Berman Design

BACKGROUND

Please describe your company and your position there.

University CoWork connects entrepreneurs with the resources + community they need to scale their business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Berman Design?

University CoWork needed an update to the logo.

What were your goals for this project?

Modernize the imagery and incorporate new digital products.

SOLUTION

How did you select Berman Design?

Berman Design is a University CoWork with deep understanding of both small business and brand standards. As such, they were a natural pick.

Describe the scope of their work in detail.

Berman Design analyzed the University CoWork business - historical, present, and future - and created imagery that aligned with the ways we are developing.

What was the team composition?

I worked with Joel Berman and his creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new logo designs are a substantial improvement over our original images. People have liked the new imagery.

How effective was the workflow between your team and theirs?

Berman Design uses top-notch operations tools that help make the process as seamless as possible.

What did you find most impressive about this company?

Berman Design demonstrated both empathy and understanding towards our situation and goals.

Are there any areas for improvement?

Berman Design is busy, so adding to the team as the firm grows would allow for a smooth workflow.