Black Girl PR

BACKGROUND

Please describe your company and position.

I'm an executive at BabyDonna LLC

Describe what your company does in a single sentence.

BabyDonna provides clean skincare and sunscreen products for children of darker skin tones.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• Pre Launch Marketing Info and Strategy

SOLUTION

How did you find Black Girl PR?

Online Search

Why did you select Black Girl PR over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided concrete solutions for marketing and pre launch strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• unknown

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Black Girl PR provided a wealth of information and knowledge regarding marketing campaign strategies, digitial marketing and other areas. I was provided with concrete ideas and actions to take to help accomplish my goals

What was your primary form of communication with Black Girl PR?

Virtual Meeting

What did you find most impressive or unique about this company?

I was provided with so many examples and information to help me and actual concrete solutions as well as timely follow up. I found Black Girl PR's expertise to be exceptional.

BACKGROUND

Please describe your company and your position there.

I am the Founder of Baddies with Business podcast focused on creating a space for Black women entrepreneurs in years 0-5.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Girl PR, and what were your goals?

Support with creating a PR/Marketing Strategy for our Baddies of NC Retreat and Bazaar Event.

SOLUTION

How did you select this vendor?

I had invited Black Girl PR to be an expert at our event in June. My participants LOVED her so I decided to reach out to her to support me with preparing for my event.

Describe the scope of their work in detail, including any steps and the final deliverables.

To begin she scheduled a consultation call to understand my need, then gave me a few tasks to tackle. Afterwhich she created an in-depth plan of action for me to follow.

How many people from the vendor's team worked with you, and what were their positions?

One, the Founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of her work, I was able to create a strategic plan for publicizing my upcoming event.

Describe their project management style, including communication tools and timeliness.

She used Calendly, google docs, and email to communicate.

What did you find most impressive or unique about this company?

Black Girl PR's commitment to helping me understand the PR process was impressive.

Are there any areas for improvement or something they could have done differently?

NA