Black Girl PR

BACKGROUND

Please describe your company and position.

I am the Founding Partner of Delnic Media

Describe what your company does in a single sentence.

We're an independent publishing company whose mission is to amplify underrepresented and marginalized voices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• Develop a measurable PR strategy
• Increase in media coverage
• Prepare for awards and recognitions
• Establish a thought leadership position

SOLUTION

How did you find Black Girl PR?

• Online Search
• LinkedIn

Why did you select Black Girl PR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Black Girl PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

Black Girl PR was engaged to provide strategic public relations support tailored to our brand as a mission-driven, Black-owned business. The engagement covered a comprehensive range of PR and communications services, including brand storytelling, media outreach, and visibility strategy. The team conducted a deep-dive discovery to understand our brand voice, goals, and positioning in the market, and then translated that insight into a customized PR plan.

They were responsible for shaping our public narrative, identifying media opportunities, and amplifying our voice across digital and traditional channels. Their support also included pitching to relevant outlets, securing press placements, and guiding us through thought leadership opportunities aligned with our target audience.

Key Deliverables

• PR Strategy Document: A customized roadmap outlining short- and long-term visibility goals.
• Media Pitch Development: Professionally written and targeted media pitches for both local and national press.
• Press Kit Creation: A branded press kit that included bios, talking points, and high-resolution imagery.
• Media Outreach & Placement: Outreach to journalists, editors, and producers, resulting in multiple media features and interviews.
• Thought Leadership Opportunities: Support identifying and securing speaking engagements, podcast guest spots, and industry panels.
• Monthly Analytics Reports: Summaries of outreach activities, press wins, and engagement metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Over the past three months, Black Girl PR delivered exceptional results that significantly elevated our brand’s visibility and positioning:

• Secured 15+ media placements across digital publications, industry blogs, and editorial platforms, each month surpassing the previous in number of features.
• Increased social media engagement by 294%, skyrocketing from under 100 weekly views to over 14,000 weekly views: a direct result of strategic press coverage, a clearly defined strategy, and compelling storytelling tailored to each audience.
• Boosted website traffic by 55%, with noticeable spikes tied to each feature and media hit.
• Improved SEO rankings for branded and high-value keywords due to consistent, high-authority backlinks.
• Generated 4+ inbound podcast and partnership requests, all directly linked to the increased visibility from press coverage.
• Positioned our founder as a thought leader, opening the door to panel invitations, podcast features, and broader industry recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Black Girl PR’s project management was both proactive and professional. They consistently delivered all items on time, often ahead of schedule, and maintained clear, consistent communication throughout the engagement. From pitch development to press follow-up, their workflows were structured yet flexible, allowing room for quick pivots when needed.

They used regular check-ins and progress updates to keep us informed, and always responded to our needs with a sense of urgency and care. Whether we had a last-minute media opportunity or needed help fine-tuning our messaging, they were quick to jump in with thoughtful solutions. Their responsiveness and strategic thinking made them feel like a true extension of our team rather than an external vendor.

What was your primary form of communication with Black Girl PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Black Girl PR was their ability to marry cultural competency with strategic execution. They didn’t just plug us into a generic PR template. They took the time to deeply understand our brand, voice, and audience, then built a tailored visibility plan that honored our values while expanding our reach.

Their storytelling is powerful, intentional, and unapologetically rooted in authenticity. They know how to amplify Black voices without diluting the message, which is rare. From pitch angles to media targets, every move felt intentional and aligned. Their blend of heart, hustle, and high-level expertise truly sets them apart.

Are there any areas for improvement or something Black Girl PR could have done differently?

At this time, I have no areas for improvement to suggest. Black Girl PR exceeded expectations across the board, from communication and strategy to execution and measurable results. Their work was seamless, impactful, and deeply aligned with our goals.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Hello Pretty Petsitting, a professional pet-sitting and -walking business, and EmbodyVegan, which supports Black women transitioning to plant-based wellness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Black Girl PR?

For Hello Pretty Petsitting, I wanted to have a greater social media presence to attract more customers and uplift the brand to attract a different demographic. I also wanted to highlight my expertise to demonstrate my company’s value.

