Barretto

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of a community benefit district, a special tax-assessment district that is charged with providing supplemental cleaning, safety, and marketing services to a downtown business district.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co., and what were your goals?

Our logo had two main problems: it was uninspired and was too closely associated with the municipality's logo. We wanted a branding system that distinguished the downtown from the rest of the city, did not assume any cultural references, and yet communicated a story. We also wanted a system that was flexible and could easily be modified by someone with few graphic skills to reflect seasonal/special campaigns.

SOLUTION

How did you select this vendor?

We did an initial inquiry with four firms and requested proposals from three. After presentations from all three, our committee selected Barreto-Co. based on their work with other business districts, commitment to working with progressive organizations, and bold design choices.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of the proposal included:

• Area research
• In-person focus group with board members
• Initial presentation of three designs and of selected design two subsequent revisions
• Deliverable included two versions of the logo (with and w/o tag line) in four color schemes plus b/w and grayscale
• Street banner design
• Window cling system

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Steve Barretto for all design conversations and with Jeff on project management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Barretto - Co's design exceeded all of our expectations. Steve led our committee through discussions that, ultimately, empowered the committee to choose a much bolder design than I ever thought possible. There was positive feedback from the community on the new brand, and we have incorporated it into uniforms, equipment branding, social media, etc.

It has been easy to modify the logo for different purposes without losing the integrity of the design. For instance, we changed it slightly for the holidays, earth-day, and a local cherry festival. We have not been able to utilize the window cling system yet, and we are anticipating the street banners to be implemented soon. We did commission some additional design help for some smart trash receptacles, and they did a great job incorporating the brand with our messaging.

Describe their project management style, including communication tools and timeliness.

We were operating on a very tight timeline and Barretto & Co. was able to keep us on task and on time. Jeff Plank was great at circling back to keep things moving efficiently. Steve Barretto was in the loop on all things though. They also use a web-based platform (Basecamp) to facilitate communication.

What did you find most impressive or unique about this company?

The design work itself was refreshing, and they weren't afraid to present challenging ideas. But what impressed me the most was their ability to facilitate conversations and drill down to the essentials. This enabled our committee members to find common ground; something I wasn't expecting!

Are there any areas for improvement or something they could have done differently?

I have zero notes to give. They were professional, responsive, and took our brand identity to a higher level than we ever expected. What more could you ask for?!

BACKGROUND

Introduce your business and what you do there.

I’m an associate director of communications for the arts division at a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Barretto-Co.?

We were looking for assistance in redesigning the logo of our university’s arts division.

SOLUTION

What was the scope of their involvement?

We started the engagement with several meetings, wherein we discussed what we needed, what the arts division is and stands for, and what our key points were. Barretto-Co. then talked to our Dean, staff, faculty, and students to get their input for the logo. 

After that, they redesigned our logo and put together a system of visual representation for the departments that are within the arts division. We went through a lot of iterations before coming up with the final logo design.

Aside from that, we also requested a website redesign, which is currently ongoing. This involves redesigning our site’s homepage and two other pages. They’ve done an excellent job so far, so we’re going to keep working with them on the implementation of the new website.

What is the team composition?

I primarily work with Steve (Principal) and Jeff (Business Development Director).

How did you come to work with Barretto-Co.?

We found Barretto-Co. through a referral. 

How much have you invested with them?

We’ve spent around $40,000–$50,000 so far.

What is the status of this engagement?

We started working together in December 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t rolled out the new logo yet, so there are no metrics. But I can definitely say that everyone involved is thrilled with what Barretto-Co. has delivered so far.

It was a long process. They put in a lot of work. They were very easy to work with. They really listened to what everybody had to say, and they even had to change their direction midstream due to different kinds of input.

How did Barretto-Co. perform from a project management standpoint?

Barretto-Co. Has performed well in terms of project management. We primarily communicate through Zoom, email, and phone calls.

What did you find most impressive about them?

We feel like Barretto-Co. genuinely cares about us and our success. They pay attention to what we need, and they always go the extra mile to come up with amazing ideas for us. They’re a great partner, and it’s been a real pleasure working with them.

Are there any areas they could improve?

No, I can’t think of anything they could do differently.

Do you have any advice for potential customers?

Make sure to clearly communicate what you need and what you want from the engagement.

BACKGROUND

Please describe your company and your position there.

I am a co-founder and CEO of a production company that does a range of work from Super Bowl ads to feature films.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co., and what were your goals?

