Brandcodax

BACKGROUND

Please describe your company and position.

I am the Director of National Coal Suppliers

Describe what your company does in a single sentence.

National Coal Suppliers is a prominent coal supplier in the greater Witbank, Emalahleni, Mpumalanga, South Africa area. We specialize in offering a wide range of high-quality coal products to meet various industrial and domestic needs. Our product portfolio includes peas, small nuts, duff, RB1, and RB3 coals. As a reliable coal supplier and coal mine, we prioritize delivering coal of consistent quality and meeting customer requirements. Our peas coal is ideal for applications requiring a smaller coal size, while our small nuts coal is suitable for industries with specific sizing preferences. Duff coal, known for its fine particles, is commonly used in processes requiring a fine coal fraction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandcodax to accomplish?

• Design new website
• Generate more leads

SOLUTION

How did you find Brandcodax?

Online Search

Why did you select Brandcodax over others?

• Good value for cost
• Referred to me

How many teammates from Brandcodax were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Brandcodax to strengthen our online presence and support our growth as a coal distribution company. Our goal was to create a professional website that would attract high-quality leads, showcase our services clearly, and improve visibility across search engines. Brandcodax took the lead on both the design and long-term SEO strategy, working closely with us from start to finish.

They began with a deep dive into our business, industry, and competitive landscape. From there, they designed a clean, responsive website built for performance, speed, and usability. The layout was tailored to our brand, with clear calls to action, quote request forms, and easy navigation for both desktop and mobile users. Every page was optimized for conversions, helping us turn more visitors into sales inquiries.

In parallel, they implemented a full-scale SEO strategy. This included keyword research targeting bulk coal supply, regional service areas, and key industry terms. Brandcodax optimized our site structure, improved metadata, and built location-based landing pages to attract traffic from specific areas. They also developed SEO-driven content for our service pages and published blog articles to strengthen our authority in the market.

Their technical team handled all on-site SEO improvements, including internal linking, image optimization, and crawl efficiency. Off-site, they ran link-building campaigns to increase our domain authority and gain visibility in relevant directories and trade networks. Monthly reports kept us updated on keyword rankings, traffic growth, and lead generation metrics.

Thanks to their work, we saw a significant increase in organic traffic, reaching over 12,000 monthly visitors at our peak. This translated into a steady rise in quote requests and new client inquiries. Brandcodax delivered a complete digital solution that helped position us as a leading coal supplier, and we continue to work with them to expand our reach and strengthen our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

12,000+ Monthly Organic Visitors: Organic traffic grew steadily after launch, eventually reaching over 12,000 monthly visitors from targeted, high-intent searches.

67% Increase in Quote Requests: Improved site structure and clear CTAs led to a measurable uptick in inquiries through contact and quote request forms.

Top 3 Rankings for 20+ Target Keywords: We achieved first-page visibility for competitive search terms related to coal supply, bulk delivery, and regional coal services.

300% Increase in Pageviews: Content optimization and improved site performance led to a major boost in user engagement across key service pages.

Higher Conversion Rate: Lead conversion rates improved significantly due to better user experience, mobile responsiveness, and focused content.

Reduced Bounce Rate by 35%: The redesigned site held user attention longer, with more visitors navigating to multiple pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brandcodax demonstrated strong project management from start to finish. They delivered every phase of the project on schedule, from the initial discovery and wireframing to the full website launch and SEO rollout. Timelines were clearly communicated, and we always knew what to expect at each stage.

They were highly responsive to our needs and quick to adapt whenever we requested changes or provided feedback. Whether we needed technical adjustments, content edits, or clarification on SEO performance, their team responded promptly and professionally. Communication was consistent throughout the project, with regular check-ins and progress updates that kept everything moving smoothly.

What stood out most was their ability to balance strategic guidance with flexibility. They brought expert recommendations to the table but remained open to our input. This collaborative approach made the process efficient and focused on results. Overall, Brandcodax was organized, dependable, and easy to work with. These qualities made a clear difference in the success of the project.

What was your primary form of communication with Brandcodax?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Brandcodax was their deep understanding of both SEO strategy and business objectives. They didn’t just focus on rankings or traffic—they focused on what would actually move the needle for our company. Every recommendation they made was tied to a clear outcome, whether it was improving lead quality, increasing visibility in a specific region, or strengthening our authority in the market.

Their ability to combine technical expertise with a practical, results-driven mindset set them apart. They took time to understand our industry, asked the right questions, and translated complex SEO work into clear, actionable insights. We never felt like we were handed a generic plan. Everything was tailored, well-explained, and aligned with our long-term goals.

Their responsiveness and consistency also stood out. Whenever we needed input, adjustments, or support, they delivered without delay. It felt like working with a true partner, not just a vendor.

Are there any areas for improvement or something Brandcodax could have done differently?

None