why did you select Chalkbox Creative over others?

High Quality Design

How many teammates from Chalkbox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chalkbox helped articulate a brand strategy with the firm's purpose, mission, vision, core values, positioning statement, brand persona, competitive analysis, refresh on the logo, and a roadmap for brand building. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered written material and creative art that is high quality, easy to use, and practical.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed on time, with regular updates and expectation setting. 

What was your primary form of communication with Chalkbox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The cheerful and professional support, coupled with expert guidance, was followed through with practical writing and beautiful design. 

Are there any areas for improvement or something Chalkbox Creative could have done differently?

n/a