Bird Marketing

BACKGROUND

Please describe your company and your position there.

I am the founder and director of Recipe For Results. R4R is a health and fitness company offering both Personal Training and meal prep services. Our goal as a business is to help our client reach their health and fitness goals. We offer a range of different packages for both services. We are an Essex based company and thus our clients are local to us.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We initially enquired about having our website redesigned. After an in-depth meeting with the team we decided to also go forward with an SEO package.

What were your goals for this project?

The main goal of the web design and SEO project was to increase the number of enquiries we get online. We wanted a brand new website where people in our local area would be able to find us and get in touch.

SOLUTION

How did you select this vendor?

Bird Marketing are a very well known and established marketing agency in Essex. There are a lot of companies that have worked with them and they have a really good reputation. After having a meeting with them, we felt they had a real genuine passion about what they do. This is what stood out to us and helped us in our final decision to choose them.

Describe the project in detail.

When we first started working with Bird, we were what you would call a startup company. We didn’t really have much in terms of marketing at all. We knew we wanted a website but we weren't really sure how we wanted it to look. Because of this we decided to leave the design in the hands of the team - and this was by far the best decision.

Our website turned out to be everything we could have imagined and more. After the website was built, we then went on to doing an SEO campaign. Our account manager advised us to do try SEO after we explained our business goals was to increase our brand awareness. We have now been doing SEO for a little over a year now and it has been a huge success. We rank so well for both our meal prep services and personal training in Essex - to the point where we have gone from a few enquiries a month to 2 / 3 enquiries a day.

What was the team composition?

Lewis is our Account Manager, Jake and Jaden built our website ( and they also handle our web hosting / support ) and Nicole does our SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we are on page one for ‘meal prep essex’. Before we was nowhere to be seen for ‘meal prep Essex’. To go from nothing to page one in a matter of 12 months just goes to show the team really know what they are doing.

How effective was the workflow between your team and theirs?

The team at Bird Marketing Limited are so professional and approachable. They always keep me up to date and in the loop with the monthly SEO reports and if I ever have any questions or concerns I know they are just at the end of the phone.

What did you find most impressive about this company?

If I had to choose one thing out of everything that impresses me it would be their time management skills. The website was booked in and launched on time and their SEO reports are always sent out at the beginning of the month without fail.

Are there any areas for improvement?

With the services they offer, I would say there is nothing I could fault them for. In Fact I am interested in trying out some of their other services such as their social media advertising.

BACKGROUND

Please describe your company and your position there.

The Only Way Is Granite is a flourishing kitchen worktop company, supplying and installing both granite and quartz worktops. We specifically target Essex and Kent, but do branch out to other areas. We take on a wide array of project sizes too - varying from small one day kitchen fittings to bigger and more complex fittings. I am the founder of The Only Way Is Granite.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

A redesign of the website was first. We then moved on to improving our brand awareness with both an SEO & PPC campaign.

What were your goals for this project?

Our goals were to have a brand new, premium website built to reflect our businesses image, and to then improve our presence on Google in our target area.

SOLUTION

How did you select this vendor?

Bird Marketing rank extremely well for both web design and SEO on Google in Essex. We knew we wanted to work with an agency who were local but established - and we felt this was a great start . After careful research on the company, and reading through many of their positive reviews from their previous clients online, the choice was a no brainer.

Describe the project in detail.

Our original website was outdated, slow and hard for potential customers to navigate around. We felt like it was a poor reflection of the premium services we offer. After rebranding ourselves we knew we needed to refresh and revamp our online presence, starting with the website. We had a vision in mind and knew we wanted a modern looking website.

After our initial meeting with the team at Bird Marketing, we felt more than confident they would deliver something spectacular. They really took this on board what we said and made it even better than we could have imagined. Since having the website redesigned, we have used both their SEO and PPC services which have been a huge success.

What was the team composition?

Lewis is our Account Manager, Jake and Jaden built our website ( and they also handle our web hosting / support ), Luke manages our SEO on the website and Nicole does our PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have been doing SEO for a little over a year now and we can successfully say we rank highly in Essex for our key terms such as “kitchen worktops essex” “granite worktops essex” and “quartz worktops essex”. Not only have they improved our branding and company image, they have also improved our business presence. We rank for 251 keywords across our target areas, we have a premium looking website and we have expanded our company massively due to the influx of work.

Putting money into our company's branding and marketing was by far the best thing we have done for the business.

How effective was the workflow between your team and theirs?

The team at Bird are always willing to spend extra time with us in meetings - we have a really good relationship with the team. Also the response time from their support department is outstanding. If we are ever in need of some assistance with the website, they are more than happy to help. Overall we couldn't be happier.

