Brave Factor

BACKGROUND

Please describe your company and your position there.

I am the Principal and Creative Director for Vidi Global, a design and content marketing firm based out of Orlando, FL. I lead top-level operations, business development, and creative direction for all major projects that flow through the agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor, and what were your goals?

We partnered with Brave Factor to redefine and create an updated brand and digital strategy for a national association. Our goals were to establish a brand platform for the association which could guide all future branding and marketing efforts - including a website redesign, content overhaul, and long-term goal setting.

SOLUTION

How did you select this vendor?

After meeting Brave Factor through a shared professional group, we aligned on different values and their work really spoke for itself. Lauren is a highly skilled facilitator and goes the distance to make sure Brave Factor's clients receive an end-product that will be impactful for their investment.

Describe the scope of their work in detail, including any steps and the final deliverables.

To begin, Brave Factor worked with us to define and make the client's goals tangible/achievable. Afterwards, Brave Factor led a few discovery sessions and workshops to draw out the client's main priorities in regards to their brand moving forward.

Once discovery was complete, Brave Factor synthesized our learnings into an actionable brand strategy document as well as provided an in-depth guideline and assessment of the client's website - granting them a priority list of next steps with development. The brand strategy document was the milestone necessary to move into the next phase of digital marketing strategy - which was my firm's responsibility in the engagement.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Lauren, the founder and principal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Being that the client is a national organization, there are many board members with influence who must be bought into a project such as an updated brand approach.

Our client POC, who is the current Marketing Director, shared that the brand document provided really helped convey visually and reputably the developed direction for the organization's brand moving forward. The presentation of the brand strategy was so successful, that the client's now have a sense of urgency to jump into implementation as soon as possible.

Describe their project management style, including communication tools and timeliness.

Brave Factor was on time to every meeting, despite being on the opposite side of the world. They were organized and effective in their communications.

What did you find most impressive or unique about this company?

Their commitment to going above and beyond to make sure the client gets use out of the strategic work. Brave Factor isn't just a design and development shop. They really brought intuitive solution-based thinking throughout the process and made sure the client's goals were always top of mind. Also was very impressed with their ability to work with us in the United States from Asia.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am founder of DAO Products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

We where looking for an agency the support us along the way of discovering our brand.

SOLUTION

How did you select this vendor?

We found Brave Factor after a search of different types of agencies. Their connection with social enterprises, combination of strategy + design and great chemistry in our first meeting was decisive for our choice to work with Brave Factor.

Describe the scope of their work in detail.

The proces Brave Factor used was thorough and detailed. Our team members where asked to complete a questionnaire which was input for our first meetings. From there we went into the samples, but really important details of the DAO brand. In the following meetings the Brave Factor team presented strategic insides of our brand and the market in which we operate. Finally resulting in on point copy and great designs for our company. The process from beginning to final steps was unbelievable smooth, great communications and really punctual.

What was the team composition?

We worked with several team members, from the founders, strategy consultants and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The efforts of Brave Factor gave us the ability to present us as a professional and distinctive company. This resulted in new investors to bring us to the next level in the growth of our company.

How effective was the workflow between your team and theirs?

The work flow was easy going and a good combination of face-to-face and online meetings. Details, updates and feedback was also sherd by e-mail. from beginning to end a punctual proces.

What did you find most impressive about this company?

Brave Factor is just a great company to work with! The insights we got in the process of working on the essence of our brand were really useful. We then continued to translate these insights strategically into design and content for our website. The results ended up to be extremely useful and beneficial for our company and brand. Highly recommend working with this fun and knowledgeable team!

Is there any area for improvement or anything that could have been done differently?

In our collaboration we did not miss anything in which we think they need to improve.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Executive Director of Eleison Foundation, a private operating foundation that combats human trafficking and gender-based violence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

We hired Brave Factor for design and development of our new website, as well as the development of templates for marketing collateral.

SOLUTION

How did you select Brave Factor and what were the deciding factors?

An industry colleague recommended Brave Factor to us. We selected Brave Factor because of their specialization in working with nonprofits and their experience working with smaller organizations focusing on human trafficking. We felt they would understand our ethos and needs.

Describe the project in detail and walk through the stages of the project.

