Bebop Asia

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Legatcy, a consulting firm that provide a suite of compliance and management services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia, and what were your goals?

We started a new service, which is uncommon in the market we serve and hence hired Bebop Asia to provide general PR support to promote this service..

SOLUTION

How did you select this vendor?

Several of our contacts referred Bebop Asia to us, commending on their good work.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a discovery phase to understand the new service we launched. Thereon, they assisted in writing articles and press releases and pitching various popular outlets for features on our new service.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 people, the CEO and the Lead Writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Several high profile outlets, including 2 media platforms, featured articles and writing on our business, which has increase awareness of our new services. Their PR and outreach efforts have been great.

Describe their project management style, including communication tools and timeliness.

We have bi weekly meetings with their lead writer to go over each of our parts and the next steps. Additionally, we communicate through whatsapp which they gave us very prompt updates.

What did you find most impressive or unique about this company?

They understand our needs very well and are always proposing "outside the box" solutions or opinions for our project.

Are there any areas for improvement or something they could have done differently?

Generally they are doing a great job so I have not much comments on areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the CEO of the company, we consist of 3 companies in the areas of property, eduction and E-commence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia, and what were your goals?

we are hiring bebop due to their professional service and experience and wide network . My goal is to promote our company in the area of Asian Countries , so that we can extend our business over those countries eventually.

SOLUTION

How did you select Bebop Asia and what were the deciding factors?

Bebop were highly recommended by one of the friends who is the CEO of the company and they had engaged with bebop before, and also I compare another 2 shortlist company which meet our basic requirement. finally, we choose Bebop as our project partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project steps including: 1）Set-up the relationship and open the account with those social media successfully 2) Plan & execute & release of company news and new products information regularly 3) Measure the response result and sales results. 4) Plan for the other projects Ad-horc.

How many people from the vendor's team worked with you, and what were their positions?

they 3 peoples form Bebop, the Sales person, Media person and CEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far, we have 50% increase the visibility from Facebook and Twitter. the feedback are good.

Describe their project management style, including communication tools and timelines.

We had daily communicate with the team via all kinds of tools. sometime, we do video conference to solve the potential issues.

What did you find most impressive or unique about this company?

We have more than 8 different e-commence shop on various platform, each platform had different rules and regulations, Bebop team explain to us how should we arrange priority and get best result.

Are there any areas for improvement?

So far , we are still undergoing work with them, so far so good.

BACKGROUND

Please describe your company and your position there.

I am the founder of a physical preparation coaching business. I help people rehabilitate and prevent physical injuries, while improving their sporting performances.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia?

To help with content creation that will interest my prospects, while differentiating myself among my competitors. I had a lot of ideas, but had no framework on how to best deliver it to my audience.

What were your goals for this project?

I was looking to generate leads for my services, to build an audience and to increase my social proof

SOLUTION

How did you select this vendor?

I was introduced by a mutual friend. A phone call allowed me to gauge their competency and professionalism, which led to our working relationship

Describe the scope of their work in detail.

Content creation, along with the development of a framework to best translate my complex ideas into digestible reads for my audience

What was the team composition?

I worked closely with Daniel (Wordsmith)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Readership went up, I had more interactions and people looking forward to more of my content, resulting in an increase in social proof

How effective was the workflow between your team and theirs?

Very smooth - before every meeting I was briefed on what to expect and what to prepare. every minute during our meeting was well spent with no idle time. They received feedback in a very professional manner, which allowed us to communicate freely and we got things done promptly.

What did you find most impressive about this company?

I was amazed at the level of proficiency that they operate at. They're true experts in their field!

Are there any areas for improvement?

-

BACKGROUND

Introduce your business and what you do there.      

When I first started working with Bebop Asia, I was working with sales at a startup in Singapore. It was a cloud delivery service for SME that backed up emails and other essential data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bebop Asia?

Bebop Asia was contracted to help with marketing, PR, and general corporate communications for the company.

SOLUTION

What was the scope of their involvement?