With EmbodyVegan, I needed support launching the company, executing SEO, and reaching my target audience.

SOLUTION

What was the scope of their involvement?

Black Girl PR provided organic marketing and PR training for my two businesses: Hello Pretty Petsitting and EmbodyVegan. They supported multiple campaigns to promote Hello Pretty Petsitting and launch EmbodyVegan. They reviewed marketing materials and helped me showcase my brand on different platforms, including podcasts and publications. They provided templates for presenting my brand, purpose, and goals in a compelling way to reporters. 

They also supported my digital marketing efforts and helped me promote my appearances and awards online. Their training included information about SEO, Google Analytics, and Google Domains, and they added me to a Facebook group with other Black Girl PR clients.

What is the team composition?

I worked with Nantale (Founder).

How did you come to work with Black Girl PR?

They were referred to me by a trusted personal connection. I like supporting women- and Black-owned businesses.

How much have you invested with them?

I spent $6,000, which was a special rate.

What is the status of this engagement?

The partnership lasted from September 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m already seeing success within the first month of pitching my businesses. Nantale’s media plan kit was amazingly helpful in reaching out to media outlets. I recently received two interview requests prior to the debut of EmbodyVegan. One of these is for a podcast that’s been featured in the Harvard Business Review, so I’m really excited about that. I was also invited to speak on another podcast about Hello Pretty Petsitting to share some of my knowledge about vetting pet sitters, which was a goal of mine. I’ll continue to use the tools Black Girl PR helped me develop, and I know that Nantale will continue to help promote my marketing materials and celebrate my wins.

Working with Black Girl PR was really amazing. I was a first-time entrepreneur building these businesses on my own; I had never done PR before, and they provided mindful, genuine, and practical support. Their approach was very tailored. Nantale’s knowledge and experience contributed to the excellence of her work. I think anyone working with Black Girl PR will get what they need. They were exceptional, and I’ve seen the success that other clients of theirs have had. 

How did Black Girl PR perform from a project management standpoint?

Black Girl PR’s training program was clear, and trainings were recorded so I could revisit them if needed; her instructions and technology were simple. Nantale adjusted her program based on my skill level and progress and provided immediate feedback on marketing materials I sent. She was generous with her time; the program was meant to be 12 weeks, and she was patient enough to let me take extra time. I could tell she wanted me to succeed. 

Nantale was very responsive via email and text and always answered my questions. We also met on Zoom. I looked forward to our weekly scheduled calls because they were very productive. 

What did you find most impressive about them?

Nantale’s passion for her work distinguished Black Girl PR from other PR firms. She really cared about my businesses and understood my motivation. Her advice was excellent and her attention to detail was amazing. She was such a professional; she completed tasks in 10 minutes that would’ve taken me 20 hours. 

Are there any areas they could improve?

No, the partnership was a great educational experience for me.

Do you have any advice for potential customers?

Listen to Nantale, go through all Black Girl PR’s modules, and ask as many questions as you can because she’s chock-full of knowledge. I wish I had asked more questions.

BACKGROUND

Please describe your company and your position there.

I'm just beginning a parent a teacher education consulting and coaching business. I am the trainer and speaker.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Girl PR?

I hired Black Girl PR to help me with strategy in order to convert my social media platform into paying customers.

SOLUTION

How did you select Black Girl PR and what were the deciding factors?

Nantale was a social media follower who was very engaged in my posts. Her screen name drew my attention since I knew that I needed support with launching my business.

Describe the project in detail and walk through the stages of the project.

Nantale sent me a series of documents to complete in order to help me tell my story. We worked though these documents, my goals and aspirations and she helped me to refine my vision and outlined practical steps and a clear roadmap to get me there.

Her plan was so thorough, that it will take me a few months to get through all of the steps while working on other projects, but look forward to working with her again so that she can help take me to the next level.

How many resources from the Blac Girl PR team worked with you, and what were their positions?

