Bottle Rocket Media

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Brand and Operations of Nordic

Describe what your company does in a single sentence.

Nordic is a global health technology consulting firm that helps healthcare organizations improve outcomes by connecting people, data, and technology to create healthier systems, businesses, and communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Produce our organization anthem video

SOLUTION

How did you find Bottle Rocket Media?

Referral

Why did you select Bottle Rocket Media over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of our project:
Bottle Rocket Media was engaged to develop and produce our corporate anthem video as a centerpiece of our brand refresh and introduction at one of our largest healthcare IT tradeshows. With a clear creative vision and just one month to execute, Bottle Rocket quickly translated our messaging, inspiration, and visual direction into a compelling final product. Their creative collaboration, expertise, and disciplined execution enabled us to meet an aggressive timeline while delivering a polished, high-impact video that exceeded our expectations.

Deliverables:

• Corporate anthem video concept, development, and production 
• Creative direction and refinement of internal concepts and visual inspiration
• Storytelling and visual narrative development aligned to our refreshed brand
• High-quality video, motion, and visual execution
• Production planning and project management against a compressed timeline
• Final video delivery for our brand launch and trade show debut

The final product exceeded our expectations and became a key centerpiece of our brand refresh. Bottle Rocket's ability to quickly understand our vision, elevate our ideas, and execute with precision was instrumental to the project's success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most significant measurable outcome was the successful delivery of the video on schedule, despite an extremely compressed timeline, allowing us to launch our refreshed brand at one of the largest tradeshows in healthcare IT. 

The anthem video became a key asset in our brand launch and was showcased not only within our trade show presence, but also across our website and social media channels. The launch generated significant visibility and engagement, including coverage and pickup by industry publications. Given the importance and visibility of the brand refresh, meeting the deadline and having a high-quality, compelling anthem video ready for launch was a critical milestone.

We were extremely pleased with both the progress and the success of the project, and Bottle Rocket's ability to deliver on time played an important role in helping us execute a successful brand launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bottle Rocket’s project management was exceptional. From the beginning, they established a clear timeline with defined milestones, deliverables, and expectations for when our team needed to provide feedback. They consistently kept the project moving and, in several instances, exceeded their own deadlines and expectations for deliverables.

Their communication was clear, concise, and proactive throughout the process, which was especially important given the compressed timeline. Every touchpoint between their team and ours was well organized and purposeful, allowing us to make decisions quickly and keep momentum. Their ability to anticipate needs, respond to feedback, and consistently stay ahead of the timeline made the entire process feel seamless and ensured we delivered the final video on schedule.

What was your primary form of communication with Bottle Rocket Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive and unique about Bottle Rocket is how deeply they listen and understand the intent behind a project. They take the time to fully absorb everything we communicate, from our expectations and creative direction to the nuances of what we’re trying to accomplish and then bring their own perspective and expertise to the work. They don’t simply execute against a brief. 

They take what we provide, challenge and elevate it, and bring a distinctive point of view and creative approach to the execution. That combination of truly listening, understanding the vision, and then adding their own creative perspective is what makes Bottle Rocket stand out as a partner.

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

No areas of improvement. They are amazing!

BACKGROUND

Please describe your company and position.

I am a Marketing Manager at Blue River PetCare

Describe what your company does in a single sentence.

Corporate veterinary group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Storytelling
• Video Creation
• SEO

SOLUTION

How did you find Bottle Rocket Media?

Online Search

Why did you select Bottle Rocket Media over others?

• High ratings
• Company values aligned
• Quality of portfolio

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Video Production: 3 round-table videos, 15-minutes long, fully filmed and edited. 
• SEO: enhance online presence by investing in SEO to improve website visibility through optimization recommendations, blog content creation, back-end website SEO improvements, and more. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic has increase from the SEO. SEO was historically our third traffic channel, and now it's our top. We ranked for 0 keyworks, now we have over 14 in the top 50. Additionally, we have seen over a 40% increase in YOY SEO-qualified conversions. Video production has also lead to more engagement on our marketing methods: email marketing, social media, and video brochure mailings. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bottle Rocket Media is exceptional to work with and an expert in their craft. They communicate effectively through emails and meetings, deliver on time, and maintain the highest quality. It's been a pleasure working with them, and they have helped our company grow our online presence tremendously. 

