Baunfire

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for RightRev, a B2B accounting software startup. We automate revenue recognition processes for corporate accountants. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

As a startup, we didn’t have many resources and had a marketing team of one: me. As a result, it was difficult to do many things. Our CEO had built a website with a third party, and it was already launched when I came on board. For the longest time, I wanted to upgrade the website’s look and feel alongside its backend functionality. Everything was custom code, which was my biggest pain point since I had limited technical skills. 

It was critical for me to have a dynamic website where I could go in and make content changes easily. Given that, we enlisted Baunfire’s website services. This included everything from site architecture, design, and wireframing to development and testing. 

SOLUTION

What was the scope of their involvement?

I initially gave Baunfire a copy of our existing brand guidelines. We had a thorough discovery process where we discussed what I wanted to get out of the website and what considered to be a successful project. I also told them what I thought our customers needed in a website. 

Our customers were accountants, so they dealt with numbers every day. They dealt with straight lines, Microsoft Excel files, columns, rows, and headers. With those things in mind, we wanted the website to feel like an extension of their day-to-day work. 

Once we moved on to the design phase, we talked about content and development and had weekly calls with Jess (Senior Project Manager). From there, they worked on developing the website. 

What is the team composition?

I mainly worked with Jess; 100% of my communications were funneled through her. She relayed our conversations to her backend team, designers, and developers. Their creative director and a designer were in our discovery calls, too. I had little communication with the developers except when I wanted to address an issue and had to send screenshots to them. 

How did you come to work with Baunfire?

Baunfire was recommended to us. One of our investors had a resource portal, which they used to share resources among the companies in their portfolio. I did some research within that portal on web design teams that our sister companies had used. 

I reached out to a number of them and had discussions and scoping calls with five teams — Baunfire was one of them. They weren’t the most or least expensive, but I felt the most comfortable moving forward with them after our conversation. 

How much have you invested with them?

Our investment was around $45,000.

What is the status of this engagement?

The engagement lasted from June 2023–October 2023. We launched the first phase of the website in September 2023 and the second phase in October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Baunfire 100% met our expectations. Our goals were to elevate the look and feel of the website and have more backend flexibility, and they did a great job with those. They ensured we had custom blocks on the backend that I could easily drag and drop as I needed. As a result, every time I needed to create or edit a new page, I could do so without needing technical help or doing custom coding. I was able to make the changes I needed. 

How did Baunfire perform from a project management standpoint?

Their project management was great. Nothing went out of scope, and everything was managed properly even before we rolled up our sleeves and started developing the website. Everything was overwhelmingly seamless. 

I’d done similar projects before — including ones where I was the project manager — and I could tell that Baunfire had lots of experience doing this. They had ready-to-go templates for me to fill out, and we reviewed everything together. Even the software and tools they used for me to provide feedback were great. They utilized Figma well, and it was an awesome experience for me. 

What did you find most impressive about them?

Jess did an excellent job managing customer expectations and communicating them to her internal team. She made sure that timelines were communicated upfront and followed through to a tee. 

Are there any areas they could improve?

No, there weren’t any. Every step of the process met my expectations; they did a truly great job throughout. 

Do you have any advice for potential customers?

Bring a few of your ideas to the table, and come to the project knowing exactly what you want to get out of it. You can have discussions with other stakeholders that might need to use the website. 

For instance, your HR department might need your website for posting job openings. Customer success teams need the website to provide documentation or resources for customers. Have conversations with them ahead of time. This way, there’ll be no surprises. It’s a great practice for any website redesign project. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of global education strategy and operations at The Fundingsland Group. We’re a medical education company specializing in ophthalmology and optometry education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

Baunfire redid our company website, restructured the platform, and set us up with a brand-new site. We had a small team and wanted an expert to ensure we did everything possible to optimize ourselves in search engines. 

SOLUTION

What was the scope of their involvement?

We initially had an exploration call with Baunfire and discussed our needs and why we wanted a new website. We aimed to drive traffic and help more doctors find us to take the education we offered. After that, we moved on to the different phases of the development. 

During one of the earliest phases, their team laid out a map of what the site would look like, including where pages would be and what kind of content would be on each page. They combined their ideas with ours until we agreed on the general website structure. 

