Bujou Studios

BACKGROUND

Please describe your company and position.

I am the Owner of Flying Goose Media

Describe what your company does in a single sentence.

Videography / media agency servicing clients across North America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bujou Studios to accomplish?

• Press & Media Support For Client
• Event Management For Client
• Influencer & Partnership Management For Client

SOLUTION

How did you find Bujou Studios?

• Referral

Why did you select Bujou Studios over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned
• Offices in Vancouver & Calgary

Describe the scope of work in detail. Please include a summary of key deliverables.

Bujou was hired by us to support on the digital marketing & public relations management for the lease up of 2 new mixed use properties - One in Calgary & one in Vancouver. Bujou was brought on to the project by our team to manage the following for each property:

• Media Relations
• Paid Placements & Media Buys
• Press Release Writing
• Social Media Management
• Influencer Relations
• Community Partnership Management
• Event Management
• Reputation Management
• KPI Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful lease up of both properties within the timeline goals set out by the developer & within budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We chose to work with Bujou because of their open communication structure, existing enterprise project management processes, onsite servers/data management & live access to working project plans & reports. Bujou was able to facilitate countless media placements, localized influencer / community partnerships & help cut costs on media buys making the budget have a larger impact.

Communication was clear & all speed bumps were handled promptly, typically before they were known to the team. Their entire staff operates as if every project is their very own. Everything was delivered on time & both buildings hit 85% leased ahead of schedule

What was your primary form of communication with Bujou Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication & project management processes that allowed for seamless cross regional operations across the entire project.

Are there any areas for improvement or something Bujou Studios could have done differently?

Nothing, the project was behind schedule from the start. Shaina, Clare, Maggie, Russell & their teams are the only reason the project was able to get back caught up and eventually end up ahead of schedule goals.

BACKGROUND

Please describe your company and your position there.

I am the social media marketing manager for Automobili Lamborghini U.K. at which I manage our social profiles for Lamborghini in the U.K. This includes working with brands to create the best possible brand representation on social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bujou Creative, and what were your goals?

We hired Bujou Creative for a branded promotional video, photography and social campaign strategy for the Aventador S Roadster social media campaign that we will be implementing in late August of 2021

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Bujou Creative because their previous work within the automotive and luxury goods/services experience stuck out to me. What 'sealed the deal' for us was Bujou's extensive network with access to Lamborghini inventory in Canada we were able to work with them to lower our overall cost of the campaign by having them maintain the logistics of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The current project that we are doing with Bujou first required them to perform qualitative research into the middle age professional demographic that we have been looking to reach through our social media platforms as more of them continue to join Instagram and TikToc. Once we had worked with them to determine the most advantageous course of action for our TikTok and Instagram content that needed to be created Bujou worked with their connections to build us two 4k Promotional videos, eight 4k TikToks/Reels and an abundance of still photography feed posts. Now that they have completed these content deliverables we are working together to A/B test the current strategy we are planning to implement to ensure the most efficient ROI for this campaign, we plan on going live with the Campaign at the end of august.

How many resources from the vendor's team worked with you, and what were their positions?

I worked closely with Russell and Maggie at Bujou. Russell is their lead account manager and handles majority of our correspondence ensuring that all requirements are met. Maggie is the Head of Creative and she has been the one to ensure all of the content produced is keeping up with the changing social media trends and invokes the emotion we are attempting to portray on our social media. While these were the only two that I have been in direct contact with so far I am aware of at least 5 other team members that worked directly on producing this campaign for us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The photo and video content produced by Bujou was beyond our expectation and the A/B testing we are currently doing is seeing a 15% increase in engagement on Instagram and a 12% increase on tiktok we are expecting to produce a consistent 20% and 15% increase in engagement and click-through-rate respectively with the launch of this campaign.

How effective was the workflow between your team and theirs?

The communication between our team and Bujou was impeccable, being located in the UK we are 7 hours ahead of the Bujou team which we had expected to cause some delays in the communication and subsequently the work flow. This was not the case with Russell and Maggie, we were able to contact them anytime of day and would have a response typically within a few hours.

What did you find most impressive or unique about this company?

Bujou seamlessly works between different time zones and produces content strategies that work in international markets. Truly a 'one stop social media shop'

Are there any areas for improvement or something they could have done differently?

They could open an office in the UK so that we have the ability to work closely on more projects together.