btodigital

BACKGROUND

Introduce your business and what you do there.

I'm the manager of Citybags, a Colombian brand that designs functional and sustainable backpacks, bags, and travel accessories. We also offer custom production and corporate items for companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with btodigital?

We needed help implementing digital advertising strategies.

SOLUTION

What was the scope of their involvement?

btodigital manages our ads on Meta and Google. The team is also responsible for the segmentation and parameterization of our campaigns.

What is the team composition?

We work with 2–5 teammates from btodigital.

How did you come to work with btodigital?

We found btodigital through an online search. We chose them over other options because they had high ratings, offered good value for the cost, and had aligned company values.

How much have you invested with them?

We've spent a confidential amount with btodigital.

What is the status of this engagement?

We started working with btodigital in February 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

btodigital's work has improved our digital advertising indicators, including our ROAS.

How did btodigital perform from a project management standpoint?

btodigital delivers on time and is very responsible.

What did you find most impressive about them?

I'm impressed by the education of btodigital's collaborators.

Are there any areas they could improve?

btodigital provides a good service.

BACKGROUND

Please describe your company and position.

 I am the CFAO of a medical equipment sales and distribution company.

Describe what your company does in a single sentence.

Medical equipment sales and distribution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire btodigital to accomplish?

• Integration of AI into the company and its processes.
• Development of a custom AI-powered CRM tailored to the company's needs and processes.
• Optimization of processes and resources using AI.

SOLUTION

How did you find btodigital?

Referral

Why did you select btodigital over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from btodigital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• CRM Development
• AI Integration into Business Processes
• Website Improvements
• Billing Process Optimization
• Implementation of a Comprehensive Business Operations Management Platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Still in development.
Initial progress: CRM, website, and quotation tool.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Still in progress.
Personalized service, excellent communication, strong capabilities, and a genuinely caring, people-oriented approach.

What was your primary form of communication with btodigital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They adapt to each company's needs, offering customized solutions tailored to its specific requirements. They demonstrate a high level of commitment and a genuinely people-oriented approach.

Are there any areas for improvement or something btodigital could have done differently?

None