One. Nantale, owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After my first set of sessions, I had a clear road map of my next steps. I felt confident to execute a business plan whereas I was completely clueless when we begun. She shared so many useful tips, programs and services that all helped to integrate, automate and streamline much of the business plan.

She helped me to shape my story to ensure that I can provide consistent messaging when communicating about my work and services.

How effective was the workflow between your team and theirs?

Workflow was extremely streamlined. Between Email and google drive, our communication was seamless.

What did you find most impressive or unique about this company?

The team is knowledgeable, supportive, personable and professional. She is a coach and cheerleader rolled into one. As a fellow black women, I certainly see her as a mentor to me. I fully expect to have a longstanding relationship with her as my business grows and my needs for guidance evolve.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

My business is called Nah, I’m Just Pretty, and we’re an advocacy-based brand that combats colorism through organizing education and mobilization. We sell custom-made merchandise from South Africa, and use the revenue to fund and support initiatives to alleviate people dealing with colorism.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Black Girl PR?

I contacted Black Girl PR because we needed support in driving traffic to our website. We also needed help in SEO and getting more PR for our brand.

SOLUTION

What was the scope of their involvement?

We started with a free consultation where they determined our areas of growth, and addressed our strengths and weaknesses as a brand. They provided us a consultation form to gauge the outcomes and what I wanted to achieve when I start working with them.

Once that was done, they presented me with a few opportunities to gain more PR for my business, including SEO, social media marketing, and Google AdWords. They sent over a list of keywords we can place on our product descriptions and blogs, so people can easily find us when they’re searching for topics involving colorism.

Moreover, they helped create and develop a content calendar, so I can be more organized in converting my followers on social media.  Apart from that, Black Girl PR also consulted me with strategies we can incorporate into the website.

We’re now in the process of developing a media kit with their guidance.

What is the team composition?

I only work with Nantale (Founder).

How did you come to work with Black Girl PR?

I found Black Girl PR through Instagram when I came across one of their posts about a free digital marketing consultation.

How much have you invested with them?

So far, we’ve spent around $800.

What is the status of this engagement?

Our ongoing partnership started in July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While we’re still in the process of building our media kit, we started putting out feelers that landed me a potential interview with Voyage LA — so the whole strategy we built around gaining more attention from the press has been really beneficial. I’m excited to see if we can continue to grow that, as far as getting noticed by other magazines.

How did Black Girl PR perform from a project management standpoint?

Their project management has been superb. I can’t wait to utilize and book them again for another project. They’re very efficient and educated as far as knowing the field and how to pitch ideas. Additionally, their work ethic, responsiveness, and communication are amazing — they’re very cohesive in how they approach the business from a holistic point of view.

We primarily communicate through email, Instagram, and meet via Zoom.

What did you find most impressive about them?

We’re impressed by the fact that their whole existence is to give black women the PR and exposure they need to elevate their mission and brand. My focus is very targeted, but colorism isn’t just about one culture, it’s about a lot of different cultures — and the fact that they place themselves within those bases to help women thrive really sets them apart.

Are there any areas they could improve?

Usually, I would have a bit of criticism, but I don’t have anything negative to say in terms of improvement. Black Girl PR has been doing this work for 15 years, so they’ve perfected their craft and what they have to offer — I just hope that they’re able to gain more exposure and grow their brand.

Do you have any advice for potential customers?

I would say to be prepared to put in the work. They’re not going to do the work for you and will instead work in partnership with you, to accomplish what you need to get done. As a business owner, you have to come prepared knowing exactly what you have to receive from this opportunity, and be ready to ask questions for clarity.

BACKGROUND

Please describe your company and your position there.

I am a multidisciplinary artist and entrepreneur, focused on four core modalities, music, jewelry and apparel, Diaspora arts education and spiritual wellness programming.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Black Girl PR, and what were your goals?

I work with Black Girl PR on the integration of my various artistic modalities, shops, and educational services. Our goals are focused on e-commerce and brand narrative.

SOLUTION

How did you select this vendor and what were the deciding factors?

