Catalyst Marketing Agency

BACKGROUND

Please describe your company and your position there.

We’re an insurance intermediary exclusively providing a niche insurance product to the UK market. I’m the managing director of this intermediary. In this role, I provide oversight, control, and accountability for our marketing and market positioning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst?

We hired Catalyst to provide a wide range of digital marketing services. They’re a full-service digital marketing agency that provides web design, UX, SEO, PPC, content marketing, branding, social media, marketing strategy, and a variety of other services.

What were your goals for this project?

We wanted to increase awareness of our core insurance offering. We also wanted to increase applications through the online quote-and-buy system by 300% in the initial three-month period and 600% by the end of twelve months.

SOLUTION

How did you select this vendor?

Catalyst was recommended to us by an existing mutual colleague. We chose Catalyst because of their experience working with industries that are relevant to our insurance offering. Also, the team is proactive, agile, and hard-working.

Describe the scope of their work in detail.

Catalyst undertook a growth audit to analyze our business and define our market position and branding relative to other players in our industry. Following this work, we were able to prioritize their workflows to ensure that they focused their efforts on the areas that required the most work.

Their services initially included web re-design, social media engagement, and PPC and SEO optimization. Catalyst created workflows in HubSpot to tailor their services to our end-users, including both prospects and customers. They’ve developed a compelling roadmap of further enhancements and strategies that we will deploy over the next twelve months.

What was the team composition?

I've worked closely with the owners of the firm and our account manager. We have a great working relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Applications have already increased by 150%, and the metrics that we track for our website (number of visitors, bounce rates, new contacts) have improved considerably. We’ve increased our online engagement from paid advertising, and our awareness in the marketplace is constantly increasing.

How effective was the workflow between your team and theirs?

We have strong lines of communication with regular email correspondence and telephone calls. We also make use of the project management tool Monday. Catalyst responds in a timely and informed manner, and this enables us to remain agile in our response to market opportunities.

What did you find most impressive about this company?

We’re impressed by the ideas that they bring to the table and their ability to deploy these ideas in a cost-effective and timely manner. Catalyst is an agile organization that is not afraid to challenge the status quo of our business and interrogate our operations. They’ve also invested in our relationship in terms of taking the time to understand our company, our product, our market, and our insurers. They’re aligned with the long-term success of our business.

Are there any areas for improvement?

We are very satisfied with the work performed to date.

BACKGROUND

Please describe your company and your position there.

I am a partner at Begbies Traynor. I currently run the Birmingham office and specialize in business support and recovery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst?

We were looking to find other avenues to get into contact with new clients. We have a strong existing contact database and word of mouth following, but we wanted to explore new ways of finding business.

What were your goals for this project?

We wanted to optimize my Linkedin profile and drive leads through the platform. Catalyst has built an in-house LinkedIn automation tool which proved to be incredibly powerful.

SOLUTION

How did you select this vendor?

We searched for a Birmingham based Marketing agency on Google. Catalyst Marketing Agency was very high up the rankings, so this was a big factor in our decision.

Describe the scope of their work in detail.

After we selected the vendor and got into contact with them initially through a phone call, I had a series of meetings. I sat down with Paul (Co-Owner & Director, Catalyst) and Oliver (Marketing & Business Development Manager, Catalyst) to design a detailed strategy and approach for the next six months.

We had a number of tactics that we used after two months in order to enhance the success of the project. We increased the number of eShots we sent to a new customer database, increased the automation levels, and found new account-based marketing approaches for existing clients.

What was the team composition?

I worked very closely with Oliver and the two directors, Sarah (Co-Owner & Director, Catalyst) and Paul. I never worked directly with the other members of the staff, but when I did, they were always polite and very helpful if I needed anything over the phone.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through LinkedIn, I achieved over 450 new connections and gained 32 new clients. I had many positive conversations and my network now looks very impressive. It got us into contact with a number of exciting prospects. The project was more of a social strategy, so I'm very happy with the outcome of the overall project. It worked brilliantly.

How effective was the workflow between your team and theirs?