What was your primary form of communication with Bottle Rocket Media?

Virtual Meeting

What did you find most impressive or unique about this company?

The high-quality level of deliverables executed by a small team

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

Providing a first draft of recommended sound bits to use for videos. Sometimes transcripts read well on paper but don't translate well on video, and choosing the wrong transcript bits leads to more edits. An edited-down first-round transcript edit would be super helpful! 

BACKGROUND

Introduce your business and what you do there.

I’m the CDO of Shore Capital, a private equity firm investing in lower middle market companies across healthcare, food and beverage, business services, industrial, and real estate sectors. We provide capital and operational support to drive growth and value creation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bottle Rocket Media?

We needed help producing a 30-minute instructional video to teach our 60 portfolio companies a best practice M&A process.

SOLUTION

What was the scope of their involvement?

Bottle Rocket Media produced a 30-minute instructional video to teach our 60 portfolio companies a best practice M&A process. The video included voice-over narration of an instructional deck. Bottle Rocket Media shot, directed, produced, and edited the narration with my face over the video. The video also included five role-playing cut scenes to show the power of the process in action. Bottle Rocket Media shot, directed, and produced those as well. They then edited everything into one high-quality 30-minute instructional video.Bottle Rocket Media handled all the post-production work. They helped me refine my script for the instructional video and gave notes on what would sound more natural.

What is the team composition?

We worked with three main teammates from Bottle Rocket Media. There were more support staff on filming days.

How did you come to work with Bottle Rocket Media?

Someone referred Bottle Rocket Media to me. I chose them because they had high ratings, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We worked together from June-July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bottle Rocket Media delivered the final video at the quality and vision we wanted on the project timeline. They exceeded all our expectations in that regard. A relatively high number of unique folks reached out proactively to comment on the video, and all the feedback was excellent. They said it was excellent work, very helpful instructional content, and they loved it. Relative to other similar projects in the Shore ecosystem, this project received the highest tier level of praise I’ve observed. Five of our 60 companies have launched this M&A process as a result of this instructional video, which is a great early result.

How did Bottle Rocket Media perform from a project management standpoint?

Bottle Rocket Media’s project management was excellent. They were very communicative and organized throughout the process. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

I was especially impressed and pleased with how they heard me speak about my vision and then effectively met it on the first attempt. The direction they ended up taking it, which was building on my vision, made the final product even better than my vision. I didn’t think about it, but they did. Bottle Rocket Media’s customer service mentality, flexibility, and creativity were impressive. They were a step ahead in a great way and came up with ideas to strengthen my vision in ways I didn’t imagine myself. I couldn’t recommend them more strongly.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Brand and Creative Manager of Ice Miller LLP

Describe what your company does in a single sentence.

We are a 350+ attorney full service law firm. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Create a video that features our private equity group.

SOLUTION

How did you find Bottle Rocket Media?

Online Search

Why did you select Bottle Rocket Media over others?

• Close to my geographic location
• Good value for cost
• strong portfolio

How many teammates from Bottle Rocket Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bottle Rocket Media (BRM) will produce a high-quality, polished video for Ice Miller’s Private Equity Practice Group. This video will serve as an introduction to the firm, targeting prospective private equity clients and reinforcing the firm’s prestige and expertise. The video will be used in RFP submissions, sponsorship materials, and online platforms.

