Blue Carrot

BACKGROUND

Introduce your business and what you do there.

I’m the head of production at an education video production agency. We work with companies to visualize and develop curriculum-based educational videos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Carrot?

We needed a company that could provide us with animation services.

SOLUTION

What was the scope of their involvement?

We reached out to Blue Carrot to fully animate a series of 30 videos that were about three minutes in length. They came up with various look and feel and animation style options based on the end client’s brand guidelines. They also explained the limitations and advantages of each animation type and worked with us to create guidelines for our scriptwriters to ensure that the content we were creating worked well in the animation style that the client chose. Aside from the animations, Blue Carrot handled the audio mixing and sound effects for the videos.

What is the team composition?

Our primary point of contact was Anastasia (Creative Producer). She was amazing.

How did you come to work with Blue Carrot?

We found Blue Carrot through a referral.

What is the status of this engagement?

We worked on this project from February–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos haven't launched yet, but as someone who has made a lot of videos before, I was very impressed with Blue Carrot's ability to look at the scripts that we provided and distill the most important pieces of information into the animations. It was evident that they took the time to understand the content we provided and bring forth the most important elements in a way that the viewers could easily understand.

How did Blue Carrot perform from a project management standpoint?

Blue Carrot performed well in terms of project management. We had a tight timeline, and I was impressed with their transparency in terms of what they could and couldn’t do. Their communication was top-notch, and they were always on schedule. They were also very flexible and accommodating of our requests and the few changes we needed to make that were out of scope.

We primarily communicated through Slack.

What did you find most impressive about them?

Blue Carrot was incredibly talented. The animations looked beautiful and exceeded our expectations. They were highly communicative and able to adapt their processes to fit this enormous project.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Make sure to spend time working on your creative brief before starting the project.

BACKGROUND

Please describe your company and position.

I am the Owner of Composed Compensation

Describe what your company does in a single sentence.

Corporate incentive compensation management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Carrot to accomplish?

• Illustrated Video
• Explains How We Work
• Delivered Efficiently and Collaboratively

SOLUTION

How did you find Blue Carrot?

Online Search

Why did you select Blue Carrot over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Blue Carrot’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included delivering a short illustrated video for our business that explained how we work and conveyed the emotional messaging of the business. We wanted to appeal to certain buyer sensibilities and communicate our understanding of their needs and desires in a way that was informative and educational.

We desired a 1:00-1:30 video that checked all of these boxes, and which they would illustrate, direct, storyboard, and manage all sound, as well as provide copy work as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Illustrated Video
• Explains How We Work
• Delivered Efficiently and Collaboratively

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BlueCarrot team was fast in their response time, thoughtful in their approach, and listened to feedback and were willing to change the approach when desired. They were extremely responsive to our needs and allowed for a genuine collaboration I didn't expect possible for a project that was managed mostly via email messaging.

The depth of their knowledge and abilities was even better than expected and the outcome was exactly as desired.

What was your primary form of communication with Blue Carrot?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Their ability to work asynchronously and take feedback and deliver changes with minimal edits needed was amazing. The line of communication was easy and very respectful, and the project was enjoyable to produce together.

Creative projects can sometimes be difficult to align on, but that was not the case. They were amazing listeners and took great care to develop a product they could be proud of and that met all expectations. I highly recommend them.

Are there any areas for improvement or something Blue Carrot could have done differently?

Delivered on all expectations. Honestly no notes for improvement.

BACKGROUND

Please describe your company and your position there.

I am the CCO of a startup changing the way people learn sales with an immersive learning solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

We wanted to have animated videos to use as part of the sales cycle in two languages.

SOLUTION

How did you select this vendor and what were the deciding factors?

Initially we did a lot of research and liked the examples Blue Carrot provided after our initial discussion. The examples were of high quality and seemed to match what we were looking for. This suggested that they did not only send over a few random ideas, ut listened and made a selection based on our needs.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The project started with us sending over a very detailed storyline and several examples of what we wanted. Blue Carrot came back with animation designs helped us find relevant voice over artists and background music. We created a 90 sec video that we cut in three smaller segments and ended up with four videos. This was a great collaboration between our team and the Blue Carrot team

Who did you work with and what was the feedback process like?

Our team was assigned a project manager for the duration of the project. This made the process move ahead with speed and we were kept up to date. Most of the time tasks were completed well before the deadline. We would communicate regularly and our feedback was implemented accordingly. The team was very efficient, for example, we asked for a change to be implemented by the next day and it was done on the same day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are going to use this as part of our sales process and have created videos to correspond to where the buyer is in the sales process. We have yet to start this process, but the initial feedback from the wider team and outside marketing specialists have been great.

Describe their project management style, including communication tools and timeliness.

Our project manager was easy to work with and kept us in the loop. The project manager had complete control over progress and details something that made a small, but complex video project easier. The communication was done via e-mail and that was enough for this project. We had continuous progress from day one until the project was finished.

