Website Dev & Marketing Services for IT Company
- $10,000 to $49,999
- Jan. - Dec. 2022
- Quality
- 2.0
- Schedule
- 4.0
- Cost
- 3.0
- Willing to Refer
- 1.0
"They are good at branding themselves and the initial proposal was impressive."
- Other industries
- Huntington Beach, California
- 1-10 Employees
- Online Review
- Verified
The Bureau Of Small Projects was hired by an IT consulting company for website development and marketing services. They were tasked with in- and outbound marketing, SEO, email campaigns, and content creation.
The client was not satisfied with The Bureau Of Small Projects' work. The team lacked attention to detail, and the product they delivered was of poor quality. Moreover, the client noted that the team members were mostly freelance workers, which also resulted in inconsistent deliverables.
This review includes the vendor’s response.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a partner of an IT consulting company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire The Bureau Of Small Projects, and what were your goals?
We were looking for a long-term marketing partner to assist us with inbound/outbound marketing starting with re-building our website.
SOLUTION
How did you select this vendor and what were the deciding factors?
We interviewed about a dozen marketing agencies, created a short-list of three and then strongly vetted the final three to make a decision. Part of this process was interviewing the team that would be working on our project as we strongly feel that the personalities and ability to connect will determine the ultimate success.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Building a new website from the ground up starting with a Value Proposition effort. The plan was to continue working on ongoing inbound/outbound marketing efforts including SEO, e-mail campaigns, and ongoing content including blogging.
How many people from the vendor's team worked with you, and what were their positions?
I would say about a 6-8 overall. The initial Project Manager we were assigned to was different than the person we spoke to initially when we made the decision to move forward with BOSP which was the first red-flag, we felt it was a bait-and-switch. We reached out to the salesman we worked with, the COO, and he assigned the Project Manager we initially spoke with to out account which caused the initial delay. This Project Manager left the company shortly after we got started and the COO jumped into the Project Management role.
There were other copywriters and designers overall, I believe they were all freelance workers. I believe the website development was outsourced to a company in Argentina but I am not 100% sure. The Project Manager/COO seemed to jump in to edit the site regularly throughout the process.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Overall, poor.
Describe their project management style, including communication tools and timeliness.
We received weekly reports more often than not from what I can recall.
What did you find most impressive or unique about this company?
They are good at branding themselves and the initial proposal was impressive.
Are there any areas for improvement or something they could have done differently?
First and foremost, they should get the company name of who they are working with correct. From the initial proposal to the weekly updates to the final invoice, they could not get our name correct. I even brought this up early on during a call - something to the effect of "As our marketing partner, you should know our company name". This really was a red flag, but we were already engaged in an agreement. This company overall seriously lacks attention to detail which is super important for marketing initiatives.
I am sure that BOSP does some things well (which is why we chose to work with them) but my experience working with them, and the product they delivered, was extremely poor. We chose BOSP to be our long-term marketing partner at the end of 2021 after interviewing several agencies, the first component was to re-build our website from scratch.
Shortly into the process, we started seeing that there was a lack of continuity on the team which I have to believe is due to the fact that they rely heavily on freelance/contract workers which are far from engaged. Pull up their company page on LinkedIn and you’ll see that most of the creative people associated with BOSP have multiple current positions listed. We had a project manager that seemed to just pull in different resources for different components and no feeling of continuity.
As the site development progressed, some of the pages they sent to us for approval were underwhelming to say the least. We were nickel-and-dimed to get more “complex” pages which I still do not see a difference between those and “basic” pages. The process was frustrating to say the least. It was clear that BOSP would not be the long-term partner we engaged them to be so at one point we decided to just move forward as quickly as possible, get the site up, and then find another agency to take it over and move forward with.
Then came the launch. The site went up with broken links, pages with links back to themselves, form fields jumping around, and image alt tags that were a complete mess. I ended up having to do the QA work myself and the PM seemed to be frustrated that I kept finding problems since they didn’t do their QA/”Polish Pass.” Post launch, we started discussions with other agencies to move forward and found out that the WordPress Page builder the site was built on, WPBakery, is an older technology and not preferable by developers to work with.
I am not a web developer and I could care less about the underlaying page builder used so long as it is maintainable. I completely understand there are personal/technical preferences for using different technologies but the comments about WPBakery being less than desirable to work with was the consensus from everyone we spoke with and basic Google searches return the same.
Ultimately we engaged a new agency to build a new site from scratch that will be up by April. We had an initial site mockup progress meeting with them less than three weeks after signing and what they presented is far superior than the site BOSP delivered to us. So after a year of working with BOSP and $25,000+ later, we would have had the site they created for us up for less than four months.
Company Responses
The vendor responded on September 23, 2023.
Hi Joe. If you go to our website and look at our work and clients, I’d stake our design skills, technical expertise, and reputation up against any agency, big or small.
But that does not mean that mistakes can't happen. We are human, and websites can be complicated. The reason we have 5-star reviews everywhere is because we always make it right.
We’ve tried to reach out many times. Please let us work with you to make this right.
RATINGS
-
Quality
2.0Service & Deliverables
"Nothing they did was usable, we ended up hiring a new firm to start over from square one."
-
Schedule
4.0On time / deadlines
"They were available and responsive."
-
Cost
3.0Value / within estimates
"The agreed upon price was in line with what we were expecting, the product and experience was 1-star."
-
Willing to Refer
1.0NPS
"Will not refer.