BERK Labs, LLC

BACKGROUND

Introduce your business and what you do there.

I'm the director of brands for a vitamins, supplements, and wellness company in Orange County, Calif.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BERK Labs?

We had just launched our e-commerce website and listed our products on Amazon, so we were trying to figure out how to improve our marketing efforts, particularly email marketing.

Although we originally wanted help managing our Amazon sponsored product spend, we decided to expand the scope to include digital marketing, improvements to our website, and SEO once we discovered that BERK had more capabilities.

SOLUTION

What was the scope of their involvement?

BERK helped us improve SEO for our website, as well as our digital marketing efforts on paid platforms, including Google AdWords.

They installed capabilities on our website that allowed us to track user engagement, so we could initiate design improvements. They also helped improve our email campaigns, recommending we switch providers and sign up with a product review service to engage our customers through surveys and reviews.

What is the team composition?

We mostly work directly with Joshua (Founder, BERK Labs).

How did you come to work with BERK Labs?

We posted our project on Upwork and they responded with more information than we expected. After discussing the other services they could offer, we decided to work with them and expand the scope of work based on their recommendations.

How much have you invested with them?

We spend about $1,000 each month, but since they've helped us achieve so much already we'll likely be scaling back their scope of work to maintenance and consultation.

What is the status of this engagement?

We've been working with them since August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to BERK's efforts, we've been able to maintain the same AdWord conversion rates for a third of the cost. They streamlined our campaigns and educated us on what we should be paying attention to.

We've seen around a 25% increase in the growth of our email lists through their email marketing initiatives. The majority of the work that's gone into the site has yet to be measured, but we expect that our conversion rates have significantly improved.

How did BERK Labs perform from a project management standpoint?

Our relationship with them overall continues to be very structured. They're accessible and let us know in advance should they be out of the office for an event. They answer our questions thoughtfully and in great detail, making communicating with them through phone and email very comfortable. 

What did you find most impressive about them?

They're very knowledgeable about e-commerce, digital marketing, and paid advertising. They've helped us strategically approach many areas of our business, and their impact has exceeded our expectations.

Their feedback and advice have also been invaluable. As a small team, we appreciate that they've kept their scope of work fairly broad so we can focus on what's best for the business overall.

Are there any areas they could improve?

Although it would be nice to be more hands off when it comes to managing AdWords, you can only expect another party to know so much about the specifics of your products and industry.

While we appreciated that they started providing services to us at an introductory rate, it would've been nice to have more of a discussion about when and how their rates were expected to change over time.

BACKGROUND

Introduce your business and what you do there.

I work at Your Agora, a platform for English-as-a-second-language (ESL) teachers. The company offer enterprise analytics and subscriptions for schools as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BERK Labs?

We were looking for someone with strong marketing skills that could function as a C-level marketing executive for us. Our goals for the position has involved establishing a solid marketing infrastructure and coordinating various strategies across the company.

SOLUTION

What was the scope of their involvement?

Joshua worked with us closely to conduct an audit of our company’s current marketing efforts. The audit led him to make several suggestions and recommendations based on best practices. The scope included conversion rate optimization (CRO), SEO, social media strategy, consumer outreach, and customer nurturing/marketing. He looked at our customer onboarding process and thought of ways to provide early value for our customers. He’s been instrumental in the process of turning initial contacts into marketing qualified leads, and he’s emphasized the value we offer wherever possible.

What is the team composition?

Joshua came onboard as a marketing executive, and we’ve worked solely with him.

How did you come to work with BERK Labs?

I found them on a marketplace talent site for HR services. Joshua was a great match for one of our posts, so I reached out to him and we discussed his previous experience at length. He gave us substantive initial insight as to how he could help us, which led to a very smooth transition from potential team member to valued executive.

How much have you invested with them?

We spend about $3,000 per month on the engagement.

What is the status of this engagement?

We started working with them in February 2018, and the partnership is ongoing. I’m looking to keep Joshua on our team. This was a transformative hire that’s streamlined our processes and made us more efficient as a company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Looking at our CRM context before and after Joshua came on is like night and day. Our marketing dashboard shows the value of his work and his recommendations. Since the start of the partnership, our contacts and generated leads have skyrocketed.