What did you find most impressive about this company?

We have worked with a few marketing companies in the past but the one thing that makes Bird Marketing stand out is how transparent they are. Whether it is with their pricing or their reporting, they are 100% honest. They are always offering us their honest advice on how we can improve our marketing tactics and we can certainly say they are always right.

Are there any areas for improvement?

We can honestly say we do not have any.

BACKGROUND

Please describe your company and your position there. 

I am the managing director of Angel Champagne. We sell luxury high-end champagne, both retail and wholesale, globally. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire this vendor? 

We wanted a website that fit our strict brand guidelines while delivering a powerful message to our prospective clientele. Bird Marketing Limited built our site, providing design, development, support, and hosting services. 

What were your goals for this project? 

The website needed some form of animation on the homepage to engage visitors from the offset. We also wanted sleek and minimal subpages for each point that we wanted to convey.

SOLUTION

How did you select this vendor?

We chose Bird because, out of all of the web design firms we came across, they had attributes in their own website that we wanted in ours. They like to add something special and unique to every website they do, which caught our attention. After looking at examples of what they called the “wow factor” that they put into their websites, it seemed like a natural choice to go with them.

Describe the project in detail.

Bird Marketing Limited used our brand guidelines to create several wireframes for the main homepage and all of the subpages. Once we approved the designs, they created an animation of wings for our homepage along with the rest of the website. We had only a few minor tweaks before we signed it off for launch. Since then, Bird Marketing Limited has continued to host us and maintains the security of the website. 

What was the team composition?

We worked directly with the owner and his team of designers and developers. We had several face-to-face meetings and communicated via email and instant messaging, too.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact this project/engagement has had on your business? 

We were extremely happy with the website from the outset, and our suppliers, customers, and wholesale clients have all given positive feedback. Compared to our previous outdated website, this was a much-welcomed refresh. 

How effective is your workflow between your team and theirs? Did you use any specific project management tools? 

The workflow was very straightforward as we had direct communication between our staff and theirs. They took the initiative with most elements of the site, which allowed us to sit back and respond whenever they needed our help. As for project management software, they ran a tight schedule using Google Calendar and Trello and leveraged basic tools like email and WhatsApp to make the collaboration easy. 

What did you find most impressive about this company? 

I was definitely impressed with their ability to create unique designs and features that add a real “wow factor” to the project. They also have reasonable prices. Some of our other quotes were several times higher than their costs.

Are there any areas for improvement?

It would have been nice if they could’ve started on our project straight away, but they had a waiting list when we originally inquired. However, the fact that they’re so busy shows that they’re clearly doing something well, and they’re and worth the wait.

BACKGROUND

Please describe your company and your position there.

I co-founded Prospect Knight Ltd, a marketing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We engaged them to rebuild our website. We have also partnered with the team to provide web development services to our clients.

What were your goals for this project?

The redesign needed to represent our company mission. We also wanted to offer a full spectrum of services with Bird Marketing Limited.

SOLUTION

How did you select this vendor?

We are good friends with Philip (Director, Bird Marketing Limited) and trusted him. Since our business is family owned, it’s important that we partner with people we consider trustworthy friends.

Describe the project in detail.

We started the project with a lengthy meeting, during which we established every specification for the scope. Bird Marketing Limited provided suggestions and then guided the project. Services include web design, support, and hosting. They designed our site in an iterative feedback process; we requested changes until the site accurately represented our company.

Currently, we provide web development services to our business’ clients. Our team advises customers about their website; we then recommend them to Bird Marketing Limited.

What was the team composition?

We work with Philip, Lewis (Account Director, Bird Marketing Limited), and Jake (Lead Developer, Bird Marketing Limited), who served as project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Bird Marketing Limited has been committed to success throughout the project. The website has received positive feedback from our clients and partners. We’re now more confident in our online presence. We’ve since launched viral marketing campaigns that feature the site.

How effective was the workflow between your team and theirs?

We clicked well with their team, getting to the crux of our requirements quickly via high-level meetings. They are communicative and available on WhatsApp, email, and phone. We enjoy our seamless collaboration with them.

What did you find most impressive about this company?

They have a great attitude and strong work ethic. The team delivered the website two months after the first meeting, an insanely fast pace. In-person and remote communication are both effective.

Are there any areas for improvement?

They are a young, vibrant, and fast-growing agency. There’s always room for improvement, but there are no major issues with this project.

BACKGROUND

Please describe your company and your position there.

