Birch River Design Group

BACKGROUND

Please describe your company and position.

I am the Owner of Escape Room San Antonio LLC

Describe what your company does in a single sentence.

We offer live person escape room entertainment. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birch River Design Group to accomplish?

• Increase Return on Investment
• Accurately track return on investment

SOLUTION

How did you find Birch River Design Group?

Online Search

Why did you select Birch River Design Group over others?

Specialty Agency focused on my industry (Escape Rooms)

How many teammates from Birch River Design Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Birch River was hired to accomplish the following deliverables;

1. Recover my advertising and social media accounts from a former agency and set them up in a manner in which I am the owner of them and Birch River is an authorized user to run adverstising for me using those accounts. Previously, the accounts were owned by the old agency which left me high and dry with years of lost data when I departed ways with them. 
2. Accurately report return on my investment down to the cents on conversions. Previously, I was only given vague counts of conversions and no real dollar amounts. This made it hard to justify my expenses in both agency fees and ad dollars spent.
3. PPC adverstising on both google and meta platforms. This was handled poorly previously and I needed a way to not only see the conversions (see point #3) but also feel the lift in revenue from better performing ads. 

Birch River killed it on all fronts. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Birch River successfully delivered

1. Detailed and accurate ROI reporting down to the cents. Previously, I was only given volumes of conversions and even that wasn't a confident count. 
2. Actual lift in revenue was observered from the ad performance Birch River deployed compared to previous agency. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Birch river always delivered on time or ahead of schedule. In fact, the responsiveness of the Birch River team was so good that I can't imagine workign with another agency if they don't deliver like Birch River does. 

What was your primary form of communication with Birch River Design Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to deliver accurate reporting and actual increase in revenue from ad performance impresses us.

Are there any areas for improvement or something Birch River Design Group could have done differently?

I cannot think of any improvements at this time. 

BACKGROUND

Please describe your company and position.

I am an executive at Alcatraz Escape Games

Describe what your company does in a single sentence.

We have the #1 rated live interactive Escape Rooms in all of Arizona!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birch River Design Group to accomplish?

• Boost our revenue with paid Google Ads
• Boost our revenue with paid Facebook Ads
• Manage and optimize our website

SOLUTION

How did you find Birch River Design Group?

Clutch Site

Why did you select Birch River Design Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Birch River Design Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They do a fantastic job of running our Google Ads, our paid Social media accounts, SEO, managing and optimizing our website, and delivering weekly and monthly KPIs. They help us optimize and tweak our Ads and campaigns to keep us at the top of our market and ahead of our competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly KPIs, reports, spreadsheets and virtual meetings to assess where we are in comparison to our competitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always delivered on time, in fact they frequently went above and beyond in delivering the best service we've ever had.

What was your primary form of communication with Birch River Design Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're leadership, interest in us as clients and friends, as well as caring about our business and our success.

Are there any areas for improvement or something Birch River Design Group could have done differently?

I really can't think of anything, they've been wonderful!

BACKGROUND

Please describe your company and position.

I am the Owner of Deadlock Escape

Describe what your company does in a single sentence.

Escape Room

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birch River Design Group to accomplish?

• Google ads

SOLUTION

How did you find Birch River Design Group?

Online Search

Why did you select Birch River Design Group over others?

• Great culture fit
• Company values aligned

How many teammates from Birch River Design Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google ads marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly reports with conversion costs and data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive. They always heard.

What was your primary form of communication with Birch River Design Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knew what they were talking about, industry specific.

Are there any areas for improvement or something Birch River Design Group could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner/Operator of Crack The Code Escape Room

Describe what your company does in a single sentence.

Escape Rooms

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birch River Design Group to accomplish?

• Increase brand awareness
• Increase through put
• Create cohesive marketing ads

SOLUTION

How did you find Birch River Design Group?

• Online Search
• word of mouth

Why did you select Birch River Design Group over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Birch River Design Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads and Meta Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On average I get a 7% monthly conversion rate from Birch Rivers services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ad campaigns are always delivered in a timely fashion and the team is very responsive to any questions I may have.

What was your primary form of communication with Birch River Design Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Their transparency and communication with clients are impressive

Are there any areas for improvement or something Birch River Design Group could have done differently?

Maybe a quarterly meeting to explain performance and suggestions on what might be changed for improvements

BACKGROUND

Please describe your company and position.

I am the Co-owner of MindTrix Escape Room Games

Describe what your company does in a single sentence.

Escape Room Game entertainment provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Birch River Design Group to accomplish?

• Increase online reservations through PPC ads.

SOLUTION

How did you find Birch River Design Group?

LinkedIn

Why did you select Birch River Design Group over others?

• High ratings
• Pricing fits our budget
• Good value for cost

How many teammates from Birch River Design Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop, manage, optimize and provide reports on Google AdWords digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Return on ad spend that often exceeds 10x.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time, very responsive, creative and attentive. Go above / beyond scope of work to help in any ways they are able.

What was your primary form of communication with Birch River Design Group?

Email or Messaging App

What did you find most impressive or unique about this company?

They are professional, personable, friendly and helpful. They are great at what they do.

Are there any areas for improvement or something Birch River Design Group could have done differently?

Travel back in time so we could have started working with them sooner!