We engaged in preliminary discovery workshops to uncover our goals and create a roadmap for the website's strategy. Brave Factor created brand guidelines for Eleison using the content from the discovery sessions. We collaborated on a content audit and the Brave Factor team created stylescapes, wireframes, and designs for our project.

We selected between the design options and the team made revisions. The Brave Factor team build the website and we collaborated on revisions. They tested the page for ADA compliance and conducted quality assurance. For the collateral, the Brave Factor team created two designs for all items, which we provided feedback on and were revised for our final review and approval.

How many resources from the Brave Factor team worked with you, and what were their positions?

We primarily worked with one of the Co-Founders. The other Co-Founder and a Strategy Consultant supported our work, along with the design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely pleased with our new website and collateral. Brave Factor was able to accomplish all of the goals we set out for the project. In addition to the beautiful design, they created products that were very functional for a small nonprofit. They adapted to meet our needs.

How effective was the workflow between your team and theirs?

The Brave Factor team was organized, prompt, communicative, and easy to work with. We had no problems collaborating across teams even though we were based in three different countries. The entire process was very smooth.

What did you find most impressive or unique about this company?

They worked hard to understand our ethos and values and to create something that would work for us. Since we are a very small organization, many things had to be created from scratch and they were very supportive throughout the process. They went above and beyond to provide a high-quality product each step of the way.

Are there any areas for improvement or something they could have done differently?

We wish we could work with them more on other projects.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for John Burton Advocates for Youth, a nonprofit based in San Francisco. We focus on policy, advocacy, technical assistance, and training to help better the lives of youth who are aging out of the foster care system, as well as those who have experienced homelessness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave Factor?

Our website was extremely outdated, so we needed someone to help us modernize it.

SOLUTION

What was the scope of their involvement?

Brave Factor redid two of our websites: our main website and a site for one of our projects. Additionally, they completely revamped our branding, logo, and color scheme. To do this, they conducted branding exercises with us to help us learn more about our business.

What is the team composition?

I worked directly with four people from their organization, but I mainly interfaced with Lauren (Co-Founder). 

How did you come to work with Brave Factor?

We looked at organizations similar to us and checked out their websites. We contacted our favorite one, and they referred us to Brave Factor.

How much have you invested with them?

The project cost around $35,000.

What is the status of this engagement?

We worked together from September 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to their efforts, we have a fresh new look. The branding exercises they organized illuminated our identity for our staff. Furthermore, the site helped clear up any confusion about what we do, which helps us better connect with donors. A lot of our visitors had no idea what we actually did because the site was so messy. Brave Factor really streamlined our website.

How did Brave Factor perform from a project management standpoint?

The team was very communicative. I never had to hunt them down to answer our questions. Lauren was on top of staying in touch and keeping us updated on their progress through a weekly Zoom Meeting. We also interfaced through email. I was never left wondering about what they were doing. 

Moreover, the team was very accommodating — we went through so many revisions, and they remained highly patient. We worked together very well, and I’m grateful for their help. Given the opportunity, we’d work with them again. 

What did you find most impressive about them?

When we worked with other vendors, sometimes I felt that they didn’t want to deal with us when I came to them with questions. Either I had to wait a very long time, or their attitude was lacking. However, Lauren was always so helpful and accommodating.  They had a quick turnaround time with requests, but even if she couldn't fix it right away, she’d let me know that she was working on it. She never left me wondering if she saw my email, which was great. They exceeded my expectations.

Are there any areas they could improve?

I honestly can’t think of anything they could do better. Brave Factor was just incredible. 

Do you have any advice for potential customers?

Be ready to do your part. They’ll do better if you stay closely involved with the project.

BACKGROUND

Please describe your company and your position there.

We are a nonprofit organization committed to global development and education and focuses on people and communities. We are a leader in improving access to information technology, strengthening independent media, and empowering youth through education and leadership development.

I am a Technical Advisor for Media and Information Literacy, exploring creative ways to adapt our Learn to Discern Media Literacy methodology for new audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor, and what were your goals?

We're seeking a firm that could provide brand identify support (name, logo, "look/feel") as well as creating an engaging media literacy website for youth in Indonesia.

SOLUTION

How did you select Brave Factor and what were the deciding factors?