Clear Thinking IT is a national IT support, telecoms, and consultancy partner with several enterprise-level clients. I am the founder and managing director, overseeing all aspects of the running of the company. I also serve as CIO on a contract basis for larger enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We have partnered with Bird Marketing Limited not only to rebuild our website but also to partner with us to deliver a full suite of digital marketing services for our mutual clients.

What were your goals for this project?

Initially, we wanted to transform our current website as we had grown from a locally based company to a national brand and needed our online presence to reflect this. We tasked Bird to rebuild our site on WordPress and assist our staff on training to keep it updated. The look and feel had to adhere to our brand guidelines and remain consistent across all of our marketing materials.

We also sought a single preferred partner for digital marketing services that we could recommend to our clients moving forward. Previous attempts at finding partners proved difficult, but Bird Marketing Limited filled the gap perfectly.

SOLUTION

How did you select this vendor?

We selected Bird Marketing because they are the go-to marketing agency in Essex. We had been in contact with a few other companies in the past, and, from our initial contact, we could tell immediately that Bird Marketing Limited understood how we liked things to be done.

Describe the scope of their work in detail.

After our kickoff meetings regarding the brief, we outlined clear goals for our site redesign. We needed a corporate-style website to reflect the new growth we had achieved over the years. Additionally, since we offer security vulnerability assessments as a service, it was paramount that our website was impenetrable from a security vulnerability perspective. Bird Marketing Limited built our site on WordPress, which allowed our in-house technical team to easily update and edit certain areas of the website.

After completing the site, they’ve stayed on as digital marketing partners, offering our clients a range of services such as web design, SEO, PPC and, more commonly, support and security maintenance. Our services complement each other very well, and the partnership has been extremely fruitful for all involved.

What was the team composition?

We worked closely with Phil (Founder, Bird Marketing Limited) and Lewis (Account Manager, Bird Marketing Limited). We had several meetings and discussions throughout the different stages of the project and now contact their support team if there is anything we are unsure about or want changed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Bird Marketing Limited assisted in building a website with the right overall appearance. We’re now more confident that our online presence is accurate to who we are, and both current and prospective clients have commented positively on the new site. It’s also helped us close a few important contracts.

How effective was the workflow between your team and theirs?

When working with past vendors, we felt like some of our ideas were lost in translation, but this isn’t the case with Bird Marketing Limited. We communicate directly with the team members who are working on our projects, which has proven to be extremely efficient and useful when conveying key points. The support team is also quick to help or resolve any issues. As a support company ourselves, we can attest to how effectively they work.

What did you find most impressive about this company?

We’ve had a smooth experience so far. As we’ve seen ourselves, not all companies suit each other as partners. However, Bird Marketing Limited and Clear Thinking IT work extremely well together. Not only have we helped each other with our services, but we’re also able to deliver effective, combined service packages for mutual clients. This is a collaboration done right.

Are there any areas for improvement?

There are always areas of improvement for any company, however, Bird Marketing Limited has done an excellent job of growing as a company while running a tight, efficient business.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of a national homeware store. We supply products to both wholesale and retail shops, as well as online stores across the country. Most of our products are reproduction antiques, but we also manufacture our own chair line. I’m responsible for overseeing the company—from product creation and distribution to digital marketing—and making sure everything runs smoothly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We were using a custom-built stock management system that connected to a Volusion-based e-commerce site. The platform was managed by a different company, and it was quickly becoming outdated. It wasn’t an ideal setup, and we didn’t have room to grow our business. The existing site wasn’t optimized for mobile devices, so when Google added load time and mobile-friendliness to their ranking algorithms, we experienced a decrease in sales.

Basically, we were behind the market in terms of technical innovation. We needed to find a new agency to bring us up to speed and provide ongoing maintenance. We wanted to partner with a forward-thinking firm that the offered high-end web design and support we needed.

What were your goals for this project?

Our main goal was to modernize our site, stock management system, and digital marketing campaigns. We didn’t really have a fixed target. Our archaic website was hindering our business, so we just wanted to clear a path for growth.

SOLUTION

How did you select this vendor?

There was a bit of a language barrier with our previous partner, so we were looking for a new vendor based in the UK. I collaborated with our company’s other directors to put together a strict set of criteria to help guide our decision. We wanted to find the agency best suited to our specific business needs.

First, we made an extensive list of available agencies. We searched Google, social media platforms, directories, and ranking websites like Clutch. We recorded each candidate in a spreadsheet, noting specific details like the quality of their reviews, their distance from our office, and their Google rankings. We wanted as much information as possible about each vendor so that we could confidently make a decision. After assessing each potential partner, we submitted a brief document to each qualified agency and timed their responses. We wanted to get a sense of their communication skills. We exchanged emails, scheduled meetings, and requested proposals from each candidate and recorded that information into the spreadsheet. Looking at all of the data, Bird Marketing Limited was the winner. They met all of our criteria, so we decided to make them our new partner.

