What evidence can you share that demonstrates the impact of the engagement?
Thanks to BERK's efforts, we've been able to maintain the same AdWord conversion rates for a third of the cost. They streamlined our campaigns and educated us on what we should be paying attention to.
We've seen around a 25% increase in the growth of our email lists through their email marketing initiatives. The majority of the work that's gone into the site has yet to be measured, but we expect that our conversion rates have significantly improved.
How did BERK Labs perform from a project management standpoint?
Our relationship with them overall continues to be very structured. They're accessible and let us know in advance should they be out of the office for an event. They answer our questions thoughtfully and in great detail, making communicating with them through phone and email very comfortable.
What did you find most impressive about them?
They're very knowledgeable about e-commerce, digital marketing, and paid advertising. They've helped us strategically approach many areas of our business, and their impact has exceeded our expectations.
Their feedback and advice have also been invaluable. As a small team, we appreciate that they've kept their scope of work fairly broad so we can focus on what's best for the business overall.
Are there any areas they could improve?
Although it would be nice to be more hands off when it comes to managing AdWords, you can only expect another party to know so much about the specifics of your products and industry.
While we appreciated that they started providing services to us at an introductory rate, it would've been nice to have more of a discussion about when and how their rates were expected to change over time.