What did you find most impressive or unique about this company?

Blue Carrot was quick to understand our needs and what type of video we were looking for. They suggested some good ideas that we did not think of and they were quick to implement our suggestions and ideas. It was clear that Blue Carrot really wanted us to succeed.

Are there any areas for improvement or something they could have done differently?

The experience of working with Blue Carrot has been professional and we will do it again in the future. As far as this project goes we cannot point to anything that they could have done differently.

BACKGROUND

Please describe your company and your position there.

I'm in charge of operations, and I also facilitated the role of producer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

The goal was to produce illustrations and animations that added some visual variety to what otherwise was a documentary-style, talking head project. Creating drawings of our profilees interacting with their physios enhances and reinforces the personal connection they have with one another. The simple line style against backgrounds hand-picked for each profilee, also added a visual cohesion and made everything feel aligned and intentional.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Blue Carrot before and the style of this project mimicked a project with a similar style from the past.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We kicked off the project once a brief and workback schedule was created. Then, once we had approval on the shot list we started production on the v1 of the designs. We then went back and forth with the client and BC nailing down the correct representations for v2s of the designs. Then production on animation began and delivery of the main assets along with all secondary assets was delivered by Blue Carrot.

Who did you work with and what was the feedback process like?

I worked with Luida, BC's PM, who I had the pleasure of working with in the past as well. In terms of communications, correspondences were done via email, and all feedback was implemented without the use of clarifying calls. Deliverables were provided on time, via Google Drive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The vision of the project was mostly realized and the client was overjoyed with the outcome. We swung for the fences and didn't get everything I wanted to happen done, but that can be said for any project. In the end, BC worked with tight, last-minute turnarounds on designs and had all animations on time everything looked great, and that's all that matters.

Describe their project management style, including communication tools and timeliness.

Everything was delivered via email and all assets were organized and labelled properly.

What did you find most impressive or unique about this company?

Their hustle to get everything done. Their ability to understand and implement feedback without any hand-holding was impressive.

Are there any areas for improvement or something they could have done differently?

The experience was overwhelmingly positive, but if I could offer anything constructive to help customer experience it would be perhaps to send an email receipt that the changes were received and an estimate on completion. However, I understand that it adds more communication and sometimes when you're moving fast on delivering a project you don't always have time.

BACKGROUND

Please describe your company and your position there.

Entergate was founded in 1998, with the goal to establish the highest quality user experience in the industry. Today Entergate SaaS platform, esMaker is market leader in Sweden with global customers as Volvo and Atlas Copco. I work as a business developer at Entergate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

We wanted a professional presentation of our company for marketing, sales and demos and for the different products we have. Our goal was to recive a comprehensive, modern and proffesional tech video which was acchived thanks to bluecarrot.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got recommendations from customers

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The whole process was so structured and well-planned. The different stages were made clear and each step was well executed.

Who did you work with and what was the feedback process like?

The feedback process was seamless and transparent. Overall we had excellent communication through the whole process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone was really impressed by the video.

Describe their project management style, including communication tools and timeliness.

The communication with Bluecarrot was exceptional from start to finish. They replied in minutes and changes were made fast and easy.

What did you find most impressive or unique about this company?

They worked really hard to make us happy and deliver a good product- even if that meant putting in a lot of more time and efforts. The communication and transparent process was impressive. Looking forward to more collaborations. Can´t recommend them enough!

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Work in an international company and my position is Nordic Project Manager, Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

Our digital solution/services is challenging to convey to customer, as it is a lot of information.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended to use this company by a colleague.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Started with a discovery meeting and discussed how to convey our plans. We showed an example of what we wanted the look to be. we created a storyborad that Blue carrot then helped us convey into a 2 minute 3D film.

Who did you work with and what was the feedback process like?

We worked with two different project managers (both very good) The project manager was good to give us information and suitable deadlines for each step in the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed the video to other countries and also to top management, so far the feedback ahs been positive. First and foremost this video was made as a sale enablement tool, and second as a marketing tool.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate with and provided frequent updates. we mostly communicated through email, and we had some meeting via google.

What did you find most impressive or unique about this company?

They worked in a timely and professional manner, and we got the end result that we wanted.

Are there any areas for improvement or something they could have done differently?

No improvements to mentioned. working online worked very well for us.

BACKGROUND

Please describe your company and your position there.

We are an online auction system. to give a more basic understanding of how the system works we needed to create Instructional Videos

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

The target audience of the videos are mostly civil servant who often are not motivated ti work with the sustem therefore the instruction had to be very precise and informatiove.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a shortlist of the desired companies (according to the criteria) and invited them to participated in the closed tender to choose the one who would offer the best price and service.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a kick-off meeting where described the system and gave a general understanding of what we need. Key stages were scrip, storyboard, animated video, editing if needed.

Who did you work with and what was the feedback process like?