Peter (Co-Founder) assisted in all facets of marketing from a PR perspective. In the technology startup space, we had to leverage relationships to generate positive coverage. We also needed to showcase interesting stories around our business. Those stories included profiles about new staffers, product launches, and general corporate communication components. They also helped with event coverage and speaking engagements.

What is the team composition?

We only worked with Peter.

How did you come to work with Bebop Asia?

Peter was already in place when I joined. I believe my founder was at the forefront of finding him, but Peter was extremely experienced in the growing tech and PR space in Singapore. It was a natural progression for him to start working with up and coming startups.

How much have you invested with them?

During my time, we spent around $6,000.

What is the status of this engagement?

The startup worked with Bebop Asia from April 2012–July 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We focused on the type of coverage articles were getting in the media space. We also looked into the size of the audience. There were also numerous speaking events for the founder to speak at. I’ve recommended Bebop Asia to several different people. Peter is skilled and well-connected, which is perfect for this type of work.

How did Bebop Asia perform from a project management standpoint?

Our meetings with Peter were great. At the beginning of each quarter, we outlined the objectives and descriptions of what we’re trying to achieve in tandem with the products we were promoting. Peter was skilled at matching those dots with media opportunities.

What did you find most impressive about them?

Their creativity stands out. Peter comes up with interesting angles and ideas that are different than the traditional PR offerings out there.

Are there any areas they could improve?

There wasn’t anything I wasn’t happy with, but the technical knowledge might be more superior. This comes into the picture while working with specific clients. I don’t think that’s a negative from this point of view.

Do you have any advice for potential customers?

Have a tight brief with the outcomes you want to achieve. Be open to explore other ideas.

BACKGROUND

I’m the VP of global marketing for a company that provides enterprise cloud solutions for retailers. Our software is used by retailers around the world to manage their omni-channel operations from in-store to online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CitiXsys?

We were actually going to a new market. We wanted to expand and deepen our relations in the Asia-Pacific sector, so we were looking for a PR agency to raise brand awareness in the region.

SOLUTION

What was the scope of their involvement?

Our engagement with them involved earned and paid media. They also conducted SEO campaigns for us. They oversaw our digital marketing by managing our Google Ads.

We aimed for lead generation in various Southeastern countries, and they were helpful in translating collateral into the local languages. They worked to give us an understanding of what types of messaging would be effective in a particular region.

What is the team composition?

I worked with three people from their team throughout the engagement.

How did you come to work with Bebop Asia?

I think I found them on Clutch or another platform with insights into the APAC region. They were young and nimble, and they were willing to approach the project as if we were a startup; while we’ve been around for a while, we didn’t have experience in the Asia-Pacific. I was attracted to their energy.

How much have you invested with them?

We spent somewhere around $50,000.

What is the status of this engagement?

It was a six-month engagement between March to August of 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were great to work with, and their work was certainly acceptable. While I don’t have the lead metrics at hand, we were tracking lead generation in different countries.  We oversaw their PT success based on the monthly volume of earned media. We’d established visibility in the second- or first-tiers of media ownership.

Our volume goals were pretty much on target, although I believe that the numbers were inflated by the fact that the media they earned was not quite the caliber of publications that we were aiming for. We were featured in many wire-release publications, although we had been anticipating being in some higher-profile journals in the region. We weren’t disappointed, but there was opportunity for even better results.

How did Bebop Asia perform from a project management standpoint?

We had weekly calls and went back and forth via email. They tracked all of their progress through Google Docs.

What did you find most impressive about them?

They were really on our side. We were stringent about what we were willing to explore and strict about our expectations. They never stopped bringing new ideas to the table. For instance, they had good connections within the podcast- and radio-worlds in the region, but we insisted on traditional earned media. Even then, they never stopped being creative with their approach.

When one thing didn’t work, they were always willing to quickly pivot and take our feedback. In that regard, they were very pleasant to work with.

Are there any areas they could improve?

Again, our company was really focusing on traditional earned media. More upfront communication about the types of relationships they have in the region, and how they leverage those, could’ve provided more clarity around our expectations.