It was very easy to communicate with them, as I had phone numbers for the three staff members I listed above. I also had emails and the main contact number of Catalyst. There was never a time where I didn't speak to anyone regarding any concerns I had.

What did you find most impressive about this company?

I was blown away by the in-depth strategy that was created. Most marketing agencies that I have worked with in the past never went into the amount of detail that Catalyst did. They always referred back to business growth, and as a business owner and partner, that's what you want to hear. They followed through on all their promises, and I would be happy to work with the team again.

Are there any areas for improvement?

In my case no, everything I wanted to achieve was completed.

BACKGROUND

Please describe your company and your position there.

I’m the business director of a traffic management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst?

We came to Catalyst because we felt that our brand and overall business approach were outdated. For 20 years, we’d gotten all of our business through networking and hadn’t considered incorporating any new technologies. Catalyst joined the project to develop a modern digital strategy and smarten up our company website.

What were your goals for this project?

The goal was to explore new ways to take our business to market. We wanted Catalyst to show us the marketing tricks that we were missing and improve our brand’s feel.

SOLUTION

How did you select this vendor?

We spoke to all the big local agencies but got along with Catalyst the best—we could see ourselves working day to day with them. They also had a great track record of helping businesses modernize and improve their overall strategy.

Describe the scope of their work in detail.

Catalyst started with a growth audit, conducting research into both our business and market. This was useful because it revealed a lot of things that we’d overlooked about our own company. They then put together a clear plan to increase our site’s visibility. Their designers worked on the brand revamp, and the strategy team recommended new ways to generate awareness.

What was the team composition?

We had a personal account manager and a designer. The directors were also closely involved in the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website and brand revamp as well as their digital strategy were brilliant. Catalyst delivered exactly what we wanted, and we loved working with them—they had great people and great results.

How effective was the workflow between your team and theirs?

It was a smooth process. The team delivered everything on time and well within the initial budgets that we’d laid out.

What did you find most impressive about this company?

I appreciated their clarity when explaining digital strategy. We didn't have a clue about marketing, but they taught us a lot during the engagement, which is a sign of a good agency. They really knew their stuff. 

Are there any areas for improvement?

No, not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Parking Facilites

Describe what your company does in a single sentence.

We are a manufacturing facility situated in Tamworth, specialising in engineering. Our products are crafted from resilient materials such as durable aluminum or galvanised steel, ensuring longevity and reliability. When you choose a Parking Facilities product, you can trust that it is built to withstand the test of time. Recognised for their robustness, our products provide exceptional resistance to various environmental conditions. With Parking Facilities, you can have confidence in the durability and resilience of our products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Catalyst Marketing Agency to accomplish?

• Firstly, they developed a new branding strategy to enhance the company's image and identity
• Secondly, they designed and implemented a website, along with creating catalogues and specification sheets to showcase the company's products or services.
• Lastly, they provided comprehensive support and assistance for all other marketing-related activities to ensure a cohesive and effective promotional approach.

SOLUTION

How did you find Catalyst Marketing Agency?

