Blink Digital Consulting

BACKGROUND

Please describe your company and your position there.

I am the owner of a Family Medicine practise that provide general family medicine care as well as preventative/functional medicine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blink Digital Consulting, and what were your goals?

To help with website design and general marketing and advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed a few candidates that I found online but this company were more in touch with my specific needs compared to the rest.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We hade a few meetings to discuss my goals as well as my brand. We involved a few other professionals that are leaders in their respective fields. We decided on the website look and the functionality of it as well as other marketing strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a website designer/developer, a script writer as well as an IT consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website looks great as well as the advertisements. The feedback is tremendous after only being out for a few weeks.

How effective was the workflow between your team and theirs?

They are very approachable and issues were immediately addressed.

What did you find most impressive or unique about this company?

Working long hours and weekends and being available 24/7 to deliver the best possible product.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Photographer of Jeff B Photography

Describe what your company does in a single sentence.

Commercial photography and personal portraiture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blink Digital Consulting to accomplish?

• Get a CMS
• Automate some of my processes
• Get third party input into my website
• Update my Google Ads

SOLUTION

How did you find Blink Digital Consulting?

Referral

Why did you select Blink Digital Consulting over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Blink Digital Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We began with implementation of a CRM, and Jacob helped onboard me and get me set up. He incorporated a chat widget onto my website and help me create some automations. We build a landing page and an ebook to hopefully grab some leads. He also looked at my Google ads and Facebook ads and helped optimize them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes included:

1. Getting me set up in the CRM
2. incorporating CRM functionality like to chat, bot and contact forms on my website
3. Completion of an e-book and landing pages,
4. An audit of my Google ads and Facebook ads
5. Working on improving my Google ads and optimizing them

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jacob was a great help and he was always available to answer questions. The biggest slow up in the process was me doing my side of the work. Whenever I had an issue, I could email him, and generally he replied, or solved the problem the same day.He always kept me in the loop when something needed more time

What was your primary form of communication with Blink Digital Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and willingness to help were outstanding

Are there any areas for improvement or something Blink Digital Consulting could have done differently?

The only issue, was that when working on copy for the website or automations in the CRM Jacob defaulted to a very formal business voice, which didn't match the more casual and laid-back tone I use in my marketing. Not a big deal as I had the ability to change everything as I wanted to.

BACKGROUND

Please describe your company and position.

I am the Florist of Eight Petals Floral Studio

Describe what your company does in a single sentence.

We are creating customized flower arrangements for all occasions and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blink Digital Consulting to accomplish?

• Increase Sale by affective Google Ad
• SEO Campaign - in the Fall

SOLUTION

How did you find Blink Digital Consulting?

Referral

Why did you select Blink Digital Consulting over others?

Referred to me

How many teammates from Blink Digital Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jacob at Blink Digital is doing and excellent job! He went above my expectations by making some major changes on my website ( e.g. chat box, connecting Google Reviews to my website etc). He gave me very useful advices how to use Social Media more affectively and how to network locally. He did much more than digital marketing. He advises me every month - on our regular monthly meetings- how to be more successful with digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website chat box really works. More people contact me and place orders. I have 2-3 more phone calls as a result of Google Ad.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jacob responds right away in a professional manner. He always comes up with excellent and beneficial ideas.

What was your primary form of communication with Blink Digital Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Other companies did Google Ad for me before. None of them did consultation in a monthly basis. None of them suggested ideas how to improve and grow my business. Jacob at Blink Digital always went above.

Are there any areas for improvement or something Blink Digital Consulting could have done differently?

Excellent service! I highly recommend them to everybody!

BACKGROUND

Introduce your business and what you do there.

I’m the senior strategist at Strategic Solutions Today, a business consulting and services company. I own the company, so I make all marketing and operational decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink Digital Consulting?