We sent out an RFP to multiple firms, but Brave Factor was the only firm based in Indonesia that responded to the RFP. We were impressed by Brave Factor's responsiveness, portfolio, budget, and we also knew that they were hired by a counterpart organization to develop a complementary media literacy game. These factors combined made Brave Factor our top choice.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web Development

(1) Discovery: A 2-4 hour deep dive workshop that uncovers the foundations of the company's goals and creates a road map for the website’s strategy

Deliverables: Creative brief PDF; Branding Positioning PDF with your 3 user personas, user journeys and website flow; Website Sitemap with recommended URLs; Recommended flow of content on the home page; Creating logical infrastructure for the development team

2) Website Wireframe + Design Phase: Using the strategy and research from the Discovery Session, Vendor will create unique Stylescapes, wireframes, and high-fidelity designs

Deliverables: 3 Stylescapes; Up to 16 pages wireframes and designed in 3 device sizes; Complete UI Style guide for future use. Revisions: We're allowed up to 2 revisions on 3 Stylescapes, up to 2 revisions on the wireframe designs, and up to 2 revisions on the entire site high-fidelity design

3) Custom Wordpress Development: Redesign and development of a 16-page responsive WordPress Elementor Pro website with online lessons (with branding, visuals, video, and embeds), development of online quizzes search functionality

Deliverables: Up to 16 pages custom built with embedded YouTube, text, infographic, or iframe game; Up to 16 unique quizzes for each lesson; Website code pushed to the Client’s hosting after final payment; Integrating Google Analytics and Facebook Pixel; Premium security + speed plugins

4) Basic SEO Services: SEO keyword research and meta tags added to all pages; Adding social media meta tags + unique social media images on all pages of the site

5) ADA Compliance: Test the compliance of the pages for those with disabilities and make sure each page passes basic ADA tests online with no errors and up to

6) Minor alerts per page. Allotted time: 20 hours before launch; 30 days fixes after launch Branding Brave Factor will create the branding for the media literacy website in Indonesia and will make sure it is engaging to the audience (people in Indonesia consuming disinformation online – all ages, genders and education levels).

The branding will be specific to Indonesia (language, colors, and design) and will be applicable to web and mobile, and to different platforms (website, Facebook, YouTube, Twitter, Instagram). Scope detailed below:

• Brand Discovery Sessions: Discussion of brand attributes, target audience, story, create a brand statement together, identifying what makes you unique. Required for Branding.
• Naming Process: After Discovery, creating 4 unique names to choose from with 2 rounds of revision.
• Logo Design + Color Palette: 4 concepts with 3 rounds of revisions before polishing. We will send all file types for future use (vector, jpg, png, and PDF).
• Social Media Icons + Banners: All needed banners and icons for Instagram, Instagram stories, Facebook, YouTube, and LinkedIn.
• Brand Guidelines: A thorough guidebook with a consistent visual and written message, as well as brand rules, tone of voice, and examples of usage.

How many people from the vendor's team worked with you, and what were their positions?

Unsure how many people were directly involved in this project, but the team was in communication with four people:

• Lauren (Co-Founder and Creative Director
• Chris (Co-Founder and Finance)
• Andrew (Developer)
• Maura (Brand Strategy)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At this stage, it is too early to comment on site analytics, as we are just now commencing a campaign that will connect with our target audience. But I will say that the immediate outcome of the project is a fully functional site that we believe is highly relevant to our target audience, visually engaging, and a novel value add.

While we the client provided most of the technical content, Brave Factor's team provided critical support in contextualizing the content for our target audience in Indonesia and when necessary, challenging us on our assumptions about the best course of action. We are very grateful to Brave Factor for toeing the line between delivering on what the client wants and addressing our very real blind spots.

Describe their project management style, including communication tools and timelines.

Management and communication were seamless, adaptive, and client focused. From the start, Brave Factor made it easy to schedule both an initial consultation and subsequent discovery sessions through a 3rd party scheduling software. After that time, we agreed on weekly status check calls, complimented by read access to Brave Factors Asana platform.

This was incredibly helpful, from a client perspective, to get a birds eye view of how Brave Factor was managing the workflow, without pulling the client into the minutiae. Lauren and here team were very responsive, always fielding queries within one business day.