How did OSSystems perform from a project management standpoint?

Joshua is unparalleled in his responsiveness. I’ve never worked with someone so readily available, even when he’s busy or travelling. He reliably addresses our concerns quickly and comprehensively, which has been key in his collaboration with our marketing team.

What did you find most impressive about them?

Joshua has been crucial in changing our company culture and making our processes more efficient. He’s already succeeded in tightening up our marketing efforts, and his positive influence has spread throughout the company.

Are there any areas they could improve?

We’ve been working together for two months and he’s exceeded every expectation. He brings value to our team every day. We’re looking forward to expanding our partnership as we move forward.

BACKGROUND

Please describe your company and position.

 I am the President of a hospitality & leisure company 

Describe what your company does in a single sentence.

Travel blog and agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BERK Labs, LLC to accomplish?

• Tourism

SOLUTION

How did you find BERK Labs, LLC?

Online Search

Why did you select BERK Labs, LLC over others?

High ratings

How many teammates from BERK Labs, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with BERK labs and Joshua has proven to be a fantastic experience. I've gained a wealth of knowledge about Google that surpasses my previous understanding. Joshua is undeniably a master of his craft – a true professional who approaches your account with the utmost seriousness, treating it as if it were his own. 

In my search for the right professional to handle the setup and management of our Google AdWords, I thoroughly evaluated numerous individuals and came across Joshua. His expertise was evident, showcasing a profound understanding of his skillset. He crafted a customized package that precisely addressed the specific needs of my business. He consistently went above and beyond, employing innovative thinking and going the extra mile to ensure the proper setup of the account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pay Per Click

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, great communication.

What was your primary form of communication with BERK Labs, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their knowledge.

Are there any areas for improvement or something BERK Labs, LLC could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the VP Operations of SRG

Describe what your company does in a single sentence.

Raise funds for charities

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BERK Labs, LLC to accomplish?

• audit adwords
• audit site

SOLUTION

How did you find BERK Labs, LLC?

Online Search

Why did you select BERK Labs, LLC over others?

High ratings

How many teammates from BERK Labs, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Review all ads and site content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he explained many things about how my google adwords could be improved and the site could be improved. He could back up his assertions with logic and knowledge

Describe their project management. Did they deliver items on time? How did they respond to your needs?

great

What was your primary form of communication with BERK Labs, LLC?

Virtual Meeting

What did you find most impressive or unique about this company?

Knowledge of google adwords and conversion optimization was extremely high, seemed to care about my company and listened well. Perfect 100. They’re worth every penny. 

Are there any areas for improvement or something BERK Labs, LLC could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Project manager of 247liveit

Describe what your company does in a single sentence.

We are a digital marketing company, where we help our clients in google ads, SEO and social marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BERK Labs, LLC to accomplish?

• To handle all google ads profile

SOLUTION

How did you find BERK Labs, LLC?

Online Search

Why did you select BERK Labs, LLC over others?

High ratings

How many teammates from BERK Labs, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helps the clients in socialising their website and have a good experience with the customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After-working with this company, we had an amazing outcome

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Having direct communication with the customer, where gap reduces. It is totally depending upon the customer for time duration.

What was your primary form of communication with BERK Labs, LLC?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their no-nonsense approach and thorough understanding of our product.

Are there any areas for improvement or something BERK Labs, LLC could have done differently?

Hardly any, highly recommend

BACKGROUND

Please describe your company and position.

I am the CEO of large format printing company.

Describe what your company does in a single sentence.

Large Format Printing, Displays & Signage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BERK Labs, LLC to accomplish?

• Organize PPC campaign
• Execute PPC Campaign
• Scale PPC Campaign

SOLUTION

How did you find BERK Labs, LLC?

Online Search

Why did you select BERK Labs, LLC over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BERK Labs, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Berk Labs to assist us in our Adwords Campaign. First, we had a consultation in which he reviewed everything and answered all questions. Secondly, he recommended effective bidding strategies for Google. Lastly, we hired them to monitor and manage our account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversions, conversions and more conversions!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered ahead of time, each time!

