BluLux Media

BACKGROUND

Please describe your company and your position there.

I am the Founder/CEO of a tech startup that provides a platform for women with natural hair to find the right products using AI (artificial intelligence).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluLux Media?

I hired BluLux Media to produce a video that will be used for a campaign to procure beauty brand vendors.

What were your goals for this project?

The goals were to provide a clear, professional and high quality video that would convey a message. That message was to promote the advantages/benefits of on boarding on our platform.

SOLUTION

How did you select this vendor?

I selected this vendor based on prior works produced in the beauty space.

Describe the scope of their work in detail.

The scope was to provide an explainer video that provided an overview of our platform and tailor the message to speak directly to beauty brand vendors. They provided a story board and storyboard based on my specifications,. Once I approved, they animated and we worked to finalize the project.

What was the team composition?

I had a direct point of contact that I was able to provide details and feedback regarding my revisions. I am unsure how many individuals were involved with the production of the video.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is too early to provide that information at the moment.

How effective was the workflow between your team and theirs?

It was very effective. Has I mentioned before I had a POC that was able to capture my feedback and any concerns.

What did you find most impressive about this company?

Their clarity of communication and consistency in delivering a high-quality product stood out.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the Growth Marketing Manager at Galileo Health, a telemedicine company. I help manage customer acquisition efforts, plus digital and product marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluLux Media?

As part of a partnership with a large health insurance company, we needed a warm and exciting explainer video to help convey our business to potential patients on our marketing website.

What were your goals for this project?

Our goals for this project was to create a warm and friendly video with custom animations to explain our business model and highlight our value props to patients.

SOLUTION

How did you select this vendor?

Research online, found vendor through Upwork.

Describe the video(s) and the process in detail.

After selecting to partner with BluLux, we kicked off the project right away. We began by sharing our storyboard and vision for the video then collaborated on the execution of the animations and script. The end-product was everything we wanted and more. The team quickly implemented our feedback and captured the brand look/feel perfectly.

What was your vendors' project management or feedback process?

We communicated feedback through email. Both sides were able to turn around changes quickly and efficiently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our leadership team was very happy with the video and we are excited to use the video for our landing page.

How effective was the workflow between your team and theirs?

The workflow between our team and BluLux flowed easily and we used email communication, Google Sheets, and Dropbox to provide feedback and keep each other informed of changes.

What did you find most impressive about this company?

I was blown away by BluLux's turnaround time—they were able to create a custom animation video with a voiceover, despite multiple changes to the script in less than 3 weeks. They were very on top of feedback and communication throughout the process as well. I can't thank Caroline and her team enough.

Are there any areas for improvement?

Nope!