Given the complicated nature of our contract (merging our work with that of another client's work), I am impressed by how Brave Factor engaged us with high levels of professionalism and taking great care to demonstrate that our specific needs on the site development process were validated and addressed in a timely fashion, all the while ensuring a seamless integration between our product and that of our partner's.

What did you find most impressive or unique about this company?

I have worked with a number of creative firms (marketing, brand discovery, web, change management, etc). Brave Factor stands out in that they bring genuine curiosity to the table, which, as a client, makes me all the more excited to work with them.

I felt that Lauren and her team were not only interested in delivering a quality product, but that they were interested in our work. The Brave Factors mix of passion and professionalism is a rare combination and one that makes them a truly rewarding firm to work with.

Are there any areas for improvement or something they could have done differently?

Brave Factor exceeded expectations in virtually every area of their work. As a client, I feel that we pushed the Brave Factor to the limit of the agreed upon scope and they happily obliged us, the client, at every turn. Add to this the fact that we were integrating our project with another clients project, the fact that Brave Factor happily accepted this challenge and was ready to pivot/adapt to meet both clients' needs is a true testament to their pursuit of excellence.

I wish I could come up with something constructive to share with the Brave Factor team to help them improve. I feel I am doing a disservice by not offering some suggestions for improvement, but their work quality, their professionalism, and their creativity are all so superlative, I cannot think of any suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am an organic farm owner. Our farms is one of the few here in Bali who are Organic Certified by the government. We distribute our produce to supermarkets, juice producers, and direct sales to consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

We needed help with branding because our farm is pretty old school, we didn't have to do much of marketing when we distribute to supermarkets across the island. But when pandemic happened, we were forced to distribute locally and retail our own products.

For this reason we needed people to know who we are. Brave Factor helped us with Branding Identity, Website Design + Custom eCommerce, and provide social media & email templates that is in line with our values.

What were your goals for this project?

First we as a farm internally wanted to have a clear identity of who we are and what we stand for and what makes us unique so we are able to confidently communicate our values to our customers face to face. We also wanted to be able to identify clearly who our target consumers are.

Then we needed a unique to our values, comprehensive marketing strategy to reach these clients through a website, email, social media outlets, print, and also through our daily farm updates in instagram.

We also needed an eCommerce site to make our day to day order process simple and effective with less chance of mistakes.

SOLUTION

How did you select Brave Factor?

We were recommended by a friend since they focuses on non-profits, which luckily they were interested since our farm is a social enterprise. We farm with minimal impact to the environment and we prioritise local workers to build local economy.

So after initial consultation, we feel pretty confident that they exactly get what we needed and they also expanded our basic ideas into something we never thought of and we were real excited!

Describe the scope of their work in detail.

We started with filling out a series of questionnaires describing who we are and what's important to us like our values and who are our current customer profiles, and how are we marketing our produce now.

Then we have a face to face meeting and narrowing down our values and who are our customers and came up with branding statements, branding identity, branding colors, and it went as specific as to our branding fonts.

When this is done then they help us create our custom website, including a custom eCommerce from ordering till payment processing which incorporates our fonts, colors, branding statements, and helped with copywriting all the written contents.

Then they created us social media templates that we post weekly on instagram and a template for weekly newsletter. They also helped us by giving us key words to use and avoid in our daily videos to strengthen our brand.

What was the team composition?

The whole team worked on my project and they were very professional. Branding strategy was done with the director Lauren. Web designing was taken cared of by her and then developed by Andrew.

One of her team members also helped me with label designs. So they work very professional and in a very timely manner with great team work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes since our project launched in June, we have a 300% increase in sales. Our customers are able to identify why they support us in a matter of 2 minutes after reading our branding statement.

They all loved the website and our social media coverages. And our eCommerce website has decreased our time to process orders by a lot so we can focus on improving our customer experience.

How effective was the workflow between your team and theirs?

Very smooth, they we meet on a weekly basis to check in on the progress and see if we are in the right direction. They met all the deadlines set. Our communications were really good as well and yes they are always on time for our meetings and come prepared.

What did you find most impressive about this company?