The next phase was filling in all the content for the website. Baunfire used a Google Document to keep this on track and helped us source images. They also gave us keywords that we should use. For tools, they used Figma for design mock-ups and WordPress for developing the site. 

The website was a corporate one, so it contained typical features such as the About page and What We Do page. Baunfire worked on showcasing our work and education activities, developing the pages in a visually interesting way. Moreover, the site also had a blog page and a learning center where people could see some of the educational services we provided. 

What is the team composition?

My main points of contact were Nicole (Producer) and Yagmur (Creative Director). We also worked with Juan (CEO). 

How did you come to work with Baunfire?

We found Baunfire through friends. Our company also worked with them around 10 years ago to help us design our logo and PowerPoint and letterhead templates. Their expertise was building websites, so we contacted them to see if they could do it for us.

How much have you invested with them?

We spent around $35,000. 

What is the status of this engagement?

The project lasted from March–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We only recently soft-launched the website; we plan to launch the blog page and learning center in the next few weeks. 

Anecdotally, Baunfire was truly detail-oriented and followed through on our questions. The final product also looked good, and we received positive feedback from some of our friends and associates. Everybody thought it looked professional, so we were happy with how it turned out. 

How did Baunfire perform from a project management standpoint?

They delivered on time and within our budget. In fact, we had an early turnaround and spent only a few months completing the website. The team worked well within our timeline and ensured we constantly communicated. We had weekly alignment calls, and they were always available over email if I had questions in between calls. The budget also didn’t change. 

Nicole and Yagmur worked closely with me. Nicole was truly organized and followed up on action items, keeping us moving according to the timeline we set. Meanwhile, Yagmur came up with different ideas and recommended ideas for modernizing our website. 

For tools, we communicated on Figma, where I could comment on specific web pages. They could reply to me and make changes before the site went live. This worked truly well for us. We also used email and Google Documents. 

What did you find most impressive about them?

The design options from Baunfire were super impressive. They gave me four options, each with a unique feel but still within the realm of the ideas we discussed. 

All the designs were professional, but some had greater executive presence than others while others were more fun and bubbly. We went with the in-between choice that was modern but approachable. Overall, Baunfire truly listened to us during the design process and gave us cool ideas. 

Are there any areas they could improve?

No, there there weren’t any. 

Do you have any advice for potential customers?

Trust the Baunfire team because they’re experts. They’re willing to discuss with you if you have ideas, but in the end, I find it best to trust their advice. They know what’s modern and acceptable. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing partner and CMO in residence of an early-stage venture capital firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

We needed a new website to represent our firm.

SOLUTION

What was the scope of their involvement?

Baunfire designed and developed our website. During phase one, we discussed my brief, and they walked me through their timelines and processes. We introduced our teams.

Then, Baunfire proposed some site structures, and we agreed on the site architecture. We scoped content to appear on each page at a high level. We provided a lot of photos for the site, as well as the website copy and our brand style guide.

Baunfire first focused on the homepage to ensure the look, feel, and style of the site was right. We approved the homepage before Baunfire started working on a second wave and then a third wave of the 12 site pages. They showed us designs in Figma and went back and edited design elements on a few pages that we didn’t feel were right.

After we approved the design of the last wave, Baunfire started coding and putting the content into Webflow, the CMS that they set us up in. Baunfire did their own QA testing, and we did our own. They tweaked and iterated until all the bugs were fixed. Then, Baunfire trained us on the CMS before the site went live.

The website presented information about the companies we invested in, our methodology, and our team. The site also hosted articles. Users didn’t use the website as a service; rather, it was informational. Users could contact us or sign up for our newsletter.

What is the team composition?

Lily (Director of Design) was the project manager, and there was a designer and 1–2 technical leads. Juan (Founder) was also involved. 

How much have you invested with them?

We spent between $75,000–$100,000.

What is the status of this engagement?

We engaged Baunfire between October 2022–April 2023.

How did you come to work with Baunfire?

I wrote a brief and selected Baunfire after talking to a couple of agencies.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site went live, and the overall impression of the site was very positive. We don’t have metrics to share yet, but the impression of the site was more important to us than metrics because that was tied to our reputation. 

Baunfire was eager to do great work to help us win awards.

How did the company perform from a project management standpoint?

Baunfire was great; they did a lot of background work that was very helpful. They were clear in their management. We communicated through email, Slack, and Zoom and used Google Docs.