We worked with Anastasia Ilkova who helped to meet the deadlines and come up with a great result at the end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With a help of Blue Carrot, we got 3 videos that give an overview of how the system works to one of the TA. Quantitative results are yet to be measured.

Describe their project management style, including communication tools and timeliness.

Project manager was easy to work with very smart and intelligent and always helped to find the best decision.

What did you find most impressive or unique about this company?

We ended the project even earlier than expected

Are there any areas for improvement or something they could have done differently?

We are happy with a customer service

BACKGROUND

Please describe your company and your position there.

I'm the marketing communications director for a company that develops software solutions for delivering video over any kind of platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot, and what were your goals?

We wanted to create a video to present our company in an inspiring way, focusing on the why as well as the what and the how.

SOLUTION

How did you select Blue Carrot and what were the deciding factors?

We worked with them already in the past and know that they deliver high-quality work at affordable prices. But above all, we had a tight deadline and I know I can trust them to deliver on time, even when the deadline is very short!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had already written the script. We started with a meeting where they helped us decide on the format (a mix of real footage and graphic elements). They then proposed footage and graphic design and we refined the choice together. In the end, they delivered a 1 1/2 minute video to position ATEME. They handled the voiceover and were flexible enough to accommodate when we changed our requirement to 4K video.

Who did you work with and what was the feedback process like?

We worked with a project manager, who defined the milestones and kept us on schedule. We exchanged comments on their ideas through a shared document, as well as email and quick meetings when necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We posted our video on social media (LinkedIn, Twitter and Instagram), generating considerable engagement. We also got lots of positive feedback internally.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to talk to and made sure we kept to our schedule so they could deliver on time.

What did you find most impressive or unique about this company?

You can always count on Blue Carrot when you have a hard deadline.

Are there any areas for improvement or something they could have done differently?

Can't think of any.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Imperiad Entertainment. For this particular project, I'm serving as writer/director/producer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot?

I hired Blue Carrot to storyboard and animate three flashback sequences for a feature film.

What were your goals for this project?

The primary goal of the project was to create aesthetically pleasing and emotionally-powerful animated sequences. Each sequence constitutes a key flashback.

SOLUTION

How did you select Blue Carrot?

I conducted a thorough internet search for qualified companies.

Describe the video(s) and the process in detail.

I supplied the script, concept art and voice over tracks. Blue Carrot took it from there, generating storyboards, key frames and test animations before finalizing each sequence.

What was your vendors' project management or feedback process?

I was provided a single-point of contact, making it easy to manage the process. At each stage of video development, I was invited to provide feedback. Typically, we went through two to three rounds of feedback and revisions before advancing the project to the next stage. I found the team at Blue Carrot very open and responsive to my comments, even when I asked for different or unusual artistic treatments of the material.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still in pre-production on the larger film but those involved in the production who have seen the finished videos have been duly impressed with the artistry involved.

How effective was the workflow between your team and theirs?

The workflow has been seamless. Any delays in the production were on my part rather than theirs. The project manager at Blue Carrot has demonstrated a sincere interest in making sure the final results met my expectations. She's a great communicator and is always clear with her deliverable dates.

What did you find most impressive about this company?

The project manager took an interest in the film beyond the work Blue Carrot is doing. She even provided useful feedback on 3D renders created by another firm. And the final product is beautiful--it has a powerful aesthetic all its own.

Are there any areas for improvement?

Beyond some minor misinterpretations of my feedback or instructions, no, nothing of substance.

BACKGROUND

Please describe your company and your position there.

The Ambassador Platform enables Higher Ed providers to give prospective students an authentic insight into the experience of being part of their institution. It allows prospects to connect directly with ambassadors through user-generated content and peer-to-peer conversations. It's easy use, safe, scalable, and gives providers access to lots of useful data insights. I'm a co-founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Carrot?

We needed a short explainer video to support a rebrand/repositioning release. We are interested in a concept called Category Design and we wanted the video to explain why our new category was necessary and needed to exist.

What were your goals for this project?

We had very tight deadlines of 2 weeks. We wanted it on time and to clearly articulate the core message about Experience Communication Management.

SOLUTION

How did you select Blue Carrot?

We knew of them because some of our staff used to share an office with them. We got in touch and they reacted very quickly to our needs and clearly had all of the skills so we went with them. Easy decision.

Describe the video(s) and the process in detail.

The video was a 2D explainer video. We used a 5 step process to go from scripting through to reviewing the output with quick reviews as we went through each of those steps and rapid iterations where changes were needed.

What was your vendors' project management or feedback process?

They had a 5 step process run to a single person who was very responsive, even on the weekend as we approached the deadline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We think the project was a huge success and the video received positive feedback from our wider community.

How effective was the workflow between your team and theirs?

Very effective. We completed the whole project in 2 weeks.

What did you find most impressive about this company?

They know what is required to make a good video and could move quickly under a tight deadline.

Are there any areas for improvement?

Their invoice was difficult to pay due to the way bank details were displayed but we have given them feedback about that already.