Nantale has always offered a wealth of advice and support for my business, so it was extremely easy to turn to her when she introduced Black Girl PR. She has truly mentored and directed my attention and her alliance has empowered my own business acumen.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

She has been essential to the release of my new swimwear line, and her advisory has helped me to envision the large scope of my business. She impressed upon me the use of the best e-commerce technologies, especially on the value that comes with my Shopify platform and social media sales integration tools.

How many people from the vendor's team worked with you, and what were their positions?

Thus far, I have only worked with Nantale directly! I look forward to the expansion of her team! She is a master of delegation and really helped me to form the mindset to develop more than a small business model, but a global impact plan.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have seen a 60% increase in traffic and monetization of my art work since working with Nantale, most specifically with my swimwear collection. I think my artist ideas elevated into business strategies.

Describe their project management style, including communication tools and timeliness.

Nantale is constantly forwarding info my way and educating me beyond the perimeters of our scheduled meetings. Very understanding of my process, development and timelines, they have helped me to stay motivated through even the mundane aspects of my business.

What did you find most impressive or unique about this company?

Black Girl PR recognizes the diversity of missions and marketing styles that black businesswomen deserve. There is no one size fits all plan and Nantale gives consistent feedback and followup. I never feel like I can't turn to her and that is why I proudly choose this company.

Are there any areas for improvement or something they could have done differently?

I have no complaints.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Readings By Simone. I created a platform that speaks about spirituality and how people can use various spiritual tools to enhance their personal and professional life. I am a spiritualist, a medium, and an intuitive reader.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Black Girl PR?

I needed to focus on my presence on the various social media platforms that I have. At the time, I was also looking to build out my website, and I needed guidance to decide on my branding and messaging direction. I saw that Black Girl PR was focused on small businesses owned by black women so I was enthusiastic about working with her, and I tried to align myself with them and see what would happen.

SOLUTION

What was the scope of their involvement?

Black Girl PR helps me with my Instagram page. They give me guidance on what my wording should look like. They have also given me a whitepaper on the website’s design, but I haven’t used it yet.

What is the team composition?

I work directly with the owner.

How did you come to work with Black Girl PR?

We tend to follow the same individuals on Instagram, and from that, we got in contact last year during the COVID-19 pandemic when everyone was using Instagram Live. We would always end up in the audience watching the same live stream and communicating and asking questions. When I did my own Instagram Live, she would ask questions, and then I started following her work. 

I have a show every Sunday called Sacred Conversations, and I interviewed her about the work that she's doing helping black women who own small businesses present themselves digitally. 

How much have you invested with them?

I’ve spent under $10,000.

What is the status of this engagement?

We started working together in October 2020, and we continue working together on and off.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Black Girl PR was able to direct me on how I should present myself on social media and how I should interact with my followers. As a result, I have seen an increase in the number of followers. When I started using their services, I was at the 700–800 followers mark, and two months later, I surpassed 1,000 followers.

This increase is based on me running the page, not Black Girl PR. As a one-woman show, I’m sure if I had more time to put into it, I would have more gains, but the number of followers significantly increased even based on how much I was doing. I also saw an increase in bookings, as well.

How did Black Girl PR perform from a project management standpoint?

We mainly communicate via Zoom, emails, and a phone call in between. Black Girl PR is always punctual and always on time. If there is a delay in deliveries or a scheduled call, we always get advance notice on that. She has a system set up where I can just go into her website or on her Instagram page and set up my appointment with her, so I don't have to reach out to her and wait for her to call back.

What did you find most impressive about them?

I’m pleased with how she can write in my voice. She is able to interpret my thoughts around what I want my brand to look like and put that into words — most people can’t do that which is a gift.

She's very patient and very knowledgeable about what she does. I’ve even turned back and referred some of my clients to her. They've thanked me for connecting them because she has also helped lift their business. She's a teacher. I didn’t know a lot about social media and how this digital world works, but she explained it in a clear, concise, and thorough manner — I really appreciate that.

When I tell her what I visualize for my brand, she is able to put that into simple words. I can go on for several minutes talking, and she can turn that into a five-line paragraph, which is essential because people don't spend too long reading online — that is something I connect with.

Are there any areas they could improve?