Previously, I had to contact businesses manually, one at a time, and I found it very frustrating. I'm in a market where networking is very important to my business' success, and I was having a hard time creating relationships and spreading awareness. I approached Blink Digital Consulting to help me with this.

SOLUTION

What was the scope of their involvement?

Blink Digital Consulting provides us with a CRM platform and marketing services. We’ve leveraged their marketing skills, particularly those related to branding and messaging. Their service combines their knowledge in networking with the CRM platform and marketing services. 

We started by setting up the CRM platform on the technical side of things and addressing what it could do for me. Currently, the team continuously helps me find new ways to reach my target market through the platform. On the marketing side of things, they help us with social media marketing (SMM) on LinkedIn, Facebook, Instagram, Twitter, and Google Business Profile. They’ve helped us gain a presence on all those platforms. 

For example, I’ve wanted to focus on LinkedIn, and the team has given us strategies we can use to promote my personal and business profile. They’ve guided us to create secondary profiles to showcase various products I provide. The team has also helped with paid and free ads and has enabled us to automatically post ads without the manual effort through a third-party platform they provide. 

What is the team composition?

Jacobus (Director of Marketing) is my only point of contact. 

How did you come to work with Blink Digital Consulting?

Jacobus and I were in the same networking group where I heard his presentations weekly. His marketing skills and the platform he promoted in the networking group were things I felt I needed. The platform was more customizable than what others were available in the market. Therefore, I reached out and met with Blink Digital Consulting and engaged them fairly quickly after that.

How much have you invested with them?

We’ve spent about $9,000 CAD (approximately $6,800 USD). 

What is the status of this engagement?

We started working together around April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The number of followers and views of my profiles have increased. For example, since May 2022, the number of followers on my LinkedIn account alone has increased by over 500. This improvement in my numbers directly results from Blink Digital Consulting's work or their recommendations. 

Overall, we've been very successful in all the social media platforms they've helped with. They've enabled us to post ads automatically on LinkedIn, making it much easier to work. I thought I knew LinkedIn before, but Blink Digital Consulting is significantly more knowledgeable and has helped me exponentially in terms of my level of success. Moreover, the CRM platform they provide is multifaceted and customized. We're 16 months into our engagement and still doing things on the platform that I didn't realize were possible. 

How did Blink Digital Consulting perform from a project management standpoint?

They're within budget and always prepared with a plan whenever we meet. We discuss what each of us is responsible for in each meeting, and they always do what they say they'll do. At first, we worked remotely due to the COVID-19 pandemic. This approach turned out to benefit us because we can use our own computers and share screens to present information to each other, so we've kept working remotely. 

We typically communicate via Zoom, though we've also spoken by phone call. Although we talked about using project management tools, I didn't believe it was necessary because the CRM platform does a lot of project management tasks. 

What did you find most impressive about them?

Blink Digital Consulting's biggest strength is their understanding of us as a client and the array of services that they provide. They understand us and can zero in on specific aspects of the CRM platform to benefit us. I don't have to conform to them; they provide a service tailored to my needs. 

Are there any areas they could improve?

Whenever there's something I'm not sure of or need to tweak an approach, we address it immediately. Therefore, I don't have any constructive feedback for them; if there's ever been any, we've already covered it. 

Do you have any advice for potential customers?

If you're approaching Blink Digital Consulting, know your business and your needs. You should be able to present your business to the team because they'll be able to provide a tailored service based on that information. If you don't understand your business, it may be time to take a step back and get to know your target market and needs.

BACKGROUND

Introduce your business and what you do there.

I manage a small telecommunications company in Calgary.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink Digital Consulting?

We were looking to get more exposure to the market.

SOLUTION

What was the scope of their involvement?

They set up a Google Ads and a LinkedIn campaign for us. We supplied the verbiage and materials, and they created and executed the advertisements for us. They monitored the success of the campaigns over time and reported performance metrics back to us. 

What is the team composition?

We worked directly with Jacob (Principal).  

