Blue Carrot

BACKGROUND

Please describe your company and position.

I am the Head of UX & Design of Reflexivity

Describe what your company does in a single sentence.

Providing artificial intelligence (AI) solutions for the investment industry, offering a suite of analytics tools wrapped in an accessible, natural language-based UX, ensuring that users' strategic decisions are backed by robust data analytics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Carrot to accomplish?

• To create a marketing video that clearly and concisely communicated our offering, helping us deliver our message more quickly and engage our audience more effectively.

SOLUTION

How did you find Blue Carrot?

Referral

Why did you select Blue Carrot over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Blue Carrot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved producing a 90-second animated marketing video. We provided the initial storyboard and static screen designs, while Blue Carrot handled the animation and project management. Their role was to bring our materials to life with their animation expertise, ensuring the final product was polished, engaging, and aligned with our vision.

Key deliverables included the fully animated video and a separate cut of the logo bumper. Blue Carrot maintained excellent communication throughout the project despite a tight deadline and delivered everything on time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although it is still early to fully measure the impact, we are very happy with the outcome. The video will be used as part of our marketing outreach, featured in our marketing deck and website, and will also serve as product B-roll for future TV interviews. Our go-to-market team is particularly excited, as the video captures our capabilities clearly and engagingly, potentially saving them significant time when communicating with prospects. Overall, the video delivers our message more effectively than words alone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent throughout. Blue Carrot delivered everything on time, if not earlier, and their communication was brilliant. They responded to our needs quickly and promptly, making the process smooth and stress-free from start to finish.

What was your primary form of communication with Blue Carrot?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Blue Carrot was the quality of the final outcome, the efficiency with which they completed the project, and the competitive pricing they offered. They delivered a high-standard video within a tight timeframe, all while maintaining excellent value for money.

Are there any areas for improvement or something Blue Carrot could have done differently?

There isn’t much to point out. One small note is that we ended up hiring a composer separately to create custom music. We could have asked Blue Carrot to help source a custom music direction for an additional cost, but as we already had a contact, we handled it directly. The initial music selection from Blue Carrot was more in the stock-audio style, which suited the budget and wasn’t a downside for the project overall.

BACKGROUND

Please describe your company and position.

I am the Content Manager of Learn Crypto

Describe what your company does in a single sentence.

Learn Crypto is a free education platform designed to help users easily learn about cryptocurrency, with simple, relevant & engaging content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Carrot to accomplish?

• Create engaging animated content for educational purposes

SOLUTION

How did you find Blue Carrot?

Referral

Why did you select Blue Carrot over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Blue Carrot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

The project involves transforming text scripts into 2D animated educational lessons with voiceovers, specifically designed for teaching cryptocurrency concepts. The objective is to create engaging and informative content that enhances the learning experience for students.

Summary of Key Deliverables

Script Transformation:

• Converting provided text scripts into storyboard format for animation.
• Ensuring scripts are adapted for visual storytelling while retaining educational content.

2D Animation Production:

• Creating 2D animated videos based on the storyboards.
• Incorporating visual elements that effectively illustrate crypto concepts.

Voiceover + Sound Effects Integration:

• Recording professional voiceovers for each lesson.
• Adding background music and sound effects where appropriate.

Final Deliverables:

• 100+ videos of over 210 minutes; 2D animated with integrated voiceovers.
• Delivered in specified format and resolution.
• Additional assets (storyboards, audio files).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of Animations:

All 2D animated educational videos were completed according to scope and schedule. Blue Carrot were also able to expedite when necessary.
A total of 100+ lessons were transformed into engaging animations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very good with keeping schedule, and accommodated delays and last-minute changes very well. In some cases, expedited delivery was possible at short notice. Blue Carrot was very personable and quick to respond. Communication was friendly and prompt.

What was your primary form of communication with Blue Carrot?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I liked that the contact person was permanent throughout the working relationship, and communication was frank and prompt.

Are there any areas for improvement or something Blue Carrot could have done differently?

From the operations side, no.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at a financial software company. Our product does lead enrichment, so it helps financial advisors find more data about the people they’d like to turn into their clients and improve their sales and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Carrot?

Our first goal was to create an explainer video with a concise overview of our product. We also needed a second video to explain one of our new integrations.

SOLUTION

What was the scope of their involvement?

Blue Carrot created two videos for us. The first step was giving them a script; they made the storyboard from there. When we had all the storyboards in a centralized online platform, they moved on to animation.

The team delivered an animated video draft. Once we approved that, we moved on to sound, music, and voiceover. Ultimately, Blue Carrot had the final video, and we just made minor tweaks.

What is the team composition?

We worked directly with a project manager.

How did you come to work with Blue Carrot?

It was a referral.

How much have you invested with them?

We spent $7,500 between the two videos.

What is the status of this engagement?

We worked with them from December 2023–April 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just published the videos last week. We don’t expect many views or impressive numbers yet because we haven’t promoted them, but they’re live on our website.