Although there are always ways to improve, there is honestly nothing they should change. Since we only connect every few months and do whatever needs to be done, I can’t say there is anything they could do differently. 

Any advice for potential customers?

Be prepared and know what you want. Start to write down your thoughts on your brand because many people think they know their company or organization, but when they’re asked questions, they don’t know. 

Be prepared for when it's time to speak with her. First, you need the information on what it is you want to convey. Then, at some point, she gives you a survey, so be prepared to write your information down. It's best to be prepared and know your brand, what you stand for, and where you see it now or in the future.

BACKGROUND

Please describe your company and position.

I am the Executive of Gacitua Bridal

Describe what your company does in a single sentence.

We are a Bridal Gown store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• Procuring media and press coverage
• Building brand awareness
• Developing media and marketing strategies for business growth

SOLUTION

How did you find Black Girl PR?

Clutch Site

Why did you select Black Girl PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Black Girl PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Coaching on the marketing/customer journey
• Guidance through compliance matters
• Certification coaching
• Press related copies and features
• Brand awareness development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Much was learned and will be put into practice. There were several tasks and building blocks that were implemented that will set up Gacitua Bridal for success.  Nantale is generous of self, very professional, she was very present and followed through on the scope of work that was established to be accomplished.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The timelines were met and maintained, and our needs were addressed and fulfilled successfully.

What was your primary form of communication with Black Girl PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nantale was very warm, a real cheerleader and a very positive influence on the company as a whole.

Are there any areas for improvement or something Black Girl PR could have done differently?

None that I can think of-- she is excellent at what she does!

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Lavāda Handbags

Describe what your company does in a single sentence.

Sustainable fashion accessories; vegan leather handbags

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• Brand awareness
• Media placements
• PR Training

SOLUTION

How did you find Black Girl PR?

Referral

Why did you select Black Girl PR over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Black Girl PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly 1:1 meetings, PR and digital marketing plan, media outreach and tracking, development of media kit, draft and publish press release, optimize social media strategy, training modules

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of media placements/mentions, increase in referral traffic, solid digital plans and framework to help guide company's execution moving forward, baseline number of net new media partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nantale is a very responsive, detail-oriented, communicative, and consummate professional. Everything was executed as expected according to our agreement and her commitment up front. They exceeded my expectations!

What was your primary form of communication with Black Girl PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Care and authenticity. The personalized attention, collaboration, coaching, and concern for me and my business is truly unparalleled.

Are there any areas for improvement or something Black Girl PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder + Co-Founder of BLK Alchemy + SDS Conferences

Describe what your company does in a single sentence.

All the things.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• To Learn the basics of Public Relations.

SOLUTION

How did you find Black Girl PR?

Online Search

Why did you select Black Girl PR over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Black Girl PR has created an easy to lean system that adjusts to each learner. I have been able to understand how PR supports the marketing plan and to more effectively hire and run my businesses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There are so many but getting 31 million eyes on my businesses was THE highlight.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they did.

What was your primary form of communication with Black Girl PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Black Girl PR navigated through our business challenges efficiently and provided actionable solutions.

Are there any areas for improvement or something Black Girl PR could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder of a business services company

Describe what your company does in a single sentence.

Buy from a Black Woman (BFABW) is a Nonprofit Organization that educates, empowers and inspires Black Women Business Owners and the people who support them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Black Girl PR to accomplish?

• Increase Media Presence
• Get Speaking Ops
• Help with SEO

SOLUTION

How did you find Black Girl PR?

Buy From A Black Woman

Why did you select Black Girl PR over others?

• Great culture fit
• Company values aligned

How many teammates from Black Girl PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Nantale has helped with enhancing a online presence that dominates for Black Women in business in every way you could imagine.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our outcomes go beyond measurfe!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Often time the projects were completed and waiting on notes and feedback from me. Black Girl PR goes above and beyond. I am sure she has more hours than I do in the day.

What was your primary form of communication with Black Girl PR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Her effort and willingness to get the job not only done, but done correctly the first time.

Are there any areas for improvement or something Black Girl PR could have done differently?

Nope. I wouldn't want her to change a thing.