Canopy

BACKGROUND

Please describe your company and position.

I am the Digital Manager of Iulius

Describe what your company does in a single sentence.

IULIUS is a Romanian real estate developer and operator with over 25 years of experience in mixed-use urban regeneration, managing more than 310,000 sqm of retail space across major projects including Palas Iași, Iulius Town Timișoara, the Iulius Mall network, and the Family Market developments in Iași.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Guidance for digital marketing activities
• Supporting our internal team in campaign implementation and optimization across platforms
• Media and channel strategy, campaign and audience planning, performance analysis, strategic recommendations

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to deliver the best results and bring information about our events and updates to the communities in the cities where we operate, using language that feels as close and relevant to them as possible. Canopy delivered us strategic roadmaps, campaign and audience frameworks, performance insights, testing directions, regular strategic reporting and continuous knowledge sharing about new tools, trends, and market opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We aimed to deliver the best results and bring information about our events and updates to the communities in the cities where we operate, using language that feels as close and relevant to them as possible. Canopy delivered us strategic roadmaps, campaign and audience frameworks, performance insights, testing directions, regular strategic reporting and continuous knowledge sharing about new tools, trends, and market opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is structured and reliable, with regular status meetings, clear action points, and ongoing strategic support. Canopy is responsive, proactive, and always available for guidance or quick adjustments when needed. Deliverables are consistently provided on time, and communication is clear and solution-oriented.

What was your primary form of communication with Canopy?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their strong strategic thinking combined with deep platform expertise and continuous focus on innovation. They act as a true partner, not just a consultant, staying closely aligned with our objectives and constantly bringing new ideas, market insights, and practical recommendations that help us evolve.

Are there any areas for improvement or something Canopy could have done differently?

The collaboration has been very strong, with consistent support and valuable strategic input. One area to enhance could be an even more tailored approach for each project or shopping center, while keeping the partnership as effective and well-balanced as it is today.

BACKGROUND

Please describe your company and position.

I am the Group Ecommerce Director of TEILOR

Describe what your company does in a single sentence.

TEILOR is a fine jewelry brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Grow online revenue.

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Good value for cost
• Referred to me
• Senior team

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Account audit and rebuild, consolidated campaign structure, audience strategy, creative testing, merchant feed optimization, weekly reporting dashboards, and ongoing experiments to improve CPL/CPA and ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meaningful reduction in CPL/CPA, uplift in qualified conversions, steadier ROAS, and better executive-ready reporting. Key business stakeholders have higher confidence in channel performance and planning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly calls, Slack for day-to-day, and shared dashboards. Clear action logs and owners for every test and change.

What was your primary form of communication with Canopy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ownership mindset, speed from insight to action, and high-quality reporting. They combine strategy with hands-on craft and automation.

Are there any areas for improvement or something Canopy could have done differently?

Tighten the onboarding checklist even further to accelerate the first two weeks. Otherwise excellent.