We also could’ve used some guidance in the arena of content creation, because I found that they looked to us in terms of what to talk or write about. It would’ve been great to know what was trending in the respective areas, so we could focus on those topics.

Do you have any advice for potential customers?

You’ll get good results, but prepare to take a hands-on approach in shaping the content yourself. It’s not a traditional relationship where the onus is all on the agency to “just make it happen.”

BACKGROUND

Please describe your company and your position there.

I am a Senior Business Development Manager at Respect.Studio - a digital marketing agency specialized in B2B Lead Generation and LinkedIn Marketing services. We've been on the market for 5 years and we have 20 people in the team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia?

We were looking for PR professionals to help us expand our reach into the Asian market and raise our brand awareness and credibility worldwide through publications in the well-known industry media.

What were your goals for this project?

We wanted to expand into new markets, before that we used to work with the US, Australia and Europe only. Recently, we started looking more towards Singapore and the Asian market as a whole. So,we decided to begin with establishing awareness about us and about the uncommon service we provide through a PR campaign.

SOLUTION

How did you select this vendor?

We searched for powerful PR companies on Clutch and contacted a couple of them. Bebop Asia team responded to our requests better than anyone else did and after jumping on a call with Peter we had no doubts about whom to choose - we knew that we're dealing with real professionals.

Describe the scope of their work in detail.

When we started our cooperation with Bebop Asia, they sent us an Onboarding Brief and interviewed our CEO - then they used his answers to prepare the press releases. Also, they worked closely with our Content Team, agreeing on the resources and pieces on information about us that they could use.

Finally, they sent us for review a list of media outlets that they selected for our campaign. Upon their approval, we started seeing our publications go live and attract a good amount of attention and engagement.

What was the team composition?

We worked primarily with Peter, I'm not sure how many more members of the Bebop team were involved in this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The publications had a huge reach and gathered a lot of interest from our target market - some of them even messaged us with more questions and wanted to see if we could cooperate.

How effective was the workflow between your team and theirs?

Bebop Asia team always replies promptly and shows a good amount of care and attention to our needs and requests. Their communication is at the highest level. We felt absolutely safe working with them because we knew that these guys can be relied on.

What did you find most impressive about this company?

I was impressed by the quality of the work. They are chosen as the number one PR agency in Singapore for a good reason! I would never think that our company could be published in Entrepreneur one day - but thanks to these guys - it easily became a reality!

Are there any areas for improvement?

No, everything is as good as it can only be, just keep it all the way it is.

BACKGROUND

Please describe your company and your position there.

I am the director of my Company, handling legal, finance, business development and marketing matters. I oversee the entire business operation except for sales and operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia?

We hired Bebop Asia because we're a young brand looking to get our name out there in the market faster through PR.

What were your goals for this project?

The objective was to get our name out in the market in an impactful, sustained manner.

SOLUTION

How did you select this vendor?

Bebop Asia was recommended to us by another friend.

Describe the scope of their work in detail.

❖ Increase public awareness of the Gush platform ❖ Increase public recognition of the Gush platform ❖ Increase visibility of your management as thought leaders ❖ Improve relationships with key media and influencers ❖ Create a distinction in the Gush experience to differentiate from existing competition ❖ Work in tandem with your marketing efforts to maximise sales results (focused on B2B in Singapore)

What was the team composition?

We work closely primarily with two members, Peter the chief marketeer and Daniel Milton, the key wordsmith behind the releases.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Managed to get key initiatives of the company covered by different news agencies and had several speaking engagements with people in the press. Deliverables initially promised was well delivered.

How effective was the workflow between your team and theirs?

The Bebop team was very responsive to any requests in the chat group and communication between myself and their team has been very smooth.

What did you find most impressive about this company?

Apart from doing the core responsibilities well, they also constantly look outwards at other implementations that can help improve the service offering, such as using NFC technology to increase the awareness and touchpoints of the brands that they work with.

Are there any areas for improvement?

-

BACKGROUND

Please describe your company and your position there.

Partner of New Hainan Cuisine, we are a restaurant serving Singaporean/Malaysian Chinese cuisine in Manila.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia?