What did you find most impressive about them?

Baunfire focused on details; they had great designs and animations. They used the right amount of animations to ensure the site looked really polished. 

The way they reacted after we requested drastic changes on 1–2 pages was also impressive; Baunfire was super open and flexible. They heard our needs, understood our goals, proposed multiple options, and improved upon our requests.

Are there any areas they could improve?

We were unlucky in that 1–2 project managers had to change during the project, which caused us to lose some information in the knowledge transfer.

Do you have any advice for future clients of theirs?

Treat Baunfire as a partner; share specific goals and parameters instead of arts directives.

BACKGROUND

Introduce your business and what you do there.

I’m the business development and digital media coordinator for a family-owned and -operated, sustainable, and regenerative landscaping company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

Our website was last updated 10–12 years ago, so we were working on a very old platform. A lot of the pictures were outdated, and the design wasn’t modern anymore.

Lately, our clientele has included Silicon Valley and corporate commercial companies because we’ve been pursuing larger client-base expectations. Therefore, we wanted our website to fall in line with the type of clients we were going after.

Thus, I did some research, and we played around with the idea of redoing the website. However, when I talked about the project with our current CEO and website team, they were a little underwhelming, so I started looking for external help.

SOLUTION

What was the scope of their involvement?

Baunfire has helped us redesign our website. Initially, they sent us a discovery document to get our input and information about our company. This document was very extensive and requested information about our purpose, the type of clients we were looking for, and our current SEO and website plan. Baunfire went through the entire document to get to know us better before starting the process.

We were pushing this new regenerative landscaping agenda, so we wanted our site to be more whimsical and marketing-driven, and less informational. Our goal was that visitors had a really clear call to action, learned about our company quickly and easily, met our team, and went straight to our contact page to get in touch with us.

As for the technology stack, Baunfire has built our website on WordPress and used Pastel to make edits. Their team has also taught me how to manage the site and change photos myself.

Recently, we started working with Baunfire’s SEO team on our SEO. Their team has helped us define some keywords and do some research on how those keywords are currently working for us.

What is the team composition?

We’ve worked with six teammates from Baunfire, including Juan (Founder & CEO), Adam (Digital Marketing Director), and Nicole (Producer). 

How did you come to work with Baunfire?

I did some research, found Baunfire, and reached out to Juan. He got back to me within a day and told me that he was interested in the project. I believe Baunfire didn’t have a lot of experience with landscaping companies, so they were excited about designing a new website for us. Therefore, we started working with them.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working together around November 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My internal team has been very thrilled with our new website’s look. Yesterday, I got a compliment on how easy it was to use the site. Moreover, our team really loves the design.

Our site has been live only for a couple of weeks, so we’ve been working on fixing some bugs and editing and building a couple of other pages. Therefore, we don’t have a lot of external feedback yet. Still, once we start pushing it externally, we’ll get more feedback.

How did Baunfire perform from a project management standpoint?

Launching the site took a little longer than expected because we had delays on our end regarding getting content and photos together. Baunfire was ready to go from the start, but we noticed that it would take us longer than expected to get everything organized. As a result, we launched behind schedule.

Still, Baunfire has kept everything within budget. Whenever there have been additions to the actual site or changes in the schedule, their team has been very flexible and upfront, so we’ve had no surprises. We use Google Docs a lot for content and information sharing.

What did you find most impressive about them?

Baunfire is extremely professional and responsive. Whenever I have questions, someone from their team gets back to me almost immediately. During the main project, our original project manager left. However, the transition was seamless; Nicole joined and took over the project in a lovely way.

Additionally, whenever I have important questions, Juan jumps in and answers them — it feels like they’re highly organized. On top of that, they’ve followed through with everything they’ve promised, which is outstanding. Their team is highly creative, honest, flexible, and open to our ideas.

Are there any areas they could improve?

Baunfire has a much quicker turnaround time than us. Throughout the project, they told us on a Wednesday that they needed something by that Friday, for example. However, it would have been great if they had a long-term schedule planned so that we could’ve mapped out things on our end 1–2 weeks in advance.

Do you have any advice for potential customers?

If you want more than a generic website, I definitely recommend working with Baunfire. They have a next-level mindset.

BACKGROUND

Introduce your business and what you do there.