What was your primary form of communication with BERK Labs, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dealing directly with Joshua, he is extremely detail-oriented and a professional in all aspects of Google and Bing.

Are there any areas for improvement or something BERK Labs, LLC could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Owner of Business Funding Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BERK Labs, LLC, and what were your goals?

Restart and Revamp Google Adwords Campaign

SOLUTION

How did you select this vendor and what were the deciding factors?

Overall experience and knowledge base

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Entire Build of Google Ads covering the following:

• Analytics & Tracking
• Search & Dynamic
• Microsoft Ads
• Targeting Audit
• Performance Max

How many resources from the vendor's team worked with you, and what were their positions?

Multiple recourses being worked on the back end

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

He genuinely seems to care about our company and the success of the upcoming campaigns, which wasn’t the feeling we got from other agencies we spoke with. They were, without a doubt, one of the most professional marketing agencies we came across.

How effective was the workflow between your team and theirs?

Every question we’ve asked to-date has been answered in a timely and detailed manner.

What did you find most impressive or unique about this company?

Ability to explain complex topics/ideas with both patience and clarity have been very impressive.

Are there any areas for improvement or something they could have done differently?

None we noticed.

BACKGROUND

Please describe your company and your position there.

Online retail sales, COO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BERK Labs, LLC?

Google Adwords

SOLUTION

How did you select this vendor?

Recommended by another company

Describe the scope of their work in detail.

Audit and management of existing Adwords account and implementation of new strategies for Adwords.

What was the team composition?

We worked closely with Joshua and his team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still early days, but have confidence the audit and expert management has us on the correct path to success.

How effective was the workflow between your team and theirs?

We've been tremendously successful.

What did you find most impressive about this company?

The leadership and guidance through what can be a daunting process.

Is there any area for improvement or anything that could have been done differently?

Zero. BERK Labs has done a beautiful job.

BACKGROUND

Please describe your company and your position there.

I'm the director of a online rug company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BERK Labs, LLC, and what were your goals?

They are currently managing our Google ads. Our goal is to bring more traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found BERK Labs online, the deciding factors were the numerous good reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a consultation followed by a check list for us to complete so that they could carry out their work in an efficient manner. This was allowing them access to our accounts as well fulfilling any errors with our online shop.

How many people from the vendor's team worked with you, and what were their positions?

1 - the Founder He had a team helping him however we were directly in touch with him

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far I have had a fantastic experience working with BERK Labs. They have shown high professionalism and competence. everything they do clearly shows that they are here to drive results and they have exceeded our expectations! Efficient results, as we are only in the setting up phase he has clearly shown a quick turn around time with high quality.

Describe their project management style, including communication tools and timeliness.

Efficient results, as we are only in the setting up phase he has clearly shown a quick turn around time with high quality.

What did you find most impressive or unique about this company?

BERK Labs, LLC tailors their approach to our needs, which is the most important thing. So far great service all around.

Are there any areas for improvement or something they could have done differently?

As we have only worked with BERK Labs for 1 month there isnt anything I would say has gone wrong. So far great service.

BACKGROUND

Please describe your company and your position there.

Consultant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BERK Labs, LLC, and what were your goals?

PPC management. Poor performing campaigns with no conversions

SOLUTION

How did you select BERKS Labs, LLC and what were the deciding factors?

Josh was extremely thorough and knowledgeable on all things PPC. His experience and pleasant communication helped drastically improve my PPC campaign performance. I'd highly recommend him!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Improve PPC campaign quality and overall performance.

How many people from the BERKS Labs, LLC team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing his recommended changes, my Ads experienced an increase in conversions.

Describe their project management style, including communication tools and timeliness.

Josh is very personable and knowledgeable. He took the time to help explain what flaws are present with my campaigns, and what I can do to improve them.

What did you find most impressive or unique about this company?

Their knowledge, experience, and overall communication are notable in the workflow.

Are there any areas for improvement or something they could have done differently?

No!