Describe the project in detail.

We started with a big kickoff meeting where shared all of our issues and listened to their proposed solutions. We discussed the best e-commerce platform for our business and ultimately decided on Magento. After three weeks, Bird Marketing Limited sent over a draft of the site’s homepage for our approval. We were blown away by their work overall, but we requested several changes, and they made them willingly. Once we signed off on the homepage, they started working on category pages, product pages, and other miscellaneous pages using the approved style and theme.

After we had the designs laid out, they started to build the Magento platform and integrate it with our new stock management system. The team made sure that all of our required functionalities and features were working properly. Once they completed the final testing phase, we launched the website. We currently have a support and security plan with the Bird Marketing Limited team. They update our system as needed, making sure we’re using the latest technology and trends.

What was the team composition?

I only spoke with my project manager and their lead developer, but a large team of designers and developers worked on my project. I met a few of them in our initial discovery meeting. I’m not sure exactly how many resources they provided, but I know that hey completed the entire project in-house. I requested that they refrain from using any freelancers or outsourced staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been a bit interesting. We initially saw a drop in web traffic after we launched the new e-commerce platform. The Bird Marketing Limited team warned us that this would happen. It was a completely different website than our previous iteration—new URLs, new content, new images, new layouts, new categories, and new price points. The only thing that stayed the same was our domain name, so it took a while for the Google algorithm to recognize the changes we’d made.

After that short lull, our business took off rapidly. We’re now ten times the size we were before launching the new platform. We’ve had to move to bigger warehouses three times to accommodate our increased demand. We’re kicking ourselves for not reaching out to Bird Marketing Limited sooner. Both our staff and our customers are happier now that we have a new website.

In each phase, they delivered before the deadline. For the design, they promised a draft in four weeks, and we had it in three. For development, they completed the build and integrations about two weeks before their original estimate. We’re used to working with companies that go over schedule, so the lack of overrun was a huge benefit in working with their team.

How effective was the workflow between your team and theirs?

They pride themselves on their smooth website design and development process. The team was excellent in accommodating our requests and any last-minute changes we made. As we’ve grown, we’ve continued to rely heavily on their support. At this point, they feel like part of our in-house team. They’re highly communicative, responding quickly to email and phone calls. We’re also free to visit their office if we have to go over something more complicated. We probably meet in person once a month on average. We enjoy working with their team.

What did you find most impressive about this company?

I’m most impressed by their efficiency and their attention to detail. Usually, you have to choose speed or quality for development projects, but they deliver both. Additionally, they’re willing to share their techniques. When we were speaking to some vendors during our selection process, they guarded their methodologies. Bird Marketing Limited, on the other hand, was completely transparent.

Are there any areas for improvement?

They’re reluctant to expand their service offering. We feel like the Bird Marketing Limited team is capable of providing a variety of other services. With that said, I understand that they want to stick to what they’re good at, and I respect them for it.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of Cadogan Gifts, a giftware wholesaler. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

Our website’s design was extremely dated, and its custom system was built on archaic technology. We needed someone to overhaul its front- and backends.

What were your goals for this project?

We wanted the site to have a fresh look and feel that enhanced our customers’ experience.

SOLUTION

How did you select this vendor?

A mutual provider recommended them. 

Can you go into detail about the services they provided and the scope of the project?

After extensive consultation, Bird Marketing identified Magento as a suitable platform. Being a global company, we required multiple customer groups with different price ranges, shipping options, and tax configurations. Initially, we had six websites that targeted different niches and business types and used different systems. Bird Marketing unified these onto one platform and migrated our existing client database. They now provide ongoing support. 

What was the team composition?

We worked with the managing director and several developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Customers have remarked positively about the site. Our online turnover has increased dramatically, and our admin time has dropped now that we only have to update one site.

How was project management arranged and how effective was it?

It was a smooth process throughout, and Bird hit the launch deadline.

What did you find most impressive about this company?

We have a quite a complicated business, so I was pleased with the time Bird took to understand how we operate, and how to offer us the most benefit. Their support team responded to us quickly and resolved our issues with outstanding speed.

Are there any areas where they can improve?

While Magento has served me well, it can be quite clunky in some areas.

BACKGROUND

Please describe your company and your position there.

I’m the founder and director of E-Rider Ltd. We’re an electric moped and motorbike online retailer with a growing community of customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We needed a vendor to redesign our website and assist with our SEO and PPC efforts.

