Best PPC Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner and manager of Water Gallery LLC. We provide indoor fountains.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

I needed someone to manage my Google Ads account and PPC marketing.

SOLUTION

What was the scope of their involvement?

I turned the reins over to Best PPC Marketing to handle my Google Ads account. They’re managing all of my paid advertising and shopping ads as well.

What is the team composition?

I only work with Kaspars (Founder & CEO). I spoke to one other person early on in the engagement, but Kaspars has been my only point of contact since.

How did you come to work with Best PPC Marketing?

I was desperate, so I researched online and looked at different companies. I’ve worked with several marketing companies in the past. In the end, I decided to go with Best PPC Marketing. Kaspars seemed like a good person, the pricing was right, and he was competent in the field.

How much have you invested with them?

I’ve invested around $14,000 so far.

What is the status of this engagement?

We’ve been working together since January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As far as traffic goes, everything has been pretty consistent since the beginning, and that’s exactly what I was looking for. I wanted to maintain where our company was. We weren’t trying to improve anything because we were doing fine. In essence, I just didn’t want to fall back or behind.

With Best PPC Marketing’s efforts, our traffic’s been steady and has even increased some. However, it’s recently been a little erratic because of COVID-19. But overall, we’ve seen a definite increase; Kaspars is doing a great job.

How did Best PPC Marketing perform from a project management standpoint?

I receive reports on how the ad campaign is progressing. We communicate through emails and phone calls. Kaspars has been amazing. From start to finish, he’s always on top of everything. In fact, he goes above and beyond the scope and his responsibilities. Kaspars provides extra help without my asking, and it’s been a good relationship.

What did you find most impressive about them?

They’re very detail-oriented, and their customer service is excellent. Kaspars surpasses the expectations of what’s needed.

Are there any areas they could improve?

No, I can’t think of anything. Everything is pretty good.

Do you have any advice for potential customers?

Be open-minded and have trust in them because they know what they’re doing and do an excellent job along the way. Have faith that they’ll take care of everything for you.

BACKGROUND

Introduce your business and what you do there.

I'm a client services director with Franchise Qualification Plus, a company that provides support services for franchise and distribution companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

We needed help promoting retail services for one of our clients.

SOLUTION

What was the scope of their involvement?

Best PPC Marketing is currently helping one of our clients better promote their services within their local markets. They mainly work with Google Ads, but they also do keyword research and competitive analysis. They also update the client’s website for maximum optimization. We work closely with Best PPC Marketing and each operator to modify their PPC campaign.

What is the team composition?

We mainly communicate with the owner, although we’ve contacted the support team before.

How did you come to work with Best PPC Marketing?

We did some research to find a company that would fit with our business strategy. We wanted someone familiar with the retail space and who was sensitive to consumer trends. After interviewing Best PPC Marketing, they seemed responsive and familiar with our business needs, so we hired them.

What is the status of this engagement?

We’ve worked with them since January 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They eased us into an effective PPC strategy, even winning over some of our operators who didn’t think we needed one. Best PPC Marketing allowed us to more effectively work with our operators, and they improved store visits and generated more customer phone calls for each location.

How did Best PPC Marketing perform from a project management standpoint?

They keep us on track and provide excellent reporting tools. They’re highly adaptable to each of our operators’ unique needs and requests. We value their customized approach to each business. We communicate via phone, email, and in-person meetings.

What did you find most impressive about them?

They handle all their communications professionally and courteously. The founder listened to our needs and paid attention to details, showing a desire to learn our business. They’re curious, inquisitive, and helpful, no matter the challenge. We anticipate working with them for a long time.

Are there any areas they could improve?

No, we have a good working relationship. They’re responsive and make changes when requested.

Do you have any advice for future clients of theirs?

Be open with them because they’ll listen and provide a solution that works for your business.

BACKGROUND

Introduce your business and what you do there.

I work for a digital media agency in Chicago. Best PPC Marketing is one of the many outsourced vendors our nine-person design team contracts with.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Best PPC Marketing?

Although we have PPC resources in-house, we wanted to partner with a professional team for several key clients. A significant account we worked on together was a national chain of senior living facilities. Since our prior vendor hadn't innovated or implemented new best practices, the communities were experiencing a failure to thrive. Since the PPC field is always changing, we needed a team who could adapt their methodology to attract conversions. 

SOLUTION

What was the scope of their involvement?

Best PPC Marketing standardized delivery expectations and messaging for each senior living community’s management team. The company's locations are spread across the entire U.S., so these methods had varied considerably. The team’s transparent communication helped our client overcome trust issues from their former account managers. The team responsively answered all their questions, spelled out exactly what success would look like, and shared their clear plan to achieve results. 