Project Goals

Refresh and modernize the Private Equity practice group's video while presenting Ice Miller as a highly professional, polished and prestigious law firm 

Align the video's production quality with the expectations of high-net-work private equity clients

Capture compelling interviews with key attorneys, including the Chief Managing Parter, while utilizing the new office spaces in Chicago for a sleep, visually engaging backdrop

Build a content library that can be repurposed for future marketing needs

Deliverables

• Primary Video 90-120 seconds 
• Social Media Cutdowns: 4 15-30 second clips for digital marketing 
• Raw Footage and Transcripts 
• SEO Strategy Consultation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project completed before the estimated timeline.
• Our team was extremely impressed with their professionalism on shoot day
• Communication was quick and clear 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items before deadlines. They also easy incorporated a few change requests throughout the project. 

What was your primary form of communication with Bottle Rocket Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The caliber, experience and expertise they brought to our project. 

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

No notes here. They were fantastic.  If you're thinking about working with Bottle Rocket, do it! They provided one of the best agency/media group experiences in my career working with multiple groups.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Gi Research Foundation

Describe what your company does in a single sentence.

Works to better treat, prevent and cure digestive diseases and cancers by funding innovative clinical, discovery and laboratory research projects. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Clear and compelling mission message delivery
• Engaging and inspiring messaging to donors

SOLUTION

How did you find Bottle Rocket Media?

Referral

Why did you select Bottle Rocket Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Knowledge of our mission and nonprofit culture

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating two compelling videos for launch at a fundraising event and use throughout the year as a donor cultivation and stewardship tool and an educational tool. This included script writing, interviewing and filming featured grateful patients, clinicians and researchers. The project began with the development of a creative brief that BottleRocket created after facilitating a planning session with key stakeholders. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazing videos produced that were extremely well.received by.the audiences. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear project timeline developed by BottleRocket. Reminders of deadlines communicated regularly. Exception customer communication. Responsive in all ways on a complex project. Provided wonderful guidance at key inflection points. 

What was your primary form of communication with Bottle Rocket Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Really embraced out mission and took the time to learn. They were so talented and patient as we learned the production process. Friendly and responsive. 

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

Not that I can think of. 

BACKGROUND

Please describe your company and position.

I am a department director at Greater Chicago Food Depository

Describe what your company does in a single sentence.

We are the food bank serving Chicago and Cook County.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Create video modules that would play on our 14 foot LED screen to welcome staff, visitors and volunteers to our facility's new lobby

SOLUTION

How did you find Bottle Rocket Media?

Online Search

Why did you select Bottle Rocket Media over others?

• High ratings
• Pricing fit our budget
• Their past work aligned with our very specific need

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Bottle Rocket to develop two to three new video modules (30-60 seconds each) for a curved, segmented 14-foot LED screen display in the Food Depository's newly constructed lobby. With only five weeks until the grand opening, we needed a partner who could deliver high-impact visual content on an accelerated timeline.

Our vision was to create compelling visual narratives combining high quality photography of our communities, partners, and neighbors with thoughtfully integrated messaging and animations. These modules would provide a powerful welcome for the volunteers, supporters, visitors, and staff entering the Food Depository daily, and engage them in our mission to end hunger.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bottle Rocket's exceptional project management was critical given our quick five-week deadline. They clearly laid out timelines and expectations at each step, which really helped keep the project on track.

They also provided clear storyboards for each concept. This process allowed us to refine ideas and secure internal stakeholder alignment before moving into production. As first-time creators for this unique LED display format, we appreciated Bottle Rocket's responsiveness to feedback and new ideas, which ultimately made our modules even more impactful than we had originally envisioned.

Bottle Rocket created polished, professional visuals that create a genuine "wow factor" for everyone entering our building. Importantly, Bottle Rocket ensured all deliverables met the specific technical requirements and sizing specifications of our new display system, addressing a critical concern since we had no prior experience working with these screens.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Bottle Rocket's project management was exceptional. At the start of the project they clearly laid out timelines and feedback expectations, which was so helpful for keeping the project on track. 

What was your primary form of communication with Bottle Rocket Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bottle Rockets team was truly professional and they brought a wide array of skills - from animation to story boarding to messaging to help bring our vision for these screens to life. 