One thing that was very evident was they definitely over-delivered. Our expectations were pretty basic with how much we were paying. We basically shared our small ideas and they put priority and so much focus into this. While it seems simple like any great design, but the thoughts and work put into this we now realise is a lot. So when we saw the final product, we were blown away.

Are there any areas for improvement?

There is always improvement, we are hoping they can help more small social enterprises in the future!

BACKGROUND

Please describe your company and your position there.

I am the Communications Director at a non profit organization in Los Angeles, CA. We provide legal advocacy and social services to support children, young adults, and families impacted by foster care. I lead all communications efforts for the organization and joined the organization in Fall of last year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

When I joined the organization, I found that the website was over 10 years old, and struggled to update or make current our online presence. The outdated site prevented donors from being able to easily engage with our work and presented challenges for our clients to properly access information and resources. Brave Factor came in and supported us with a complete redesign and build of our site.

What were your goals for this project?

We needed the site to be updated to a more intuitive, user-friendly site that was not only a way to share impact, but also be a functional resource for our clients and partners. We wanted resources and updates on the site to be sharable and for clients, donors, and users to be able to easily interact with us online and find what they're looking for.

SOLUTION

How did you select this vendor?

We had received a recommendation and reviewed three other companies. We selected this vendor because of their well-composed proposal, professionalism, thoughtfulness, design aesthetic, and price. Members of our leadership team reviewed the proposal and I made the selection, and am very glad that I did!

Describe the project in detail.

We had several discovery meetings with our team and their team to better understand audience, aesthetic, and strategy. From their, the Brave Factor team went to work on putting together various design options for us to review.

I then took those to my internal team to survey feedback and worked with their team directly to implement changes. Once we finalized the main design, the team built out the rest of the pages and I was involved with reviewing and providing feedback until completion.

What was the team composition?

I worked with the Co-Founder/Creative Director for the entirety of the project. She managed her team of developers and designers and made that part simple for us by communicating via Asana.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since launch, we continue to hear positive feedback from board members, donors, and partners on the usability of the site, and how effectively it communicates our work.

How effective was the workflow between your team and theirs?

Workflow between myself and their team was seamless. We used Asana and Lauren did a wonderful job of managing the project and scheduling so that we were on target for launch and nothing was missed!

What did you find most impressive about this company?

The Brave Factor team has a knack for identifying the unique needs and priorities of a non profit client, taking that knowledge and incorporating it seamlessly into design. I was impressed with the first look at design options presented to us—they were ALL very strong.

At every decision making point, I felt we were choosing the best of many great options, and that gives me confidence that we selected the right vendor.

Are there any areas for improvement?

Despite being an international team, Brave Factor did such a great job of staying on time, remaining open with communication, and delivered the final project on target. No complaints!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of a property portal. We facilitate property management by pooling home maintenance and financing data in one place.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brave Factor?

We were looking for a partner to help us design our main app offering. We also asked them to create a brand style guide for us.

SOLUTION

What was the scope of their involvement?

We presented Brave Factor with wireframes for some screens we wanted in the app. Their team further fleshed out that prototype and eventually developed a fully-responsive app that’s for both desktop and mobile. It’s currently in closed testing with friends and family.

We then engaged them to design our website. Since we wanted to keep our designs consistent, they delivered brand guidelines—which includes colors and fonts—to reference in future builds. We’ve requested that they produce the HTML they used for their design work with us. We hand Brave Factor’s designs over to our outsourced development team for implementation.

What is the team composition?

We work primarily with Lauren (Co-Founder & Creative Director, Brave Factor) and Jess (Head of Accounts & Strategy, Brave Factor), but I know that they have a team behind them.

How did you come to work with Brave Factor?

One of our team members knew Lauren from working with her team at a previous job.

How much have you invested with them?

The total spend on the project has been between $10,000–$25,000.

What is the status of this engagement?

The project started roughly in September 2019, and it's still ongoing. We’ve extended the scope of our functionalities, so they’re doing the design work for that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been thrilled with them. The quality of their work is very good, so everyone has been amazed at what’s been done. It’s outstanding how they manage to coordinate seamlessly with our development team, another offshore partner who's based in India.

It’s important to us that we enjoy working with any partner, and this collaboration has been great. It’s truly been an excellent business relationship so far.

