BERK Labs, LLC

Introduce your business and what you do there.

I am the owner of a cleaning services company.

What challenge were you trying to address with BERK Labs, LLC?

When the COVID-19 lockdowns started, we started struggling, so we wanted to reinforce our marketing and advertising strategy. 

What was the scope of their involvement?

Initially, it was just a consulting project. BERK ran an analysis, evaluated the company, looked at our competitors, and conducted keyword research to improve our SEO. Afterward, we decided to have them run ad campaigns, which are still ongoing. They manage our Google Ads PPC campaigns and help us with other marketing strategies.

What is the team composition?

I’ve worked directly with two teammates.

How did you come to work with BERK Labs, LLC?

We did some research on Upwork, where they were one of the most highly-rated professionals. They had excellent reviews, so we interviewed them along with 3–4 more candidates. BERK showed great expertise, so we chose to work on this project with them. 

How much have you invested with them?

We’ve invested about $6,000.

What is the status of this engagement?

We started our collaboration in March 2021, and it’s an ongoing project.

What evidence can you share that demonstrates the impact of the engagement? 

I am pretty happy with their work. The team took the time to conduct appropriate research before starting, and that shows in the results.

How did BERK Labs, LLC perform from a project management standpoint?

I’ve been very satisfied with the delivery time. The campaigns launched later than expected — the initial process lasted about two weeks, but I understand why. They're delivering results, so I’m still happy. In terms of tools, we use Zoom to communicate and Google Docs to share documents.

What did you find most impressive about them?

Their skills are really impressive. I’m happy I found them.

Are there any areas they could improve?

The initial information gathering process was a bit long, but it was necessary. The cost is also on the higher side, but the results make it worth it. We thought we had to run several campaigns and pay more money to get these results, but BERK has never wasted our time or money.

Please describe your company and your position there.

I am the head of marketing at a B2B software development agency working primarily in the healthcare and fintech fields.

For what projects/services did your company hire BERK Labs, LLC?

We brought on BERK Labs to help us scale up our digital marketing footprint by developing, implementing, and managing a variety of new PPC and display campaigns.

What were your goals for this project?

Our goal was to have a more broadly represented digital marketing footprint that would help us bring in more leads from different areas of our target markets.

How did you select BERK Labs, LLC?

BERK Labs was referred to us and recommended highly by another agency.

Describe the scope of their work in detail.

BERK Labs first spent time researching our industry and the competition, as well as familiarizing themselves with our products, portfolio, and branding. They then conducted multiple rounds of research and revision to identify valuable search terms and audience targeting parameters, then developed a wide variety of ad copy and assets to target those markets. They also built the campaigns for us in Google Ads and configured an Adwords dashboard for us to review and manage the campaign performance. They have also continued to monitor and manage the campaigns in an ongoing basis.

What was the team composition?

Not sure.

Can you share any outcomes from the project that demonstrate progress or success?

BERK Labs was also to fix a variety of tags and conversions on our website, as well as better organize our Google Ads account. Our campaigns are ongoing and it's too early to have generated results yet.

How effective was the workflow between your team and theirs?

Very, BERK Labs was highly communicative and clear in their communication. Joshua is always easy to reach, willing to explain, and quick to respond to inquiries.

What did you find most impressive about this company?

They did a terrific job of internalizing our brand and voice, and the ad copy they created for us needed very little in the way of revisions. It sounded as if we had written it ourselves.

Are there any areas for improvement?

Not really.

Please describe your company and your position there.

I am the VP for Adria Marble, a countertop fabricator in New York City.

For what projects/services did your company hire BERK Labs, LLC?

I hired Josh to create all of our Google Ads campaigns from the ground up.

What were your goals for this project?

To have an effective and converting Google Ads campaign that performed well.

How did you select this vendor?

Through the freelance website Upwork.com

Describe the project in detail.

I set up a description of work on my job posting at Upwork and Josh was able to meet all of my rigorous demands. He created hundreds of advertisements and setup a testing campaign to see how the ads compared to one another in order to serve the highest performing ads more often.

