Caputo Digital

BACKGROUND

Please describe your company and position.

I am the Franchise Development Marketing Manager of an other industry company 

Describe what your company does in a single sentence.

Franchisor - Home Services Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caputo Digital to accomplish?

• Lead Generation

SOLUTION

How did you find Caputo Digital?

Referral

Why did you select Caputo Digital over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Caputo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Franchise development, lead generation, website design, SEO, and PPC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the outset, their team exhibited a deep understanding of the intricacies involved in franchise development. They seamlessly guided us through the entire process, offering invaluable insights and strategies to maximize our growth potential. Their dedication to our success was evident in the personalized attention we received at every stage.

When it comes to lead generation, Caputo Digital has proven to be a true expert. Their targeted approach ensures that the leads generated are not only numerous but also of high quality. This has significantly streamlined our franchise development process, saving us time and resources while consistently delivering promising prospects.

The SEO and PPC services provided by Caputo Digital have undeniably boosted our online visibility and brand recognition. The carefully crafted campaigns have further amplified our reach, resulting in a notable increase in inquiries and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the outset, their commitment to responding to our needs in a timely manner was truly impressive. One of the standout qualities of Caputo Digital is their responsiveness. No matter the nature of our requests or inquiries, their team consistently demonstrated a sense of urgency, addressing our needs promptly and efficiently. In a business landscape where time is of the essence, their ability to prioritize and deliver results swiftly made a significant impact on our overall satisfaction.

What was your primary form of communication with Caputo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team exhibited a deep understanding of the intricacies involved in franchise development.

Are there any areas for improvement or something Caputo Digital could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Marketing Manger of a Painting Franchise

Describe what your company does in a single sentence.

North America’s largest painting franchise specializing in residential and commercial property improvement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caputo Digital to accomplish?

• Obtain and convert quality leads

SOLUTION

How did you find Caputo Digital?

Referral

Why did you select Caputo Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Caputo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Caputo on an integrated digital strategy starting with optimizing our website structure to best rank globally and locally. This change increased our domain authority and rankings with our top keywords - outpacing our competitors for digital discoverability. We also layered on paid Google strategies, content development, and email campaigns to meet our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased quality lead flow which is what the Marketing team is measured on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive and hit deadlines.

What was your primary form of communication with Caputo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a true partner. The team is proactive in addressing industry changes and jumps in to tackle digital projects that arise.

Are there any areas for improvement or something Caputo Digital could have done differently?

If there were any items that came up, because it was a true partnership, we were able to seek to understand with each other and address how to tackle items.