Since they’ve formed an effective working relationship with my project managers, this is just one of many accounts they manage. Their current monthly ad spend is $75,000-120,000 in total. They usually focus on writing strong ad copy to improve overall conversion rates and attract more leads.

What is the team composition? 

For this account, Best PPC Marketing worked directly with both my project manager and my client's general regional manager. 

How did you come to work with Best PPC Marketing?

One of the project managers on my team might have found them. 

How much have you invested with them?

Our partnership with Best PPC Marketing has cost between $10,000- $50,000. 

What is the status of this engagement?

We've been working together for 6-8 months so far. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a definite improvement compared to when a previous vendor was managing this account. Overall, they’ve secured about a 250% increase in leads, 25% more conversions, and decreased the cost per acquisition for the senior living communities. We're currently seeing an expanded online reach and many more impressions since before they came on board. 

Best PPC Marketing not only is organized and efficient but also collaborates seamlessly with my in-house team. It can be difficult for a contractor to work with third-party clients, but that's never seemed to be a challenge for them. They did such an excellent job with this project that I assigned them more accounts, and they’ve been a reliable partner across the board.  

How did Best PPC Marketing perform from a project management standpoint?

We integrated Best PPC Marketing right into our Slack channels, which is our primary form of internal communication. The owner works directly with my project managers, and they usually talk via Slack. 

They're a team of strong, responsive communicators who know how to handle things well.  Each of our three internal full-time project managers has loved working with their team. Whenever we touch base, they always express the work with Best PPC Marketing is going great, things are improving, and that the client is happy. 

What did you find most impressive about them?

I most appreciate how informed and experience they are about what they're doing. Six other vendors I’ve worked with seemed just to be pressing buttons without understanding the nature of their work. I value Best PPC Marketing's business acumen and expansive knowledge base for this type of advertising. They consider our work from the business perspective. 

Are there any areas they could improve?

I haven't heard my employees who interface with Best PPC Marketing mention anything beyond a couple of minor issues related to English fluency. Despite the occasional minor misunderstanding, most of our communications have been perfect so far.

BACKGROUND

Introduce your business and what you do there.

SellerCrowd is an online community where sellers anonymously share inside client information to support the buying process. My title is growth lead, which is more traditionally known as the marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

In addition to growing our paid-subscriber base, we were planning to launch our product in different verticals. We needed a digital advertising agency to promote our company and expand our audience.

SOLUTION

What was the scope of their involvement?

While our company’s goal is to increase brand awareness, my personal goal is to improve efficiency. I believe that there’s always a better way to get something done, so we’re constantly testing different PPC strategies to determine which methods yield the best results. They initially conduct the tests on a small scale, then review Google metrics to determine if the plan should be scrapped or implemented on a larger scale. Although we like to experiment, they understand that it’s not cost-efficient to reinvent the wheel for every single task.

One of the first projects they completed was redesigning our marketing material and refining our targeted audience. A more recent project entailed testing new PPC routes to attract more tech users to our website. They tested various topic channels on Google AdWords and evaluated which topics produced more users. They’re also optimizing our landing page to decrease the cost per signup. Beyond finding new ways to grow our audience, they design our web advertisements and manage our social media campaigns.

What is the team composition?

We had one point of contact.

How did you come to work with Best PPC Marketing?

Finding an agency that understood the benefits of growth hacking methodology was imperative, so I went to a digital marketer that I had success working with previously. I discovered that they were leaving the industry, but fortunately, they recommended Best PPC Marketing based on their similar tester-mentality.

During our first meeting, we stressed the importance of testing new strategies, and they seemed very receptive to our ideology. They worked on a small test campaign for us, and their impressive efficiency proved that they would be a great long-term partner.

How much have you invested with them?

Our budget is roughly $25,000. The scope of work varies each month, so the monthly price fluctuates accordingly.

What is the status of this engagement?

We’ve been working with Best PPC since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we recently started testing various PPC topic channels to build our tech audience, their targeted ads have generated a 1% click-through rate. We’re already getting a lot of eyeballs on our site from ads alone. Regarding the landing page optimization, early evaluations revealed that we were getting one user for every $200 we spent running LinkedIn ads, which wasn’t a justifiable cost. They eventually decreased the price to $35 per sign up, which isn’t our $5 goal, but it’s within the range of optimization.

How did Best PPC Marketing perform from a project management standpoint?

Extensive projects are prone to going off track, so they conduct small-scale experiments and broaden the scope if the results are successful. Our ad hoc partnership is unique, but it’s a testament to their flexibility and their willingness to adapt to new work environments for our satisfaction. I prefer to have a hands-off approach when working with vendors. I send them an idea via Slack and trust that they will turn in their work within a week.

What did you find most impressive about them?

Our partnership was successful because they are open-minded to trying new things. Most companies are convicted in their methods, so they automatically reject new ideas; Best PPC is constantly enhancing their knowledge in PPC, which saves us the time and money it would cost for a drawn-out project that could fail.