What was the team composition?

Myself only. Josh has his own crew that worked very hard on this project and it was a pleasure to see the job in action.

Can you share any outcomes from the project that demonstrate progress or success?

Our ROI is up significantly from Google Ads (up 50%) and our cost per click went from an average of $15 per click to less than $5 per click which had to do with Josh's excellent optimization abilities.

How effective was the workflow between your team and theirs?

Very effective through upwork messages and email conversations.

What did you find most impressive about this company?

Josh is a smart and effective leader in addition to his skills in ad optimization. It's hard to manage a team and he has done a good job with his team. Other people I dealt with were only individual freelancers who promised the world but couldn't help me with the same efficacy that Josh did.

Are there any areas for improvement?

I am not sure. Everything seems to be really great.

Introduce your business and what you do there.

I’m the marketing director of an integrated medical clinic.

What challenge were you trying to address with BERK Labs, LLC?

We engaged BERK Labs, LLC to manage our PPC accounts.

What was the scope of their involvement?

BERK Labs, LLC took over our Google Ads account. They also implemented strategies to track how users interact with our site and helped us consider other PPC platforms such as Facebook, Bing, and Yahoo. 

BERK Labs, LLC was not our first PPC provider. Whenever we change providers, we allow the new team to start from scratch. Meanwhile, the ads from the previous company keep running to give us that coverage while the new team gets up to speed. Once the new vendor has their own strategies, they go through our account to see what phrases, keywords, and target areas perform better.

What is the team composition?

I only work with Josh (Product & Growth Consultant, BERK Labs, LLC).

How did you come to work with BERK Labs, LLC?

I found BERK Labs, LLC through Upwork. After interviewing a few companies, I felt like they were the best fit for us.

How much have you invested with them?

We’ve spent between $5,000–$10,000.

What is the status of this engagement?

The collaboration started in August 2019 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Because of how our platform is set up, it’s tricky for us to track conversions. However, we have seen the number of impressions and clicks on our website increase dramatically since we hired BERK Labs, LLC.

How did BERK Labs, LLC perform from a project management standpoint?

Josh does a great job helping us understand what BERK Labs, LLC is doing and what strategies they’re implementing. I’m the liaison from the clinic’s side. I provide information about the number of phone calls we received, what services people are looking for, what questions they’re asking, and how they find us. I give Josh that feedback, and then he provides insight based on Google Ads data and other analytics.

What did you find most impressive about them?

BERK Labs, LLC’s knowledge of marketing platforms is much deeper than that of other companies we’ve worked with. They understand the metrics that platforms provide and the strategies that work best. Josh, in particular, has given us a much more full view of how PPC and Google Ads work. I appreciate having that insight.

Are there any areas they could improve?

Pricewise, BERK Labs, LLC charges much higher prices than some of the previous agencies we’ve worked with. However, you get what you pay for, and we’ve seen immense value in their services.

Any advice for potential customers?

Spend as much time getting information out of BERK Labs, LLC. They’ll help you better understand PPC and how their changes will impact your business. Moreover, you’ll learn what you can change within your business to get even better results.

Please describe your company and your position there.

I am the president and founder of an early education center, named Wild Roots Holistic Learning Center.

For what projects/services did your company hire BERK Labs, LLC?

I hired Josh (Founder, BERK Labs, LLC) and his team to create a Google Ads Campaign for my business and to help with overall marketing.

What were your goals for this project?

My goals were to expand business and receive more enrollments.

How did you select this vendor?

I found Berk Labs on UpWork and was impressed with his profile.

Describe the scope of their work in detail.

After Josh took quite some time to understand our business and goals, he developed a list of organized actions for both me and him to follow in order of priority. I executed my list according to what items he needed to efficiently create an awesome ad campaign according to my budget.

What was the team composition?

I worked only with Josh but he has team members who he works with to support the goal according to specialties.

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes of the ad campaigns among other things that evolved overtime, such as branding and business expansion, have been invaluable. Our enrollments increased, our overall online presence has become more professional, and my vision for expansion has become more clear with Josh's assistance and ideas.