Moreover, Blue Carrot’s work was in between meeting and exceeding expectations. Their animation was excellent; they quickly created a video that explained our product and looked great for what it was.

How did Blue Carrot perform from a project management standpoint?

Project management went well. On the other hand, they’d probably say we didn’t stick to the timelines if you asked them to review us. However, Blue Carrot was flexible and willing to make changes, even though we sometimes asked for difficult changes.

We mainly communicated through emails and the centralized online platform. My team and I could log in with the link and leave comments directly without having to send any attachments. It made the feedback process much easier.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Liuda (Project Manager) helped push the project timeline and was very flexible.

What did you find most impressive about them?

We were impressed with their project management. They drove the project to completion and kept everything moving forward.

Are there any areas they could improve?

The animation was good enough, but we would’ve liked to see more styles.

Do you have any advice for potential customers?

Make sure you flush out everything you’re looking for with your team so there’s only one person from the client side communicating with one person from Blue Carrot.

BACKGROUND

Introduce your business and what you do there.

I’m the head of production at an education video production agency. We work with companies to visualize and develop curriculum-based educational videos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Carrot?

We needed a company that could provide us with animation services.

SOLUTION

What was the scope of their involvement?

We reached out to Blue Carrot to fully animate a series of 30 videos that were about three minutes in length. They came up with various look and feel and animation style options based on the end client’s brand guidelines. They also explained the limitations and advantages of each animation type and worked with us to create guidelines for our scriptwriters to ensure that the content we were creating worked well in the animation style that the client chose. Aside from the animations, Blue Carrot handled the audio mixing and sound effects for the videos.

What is the team composition?

Our primary point of contact was Anastasia (Creative Producer). She was amazing.

How did you come to work with Blue Carrot?

We found Blue Carrot through a referral.

What is the status of this engagement?

We worked on this project from February–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos haven't launched yet, but as someone who has made a lot of videos before, I was very impressed with Blue Carrot's ability to look at the scripts that we provided and distill the most important pieces of information into the animations. It was evident that they took the time to understand the content we provided and bring forth the most important elements in a way that the viewers could easily understand.

How did Blue Carrot perform from a project management standpoint?

Blue Carrot performed well in terms of project management. We had a tight timeline, and I was impressed with their transparency in terms of what they could and couldn’t do. Their communication was top-notch, and they were always on schedule. They were also very flexible and accommodating of our requests and the few changes we needed to make that were out of scope.

We primarily communicated through Slack.

What did you find most impressive about them?

Blue Carrot was incredibly talented. The animations looked beautiful and exceeded our expectations. They were highly communicative and able to adapt their processes to fit this enormous project.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Make sure to spend time working on your creative brief before starting the project.

BACKGROUND

Please describe your company and position.

I am the Owner of Composed Compensation

Describe what your company does in a single sentence.

Corporate incentive compensation management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Carrot to accomplish?

• Illustrated Video
• Explains How We Work
• Delivered Efficiently and Collaboratively

SOLUTION

How did you find Blue Carrot?

Online Search

Why did you select Blue Carrot over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Blue Carrot’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included delivering a short illustrated video for our business that explained how we work and conveyed the emotional messaging of the business. We wanted to appeal to certain buyer sensibilities and communicate our understanding of their needs and desires in a way that was informative and educational.

We desired a 1:00-1:30 video that checked all of these boxes, and which they would illustrate, direct, storyboard, and manage all sound, as well as provide copy work as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Illustrated Video
• Explains How We Work
• Delivered Efficiently and Collaboratively

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BlueCarrot team was fast in their response time, thoughtful in their approach, and listened to feedback and were willing to change the approach when desired. They were extremely responsive to our needs and allowed for a genuine collaboration I didn't expect possible for a project that was managed mostly via email messaging.

The depth of their knowledge and abilities was even better than expected and the outcome was exactly as desired.

What was your primary form of communication with Blue Carrot?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Their ability to work asynchronously and take feedback and deliver changes with minimal edits needed was amazing. The line of communication was easy and very respectful, and the project was enjoyable to produce together.

Creative projects can sometimes be difficult to align on, but that was not the case. They were amazing listeners and took great care to develop a product they could be proud of and that met all expectations. I highly recommend them.

Are there any areas for improvement or something Blue Carrot could have done differently?

Delivered on all expectations. Honestly no notes for improvement.

BACKGROUND

Please describe your company and your position there.

I am the CCO of a startup changing the way people learn sales with an immersive learning solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

We wanted to have animated videos to use as part of the sales cycle in two languages.

SOLUTION

How did you select this vendor and what were the deciding factors?

Initially we did a lot of research and liked the examples Blue Carrot provided after our initial discussion. The examples were of high quality and seemed to match what we were looking for. This suggested that they did not only send over a few random ideas, ut listened and made a selection based on our needs.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project started with us sending over a very detailed storyline and several examples of what we wanted. Blue Carrot came back with animation designs helped us find relevant voice over artists and background music. We created a 90 sec video that we cut in three smaller segments and ended up with four videos. This was a great collaboration between our team and the Blue Carrot team

Who did you work with and what was the feedback process like?