I’m the former production manager for a magazine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

Our website was outdated, and we needed a thought partner to help us redesign it. We wanted a story-driven website that focused on our articles and promoted our memberships and subscriptions.

SOLUTION

What was the scope of their involvement?

Baunfire created a custom website from scratch. The process was quite collaborative; we gave them a few ideas for the homepage, and they created the concepts for the other pages. They ultimately built our new website and integrated it with our email and social media platforms. The team also connected it to Square, Stripe, and Big Cartel. I believe they used Wix. 

Additionally, they’ve helped market our annual events. They produce all the marketing collateral, including videos, giveaways, and other things. 

What is the team composition?

We’ve interacted with three team members for the website and two team members for the events.

How did you come to work with Baunfire?

We decided to partner with them because we’d built a close relationship with their partners. Erik (Art Director) and Juan (CEO) are local to our area and attend many events. After a few conversations, we felt a good vibe from them, so we decided to work together.

How much have you invested with them?

We have an annual $12,000 trade agreement. In total, we’ve spent around $72,000. 

What is the status of this engagement?

They started working on our website in January 2018, and we launched it in December 2018. The partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re pleased with the website; it’s been extremely valuable for our organization. We trusted Baunfire with our ideas and shared our desired outcome, and they created a design aesthetic that is unmatched in our local area. The visual display is far beyond what we imagined it could be. 

They’ve also made the website much more user-friendly, especially on the backend. We don’t know how to code, but we can update the website ourselves. 

How did Baunfire perform from a project management standpoint?

They’re great collaborators who communicate progress and meet deadlines. We meet via Zoom and communicate via phone and email. 

During the website development process, they were willing to iterate whenever we changed our minds, which was great. We met regularly to ensure the project stayed on track. The team also granted us access to a platform that enabled us to comment on the project and share our feedback.

What did you find most impressive about them?

I’ve been most impressed by their collaborative nature and forward-thinking approach. Additionally, they’ve paid close attention to detail when designing our website’s aesthetic and functionality. They’ve gone above and beyond to engage our site visitors and provide them with a unique experience. The team has considered all the little design details the average partner would overlook.

Are there any areas they could improve?

Sometimes, our website has a lag time, but it’s hard to tell whether that falls on Baunfire because we’ve loaded it with several articles and photos. Whenever we report a lag time, the team fixes it right away.

Do you have any advice for potential customers?

I encourage you to be present and open to meeting in person. If that’s not feasible, I recommend screen sharing to collaborate on visuals. Show up and bring all your ideas to the table; you can trust that Baunfire wants the best for you.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a restaurant bar in Palo Alto, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

We needed to build our website.

SOLUTION

What was the scope of their involvement?

Baunfire designed and developed our WordPress website from scratch. We initially shared our ideas, examples of what we liked, and the content we needed. Then, we worked through multiple drafts until we finished the design. From there, Baunfire moved on to build the site.

The website allowed customers to make reservations, look at the menu, and get essential information, such as the restaurant’s operation hours.

What is the team composition?

We worked with three teammates.

How did you come to work with Baunfire?

I knew the owner; he was one of our customers.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked together from March–June 2014. They did a whole website update in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The restaurant is very busy and successful. We often get asked who did our website, so we’re happy with their work.

How did Baunfire perform from a project management standpoint?

Project management was excellent. We changed a couple of things as we progressed, but they were always able to accommodate us quickly. We usually communicated through phone calls and emails.

What did you find most impressive about them?

They stood out for their speed of response and willingness to listen to what we wanted. Baunfire brought their own ideas, but they weren’t ego-driven. They didn’t push back, and we had fluid communication.

Are there any areas they could improve?

No, there wasn’t anything to improve.

Do you have any advice for potential customers?

Give them all the information you can about what you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a general contracting company, and I also manage marketing strategies for tech companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

We needed to adapt our company’s website for our unique buyer personas, which are mostly men. We wanted to highlight our millwright and piping processing needs service, give the site a cool feeling, and show our company's value upfront. 

SOLUTION

What was the scope of their involvement?

Baunfire designed and developed our company’s website using WordPress. In the beginning, we met with Baunfire and came up with an outline of what we wanted to include on the website. Then, Baunfire worked on the site’s design and content. They created a storyboard for us to approve, and once we did it, Baunfire created a draft for the website's design and asked us for feedback. 

