Beacons Point

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications of BBSI

Describe what your company does in a single sentence.

BBSI is a nationally recognized PEO that provides locally-supported solutions for Payroll, HR, Workers' Compensation, Health Benefits and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beacons Point to accomplish?

• Create dynamic, digestible video content for social media promotion of our brand.
• Create documentary-style video for our website to tell the BBSI story and explain our services to potential clients.

SOLUTION

How did you find Beacons Point?

Online Search

Why did you select Beacons Point over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Beacons Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop an understanding of the BBSI brand and audience personas to brainstorm video concepts that would support our lead generation efforts via our public website and social media channels. Pitch concepts, coordinate shoots, capture footage, and deliver an exceptional final product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic, social media followers, and overall brand awareness leading to an increase in marketing and sales qualified leads from non-traditional channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beacons Point's team is highly organized and exceptional at client communication. Projects have always been delivered as anticipated, and if more time is needed, that is communicated ahead of the original deadline. Our feedback was always well-received, fully absorbed, and applied to future projects.

What was your primary form of communication with Beacons Point?

Virtual Meeting

What did you find most impressive or unique about this company?

The thing we found at Beacon's Point that we don't think we can find anywhere else is the incredible quality of their people. The Beacons Point team has truly become part of ours, and we trust that they will always strive to do the best by us and the BBSI brand.

Are there any areas for improvement or something Beacons Point could have done differently?

While projects have always been delivered within the timeline that has been communicated to us, we do wish that projects took a little less time from concept to completion.

BACKGROUND

Please describe your company and position.

I am the Director, Marketing of Tideworks Technology

Describe what your company does in a single sentence.

Tideworks provides terminal operating system solutions to marine and intermodal terminals around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beacons Point to accomplish?

• Improve SEO
• Increase web traffic
• Increase qualified sales leads
• Produce content

SOLUTION

How did you find Beacons Point?

• Referral
• Other

Why did you select Beacons Point over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Beacons Point has produced several videos for Tideworks ranging from product overviews, product demos, employee profiles, and more. When a video project is started, the Beacons Point team, drafts a script and/or interview questions, produces a video draft and incorporates comments and feedback for the final video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beacons Point uses Click Up to manage projects, so you are able to see real-time status of the project from start to finish. They also use a tool that allows for comments on particular parts of the video down to the specific time so you can leave comments and suggestions for edits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beacons Point effectively manages projects from start to finish starting with the script and video assets all the way to the final product. They also look for voiceovers suggestions to match your needs and company tone of voice.

What was your primary form of communication with Beacons Point?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I like the way Beacons Point manages projects and takes feedback along the way. They are a very creative team which is helpful if you don't have an exact idea of what you're looking for. They will jump right in to make suggestions and recommendations that fit your needs.

Are there any areas for improvement or something Beacons Point could have done differently?

Our work with Beacons Point is ongoing, so we're happy :)

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Meltzer Hellrung LLC

Describe what your company does in a single sentence.

Innovative solutions for enterprise immigration management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beacons Point to accomplish?

• Launch a new brand positioning
• Generate awareness for brand name and key points of differentiation
• Vivid demonstration of Voyager management software platform

SOLUTION

How did you find Beacons Point?

Referral

Why did you select Beacons Point over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Beacons Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop three videos in a family of video content; one an anthem "brand" video about the Meltzer Hellrung brand; a second "services" video about the Meltzer Hellrung firm in the voice of employees; and the third to vividly portray the firm's innovative immigration management software platform called Voyager(R).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed videos

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very good; we changed the brief mid-stream on the Voyager video, and they responded very quickly and professionally.

What was your primary form of communication with Beacons Point?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail and interview skills were impressive

Are there any areas for improvement or something Beacons Point could have done differently?

No