Their swift work pace matches our task-oriented nature. It rarely takes them longer than a week to produce deliverables, and even quicker if we give them a tight deadline in advance. Since we don’t spend months developing one concept, we can conduct several experiments in a short amount of time. 

Are there any areas they could improve?

As their clientele grows, it’s going to be challenging to keep up with the increasing demands. They should add more people to their team to avoid understaffing nightmares.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a law firm that practices consumer law and personal injury. On the consumer law side, I primarily help people with debt collection harassment, robocalls, and credit report problems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

I needed someone to take over my SEO and PPC because the person managing it changed career paths.

SOLUTION

What was the scope of their involvement?

I work closely with Best PPC. Kaspars (Founder & CEO, Best PPC Marketing) manages the PPC advertising for a couple of my practice areas, and his brother handles my SEO. I tell them a few ideas I have for the site, and they’ll come back with ways to implement them. Once we’ve decided on an approach, my developer makes those changes on the site.

Most of the people who come to my website are being harassed by debt collectors, so Best PPC added a floating tab feature that invites visitors to submit a complaint right away. They’re prompted to add their information, which has increased our website submissions.

On the backend, they’ve done a lot of organizing. My consumer site has 70,000 pages, and they’ve implemented a directory of all the collection agencies I blog about and their phone numbers to help Google crawl my site. That was a massive project that just recently launched.

Best PPC has helped fine-tune my consumer practice and is helping improve my targeting for the personal injury practice. Chicago is the third most competitive market in the U.S., and Kaspars is helping specifically target PPC search on mobile devices only for accidents, which is what I wanted. We’ve developed keywords together, and he sent me a document with their cost, click-through rates, etc.

What is the team composition?

I work with Kaspars and his brother.

How did you come to work with Best PPC Marketing?

The person who previously managed my marketing and advertising recommended them.

What is the status of this engagement?

We began working together in March 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the last 90 days on my consumer site, my users have been up 18.4%, sessions have been up 5.8%, bounce rate is down 1.6%, and session duration has been up 3.3%.

I’ve signed up more cases in the first three months of this year than I averaged last year. Best PPC Marketing keeps my costs low so that I can better compete in certain markets.

How did Best PPC Marketing perform from a project management standpoint?

They’re organized, responsive, and efficient. Kaspars and I have weekly phone calls to discuss the past week’s performance, what our goals and objectives are moving forward, and any type of new PPC projects I’m considering. I also have monthly phone calls for SEO. We email a few times a week to exchange ideas, and I can always get ahold of them if something’s urgent.

What did you find most impressive about them?

They’re relatively new in their business, so they’re incredibly eager and motivated. They find their work challenging, but in a good and invigorating way.

My practice isn’t like a typical law firm, and a lot of bigger companies weren’t interested in my business because they wanted to do things their way. I appreciate Best PPC because they took on my project, even though it was challenging, and wanted to learn and make it better as opposed to being deterred by it.

Are there any areas they could improve?

No, any limitations come from my budget, not their skill set.

BACKGROUND

Introduce your business and what you do there.

We are a web and mobile app development studio based in Miami. We focus on web builds and offer marketing consultation. I'm the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

Web development studios often get clients looking to expand the service beyond coding. After building a good relationship with us, many people wanted to extend it to other services their website will perform, such as helping with their pay-per-click campaigns. These relationships presented new opportunities for us to increase our cashflow. We decided to partner with Best PPC and expand our services to include PPC management.

SOLUTION

What was the scope of their involvement?

Beyond building the campaign itself, Best PPC was responsible for connecting analytics and making sure the forms and phone tracking worked. A great deal of work needs to be done around PPC or any digital marketing campaign, which is how this relationship started coming together. They've worked exclusively for our clients in a white-labeling model.

The exact services include PPC campaign setup and management, as well as analyzing the website, evaluating the compatibility of a PPC campaign, looking at load times, and generating calls-to-action and a variety of other elements that, before even starting some PPC work, need to be set up properly.

Best PPC is focused on tracking, making sure all the information is in the right place and all advertising dollars for the campaign are well accounted for. This is beneficial for our clients: even if a campaign is not performing well, they will know why. There is no fluff talk with clients who are nowhere near the knowledge levels of our teams as far as technicalities, web strictures, or traffic analyses go. We have data-focused, transparent conversations.

What is the team dynamic?

Best PPC is aggressive in a sense, which I like because I want my clients to have results. They always want to scale the campaign, which will be a main objective once starting the work. It’s all about what the budget is, how it can be stretched, and what the conversions are.

The setup side is where we work together a lot, making sure that once we start the campaigns, everything is ready for our clients.

How did you come to work with Best PPC Marketing?