The site developed by Baunfire features a main page with a video that showcases our team members working with our heavy gear. We also asked Baunfire to highlight our company’s awards and create navigation bars highlighting our services and the industry areas we focus on.

Moreover, Baunfire also provided us with web maintenance and created the site’s SEO and service engine marketing (SEM) strategies with the keywords I provided.

What is the team composition?

Lily (Project Manager) was our main point of contact with Baunfire's development team, which consisted of around 3–5 teammates.

How much have you invested with them?

We invested $50,000 with Baunfire. 

What is the status of this engagement?

We worked with Baunfire from December 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Baunfire exceeded my expectations. The site they developed was in the top ten pages in our division’s SEO and SEM ranking. 

Moreover, the number of prospects that contacted us through the site asking to connect and get bids increased. I told Baunfire I wanted to get quality leads since we addressed a very specific solution. In fact, we just recently completed a project with a client that contacted us through the site. 

Overall, the website developed by Baunfire communicated our brand's value, and the development process was seamless. 

How did Baunfire perform from a project management standpoint?

Baunfire’s project management was great. We had a project’s scope, and every time a deliverable was met, we had a call with Baunfire. They were also great at staying on budget. 

We communicated with Baunfire through email and phone calls. They responded quickly to our feedback and understood our requirements. Overall, Baunfire managed the entire project and our relationship excellently.

What did you find most impressive about them?

I was most impressed with Baunfire’s creativity and ability to understand each of their client’s needs. The solutions they bring forward are great, bar none.

Moreover, Baunfire had a good team with expertise in different areas. They had a strong cybersecurity and backend development team. I’ve worked with Baunfire on several projects, and I like that whenever I call them, they usually have the staffing and expertise to resolve whatever challenge I’m facing. 

Are there any areas they could improve?

I can’t think of anything for Baunfire to improve.

Do you have any advice for potential customers?

Be clear on what you’re trying to accomplish and the timeframe you have. Baunfire is flexible and will adapt to your team’s project and skill set. If you’re starting out, Baunfire has a really good team to help you visually go through that navigation process. On the other hand, if you’re more of an expert, Baunfire is good at taking the information you give them and transposing it into something incredible. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP at Imwalle Properties, a real estate development company in the Bay Area. We focus primarily on retail in the South Bay.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

We needed to redo our website because it had been a while since we updated it.

SOLUTION

What was the scope of their involvement?

Baunfire has completely redesigned and redeveloped our website. We initially had a meeting with them to go over what we had envisioned. We had a good brainstorming session, and they provided positive suggestions and feedback on how we could accomplish what we wanted to do. After the initial meeting, Baunfire did a mock-up of what they were suggesting. Then, we provided them with all the content they needed for development.

The website provides an overview of our company, including a staff and a FAQ page about our projects. Baunfire has also added links to the properties, which is the key feature. When we have vacancies, people can see if we have spaces available.

What is the team composition?

Our team includes a project manager and a web developer.

How did you come to work with Baunfire?

An associate referred them.

How much have you invested with them?

We’ve spent approximately $75,000.

What is the status of this engagement?

We started working with them in April 2015, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the end product. People can see what properties are available, so we’ve seen an uptick in leasing. We’ve also seen more people reaching out to us for potential development opportunities.

How did Baunfire perform from a project management standpoint?

Baunfire has been ahead of schedule; they’ve met deadlines and stayed on budget. Moreover, they’ve provided ways to do things we hadn’t thought about. Overall, they’re responsive and fantastic to work with.

We communicate through email and phone calls.

What did you find most impressive about them?

Their creativity is outstanding. Baunfire’s team thinks outside the box to present creative ideas and solutions.

Are there any areas they could improve?

No, we’re extremely happy with their customer service. They do what they promise.

Do you have any advice for potential customers?

I’d highly recommend Baunfire to anyone who needs web design and development services. They’re a pleasure to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a manager for a full-service upscale casual restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

We wanted a memorable experience for guests discovering us through our website. In the restaurant world, businesses utilize review sites to introduce customers to what they do, and the next step is usually the restaurant’s website. We wanted folks to get a next-level experience when they came to our website.

SOLUTION

What was the scope of their involvement?

