BOUTIQUE

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a manufacturing company in High Wycombe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BOUTIQUE?

Before engaging with BOUTIQUE, we were working with another PPC agency, but I felt their performance could be improved. We happened to know about BOUTIQUE around that time, so we decided to move from our vendor.

SOLUTION

What was the scope of their involvement?

We’ve been working with BOUTIQUE on our PPC efforts for around two years. Initially, we needed them to understand our business and some challenges we were going through. Due to this change in our business, our brief wasn’t set but rather fluid. We expected them to come up with ideas and proposals because we were looking to target people we weren’t targeting before.

Since then, they’ve been managing and executing our PPC strategy on Google Ads and Microsoft Ads as well. As part of our business model, we offer our customers marketing support. Thus, BOUTIQUE also helps us run campaigns for our clients on Facebook, Instagram, YouTube, and Pinterest. In addition to PPC services, we’ve recently started working with BOUTIQUE on media buying to support our advertising through third-party publications. 

What is the team composition?

On the PPC side, we’ve worked with Martin (Account Director), an account manager, and 1–2 other people. On the media side, we’ve worked with Sophie (Account Director) and two other people.

How did you come to work with BOUTIQUE?

BOUTIQUE had worked with an indirect competitor of ours, so we knew that they had knowledge of our industry. When we were working with our previous PPC agency, they sent us an email, which was perfect timing. Of course, they had signed an NDA with this company, so they ensured that contacting us wasn’t a conflict of interest. After that, we engaged in a conversation and took it from there.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with BOUTIQUE in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very happy with our partnership with BOUTIQUE. They perform very well, and they’re very engaged in what our business is doing.

How did BOUTIQUE perform from a project management standpoint?

BOUTIQUE is very organized, and their processes are laid out very nicely. Every month, they provide us with reports on how the campaigns are performing. I’ve also given them the freedom to optimize low-performing campaigns and tweak their budgets within the parameters I’ve set.

Additionally, we have fortnightly Microsoft Teams meetings to touch base and talk about upcoming projects. During those calls, we talk about current projects, and I give them business updates to change campaigns if necessary. We also have quarterly in-person meetings to take a step back and look at our partnership from a wider perspective. We use Google Docs to look at our media spend, control the project, and see the PPC work in progress.

What did you find most impressive about them?

BOUTIQUE’s efficiency is impressive; they work like a well-oiled machine.

Are there any areas they could improve?

No. We’ve been able to address every challenge we’ve had.

Do you have any advice for potential customers?

BOUTIQUE wants to learn your business the best they can, so give them as much information as possible about your requirements and let them get involved; after all, they’re the experts.