How did you come to work with Blink Digital Consulting?

We found them through a word-of-mouth referral.  

How much have you invested with them?

We spent $1,000 on the project.  

What is the status of this engagement?

We worked together from June–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While we don’t have too many metrics yet, the ads definitely led to an increase in traffic to our site. We’ve been positively impacted in that way.  

How did Blink Digital Consulting perform from a project management standpoint?

They were great project managers. We communicated mostly through email.

What did you find most impressive about them?

Their responsiveness and value for our money both stood out.  

Are there any areas they could improve?

I can’t think of anything they need to improve upon.  

Do you have any advice for potential customers?

As long as you set some time aside to talk them through your requirements, they’ll help you get the answers you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small bookkeeping company in Calgary. While I only started about a year ago, I grew quickly to my personal capacity. I’ve begun to bring on some subcontractors to assist me in my growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink Digital Consulting?

Marketing is very different from bookkeeping, and I didn’t want to be wearing too many different hats. I called them to help me determine the next steps for marketing and promoting my business.

SOLUTION

What was the scope of their involvement?

My main goals were to get a website in order, determine a sales funnel, and focus on lead generation. In the beginning, I hired him to handle some basic social media management and ads to get us started. At this point, my website is almost complete and we're establishing a sales funnel. He’s been invaluable in talking me through my marketing strategy. 

Currently, he creates social media content and ads. He’s advertising on Google My Business, Facebook, LinkedIn, and Instagram. Once the sales funnel is complete, he’ll be driving paid ads and traffic through LinkedIn marketing tools. 

What is the team composition?

I work directly with Jacob (Owner). 

How did you come to work with Blink Digital Consulting?

Jacob and I are both members of an organization in the area. After meeting with him, their services seemed like a good fit. I relied on testimonials and instinct to make the decision. 

How much have you invested with them?

At this point, we’ve spent under $500 each month. Once the sales funnel is complete, we’ll expand the scope and spend. 

What is the status of this engagement?

We’ve been working together since April 2020.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ll start measuring ROI once the sales funnel is built. However, their services have been great in allowing us to establish advertising channels that can grow over time. We’re starting to see some traction in terms of social media engagement as well.  

How did Blink Digital Consulting perform from a project management standpoint?

They have a strong grasp of procedures, planning deliverables, and deadlines. We communicate with each other through a Slack channel.

What did you find most impressive about them?

They’ve demonstrated that they have expertise in their field. I’ve seen other businesses suffer from shady marketing practices and am happy that I’ve never had any issues like that with Blink Digital Consulting.

Are there any areas they could improve?

We’ve had a great relationship so far. 

Do you have any advice for potential customers?

Be clear about the results you’re hoping to see. Setting clear metrics from the beginning is very important. I extended clear goals to make sure they knew what success would look like to me.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an estate executive services, working in the executor role. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink Digital Consulting?

Executive services are such a niche market, and only a small portion of lawyers advertise it. But, I wanted to do a holistic approach for my company. It was really about getting my name out there to be more well-known in my area.

SOLUTION

What was the scope of their involvement? 

Blink Digital Consulting has done a lot of social media advertising, creating both free and paid ads. They typically do promotions in Facebook, Instagram, and LinkedIn, though the team has come up with several different ways to reach our target audience.

One of them involves sending out information lists to clients as part of a promotion. By going through my website, clients can access downloadable PDF lists for specific duties that they will need to perform.

For each ad, Blink Digital Consulting sets up analytics so that I can follow up with prospective leads.

What is the team composition? 

I only work with Jacob (Principal).

How did you come to work with Blink Digital Consulting?

I was referred to a service provider through one of my business networking groups, but that person was more suited to larger clients. They, in turn, referred me to Jacob because he worked with smaller boutique-type businesses.

How much have you invested with them?

I pay a bit under $500 per month.

What is the status of this engagement?

