Canopy

BACKGROUND

Please describe your company and position.

I am the Team Leader of Hera Rovaniemi SRL

Describe what your company does in a single sentence.

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OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Our primary goal was to increase online sales and improve our Return on Ad Spend (ROAS). Being in a highly competitive market like second-hand IT hardware, we hired Canopy to optimize our Google Ads and Meta Ads campaigns, ensuring that the money spent translates into measurable revenue.
• We partnered with Canopy to strengthen our digital presence and become the top-of-mind choice for refurbished IT equipment in Romania. Our objective was to scale our traffic through targeted PPC campaigns while maintaining a low Cost Per Acquisition (CPA)

SOLUTION

How did you find Canopy?

• Online Search
• Other

Why did you select Canopy over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to maximize performance and reach tech-savvy audiences looking for high-quality, affordable IT solutions, while communicating our value proposition - premium hardware at unbeatable prices in a clear and transparent way. Canopy provided us with tailored strategic roadmaps, optimized campaign and audience frameworks, and deep performance insights. They delivered constant testing directions and regular strategic reporting, alongside continuous knowledge sharing on the latest e-commerce tools, Google Shopping trends, and emerging market opportunities in the refurbished IT sector.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved a significant increase in online sales while simultaneously reducing the Cost Per Acquisition (CPA). By implementing a granular Google & Meta Ads strategy and refined audience targeting, we successfully maximized our ROAS and increased the visibility of our top brands in a highly competitive market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Canopy consistently delivered on time, demonstrating a high level of commitment and a proactive approach to our partnership. They met our needs through fast response times and a genuine involvement in our business growth, moving beyond simple task execution. Their expertise in continuous monitoring and scaling allowed us to capture market opportunities in real-time, while their constant data-driven feedback helped us refine our strategy. It truly felt like having an extension of our own team, dedicated to ensuring that IT-SH.ro stays ahead of the competition.

What was your primary form of communication with Canopy?

Email or Messaging App

What did you find most impressive or unique about this company?

What sets them apart is their exceptional communication and genuine dedication, which was a breath of fresh air compared to other partners we’ve worked with in the past. Unlike previous experiences where we felt like just another account, the team at Canopy is deeply involved in our success. Their fast response times and proactive feedback show a level of commitment that is rare in the industry. They don't just execute tasks; they act as a true extension of our team.

Are there any areas for improvement or something Canopy could have done differently?

We are very satisfied with the core channels managed by Canopy. The only 'improvement' would be to expanding their services.

BACKGROUND

Please describe your company and position.

I am the Digital Performance Coordinator of Leroy Merlin Romania

Describe what your company does in a single sentence.

Leroy Merlin, part of the French ADEO Group and the European leader in the DIY market, is an international retailer with over 90 years of experience, specializing in products and solutions for home improvement, construction, decoration, and gardening. Through a network of more than 1,000 stores across 20 countries, the company provides customers with inspiration, guidance, and support in creating their ideal home. In Romania, Leroy Merlin operates 21 stores and employs approximately 3,500 people across 15 cities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Increase in online sales, enhanced brand visibility, strengthened online community engagement, and improved ROAS.

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Canopy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Canopy provides end-to-end digital performance marketing services for Leroy Merlin Romania, focusing on driving online sales growth, increasing brand visibility, and improving media efficiency. The scope of work includes the strategic planning, implementation, and continuous optimization of full-funnel paid media campaigns, covering awareness, consideration, and conversion objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Canopy resulted in measurable growth in online sales, increased brand visibility across Google platforms, a stronger engagement within Leroy Merlin’s digital community, and improvement in ROAS, demonstrating the effectiveness of data-driven campaign strategies and ongoing optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Canopy demonstrated excellent project management, consistently delivering campaigns and optimizations on time while proactively responding to Leroy Merlin’s needs, providing clear communication, timely reporting, and agile adjustments to align with business priorities and seasonal promotions.

What was your primary form of communication with Canopy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Canopy is their data-driven, full-funnel approach to performance marketing, combined with deep expertise in Google Ads and e-commerce. Their ability to continuously optimize campaigns, deliver measurable results, and adapt quickly to Leroy Merlin’s evolving needs showcases both strategic insight and operational excellence.

Are there any areas for improvement or something Canopy could have done differently?

While Canopy consistently delivers strong results, further enhancement could come from exploring more advanced cross-channel integration and leveraging additional automation tools to scale campaigns even faster.

BACKGROUND

Please describe your company and position.

I am the Digital Manager of Iulius

Describe what your company does in a single sentence.

IULIUS is a Romanian real estate developer and operator with over 25 years of experience in mixed-use urban regeneration, managing more than 310,000 sqm of retail space across major projects including Palas Iași, Iulius Town Timișoara, the Iulius Mall network, and the Family Market developments in Iași.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Guidance for digital marketing activities
• Supporting our internal team in campaign implementation and optimization across platforms
• Media and channel strategy, campaign and audience planning, performance analysis, strategic recommendations

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to deliver the best results and bring information about our events and updates to the communities in the cities where we operate, using language that feels as close and relevant to them as possible. Canopy delivered us strategic roadmaps, campaign and audience frameworks, performance insights, testing directions, regular strategic reporting and continuous knowledge sharing about new tools, trends, and market opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We aimed to deliver the best results and bring information about our events and updates to the communities in the cities where we operate, using language that feels as close and relevant to them as possible. Canopy delivered us strategic roadmaps, campaign and audience frameworks, performance insights, testing directions, regular strategic reporting and continuous knowledge sharing about new tools, trends, and market opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is structured and reliable, with regular status meetings, clear action points, and ongoing strategic support. Canopy is responsive, proactive, and always available for guidance or quick adjustments when needed. Deliverables are consistently provided on time, and communication is clear and solution-oriented.

What was your primary form of communication with Canopy?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their strong strategic thinking combined with deep platform expertise and continuous focus on innovation. They act as a true partner, not just a consultant, staying closely aligned with our objectives and constantly bringing new ideas, market insights, and practical recommendations that help us evolve.

Are there any areas for improvement or something Canopy could have done differently?

The collaboration has been very strong, with consistent support and valuable strategic input. One area to enhance could be an even more tailored approach for each project or shopping center, while keeping the partnership as effective and well-balanced as it is today.

BACKGROUND

Please describe your company and position.

I am the Group Ecommerce Director of TEILOR

Describe what your company does in a single sentence.

TEILOR is a fine jewelry brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Grow online revenue.

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Good value for cost
• Referred to me
• Senior team

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Account audit and rebuild, consolidated campaign structure, audience strategy, creative testing, merchant feed optimization, weekly reporting dashboards, and ongoing experiments to improve CPL/CPA and ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meaningful reduction in CPL/CPA, uplift in qualified conversions, steadier ROAS, and better executive-ready reporting. Key business stakeholders have higher confidence in channel performance and planning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly calls, Slack for day-to-day, and shared dashboards. Clear action logs and owners for every test and change.

What was your primary form of communication with Canopy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ownership mindset, speed from insight to action, and high-quality reporting. They combine strategy with hands-on craft and automation.

Are there any areas for improvement or something Canopy could have done differently?

Tighten the onboarding checklist even further to accelerate the first two weeks. Otherwise excellent.