Brandwoven - Leading Amazon Agency for Premium Brands

BACKGROUND

Introduce your business and what you do there.

I'm the e-commerce director of Targeted Pet Care, a leading manufacturer of dog and cat snack brands and products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with  Brandwoven - Leading Amazon Agency for Premium Brands?

We needed help growing our brands on Amazon. We required support managing marketing, account management, and creative tasks to scale our Amazon business.

SOLUTION

What was the scope of their involvement?

Brandwoven - Leading Amazon Agency for Premium Brands supports and manages all things Amazon, including advertising, catalog management, creative tasks, and case management. The team creates product images, tiles, A+ content, and brand storefront assets.

What is the team composition?

We've worked with 2–5 teammates from Brandwoven - Leading Amazon Agency for PremiBrands.

How did you come to work with  Brandwoven - Leading Amazon Agency for Premium Brands?

We found Brandwoven - Leading Amazon Agency for Premium Brands through an online search. We chose them over other options because they offered good value for the cost.

How much have you invested with them?

We've spent around $1,000,000 to $9,999,999 with Brandwoven - Leading Amazon Agency for PremiBrands.

What is the status of this engagement?

We started working with Brandwoven - Leading Amazon Agency for Premium Brands in October 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our advertising has consistently become more efficient over the years, even as our brand has grown and we've increased our ad spend. Our catalog remains organized and efficient, and all brand and product detail page (PDP) level creative work is on par with other leading brands in the industry. Our total Amazon sales, our number one KPI, have continually grown over the years, and our advertising ROI is also trending positively. Our Amazon sales growth is up 600%.

How did Brandwoven - Leading Amazon Agency for Premium Brands perform from a project management standpoint?

Brandwoven - Leading Amazon Agency for Premium Brands' project management has been strong. Most initiatives have been delivered on time and up to expectations. We communicate via virtual meetings.

What did you find most impressive about them?

Brandwoven - Leading Amazon Agency for Premium Brands' ability to manage all aspects of Amazon (1P and 3P) is very impressive. They've been a one-stop shop for us.

Are there any areas they could improve?

I can't think of anything for Brandwoven - Leading Amazon Agency for Premium Brands to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the head of the consumer direct sales channel for a rifle scope manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandwoven - Leading Amazon Agency for Premium Brands?

We needed help managing our Amazon marketplace.

SOLUTION

What was the scope of their involvement?

Brandwoven helps us manage our Amazon marketplace. We’ve met with them in person and explained that we’re new to managing the Amazon marketplace. As a result, they’ve worked on understanding what we’re doing and what challenges we’re facing. That way, they can build a tailored solution for our needs. 

They virtually handle all of our Amazon business with a few exceptions. We provide direction for creative listings and budget spending, but they also help with inventory replenishment, management of listings, updating listings, casework with Amazon, and anything else we need.

What is the team composition?

We work with an account manager, an inventory planner, a marketing strategist, and the president and CEO of Brandwoven.

How did you come to work with Brandwoven - Leading Amazon Agency for Premium Brands?

They were referred to us. 

What is the status of this engagement?

The partnership began in November 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve enjoyed double-digit sales growth since 2020. Brandwoven work exceeds our expectations.

How did Brandwoven - Leading Amazon Agency for Premium Brands perform from a project management standpoint?

They deliver on time and within budget. We meet weekly via Microsoft Teams and communicate through email. They also have proprietary tools that allow us to have a snapshot of our KPIs for our Amazon business.

What did you find most impressive about them?

One of their strongest hallmarks is their ability to tailor their products and solutions to our business needs.

Are there any areas they could improve?

They’re growing fast, so sometimes their responsiveness slows down. However, they always pick back up.

Do you have any advice for potential customers?

Convey what you’re looking to do and what your business wants to do on Amazon. Brandwoven's biggest strength is their ability to customize solutions based on the unique business needs of each client.

BACKGROUND

Introduce your business and what you do there.

I’m the Amazon sales director for Teledyne FLIR. We design and manufacture advanced thermal imaging and sensing solutions that detect heat and enhance perception for applications in industrial, defense, public safety, and commercial markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwoven - Leading Amazon Agency for Premium Brands to accomplish for Teledyne FLIR's Amazon sales?

We needed a full-service Amazon agency, which includes support with content, promotions, pricing, negotiation, advertising, and strategy.

SOLUTION

What was the scope of their involvement?

Brandwoven creates content for Amazon sales, submits Amazon compliance documents, drives sales and reporting, and drives ads in support of ROAS targets. They support most aspects of our Amazon business. I handle all the internal collaboration and overarching strategy. They’re effectively the team I would have if it were fully internal.

What is the team composition?

We work with 3–4 teammates from Brandwoven.

How did you come to work with Brandwoven - Leading Amazon Agency for Premium Brands?

They were referred to me. I chose them because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brandwoven has improved our profitability, increased revenue, and improved content quality, conversion rates, and ROAS. They’ve also supported and facilitated a major sales transition from 1P to 3P, which has been completed smoothly.

How did Brandwoven - Leading Amazon Agency for Premium Brands perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They fully understand the Amazon landscape and can provide expertise and insight that are difficult and time-consuming to garner on your own.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Director of Sales of a sports and outdoor brand group.

Describe what your company does in a single sentence.

Sports & Outdoors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwoven - Leading Amazon Agency for Premium Brands to accomplish?

• Amazon Management

SOLUTION

How did you find Brandwoven - Leading Amazon Agency for Premium Brands?

Referral

Why did you select Brandwoven - Leading Amazon Agency for Premium Brands over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brandwoven - Leading Amazon Agency for Premium Brands were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full management of Amazon 1P & 3P businesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Double digit revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet weekly and they will adjust deliverables based on needs. Communication is excellent!

What was your primary form of communication with Brandwoven - Leading Amazon Agency for Premium Brands?

Virtual Meeting

What did you find most impressive or unique about this company?

They tailor their approach and support to whatever you need them to do. They are the premier Amazon agency. 

Are there any areas for improvement or something Brandwoven - Leading Amazon Agency for Premium Brands could have done differently?

Nothing. They are great!