Architecture+Branding: Hospitality/Reuse/Homes
Berman Design is a Chicago architecture and design firm specializing in adaptive reuse and heritage restoration for restaurant, hospitality, institutional and residential development. Project work includes the award-winning preservation and renovation of a 1920s White Castle Hamburger building, and conversion of a 1906 Chicago fire station into a major video production and editing facility. Berman Design also creates brand identities for businesses, including franchise system prototype store standards, branded environments, logos, websites, brand standards, and interior design.
Joel Berman is a registered architect, and he is a member of the Association of Licensed Architects (ALA). He is certified as an Accredited Professional in Building Construction and Design by the United States Green Building Council’s Leadership in Energy and Environmental Design (LEED-AP). He is designated by the City of Chicago as a Self-Certified Architect.
Joel emphasizes the use of clear and fast sketching as part of the design process. He has extensive experience as a teacher of architectural sketching at Columbia College Chicago, The Chicago Architecture Foundation, and The Ontario Association of Architects.
Focus
Portfolio
Tank Noodle
Jet's Pizza
Chicago's Home of Chicken and Waffles
Surge Billiards
Gelatissimo
SFV-LLGC, LLC
Studio 62
Au Bon Pain
B Nutritious
Revel 365
Howard Street Brewery
Reviews
the project
New Logo for Business Development Accelerator
"Berman Design demonstrated both empathy and understanding towards our situation and goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
University CoWork connects entrepreneurs with the resources + community they need to scale their business.
For what projects/services did your company hire Berman Design?
University CoWork needed an update to the logo.
What were your goals for this project?
Modernize the imagery and incorporate new digital products.
How did you select Berman Design?
Berman Design is a University CoWork with deep understanding of both small business and brand standards. As such, they were a natural pick.
Describe the scope of their work in detail.
Berman Design analyzed the University CoWork business - historical, present, and future - and created imagery that aligned with the ways we are developing.
What was the team composition?
I worked with Joel Berman and his creative team.
Can you share any outcomes from the project that demonstrate progress or success?
The new logo designs are a substantial improvement over our original images. People have liked the new imagery.
How effective was the workflow between your team and theirs?
Berman Design uses top-notch operations tools that help make the process as seamless as possible.
What did you find most impressive about this company?
Berman Design demonstrated both empathy and understanding towards our situation and goals.
Are there any areas for improvement?
Berman Design is busy, so adding to the team as the firm grows would allow for a smooth workflow.
Thanks to Berman Design's skills and creativity, the new logo design was a great improvement compared to the client's original images. The team used top-notch operations tools to make the whole collaboration as seamless as possible.