Belkins

BACKGROUND

Please describe your company and your position there.

I am a head of business development for an international IT company with offices in the US, Europe, and Ukraine. We deliver quality digital solutions to SMBs all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals??

We hired Belkins to rearrange our lead generation strategy as it wasn't working well. We were struggling to build an efficient pipeline full of prospects and Belkins was able to create one for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Clutch as the #1 lead generation agency.

Describe the project in detail and walk through their service package, including any calling tools used.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates. By the end of the first week, they send us everything for review. After we approved the templates and leads they launched outreach campaigns.

Then we had weekly calls where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls. Moreover, they effectively utilized the LinkedIn channel to increase our brand awareness which doubled the results of the email outreach. We’ve managed to get up to 10 calls on a monthly basis

Who did you work with and what was the feedback process like?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

They scheduled more than 50 highly qualified calls for us.

Describe their project management style, including communication tools and timeliness.

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email, and LinkedIn content as well as professionally support our account throughout the entire campaign.

What did you find most impressive or unique about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins did great job!

Are there any areas for improvement or something they could have done differently?

There is nothing that stands out.

BACKGROUND

Introduce your business and what you do there.

I am the founder and director of a software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We have a long sales cycle and didn’t have a lead generation process in place, so we hired Belkins to design the process and implement it.

SOLUTION

What was the scope of their involvement?

We defined the ideal customer profile and targets, while Belkins did a lot of research around the approach. They came up with different ideas and combined them with our marketing strategies. We tried several different tactics, but we ultimately learned from our mistakes. Over the course of our engagement, we’ve adjusted our collaboration as needed and have found an effective process for us.

They took over lead generation, email marketing, and advertising. They’re constantly creating content to support our marketing campaigns and nurture our leads.  

What is the team composition?

In the very beginning, there were 3–4 people working on the project. Right now, I believe there are three. There is the lead account person who has been sharing his expertise. Right now, we have someone who is in contact with the leads and helps us with communication. We work shoulder to shoulder. Vlad (Founder & CEO) plays the role of project manager.

How did you come to work with Belkins?

They came to me. We did a trial run with them and it was successful.

What is the status of this engagement?

We began our partnership around September 2019 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very grateful for our partnership and plan to work with them for many years. They understand exactly how we work, which leads we need, and which marketing approached would be the most effective.

Although COVID-19 definitely impacted business throughout 2020, we’ve definitely seen a good return on our investment. Right now, we can generate around 5–7 calls per month.

How did Belkins perform from a project management standpoint?

They are very professional and are always available. Communication between our teams is so fluid, and that has made a huge difference in our partnership. I like how they work and how they’ve adapted to our needs. Our relationship is fantastic — we can face just about any challenge together.

We have Google Meet calls at least twice a week, depending on what we need. We also use Slack and email. They always ask questions, which makes things easier as well.

What did you find most impressive about them?

I think what distinguishes them is that they understand what we need. At the beginning of our partnership, they jumped right into our world. For us, this was essential. In the past, other providers we worked with weren’t successful because they didn’t care. Belkins is totally different in that regard.

Are there any areas they could improve?

I felt like they oversold me a bit at the beginning of the project. I thought they had a proven process, but we’ve needed to adjust a few times. However, they’ve improved a lot, so it is worth it for us to continue our partnership.

Do you have any advice for potential customers?

I would recommend them to everyone. They know what they are doing, learn quickly, and steadily improve. It has been an amazing journey and we will continue it. Without Belkins, we would not be where we are right now.

BACKGROUND

Please describe your company and your position there.

Inspector Cloud helps FCMG brands to monitor shelf space and increase on-shelf availability of their SKU, win more share of shelf, enforce planogram compliance and get actionable reports for better in-store performance of sales reps and merchandisers. I’m the founder of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We hired Belkins to adjust the flow of qualified leads and build a full-fledged sales structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came across an article on VC.ru authored by Michael Maximoff from Belkins and found it very informative, right to the point with great tips. It picked my interest to explore Belkins approach further and our communication led to our cooperation.

