BOUTIQUE

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of WAU Agency

Describe what your company does in a single sentence.

Marketing & Sales services specialising in purpose built student accommodation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOUTIQUE to accomplish?

• To gain Direct let sales
• To improve brand awareness

SOLUTION

How did you find BOUTIQUE?

Referral

Why did you select BOUTIQUE over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BOUTIQUE were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital media agency, Planning, managing and delivering the marketing strategy for Fusion sStudents on behalf of WAu agency. Key areas including but not limited to: Paid Media Paid social SEO optimisation PR Content creation Blog writing Press releases Media Buying OOH oportunities  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the end of the day it is an increase on sales and brand reputation, It is a difficult ever moving target in a first opperational year with mobilisation, but maximising this was the key aim.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic management of all projects, with constant updates, frequent meetings and cohesive EOC reports.

Any and all questions or amendments made swiftly

What was your primary form of communication with BOUTIQUE?

Virtual Meeting

What did you find most impressive or unique about this company?

Their care and attention to us as a client was impressive. It is easy to feel like just another client with other agencies but it feels different with Boutique that they truely want the best for Fusion and not just being reactive.

Are there any areas for improvement or something BOUTIQUE could have done differently?

Not so far, whereever there has been improvements needed they have acted swiftly to change or adapt to our feedback 

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a manufacturing company in High Wycombe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BOUTIQUE?

Before engaging with BOUTIQUE, we were working with another PPC agency, but I felt their performance could be improved. We happened to know about BOUTIQUE around that time, so we decided to move from our vendor.

SOLUTION

What was the scope of their involvement?

We’ve been working with BOUTIQUE on our PPC efforts for around two years. Initially, we needed them to understand our business and some challenges we were going through. Due to this change in our business, our brief wasn’t set but rather fluid. We expected them to come up with ideas and proposals because we were looking to target people we weren’t targeting before.

Since then, they’ve been managing and executing our PPC strategy on Google Ads and Microsoft Ads as well. As part of our business model, we offer our customers marketing support. Thus, BOUTIQUE also helps us run campaigns for our clients on Facebook, Instagram, YouTube, and Pinterest. In addition to PPC services, we’ve recently started working with BOUTIQUE on media buying to support our advertising through third-party publications. 

What is the team composition?

On the PPC side, we’ve worked with Martin (Account Director), an account manager, and 1–2 other people. On the media side, we’ve worked with Sophie (Account Director) and two other people.

How did you come to work with BOUTIQUE?

BOUTIQUE had worked with an indirect competitor of ours, so we knew that they had knowledge of our industry. When we were working with our previous PPC agency, they sent us an email, which was perfect timing. Of course, they had signed an NDA with this company, so they ensured that contacting us wasn’t a conflict of interest. After that, we engaged in a conversation and took it from there.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with BOUTIQUE in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very happy with our partnership with BOUTIQUE. They perform very well, and they’re very engaged in what our business is doing.

How did BOUTIQUE perform from a project management standpoint?

BOUTIQUE is very organized, and their processes are laid out very nicely. Every month, they provide us with reports on how the campaigns are performing. I’ve also given them the freedom to optimize low-performing campaigns and tweak their budgets within the parameters I’ve set.

Additionally, we have fortnightly Microsoft Teams meetings to touch base and talk about upcoming projects. During those calls, we talk about current projects, and I give them business updates to change campaigns if necessary. We also have quarterly in-person meetings to take a step back and look at our partnership from a wider perspective. We use Google Docs to look at our media spend, control the project, and see the PPC work in progress.

What did you find most impressive about them?

BOUTIQUE’s efficiency is impressive; they work like a well-oiled machine.

Are there any areas they could improve?

No. We’ve been able to address every challenge we’ve had.

Do you have any advice for potential customers?

BOUTIQUE wants to learn your business the best they can, so give them as much information as possible about your requirements and let them get involved; after all, they’re the experts.

BACKGROUND

Introduce your business and what you do there.

 I'm the strategy director of a company that operates luxury student accommodations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BOUTIQUE?

 We needed support to grow brand awareness and generate revenue efficiently.

SOLUTION

What was the scope of their involvement?

 BOUTIQUE is our cross-discipline and multi-channel digital agency covering paid media, PR, SEO, OOH, influencers, and organic social media. The team has run and tested a wide variety of formats and messaging across paid social media and both performance max and retargeting campaigns in paid search. Regarding OOH, we've had a successful multi-city branded ice cream van and traditional advertisements. For organic social media, BOUTIQUE has helped us launch a range of core content, primarily supported with UGC, across multiple cities.

What is the team composition?

 We've worked with 8–10 teammates from BOUTIQUE.

How did you come to work with BOUTIQUE?

 We've worked with the head of digital before. We chose BOUTIQUE because of their 'disco' approach, understanding of the market, and general ability to understand what good looks like.

What is the status of this engagement?

 We started working with BOUTIQUE in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 We've successfully generated over £16 million in gross operating income (GOI) for the first year. This is the total booking value, but we also focus on metrics like cost per lead, cost per acquisition, booking rate, and inquiry volume.

How did BOUTIQUE perform from a project management standpoint?

 BOUTIQUE's project management is generally precise and efficient. We communicate via email, Microsoft Teams, weekly SCRUMs, and quarterly business reviews.

What did you find most impressive about them?

 BOUTIQUE's passion and drive to maximize the tools at their disposal are impressive.

Are there any areas they could improve?

 Certain channels could have been utilized further, but we've had open conversations about this.