We were looking to generate interest in our brand of food as most of the food we are serving is totally new in Manila and generate some hype for our launch.

What were your goals for this project?

Pre-Launch marketing, hype generation.

SOLUTION

How did you select this vendor?

We were introduced by a mutual friend. Their work ethic and detailed presentation ultimately sealed the deal.

Describe the scope of their work in detail.

They were in-charge of the our entire online presence as well as getting us connected with prominent food media outlets in Manila.

What was the team composition?

I worked closely with my project manager and have no other contact with the other team members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our launch we were able to generate a respectable amount of traffic and sales. And managed to surpass the sales target we set for ourselves.

How effective was the workflow between your team and theirs?

Communication was constant and changes/clarifications were addressed in the same day most of the time. Was very easy to understand the requirements need from us.

What did you find most impressive about this company?

I am most impressed by their knowledge and work ethic. Every question was answered and I always got a straight answer. the speed in which they work is really impressive.

Are there any areas for improvement?

none that i can thick of. Totally satisfied.

BACKGROUND

Introduce your business and what you do there.

I was a co-founder and the business development lead for Folr. It was a B2C startup that uses location data to help communities keep track of their loved ones with permission. We’ve since pivoted to the B2B side, helping logistics companies connect with mobile nurses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bebop Asia?

We were trying to find a way to market our tracking product without it feeling intrusive. We engaged Bebop Asia to think up an angle for coming across as something other than overly-involved parenting.

SOLUTION

What was the scope of their involvement?

Bebop Asia put together a script for an explainer video covering use cases like checking up on children. Smartphones are a common occurrence, so we don’t need to offer specialized hardware. Bebop Asia planned the whole video for us, working out the angles we could use to tap into our target markets. We got in touch with family-oriented bloggers and vloggers, and we got quite a bit of interest.

What is the team composition?

I was working directly with Peter (Chief Marketer, Bebop Asia) and another person assigned to creating the video.

How did you come to work with Bebop Asia?

Bebop Asia was working with our company when I came on board, and they’d done a couple of projects for us previously. Bebop Asia had made a name for themselves in the startup scene in Singapore, and I believe that’s why we engaged them.

What is the status of this engagement?

The project ran from August until December 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I received good feedback about their work. Bebop Asia was quite responsive and eager to help throughout the 3–4-month project. I appreciated their positive attitude as well.

How did Bebop Asia perform from a project management standpoint?

In addition to email communication, we had a meeting once a week.

What did you find most impressive about them?

Bebop Asia wasn’t just a provider; they looked at our product from the user’s point of view.

Are there any areas they could improve?

Probably not.

Do you have any advice for future clients of theirs?

Initially, we set expectations about our own availability since the work depended on our schedule. Having a meeting once a week might not work for everyone, but it’s important to have regular checkups.

BACKGROUND

Please describe your company and your position there.

AKÏN is an integrated marketing agency consulting clients for growth through brand, marketing, and technological innovations. Currently the managing director now.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bebop Asia?

Public relations, digital marketing, SEO, SEM

What were your goals for this project?

Achieve USD 3Million coverage, SEO and SEM interventions for first page SERPs, lead generation

SOLUTION

How did you select this vendor?

My team released a request for proposal into advertising boards, and Bebop responded along with 4 other vendors. Bebop's proposal has the most in-depth proposal and displayed experience in this space.

Describe the scope of their work in detail.

Public relations- achieve USD 3Million coverage on mainstream media, or niche media platforms Digital marketing- Content generation across 4 digital platforms and media management SEO, SEM- first page SERP by 3 months

What was the team composition?

PR strategist SEO strategist Content Strategists Account manager Project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the start of the work, we increased revenue by 250% all due to their efforts.

How effective was the workflow between your team and theirs?

SUPER great team to work with. Always understanding and effective project managers

What did you find most impressive about this company?

They are results-oriented and they often over-deliver on their promises.

Are there any areas for improvement?

Nothing particular to mention, they are fair and respectful of their clients.