Describe the project in detail and walk through their service package, including any calling tools used.

Belkins helps us with setting appointments with such huge companies like Nestlé, Danone, Lego. Belkins SDRs are working with different time zones, monitor that the appointments pass, help to follow the client and check the overall success. The Belkins team helped us to configure the Hubspot and build the sales funnel. As the cooperation progresses we started to build awareness of Inspector Cloud as a brand and promote our solution via content by launching a Linkedin Influencer program.

Who did you work with and what was the feedback process like?

We were working with a team of SDRs and researchers and a dedicated account manager. The team has proved to be agile, flexible, and nimble. We have a smooth communication process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

At the beginning of our cooperation, we had the representation of our ICP, but during the outreach, Belkins ran analytics and made adjustments based on it to the target audience - it resulted in a more accurate profile and respectively, the quality and quantity of leads had increased.

Describe their project management style, including communication tools and timeliness.

It is quite apparent that this is a team of professionals and there is no misunderstanding in the working process. They’re always ready to help, explain some moments, and give effective advice to achieve our goals.

What did you find most impressive or unique about this company?

The most impressive thing for us was their professional approach and constant analysis that helped us correct our ICP. This affected the main thing - the number of appointments because they wrote to the right people. We’re impressed with the quality and quantity of appointments with giants (it's always hard to reach people from large corporations). Our dedicated SDR always monitors how the appointment goes and helps to keep them active in the pipeline.

Are there any areas for improvement or something they could have done differently?

I can't think of any, frankly speaking

BACKGROUND

Please describe your company and your position there.

I am ahead of business development for an IT company based out of Miami. We deliver quality digital solutions to Fortune 2000 companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We hired Belkins to build a lead generation strategy for us from scratch. We were looking for a custom solution and Belkins was able to tailor one for us. We had the same challenges as other software development companies have: highly competitive niche, hard to get on call with decision makers, brand awareness. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Clutch as #1 lead generation agency.

Describe the project in detail and walk through their service package, including any calling tools used.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates. Also, our IT team assisted them with the mailboxes’ setup. By the end of the first week, they send us everything for a review. After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

Who did you work with and what was the feedback process like?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign.

Describe their project management style, including communication tools and timeliness.

We were using Google Hangouts and Zoom for day to day and week calls. The team was always available in European and US working hours.

What did you find most impressive or unique about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins great job!

Are there any areas for improvement or something they could have done differently?

There is nothing that stands out.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president and one of the co-founders of a software service platform. Our target audience is multifamily real estate owners and developers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

They provided us with outbound email and LinkedIn marketing. We’re a startup, so we needed assistance identifying and connecting with our ideal clients and candidates. We wanted to outsource to a firm that could handle more volume than we could internally.

SOLUTION

What was the scope of their involvement?

When we started, they had us fill out a detailed form to figure out our target audience. After submitting this form to them, they began to put together content to appeal to these audience groups. We worked together to refine the content until I was happy with it. They then began implementing this content into our email campaign. The LinkedIn campaign started later on.

What is the team composition?

I worked directly with a project manager and an outbound prospecting specialist. There were research and content writing teams working behind the scenes as well.

How did you come to work with Belkins?

They reached out to me due to the job title on my LinkedIn profile. I hear from similar businesses to them pretty frequently, but they presented their model with a level of professionalism that stood out to me. They showcased exactly what I was looking for from a growth standpoint.

How much have you invested with them?

We worked together from November 2020–April 2021.

What is the status of this engagement?