What were your goals for this project?

Ultimately, wanted to improve our conversion rates and search rankings, which would, in turn, increase our sales and profit.

SOLUTION

How did you select this vendor?

The did excellent work for one of our competitions, and we wanted a part in that success. We considered other digital marketers but decided that Bird Marketing Limited offered the best value.

Describe the project in detail.

Our e-commerce platform was dated, so Bird Marketing Limited rebuilt the site with more modern technologies. Then, they implemented new SEO and PPC strategies to support the updated site. Soon after, we decided to focus solely on SEO.

What was the team composition?

Lewis (Sales Manager, Bird Marketing Limited) is our account manager. We also work with an SEO specialist, a PPC specialist, and two other team members who built the site.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since partnering with Bird Marketing Limiter, our website has secured the first spot on Google results pages for electric mopeds. The interface design is amazing, which has dramatically boosted our sales.

How did the Bird Marketing Limited perform from a project management standpoint?

They’re very accessible and always willing to meet in person. They stick to schedules and consistently deliver high-quality work. We saw results much sooner than we’d initially expected.

What impresses you about Bird Marketing Limited?

I’ve heard about a lot of SEO companies falling short, but Bird Marketing Limited is different. The value we’ve gotten in return for our investment is excellent.

Are there any areas for improvement?

We ended our PPC campaigns. Bird Marketing Limited developed effective strategies, but they just weren’t as effective as organic SEO efforts. We redirected our budget to focus completely on SEO.

BACKGROUND

Please describe your company and your position there.

I am the divisional director for a medical recruitment company, GPS Locums. My role includes overseeing anything sales related within my department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We hired Bird Marketing to design, implement, and customize an ERP system.

What were your goals for this project?

Our primary goal was to build a system that ties in all aspects of the business, making several separate systems obsolete. We also needed to move over from our existing system and make the switch as seamless as possible.

SOLUTION

How did you select this vendor?

A similar company as ours referred us to Bird Marketing. 

Can you go into detail about the services they provided and the scope of the project?

Bird Marketing built us a browser-based ERP using Laravel and JavaScript. It assists us with performing nearly every operation in our business. The system even helps our candidates and clients who can access it through their respective portals.

What was the team composition?

Since some aspects of our project were quite complicated, we held several face-to-face meetings. I mainly interacted with the director, our account manager, and one of the developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have noticed many benefits with the system, although they’re hard to quantify. It has allowed us to make significant progress without having to take on any additional staff.

How was project management arranged and how effective was it?

Bird Limited always met the quarterly deliverables we discussed for the initial build. We had monthly meetings moving forward to discuss changes and feature requests.

What did you find most impressive about this company?

Bird Limited has an impressive ability to turn anything we threw at them into a reality within a short period. At some points, we were making constant urgent feature requests. I can safely say the Bird Marketing team exceeded all expectations.

Are there any areas where they can improve?

We had servers in place, but they were quite adamant that it would be best to host the ERP system on their servers. We are extremely pleased with the performance and speed, however, even though it’s slightly more expensive.

BACKGROUND

Please describe your company and your position there.

I'm the e-commerce manager at FNX Bathrooms, and am responsible for all of our online marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bird Marketing Limited?

We approached them to completely revamp our website and to implement an onsite SEO strategy in order to increase our organic exposure.

What were your goals for this project?

We hoped to achieve a higher rank on Google and ultimately an increase in sales conversions.

SOLUTION

How did you select this vendor?

We found them on Clutch. They were highly rated, their profile impressed us, and they were quick to respond.

Can you go into detail about the services they provided and the scope of the project?

We needed a website with e-commerce functionality, and as we have previously used Magento, Bird agreed it was a good fit. It was necessary to be able to integrate with our existing stock system to easily manage products and orders. We wanted the frontend designed with conversions in mind. SEO was also an important element of the scope, with keyword research and on-site optimization carried out.

What was the team composition?

We had an account manager and two designers/developers. A minor part of the project was the stock management integration so the team at Bird liaised directly with the software developers, which went smoothly.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The results have exceeded our expectations and the KPIs set out at the start. Our analytics show a 300% increase in the number of conversions when compared to this time last year. This is probably due to a boost in organic traffic, in conjunction with the improved design.

How was project management arranged and how effective was it?

There was good communication among all team members throughout the project. The speed of delivery matched our expectations and our teams collaborated exceptionally well.

What did you find most impressive about this company?

Their knowledge of both web design and SEO is excellent. Their developers know all the SEO best practices, which made the whole project more efficient. I’m also very impressed with the on-going support we receive.

Are there any areas where they can improve?

There's nothing I can think of.