What evidence can you share that demonstrates the impact of the engagement?
They were great to work with, and their work was certainly acceptable. While I don’t have the lead metrics at hand, we were tracking lead generation in different countries. We oversaw their PT success based on the monthly volume of earned media. We’d established visibility in the second- or first-tiers of media ownership.
Our volume goals were pretty much on target, although I believe that the numbers were inflated by the fact that the media they earned was not quite the caliber of publications that we were aiming for. We were featured in many wire-release publications, although we had been anticipating being in some higher-profile journals in the region. We weren’t disappointed, but there was opportunity for even better results.
How did Bebop Asia perform from a project management standpoint?
We had weekly calls and went back and forth via email. They tracked all of their progress through Google Docs.
What did you find most impressive about them?
They were really on our side. We were stringent about what we were willing to explore and strict about our expectations. They never stopped bringing new ideas to the table. For instance, they had good connections within the podcast- and radio-worlds in the region, but we insisted on traditional earned media. Even then, they never stopped being creative with their approach.
When one thing didn’t work, they were always willing to quickly pivot and take our feedback. In that regard, they were very pleasant to work with.
Are there any areas they could improve?
Again, our company was really focusing on traditional earned media. More upfront communication about the types of relationships they have in the region, and how they leverage those, could’ve provided more clarity around our expectations.
We also could’ve used some guidance in the arena of content creation, because I found that they looked to us in terms of what to talk or write about. It would’ve been great to know what was trending in the respective areas, so we could focus on those topics.
Do you have any advice for potential customers?
You’ll get good results, but prepare to take a hands-on approach in shaping the content yourself. It’s not a traditional relationship where the onus is all on the agency to “just make it happen.”