We spent $10,000 with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They gave me weekly reports that included metrics for each activity. The market we sell into has many parameters for ideal clients, so a lot of their value came from qualifying and disqualifying potential accounts. We had some technical difficulties with the LinkedIn portion of our engagement due to the LinkedIn platform’s security measures. However, we were able to fix that and this portion of the engagement ended up being really valuable to me. I’ve been able to connect with many ideal potential clients. Whether we try to work with them now or later, they’ll be more responsive when they see we’re connected.

How did Belkins perform from a project management standpoint?

They were on top of everything, really easy to work with, and very supportive. As a startup, they were able to give us the guidance we needed and deliver a super valuable service to us. We communicated via Slack and Zoom. Their tasks were tracked directly in our Salesforce CRM.

What did you find most impressive about them?

They clearly presented their qualifications as related to the project. I didn’t feel like they were trying to pressure me into an unhelpful partnership. We’re delivering a first-to-market product, so having a full marketing team to support me was really great.

Are there any areas they could improve?

The LinkedIn portion of the project was difficult to start up. This was partially due to the security issues we had, though.

Do you have any advice for potential customers?

Know your plan going into the engagement. If you’re going to hire a group like them, put them in a position to efficiently generate leads by preparing data properly for them.

BACKGROUND

Please describe your company and your position there.

As Head of Marketing for Citcon, a fintech company, I'm responsible for all lead generation activity as well as overall brand positioning and marketing operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Citcon needed to identify new sources of leads beyond our existing stable of predominantly event- and partner-driven sources.

What were your goals for this project?

Generate leads using outreach including email, social media and phone calls.

SOLUTION

How did you select Belkins?

My team had vetted a list of potential SDRs who responded to an RFP. We chose two SDRs from that list, including Belkins.

Describe the project in detail.

Once we selected the SDR, Belkins developed outbound scripts for calling, emailing and connecting with potential customers on LinkedIn. They developed a target list of prospects and then began using the outbound scripts against those prospects to set appointments with our sales team.

What was the team composition?

Citcon has been supported by an account manager, a project manager and a robust back-end staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins has exceeded our lead generation objectives, both on cost per lead and number of leads.

How effective was the workflow between your team and theirs?

We do weekly meetings with Belkins to review performance and make adjustments to campaigns as needed. We use Slack for regular conversations and they provide us with a weekly report to share more granular details about the performance of different channels for lead generation activity.

What did you find most impressive about this company?

Belkins is extremely agile and entrepreneurial. Their team sees themselves as an extension of our company and acts accordingly. They have a robust knowledge of all things related to lead generation and always experiment with new approaches.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Convergine is a web and software development company based in Toronto, Canada. My position is Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Being focused on what we do best - web design, development, and support for our client we felt that marketing aspects were overlooked and therefore limiting our growth.

We were looking for a partner who will be able to step in and apply a proper mix of vision, experience, and expertise to get us and our services exposed to a target audience in social media and through other channels.

What were your goals for this project?

Our objective for this project was to establish a sound, reliable lead generation pipeline and build awareness about our company and digital services.

SOLUTION

How did you select Belkins?

We were looking for a company with specific expertise in LinkedIn marketing and were referred to Belkins by another party we trust. We had an online meeting with Belkins during which they described a variety of options and helped us to choose those most suitable.

During this meeting, we've got a lot of insights relevant to our case, professional advice, and projected expertise as well as credibility so it was an easy decision to proceed with Belkins.

Describe the scope of their work in detail.

Even before proceeding with the project, Belkins did good research on our target audience and objectives. After we decided to proceed, the guys sent us a contract along with a detailed project schedule.

The first week was dedicated to much more in-depth research along with required adjustments to identify the target audience accurately, account creation, content, and other campaign-related stuff. Then the campaign took off exceeding our expectations right from week one.

As the project was progressing, we met weekly to discuss the progress report, make adjustments, ask questions. However, Belkins team is always online, easily approachable through Slack, and contact us as soon as there is a question.

What was the team composition?