How effective was the workflow between your team and theirs?

Josh is highly efficient and effective in his work and doesn't waste any unnecessary time. He is respectful of time management and demonstrates professionalism in all interactions.

What did you find most impressive about this company?

I am impressed with the company's responsiveness, ongoing support, and flexibility in projects. Their efficiency and time management and overall outcomes of work were also impressive.

Are there any areas for improvement?

I cannot think of anything that could be better.

Please describe your company and your position there.

I am the sole proprietor of a dietary supplement company

For what projects/services did your company hire BERK Labs, LLC?

SEM development

What were your goals for this project?

To establish Google ad campaigns

How did you select this vendor?

Online Testimonials

Describe the project and the services they provided in detail.

Needed to start from scratch in developing my company's Google ad platform presence.

What was the team composition?

I interacted with Joshua.

Can you share any information that demonstrates the impact that this project has had on your business?

After a false start with another SEO/SEM consultant, I feel incredibly fortunate to have found Joshua and the Berk Labs team. I hadn’t used Google ads in over a decade and needed to get started with SEM for my very small consumer products business.

The ad campaigns just launched. I am very impressed with the campaigns that the Berk Labs team set up.

How was project management arranged and how effective was it?

Joshua’s follow up through and communication skills are outstanding. I hope to continue to work with Berk Labs going forward.

What did you find most impressive about this company?

Joshua is both strategic and very knowledgeable about the ever-changing Google ad platforms as well as the broader e-commerce ecosystem.

Please describe your company and your position there.

I’m the CEO of Buoy. We make every kind of drink more hydrating without changing taste, calories, or sugar count. It’s a hydration amplifier for your drink with added vitamins and antioxidants.

For what projects/services did your company hire BERK Labs, LLC?

We needed to hire an external resource to effectively set up and manage all Google ads and help us with overall digital marketing strategy. We also needed someone who would be very collaborative in working with our team.

What were your goals for this project?

Our main goal was to increase traffic and sales on our website through Google Ads. 

How did you select this vendor?

We interviewed more than 10 candidates on Upwork and other platforms. After a couple of introductory calls with Joshua (Founder, BERK Labs, LLC), we immediately knew he was the one we wanted to work with.

Describe the scope of their work in detail.

We were lost when trying to figure out where to start with Google Ads. Although we had some general knowledge about how it worked, we didn't know the first steps to take. From day one, Josh laid out exactly what we should do and what he needed from us to do it effectively. 

BERK Labs, LLC started by setting up our Google Ads account and all tracking systems. Next, they created campaigns to begin learning what did and didn't work. Lastly, they analyze the data and continue to improve our ROI effectiveness of various ads.

What was the team composition?

We work directly with Josh.

Can you share any outcomes from the project that demonstrate progress or success?

Josh is crushing it. BERK Labs, LLC has been able to build our website traffic and sales from scratch and achieve great results.

How effective was the workflow between your team and theirs?

There’s amazing communication and workflow between our teams. Josh makes the project easy and fun. He’s felt like a member of our team from the start.

What did you find most impressive about this company?

Josh is the best freelancer we’ve ever worked with. He pulls from his experience in the space to push our business forward. He’s always willing to help us with other challenges facing our business outside of Google Ads. He truly cares about our business. If you have the chance to work with BERK Labs, LLC, you will not regret it. They’re the best value for your money.

Are there any areas for improvement?

No, I can't think of anything that needs to be improved.

Please describe your company and your position there.

I run the partnerships team for an online party booking and planning marketplace.

For what projects/services did your company hire BERK Labs, LLC?

We hired BERK Labs, LLC to build out our search engine marketing strategy. We also needed them to run and maintain our campaigns.

What were your goals for this project?

Our goal is to drive consumer demand for our marketplace.

How did you select this vendor?

We interviewed four vendors and selected BERK Labs, LLC as the best proposal.

Describe the project in detail.