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

Not that I can think of at this time. 

BACKGROUND

Please describe your company and position.

I am the Director of Taft

Describe what your company does in a single sentence.

Full service, national law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Professional website videos

SOLUTION

How did you find Bottle Rocket Media?

Referral

Why did you select Bottle Rocket Media over others?

• Pricing fit our budget
• Referred to me

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Bottle Rocket to shoot and edit a series of videos for our Taftlaw.com website. The original project was part of our website redesign in 2017, but we have used Bottle Rocket for edits and additional filming since then. The original scope was to shoot interviews and b-roll in three Taft offices, then edit the footage into three marketing/brand vides and one video background. These are viewable on Taftlaw.com. In 2022, we wanted to refresh the videos with new content. We hired Bottle Rocket again to shoot b-roll in our Chicago office and additional interviews in the Cincinnati office. BR then edited the interviews and b-roll into the existing videos, based on Taft's storyboarding. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Three website videos and one background video, viewable here:

• https://www.taftlaw.com/
• https://www.taftlaw.com/general/diversity-and-inclusion/
• https://www.taftlaw.com/careers/
• https://www.taftlaw.com/about/taft-in-the-community/

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was always professional. I don't remember response time ever being an issue. 

What was your primary form of communication with Bottle Rocket Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provided the professional, polished videos we were looking for while also being easy and pleasant to work with.

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

The only snafu I remember is that it took a long time to receive the edited footage we asked for in a format I can use. This must not be a common request from their clients. One hard drive got lost in transit, which I don't see as BR's fault.

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Jelmar, LLC

Describe what your company does in a single sentence.

We manufacture cleaning products for consumers, as well as B2B end-users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

• Jelmar is looking to demonstrate its newly defined Mission, Vision, and Purpose to help our consumers and customers understand what we stand for as a company in a genuine way
• Showcase our company history in a fun, succinct manner.
• Demonstrate where Jelmar is headed in the future.

SOLUTION

How did you find Bottle Rocket Media?

Referral

Why did you select Bottle Rocket Media over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bottle Rocket Media produced 90 second company overview video for Jelmar. The video features a fun voice-over, telling the story of Jelmar, it's history, it's family heritage, it's products, and the future. The story will be told visually with new cinematic b-roll captured on location at the office and facilities, historical footage, photos, and ads. There will be motion design elements and music to tie the whole piece together.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This is a corporate/company video that we don't expect direct measureable outcomes.  We have had a lot of positive response to the video internally and with customers we have shared the video with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great.  They were flexible and very responsive to our needs. And while schedules shifted on our part, Bottle Rocket Media was on time with our adjustments.

What was your primary form of communication with Bottle Rocket Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a great culture, and it just felt like they really understood what we were looking for and how to accomplish it.

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

No!

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of LexCheck

Describe what your company does in a single sentence.

LexCheck is a contract acceleration and intelligence platform that reviews contracts in minutes, helping deals close faster.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle Rocket Media to accomplish?

Create a compelling product explainer video.

SOLUTION

How did you find Bottle Rocket Media?

Repeat customer

Why did you select Bottle Rocket Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Bottle Rocket Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with Bottle Rocket Media to craft a 90-second product explainer video designed to succinctly convey our company's purpose and showcase our fresh brand. Their team demonstrated great organizational skills, overseeing the project with remarkable efficiency. They handled the selection of voice-over talent, ensured our alignment with the video storyboards prior to production, and successfully delivered the project within a tight deadline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video they created exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bottle Rocket Media is always incredibly organized. They assign a project manager for each project who keeps everyone organized and on schedule. They always deliver on time.

What was your primary form of communication with Bottle Rocket Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They always take our ideas to the next level. They are so creative, and it's a pleasure working with each individual on their team.

Are there any areas for improvement or something Bottle Rocket Media could have done differently?

Not in my experience. I'm always happy with the final results of their work, which is why I always go back to Bottle Rocket Media for my video needs.