There is a team of two from the Belkins side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started getting quality leads from week one and closed the first deal within 2-3 weeks of a campaign started. Each week we have several meetings scheduled by the team for us. We've substantially boosted our exposure on LinkedIn and engagement is growing steadly.

How effective was the workflow between your team and theirs?

Workflow is great. Communication is ongoing. The team asks questions if there is something unclear to them from potential clients, we support their efforts with our content, materials, and insights if needed. Overall this is exemplary teamwork.

What did you find most impressive about this company?

What impresses most is how easily the team gets integrated into our process It's literally like one team working together for a long time. Their technical and digital marketing expertise, communication, and ethics are just great.

Are there any areas for improvement?

None so far.

BACKGROUND

Please describe your company and your position there.

I am an Owner and CEO of a software development company based out of Seattle. We sell our product to SMBs and Enterprise size companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us.

What were your goals for this project?

We had challenges to land in the lead’s mailbox and get them on call due to the oversaturated market. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.

SOLUTION

How did you select Belkins?

We found them on Clutch as #1 lead generation agency.

Describe the project in detail.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates.

Also, our IT team assisted them with the mailboxes’ setup. By the end of the first week, they send us everything for a review. After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

What was the team composition?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign.

Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts.

How effective was the workflow between your team and theirs?

We were using Slack and Zoom for day to day and week calls. The team was always available in European and US working hours.

What did you find most impressive about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins great job!

Are there any areas for improvement?

There is nothing that stands out.

BACKGROUND

Please describe your company and your position there.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. My position in Evadav is Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to make an accurate lead gen strategy, to get new hot leads, and improve our email deliverability.

What were your goals for this project?

We had these objections in front of us: Inaccurate collection and analysis of data; Spam emails; lack of leads Not relevant sales strategy

SOLUTION

How did you select Belkins?

We found Belkins on Clutch.

Describe the project in detail.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. We had some problems with a regular flow of hot quality leads and our emails were going to spam. Also, we needed some consulting about our sales strategy from the professionals.

What was the team composition?

Team composition includes Researchers, SDRs, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins team helped us to overcome such problems: Low-quality prospects because of the wrong database analysis Spam emails and low campaign deliverability The leak of hot leads We compared costs and benefits concerning our work with Belkins and made the decision to continue our regular cooperation.

How effective was the workflow between your team and theirs?

Belkins team is really flexible and responsible, which made our workflow really comfortable.

What did you find most impressive about this company?

The most impressive thing is their ability to find a special approach to our company, it feels like we got a personal coach team who is really interested in our profit.

Are there any areas for improvement?

At this moment we don’t see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder of Fayrix. Fayrix is a specialist software development company that has successfully set the seal on over 250 projects, within the course of the last 12 years. Having onboard a skilled team of engineers numbering over 1,500, the company is headquartered in Israel with 8 R&D centers located in Russia and Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to set up a regular flow of leads according to our requests.

What were your goals for this project?

- ICP building - Data enrichment - Creating original mail templates - Improving IP reputation - Lead generation

SOLUTION

How did you select Belkins?

We found Belkins through their blog which we found over helpful.

Describe the project in detail.

Belkins team was a great asset to us technically helping us to improve sender IP reputation and maintain deliverability, and in terms of content by providing various messages tailored to different audiences.

What was the team composition?

We were working with the SDR’s and AM’s team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of three months of our collaboration, Belkins helped us target various promising industries based on open vacancies in the USA and Europe. They created many templates for different industries, for audiences, and volumes. Given the fact software companies are in a highly competitive niche, our collaboration with an experienced agency is the right course.

How effective was the workflow between your team and theirs?

Everything was on point, we really enjoyed the communication with the Belkins team. We had weekly calls to go over the performance and discuss next steps but the team was available in the channel all the time.

What did you find most impressive about this company?

We were most impressed by the team's readiness to constantly generate out-of-the-box ideas and approaches, as well as offer creative solutions.

Are there any areas for improvement?

At this moment I don’t see any of them.