We’ve been working together since July 2020. Recently, I’ve reached out to him to change up our campaign, and this is about the time that he’d suggested switching things anyway.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because my market is niche and circumstantial, I’ve made some fantastic contacts and business partnerships through the ads. These contacts work in a similar industry, and I’ve become aligned with them, which means I’m able to refer business back and forth. I’m confident that things will get busy with time.

How did Blink Digital Consulting perform from a project management standpoint?

We don’t use a formal project management tool given the size of my account. Having said that, they’re very good on their deliverables and are always on top of communication. We primarily talk through email and Slack.

What did you find most impressive about them?

Blink Digital Consulting is good at reaching a lot of people in a short period of time. Jacob has been particularly fantastic. He has that the right intuition, which allows him to work with minimal information to produce maximum results.

Are there any areas they could improve?

My only concern is that they could change up the formats of their ads a bit more. However, that’s probably equally my fault as it is theirs.

Do you have any advice for potential customers?

You should communicate with them.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Zenoshi. We’re building a rewards platform on an app that gives people the opportunity to take a photo of a receipt and get rewards each time they do so. 

Since the app hasn’t been released, we’ve been getting people to express their interest in the app, and there’s all kinds of prizes if they do that. We also have a discount site where people can get discounts on over 350,000 merchants across the United States. It’s a subscription service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blink Digital Consulting?

We wanted more subscribers for Zenoshi premium. We also wanted more expressions of interest in the app (people signing up for when the app is ready to download).

SOLUTION

What was the scope of their involvement?

At first, they performed organic marketing on Instagram, Facebook, LinkedIn, and Twitter. We got a decent amount of traction from that. Later, we ended up throwing money at it, and it took off even more. 

What is team composition?

I was only in touch with Jacob (Owner & Founder).

How much have you invested with them?

We’ve invested under $10,000 in his services.

What is the status of this engagement?

We started working together in Feburary of 2019, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

He’s had a fantastic impact. We ended up with a lot of people registering for the expressions of interest, and we ended up with some subscribers as well. 

When Jacob started, I had another marketing guy performing marketing. Jacob’s work was 10x better than the other guy.

He does a great job of finding the right photographs to use and blending them together. We’ve been getting great reactions on Instagram as well as Facebook. The reach has been fantastic.

How did Blink Digital Consulting perform from a project management standpoint?

His style is fantastic. He’s very project-oriented, very detail-oriented, and very focused. Even though my other marketing guy wasn’t working for Jacob, Jacob would keep him on his toes. He’s very, very good at what he does.

We started out communicating through Slack. More recently, we’ve been using mostly text messages, Facebook messenger, or phone calls. 

What did you find most impressive about them?

His efficiency is impressive. But, I’m even more impressed by his resourcefulness. For example, I asked him if there was any way we could get a video, and two hours later he had a video ready. 

Are there any areas they could improve?

He’s producing such great results that I don’t know how he could get better. People can always get better at what they’re doing, but I can’t pinpoint where he could improve.

Do you have any advice for potential customers?

Be clear with him about what your expectations are and what you need. If you don't, Jacob will dig it out of you anyway. For example, I already referred them to another company that has hired him. That company tends to do so many different things. But, Jacob managed to define the narrow, nitty-gritty area to focus on.

My advice to companies is to hire Jacob and let him do a discovery session with you. I’ve found that the more guidance that I give him, the more he tends to stall. So, let him do his thing because his tactics work really, really well.

BACKGROUND

Please describe your company and your position there.

I am the owner of Sheaken Music Inc. which umbrellas Sherry Kennedy Music and Let the Music Paint!™ I am a professional singer/songwriter/recording artist/visual artist/fashion art/vocal coach. Everything that I do involves creating through music.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blink Digital Consulting?

I needed help with my business. I am fairly well known in certain circles but knew that I was missing out on so many other opportunities to share what I do through music. Blink digital just seemed to understand what I was wanting to do. Jacob Fourie listened to what I said and put it into motion.