Baunfire designed and developed our website from scratch using WordPress. First, Baunfire met with us to discuss our goals, design work, and other sites that were doing things we wanted to do. They put together a proposal with ideas they thought would work for us. From there, they executed those ideas and our requirements. We went back and forth on things we wanted to adjust. Finally, Baunfire rolled out the website. 

The site shows what we are as a restaurant with pictures and graphics that give customers an idea of what to expect when they come in. Baunfire built a careers page and an events page where users can submit events inquiries. Additionally, Baunfire provided us with web maintenance. 

What is the team composition?

We worked with Juan (CEO) and another 5–6 teammates from Baunfire. 

How much have you invested with them?

We spent around $50,000. 

What is the status of this engagement?

We worked with Baunfire around July 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything Baunfire provided for us was perfect for what we needed. We use the careers page regularly, and it’s great.

We didn’t have previous metrics because we were an emerging business at the time. However, once the website launched, we received many more calls, questions, and interest in the restaurant. Almost 11 years later, our restaurant is still open, partly attributed to the website Baunfire built. 

How did Baunfire perform from a project management standpoint?

They were under budget in terms of their original estimation. As for timeframes and deadlines, everything worked out well for us. We were on a deadline to launch the site around our opening date, and Baunfire was very helpful in setting up the timeline we needed. 

We communicated through email and phone calls. 

What did you find most impressive about them?

I was impressed with how comfortable Baunfire made us feel throughout the process. Although we weren’t tech-savvy, we knew what we wanted, and Baunfire was able to execute that for us. Throughout the process, they gave us the certainty that they were doing exactly what they were supposed to and that we would be happy with the product. 

Are there any areas they could improve?

There was nothing Baunfire needed to change. 

Do you have any advice for potential customers?

Go in knowing what you want and communicate with Baunfire. They’ll be great about interpreting what you’re looking for and completing the project based on your needs.

BACKGROUND

Introduce your business and what you do there.

I’m the former VP of sales for Pulse Secure, a technology company that offers remote access solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Baunfire?

When we first engaged with Baunfire, our company had just originated from a spin-out of another brand. We didn’t have a digital presence and needed help creating our website and digital marketing strategy.

SOLUTION

What was the scope of their involvement?

Baunfire has designed and developed our company’s site and provided SEO and search engine marketing (SEM) services. Initially, we only had our company’s logo and product information, and Baunfire has designed our brand guidelines and site. 

Baunfire has also developed the site’s data architecture from scratch. They’ve assisted us with the site’s launching and continued to offer maintenance and web optimization services after. 

Moreover, Baunfire has worked on our site’s SEO, including keyword research and backlinking. Baunfire has also worked on our digital marketing and SEM strategy; however, I haven't been directly involved in that project.

Occasionally, Baunfire has also created visual content for our sales kick-off presentations. 

What is the team composition?

I’ve mainly worked with Baunfire’s project manager, creative director, and technical director. We’ve also interfaced with Buanfire’s design and development teams at different project stages.  

How did you come to work with Baunfire?

I had previously worked with Baunfire at other companies. 

How much have you invested with them?

We’ve invested around $200,000 in website development with Baunfire. However, I don’t know the budget for the other projects.

What is the status of this engagement?

We started working with Baunfire in August 2014. By the time I left the company in 2017, the partnership with Baunfire was still ongoing. However, the company was acquired by another business, and I’m unsure about Baunfire’s engagement status. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Baunfire has designed a useful site that hasn’t been redesigned since we launched it. Overall, Baunfire’s work quality is second to none — they’re fantastic to work with. 

How did Baunfire perform from a project management standpoint?

Baunfire has met deadlines and stayed on budget. The project manager came to our office to work from time to time because we had a short period of time to develop the site. Baunfire’s team has felt like a natural extension of our staff. We mainly communicate with Baunfire through email.

What did you find most impressive about them?

I’m most impressed with Baunfire’s world-class team. They’re knowledgeable and easy to engage with. 

Are there any areas they could improve?

There’s nothing for Baunfire to improve. I’ve worked with other digital agencies in my career, and Baunfire is at the top of the game. 

Do you have any advice for potential customers?

I recommend giving Baunfire access to your company’s staff and information. You have no reason to distrust them or their work because Baunfire is wickedly smart and creative. You won't regret engaging with Baunfire so do it as soon as possible.