BERK Labs, LLC leverages large keyword groups to drive consumers to our website. Users then select venues on the platform to book parties with our partners.

What was the team composition?

Our marketing director and CEO work alongside me in partnership with Josh (Founder, BERK Labs, LLC).

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our project is ongoing, but the early results are quite positive.

How did the BERK Labs, LLC perform from a project management standpoint?

BERK Labs, LLC performed very well.

What impresses you about the BERK Labs, LLC?

BERK Labs, LLC used an impressive depth of detail to build a target user base of consumers we want to land on our marketplace.

Are there any areas for improvement?

There are none that I can see.

Please describe your company and your position there.

I manage marketing and events for Fantesca Estate & Winery.

For what projects/services did your company hire BERK Labs, LLC?

We hired BERK Labs, LLC for our search engine marketing (SEM) buildout. Specifically, engaged them to help with our branded, non-branded, and competitor campaigns. We wanted to drive more tour and tasting requests. Since we're a lightly staffed team, we brought on BERK Labs, LLC on a month-to-month basis.

What were your goals for this project?

We wanted to increase our brand visibility and drive more appointments requests through our site and phone calls.

How did you select this vendor?

We found BERK Labs, LLC through a UpWork. We interviewed a handful of other agencies, but BERK Labs, LLC was the most promising.

Describe the scope of their work in detail.

The team has assisted with our Google AdWords buildout. They’re also a resource for overall strategy, tracking, reporting, and SEO.

What was the team composition?

We work directly with Josh (Founder, BERK Labs, LLC).

Can you share any outcomes from the project that demonstrate progress or success?

Josh has decreased our ad spend while increasing our click-through rate and conversions. We’ve only had to pay nominally more in paid traffic spend for significantly higher traffic than we anticipated. These results have outpaced our expectations.

How effective was the workflow between your team and theirs?

Josh is extremely easy to communicate with. He's always quick to respond and reaches out in advance when he needs items.

What did you find most impressive about this company?

Josh has an unreal technical savviness. He's one of the most strategic marketers I've ever worked with.

Are there any areas for improvement?

No, Josh has exceeded my expectations time and time again. Josh has shown such exceptional ability that we hope to keep him on as long as possible.

Please describe your company and your position there.

I’m the COO and co-founder of FarmersWeb, a management software for family farms and farm cooperatives.

For what projects/services did your company hire BERK Labs, LLC?

We needed a team with extensive digital marketing experience to implement and maintain a cohesive marketing plan for our company. Our website needed an SEO audit and overhaul. Additionally, we required setup, optimization, and management of Google CPC campaigns and Facebook advertising campaigns.

What were your goals for this project?

We wanted these additions to improve customer acquisition rate through the digital advertising channels. 

How did you select this vendor?

After searching through a variety of digital marketing companies online, we conducted interviews with the companies inside our budget and level of experience. We chose BERK Labs because of their price, expertise, speed, and communication.

Describe the scope of their work in detail.

Initially, we had a call to discuss the various channels that needed assistance and to lay out our goals within the budget. Next, they performed an audit on our existing and previous marketing efforts and gave us feedback for improvement. From there, we highlighted the primary areas for assistance, and BERK Labs began to work on those. They performed an SEO overhaul and implemented Google and Facebook advertising campaigns.  Their team now provides ongoing support for these efforts. 

What was the team composition?

We work directly with the founder of BERK Labs, and he communicates with the other people on his team.

Can you share any outcomes from the project that demonstrate progress or success?

Since BERK Labs began their work on the advertising campaigns, we’ve seen a steady increase in customer acquisition through these channels.

How effective was the workflow between your team and theirs?

Their team is easy to communicate with, and the founder is generous with his time. There is never an issue with scheduling calls for updates, and they are easy to reach via email. They give us frequent updates on progress and achievements. They are open to feedback and incorporate it into their current work. 

What did you find most impressive about this company?

They have a comprehensive knowledge of everything related to digital marketing, particularly involving Google. The BERK Labs’ team handles the project with organization, speed, and clarity.