How did Brave Factor perform from a project management standpoint?

They stick to their word about pricing and deliverables. They’re also quite flexible and give us more than what we anticipate.

Their PM approach has been extremely effective. We share an online tool to track project progress and challenges, and we also have weekly check-ins to review progress. InVision keeps us in the loop about their design work.

What did you find most impressive about them?

They excel at getting to grips with project requirements and are great decision-makers. They’re phenomenally flexible when it comes to implementing improvements that I hadn’t thought of before. Having said that, they’re also great at simply executing, especially if we’re in a time crunch.

Are there any areas they could improve?

No, I don’t think so. They gave us a clear idea up-front about what they could and couldn’t do.

Do you have any advice for potential customers?

Be as frank as you can with your feedback. You’ll get the most out of their work by maintaining open lines of communication.

BACKGROUND

Please describe your company and your position there.

I am the founder of Bali Pet Crusaders, a nonprofit in Australia doing work in Bali. I created Bali Pet Crusaders as a form of therapy and as a way of ‘giving back’ to Bali for bringing joy to my life. I manage everything, from marketing to fundraising to team management in Bali.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

Brave Factor helps us with our brand. Lauren works with us to create a stronger brand. She’s redesigned and built the website twice, and helps us with other marketing efforts like brochures, banners, and social media images. She also helped us with some process automation, like getting applications online instead of through WhatsApp messages.

What were your goals for this project?

We have worked with Lauren for almost two years now, so our ongoing goal is to increase brand awareness and get more donors. We also run raffles online now, which we were not able to do before.

SOLUTION

How did you select this vendor?

Lauren came to us first and donated her help to us. But then we loved working with her so we continued since then.

Describe the project in detail.

Web design, web development, online marketing, print design, t shirt designs, and support during events and raffles.

What was the team composition?

Brave Factor is a small team, including a few designers and developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With a stronger brand from Brave Factor, we are able to approach companies and donors with more confidence

How effective was the workflow between your team and theirs?

Lauren communicates with us regularly. She sometimes gets things done while on the phone with us.

What did you find most impressive about this company?

Brave Factor is absolutely outstanding. They listen carefully to what you need and then exceed your expectations whilst still reaching your deadline. Very highly recommended.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the Chief Delivery Officer and Co-Founder for an ambitious start-up venture that incorporates a rich data platform with both B2B and B2C channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave Factor?

Brave Factor were engaged to design the UX/UI for the Phase 1 B2C App (both Desktop and Mobile) and the contract was extended to deliver the corresponding HTML templates. Brave Factor also delivered our (soon to launch) public website/landing pages.

What were your goals for this project?

To deliver a highly-professional B2C responsive web app.

SOLUTION

How did you select this vendor?

Personal recommendation from a Co-founder that had worked with Brave Factor in the past.

Describe the project in detail.

Brave Factor helped us to structure the B2C App including all navigation and page flow. They delivered 146 Desktop wireframes and then a separate, corresponding Mobile wireframe for each one, optimised for the smaller form-factor. Brave Factor helped us to select fonts, custom graphics and colour schemes that communicate our company's message. These were all captured in a comprehensive Style Guide and set of digital assets. Brave Factor then delivered corresponding HTML for all the wireframes in a series of efficiently-managed sprints that reflected our prioritisation.

What was the team composition?

We were supported throughout the project by a strong project lead, two experienced designers and a web development manager/tech lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our startup is still in 'stealth mode' so I am not currently able to share public URLs. This will become possible in April 2020.

How effective was the workflow between your team and theirs?

The workflow was highly effective; Brave provided collaborative tools for project/sprint management, team discussion, UX design review/comments and HTML review/comments. These tools and processes all worked very well. Brave Factor are always highly-professional and also *fun* to deal with.

What did you find most impressive about this company?

Brave Factor always went the extra mile, e.g. researching competitors and other market offerings to ensure that our proposition would be best-of-breed and highly-usable. Brave Factor helped us translate complex (and often-times somewhat confused!) requirements into tangible solutions.

Are there any areas for improvement?

None that I can think of. We have been delighted with the collaboration and have now taken out further SOWs for the next steps in the project.