It came from a mutual connection, another developer. They came highly referred, so we didn’t look at other companies. We didn’t have a particular project in mind at the time; it was more a matter of us exploring potential revenue options because our clients were asking about PPC services. We started with one campaign and evolved to multiple ones once we knew that Best PPC could execute well.

How much have you invested with them?

We spend around $5,000 per month on their services.

What is the status of this engagement?

We started working with Best PPC in April 2015. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a couple of interesting scenarios, during which Best PPC showed their ability to scale campaigns. We were working with only a part of the client’s overall software, and I referenced Best PPC as the management team that could take care of the campaign. They managed the large budget successfully, bringing down the cost-per-acquisition for the client. The campaign was scaled up, reaching $30,000–$40,000 in only a few weeks.

Campaigns are profitable, and when they’re not, Best PPC will work to turn them around. If there are issues, we handle them properly. Overall, there’s a transparent approach to every campaign we built and the ability to scale these campaigns if that’s what the client wants.

How did Best PPC Marketing perform from a project management standpoint?

Everything’s been smooth. If they get busy, they will notify us when they can get back. If it’s an urgent matter, Best PPC will attend to it right away. We communicate by phone and using a few internal tools, including Slack, to discuss new campaigns and other issues. Best PPC also sends us a monthly report, based on which we have a meeting.

What did you find most impressive about them?

The transparency and the true data metrics upon which they base every decision offers them the ability to scale any campaign. Best PPC has a good understanding of the different costs and angles to approach from, like which ad groups are performing the best.

Are there any areas they could improve?

They’re a great company and I enjoy working with them. I just hope that Best PPC can keep growing.

BACKGROUND

Introduce your business and what you do there.

I am the Growth Hacker and in charge of our marketing. My company is a software designed for community education programs and small education programs within the U.S. who need a simple way to manage and track payments for enrolling students and transferring students between courses. It's also very useful for community education systems, usually through state managed college systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Best PPC Marketing?

We're a funded startup, so right now we are looking for the fastest, most aggressive way to acquire customers. We have to dial in our costs quickly for acquiring leads and customers, which is why we look for outside help because we are completely maxed out, being a five person company. We really needed someone to respond a lot faster than we can.

SOLUTION

What was the scope of their involvement?

We had Best PPC Marketing take over our PPC [Pay Per Click] campaign and open up a couple new PPC campaigns or channels as well. We already had Google Adwords that was running but they've expanded into a few other campaign types that we hadn't been using, and that's been increasing traffic to the site. We've been seeing the lead volume increasing which is fantastic. It's coming in at the cost that we're targeting too, which is even better because it happened a lot faster than we thought it would, which is always a good thing.

We already had a campaign that I've been running for a year before anybody had taken it over, so we had a lot of data that we were able to dial in on our own. However, then we came to this crossroads where we wanted the third party perspective. We had Best PPC Marketing do keyword research and come up with anything they could find that they thought was going to be relevant. It's interesting to see what other people's perspectives are. It definitely showed us things that we hadn't thought about and helped us expand.  

In addition, they have provided us a long list of suggestions, that we’ve taken into account but have not implemented yet.

How did you come to work with Best PPC Marketing?

I found them through a Facebook group where the owner was posting some of his strategies and approaches. I had actually reached out to him for advice through there, and that's when I decided, after some conversation, it would be good to try to engage them. They had a public display of their deep understanding of the platform and were willing to educate people without immediately requiring cash up front. It showed me character and confidence. It seems like anyone can claim to be a PPC expert, it is not regulated. I think a good indicator is being able to articulate solid strategies, well thought out tactics, and being able to execute on them, showing measured and consistent results. That’s proof for me.

How much have you invested with them?

Excluding our advertising, we spend about $5,000 a month.

What is the status of this engagement?

We began work in June 2017 and it is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest thing is we've had increases in overall traffic with Google Adwords, but obviously, that fluctuates as we're in down season right now. The fact that we got a 10 percent increase in July was great and a lot more than we were thinking.  It's not that dramatic, but at the same time, we were expecting things to go down.

Then opening up Bing, which we had tried on our own very unsuccessfully, we immediately started getting leads. It's not a large amount of traffic, Bing is a small channel, but the fact that it was not working whatsoever and they were able to make it work is a testament in itself.

How did Best PPC Marketing perform from a project management standpoint?

Really well, it was fantastic. I can hop on Slack and be able to chat them and they usually get back to me either right away or within the day.

What did you find most impressive about them?

Their responsiveness and creativity are impressive, but I would say the number one thing is their general honesty. I've worked with a lot of freelancers and agencies over the years and we have had experiences that just plain don't work. There are so many companies out there that we've worked with that would always look for the bright side of things, and not admit something isn't working. That doesn't work for us. We're funded start up, every dollar has to count and days matter, we need to get profitability as quickly as possible.