Our team was assigned a project manager for the duration of the project. This made the process move ahead with speed and we were kept up to date. Most of the time tasks were completed well before the deadline. We would communicate regularly and our feedback was implemented accordingly. The team was very efficient, for example, we asked for a change to be implemented by the next day and it was done on the same day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are going to use this as part of our sales process and have created videos to correspond to where the buyer is in the sales process. We have yet to start this process, but the initial feedback from the wider team and outside marketing specialists have been great.

Describe their project management style, including communication tools and timeliness.

Our project manager was easy to work with and kept us in the loop. The project manager had complete control over progress and details something that made a small, but complex video project easier. The communication was done via e-mail and that was enough for this project. We had continuous progress from day one until the project was finished.

What did you find most impressive or unique about this company?

Blue Carrot was quick to understand our needs and what type of video we were looking for. They suggested some good ideas that we did not think of and they were quick to implement our suggestions and ideas. It was clear that Blue Carrot really wanted us to succeed.

Are there any areas for improvement or something they could have done differently?

The experience of working with Blue Carrot has been professional and we will do it again in the future. As far as this project goes we cannot point to anything that they could have done differently.

BACKGROUND

Please describe your company and your position there.

I'm in charge of operations, and I also facilitated the role of producer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

The goal was to produce illustrations and animations that added some visual variety to what otherwise was a documentary-style, talking head project. Creating drawings of our profilees interacting with their physios enhances and reinforces the personal connection they have with one another. The simple line style against backgrounds hand-picked for each profilee, also added a visual cohesion and made everything feel aligned and intentional.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Blue Carrot before and the style of this project mimicked a project with a similar style from the past.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We kicked off the project once a brief and workback schedule was created. Then, once we had approval on the shot list we started production on the v1 of the designs. We then went back and forth with the client and BC nailing down the correct representations for v2s of the designs. Then production on animation began and delivery of the main assets along with all secondary assets was delivered by Blue Carrot.

Who did you work with and what was the feedback process like?

I worked with Luida, BC's PM, who I had the pleasure of working with in the past as well. In terms of communications, correspondences were done via email, and all feedback was implemented without the use of clarifying calls. Deliverables were provided on time, via Google Drive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The vision of the project was mostly realized and the client was overjoyed with the outcome. We swung for the fences and didn't get everything I wanted to happen done, but that can be said for any project. In the end, BC worked with tight, last-minute turnarounds on designs and had all animations on time everything looked great, and that's all that matters.

Describe their project management style, including communication tools and timeliness.

Everything was delivered via email and all assets were organized and labelled properly.

What did you find most impressive or unique about this company?

Their hustle to get everything done. Their ability to understand and implement feedback without any hand-holding was impressive.

Are there any areas for improvement or something they could have done differently?

The experience was overwhelmingly positive, but if I could offer anything constructive to help customer experience it would be perhaps to send an email receipt that the changes were received and an estimate on completion. However, I understand that it adds more communication and sometimes when you're moving fast on delivering a project you don't always have time.

BACKGROUND

Please describe your company and your position there.

Entergate was founded in 1998, with the goal to establish the highest quality user experience in the industry. Today Entergate SaaS platform, esMaker is market leader in Sweden with global customers as Volvo and Atlas Copco. I work as a business developer at Entergate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

We wanted a professional presentation of our company for marketing, sales and demos and for the different products we have. Our goal was to recive a comprehensive, modern and proffesional tech video which was acchived thanks to bluecarrot.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got recommendations from customers

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The whole process was so structured and well-planned. The different stages were made clear and each step was well executed.

Who did you work with and what was the feedback process like?

The feedback process was seamless and transparent. Overall we had excellent communication through the whole process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone was really impressed by the video.

Describe their project management style, including communication tools and timeliness.

The communication with Bluecarrot was exceptional from start to finish. They replied in minutes and changes were made fast and easy.

What did you find most impressive or unique about this company?

They worked really hard to make us happy and deliver a good product- even if that meant putting in a lot of more time and efforts. The communication and transparent process was impressive. Looking forward to more collaborations. Can´t recommend them enough!

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Work in an international company and my position is Nordic Project Manager, Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

Our digital solution/services is challenging to convey to customer, as it is a lot of information.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended to use this company by a colleague.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Started with a discovery meeting and discussed how to convey our plans. We showed an example of what we wanted the look to be. we created a storyborad that Blue carrot then helped us convey into a 2 minute 3D film.

Who did you work with and what was the feedback process like?

We worked with two different project managers (both very good) The project manager was good to give us information and suitable deadlines for each step in the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed the video to other countries and also to top management, so far the feedback ahs been positive. First and foremost this video was made as a sale enablement tool, and second as a marketing tool.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate with and provided frequent updates. we mostly communicated through email, and we had some meeting via google.

What did you find most impressive or unique about this company?

They worked in a timely and professional manner, and we got the end result that we wanted.

Are there any areas for improvement or something they could have done differently?

No improvements to mentioned. working online worked very well for us.