What were your goals for this project?

I wanted to reach more people and although I had done some SEO work on my site, I knew I need a professional to help me achieve my intention of reaching new people who needed my help.

SOLUTION

How did you select this vendor?

I actually spent several weeks and many different phone conversations with various companies to find out who might best be able to help me. I wanted someone who would take the time to understand my needs and not be too judgemental of my inadequacies in the computer world. Jacob Fourie fit the bill.

Describe the project and the services they provided in detail.

At first I was tempted to go with Word Press but I already had a site that was paid for with WIX. Jacob told me he would be happy to do either but understood my wanting to use what I had already paid for. He rebuilt my site for me and we went over everything that I wanted. He was open to my suggestions and changes. It is now in if finishing stages and I am very happy with out it works and functions easily. He is also setting up the SEO for me as well. Not only did he do all of that he took the time to explain things to me so that I had a grasp on what was going on and how it worked. I am very grateful for that!

What was the team composition?

I am a small business so basically the team consisted of me!

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I can not do that right now as it is so new and has not yet been taken live. But I can tell you that it will be a tremendous help from what it was before.

How was project management arranged and how effective was it?

I don't feel this question is pertinent to my situation.

What did you find most impressive about this company?

Well, Jacob Fourie was knowledgeable, considerate, very helpful in all of his explanations and even though I was a small company he showed me the same respect the big conglomerates receive. That is very commendable. I felt that what I was hiring him to do was important to him. He is definitely an asset to this company.

Are there any areas for improvement?

Of course, there are always areas that we can improve on but to be honest, I am totally happy with my experience in upgrading my business with Blink Digital. Thank you Jacob Fourie for helping navigate through this process.

BACKGROUND

Please describe your company and your position there.

My Company name is Pharmaceutical Logistics Inc. I am the Owner/Principle/President of the corporation. Our company services the Pharmaceutical industry's transportation and logistical needs.

We work for AHS, pharmacies, hospitals, doctors, and anyone that requires any class of pharmaceuticals that may be controlled or temperature sensitive. We also assist our clients with home care products, pharmacy recycling, and anything medically related.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blink Digital Consulting?

We required a professional website, that was able to entertain e-commerce, waybill platforms, and client log-in interfaces. Jacob, was absolutely wonderful with his knowledge abd ideas.

What were your goals for this project?

We are in the early stages of our newly developed company, hence we just wanted something simple and easy to work wit. Our clients have limited time to order their deliveries. So we asked Jacob, to develop something east to use.

SOLUTION

How did you select this vendor?

I reached out to a number of designers who sent me some referals. Jacob was one of them. After our first meeting, I was confident, I wanted Jacob on my design.

Describe the project and the services they provided in detail.

Jacob, was profession from day one. He continuously kept in contact with me, asking me what I thought as we went along. He always recommended things and made certain all my social media accounts were set up and working for marketing purposes.He went out of his way to do those extra things for me. And always assured me things would be to my satisfaction.

What was the team composition?

Jacob, Jerrick (my son) and myself.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are very happy with the results on the website. The feedback we have received from our clients on it simplicity is amazing. Its very simple, however, has a professional side to it.

How was project management arranged and how effective was it?

We pretty much communicated via SECURE messenger. During the whole project we only required two phone calls. It saved a lot of time and allowed me to focus on my business and answer when I was able.

Some days I would come home to 20 messages and could spend 20 minutes answering them. By the next day Jacob had all my questions answered and mainly everything added to the design.

What did you find most impressive about this company?

Pure and simple, INTEGRITY!! Blink and Jacob, do what they say they will do. You can trust them with anything and they won't let you down. Very impressive.

Are there any areas for improvement?

There's always room for bettering yourself and I don't believe, that will ever end for anyone. Jacob, puts 100% into everything he does and I know, its the best he can possibly do.