Referral

Why did you select Catalyst Marketing Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Catalyst Marketing Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Catalyst is engaged in a comprehensive range of marketing activities, primarily focused on enhancing our online presence and promotional materials. This includes website development and maintenance, content creation for various pages and sections, such as About Us and testimonials, and addressing technical issues like PDF accessibility. They are also involved in broader marketing initiatives, including email campaigns, event planning, merchandise procurement, and reputation management. 
Additionally, they provide strategic planning and budgeting services for our future marketing endeavors. Overall, the company's efforts are geared towards improving brand visibility, engaging with customers, and driving business growth through effective marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Catalyst serves as our onboard marketing agency, playing a vital role within our business trilogy alongside sales and our core manufacturing operations. As an integral part of our team, Catalyst is entrusted with driving our marketing initiatives, working in tandem with our sales efforts and manufacturing operations to achieve our overarching business objectives. Their role extends beyond traditional marketing functions; Catalyst is deeply embedded within our organisation, collaborating closely with our sales team to understand market dynamics, identify opportunities, and develop targeted strategies to maximise our business potential. 
By aligning marketing initiatives with sales objectives, Catalyst ensures a seamless integration of marketing efforts throughout the customer journey, from initial engagement to conversion and retention. Furthermore, Catalyst's close partnership with our manufacturing core business enables them to gain valuable insights into our products and processes, allowing for the creation of compelling marketing campaigns that resonate with our target audience. By leveraging their expertise in branding, digital marketing, and strategic planning, Catalyst helps us effectively communicate our value proposition, differentiate ourselves in the marketplace, and drive demand for our products and services. 
In essence, Catalyst is not merely an external agency but an indispensable member of our team, working hand in hand with sales and manufacturing to propel our business forward and achieve sustained growth and success. Together, our business trilogy forms a cohesive unit, where each component plays a unique yet interconnected role in driving our collective mission and vision.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Catalyst excels in managing projects, a crucial aspect of our marketing strategy. Their proficiency ensures that tasks are completed efficiently, deadlines are met, and resources are utilised effectively. Through effective project management, workflows are streamlined, risks are minimised, and communication among teams remains clear, fostering collaboration and maximising productivity. Implementing robust project management practices allows us to plan, execute, and monitor marketing campaigns effectively. 
This ensures that our initiatives align with our strategic goals and yield tangible results. Tasks are coordinated, progress is tracked, and any issues that arise are promptly addressed, contributing to the overall success of our marketing efforts. Furthermore, Catalyst Marketing Agency's adept project management enables us to adapt swiftly to changing circumstances and market conditions, ensuring that we remain flexible and responsive to evolving customer preferences. By emphasising transparency, accountability, and collaboration, we cultivate a culture of continuous improvement and innovation within our marketing team, driving long-term success and growth for our business.

What was your primary form of communication with Catalyst Marketing Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Catalyst is their ability to seamlessly integrate into our business operations and become an invaluable extension of our team. They demonstrate a deep understanding of our company's goals, values, and target audience, allowing them to tailor their marketing strategies with precision and effectiveness. Catalyst's commitment to excellence, coupled with their proactive approach and attention to detail, consistently delivers outstanding results that surpass expectations. Their expertise in project management, coupled with their innovative thinking and strategic insights, truly sets them apart as a trusted partner in driving our business forward.

Are there any areas for improvement or something Catalyst Marketing Agency could have done differently?

absolutely not

BACKGROUND

Please describe your company and your position there.

I’m a social media manager in the rail industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst?

We needed a vendor for social media and content marketing and lead generation.

What were your goals for this project?

We wanted increased engagement with our social media posts and higher lead generation.

SOLUTION

How did you select this vendor?

They came recommended by a friend.

Describe the scope of their work in detail.

They provided SEO and managed our email and social media campaigns.

What was the team composition?

We worked with three content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen increased engagements, a larger number of leads, and an increase in traffic through social media.

How effective was the workflow between your team and theirs?

We found the workflow very efficient.

What did you find most impressive about this company?

They were professional and they offered a quick turnaround on their high-quality content.

Are there any areas for improvement?

No, we’re completely satisfied.

BACKGROUND

Please describe your company and your position there.

I’m an account manager for a business financing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catalyst?

We brought them on to do lead generation and marketing and manage HubSpot

What were your goals for this project?

We wanted to generate more inquiries and improve our online visibility.

SOLUTION

How did you select this vendor?

Our director and I spoke to quite a few agencies and reviewed 6–7 proposals. Catalyst was focused on results and sales rather than just marketing. This swung it for us.

Describe the scope of their work in detail.

After undertaking a research project, they used the results to implement different marketing tactics. They’ve since run PPC and SEO campaigns, improved our use of automation and social media, and done content management and inbound marketing.

What was the team composition?

We deal directly with a personal account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now generate quality inbound leads every week. The results have been well above what we expected.

How effective was the workflow between your team and theirs?

It's been fantastic.

What did you find most impressive about this company?

Their results speak for themselves.

Are there any areas for improvement?

No, not that I’ve seen.