Create brand manifesto Create a name for new entity Develop + launch simple, but well designed and branded website

SOLUTION

How did you select this vendor?

We have collaborated with Barretto on a few projects for mutual clients and recognized their immense talent, professionalism, work ethic and joy in the work they do so we reached out to them to help us.

Describe the scope of their work in detail, including any steps and the final deliverables.

Being in a creative space, it was a treat to have the chance to be guided through a creative process with such ease, skill and humor. They are the real deal. We had a lot of fun with the process because they made the space for it and had such tightly organized agendas.

First Barretto meet with us to understand our goals and begin to define the scope. They provided documentation that verified what our stated goals were and outlined the steps needed to accomplish each phase with examples. We had several calls as a group and individually to keep us on track and adjust as needed.

How many people from the vendor's team worked with you, and what were their positions?

Between one and four. Creative director, project lead, writer and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our work with Barretto unified and motivated the team. They focused our efforts in a positive way and clarified the necessary next steps to be successful. We also have a much better idea of what our future challenges will be so we can be prepared for them and be proactive.

Describe their project management style, including communication tools and timeliness.

Barretto is highly organized which is critical for creative work to be able to be successful and take risks. They provided a solid framework for us dream big. We had scheduled Zoom calls with the group that had an agenda and a central repository for all assets. Barretto always hit deadlines and make sure the project was on target. Another gift for me who often plays that role. It was always done tactfully and in a timely fashion.

What did you find most impressive or unique about this company?

Barretto-Co. provides next-level creativity. Extraordinary work you can't find anywhere. They are able to be flexible and innovative at a very high level. I appreciate and seek out genuinely kind and enjoyable people which they very much embody but when it comes down to it they are the best at what they do.

Are there any areas for improvement or something they could have done differently?

None. They exceeded expectations on all levels.

BACKGROUND

Please describe your company and your position there.

Our development center provides services to those with developmental delays, including Autism, in California, Oregon, Washington, Colorado, and Hawaii.

Founded in 2012, we deliver personalized, family-based, and culturally sensitive treatments and achieve evidence-based positive outcomes for Autism patients in our communities.

Our multidisciplinary team, including behavior analysis, occupational, speech, and psychological therapies, provides individualized and cutting-edge diagnostic and therapy services.

Our mission is to open a world of possibilities for those with Autism and other developmental needs through science, compassion, and humility.

During this project I was the social media manager and I'm now the Brand and Content Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co.?

We hired Barretto-Co. we redesign our website and to help us launch our new education benefit, Dreams Come TRUE.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor was chosen by my team prior to me working for the company and I am unaware how they were chosen.

Describe the project in detail and walk through the stages of the project.

Typically, we present our idea for the project and discuss how to best bring the idea to life. After coming up with a plan we provide the content which is briskly followed up by an initial design round.

We provide feedback and Barretto updates the design. After the design is approved by our team Barretto starts developing the content.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with many people throughout Barretto's team. Jeff is a great project manager. Derek is an amazing developer. Steve is a legendary designer and always explains his reasoning behind ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website came out absolutely beautiful. Our new branding was well received and they gave us all the tools we needed to carry that branding out throughout the rest of the company.

How effective was the workflow between your team and theirs?

Workflow between teams was great. We used basecamp to keep all project request and updates in one area. Barretto was quick to respond and always worked within our tight deadlines.

What did you find most impressive or unique about this company?

They we're really great to work with. Very adaptable and always wThey truly care about the UX and the overall quality of their work.

Are there any areas for improvement or something they could have done differently?

Nobody is perfect but there were a few instances where a little more attention to detail would have been helpful.

BACKGROUND

Please describe your company and your position there.

I was Founder and Executive Director at a Behavioral Health company that employed over 500 team members and served kids and families across multiple states. I eventually became the Chief Strategy Officer and reamined in that position once our company was acquired in 2021.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co.?

In 2016 we started working with Barretto-Co because we wanted to change our company name and do a full rebrand. Steve and his team guided us through the entire process from identifying a new name, developing a logo and brand identity, redesigning all of our marketing materials, website, collateral, swag, and launching in February of 2017. When the project was complete, Steve's team continued to serve as a great partner for us anytime we needed new designs, fliers, updates to our website, etc. We reengaged with them in 2021 when our company was acquired and we were merging several logos and brands that were acquired.

SOLUTION

How did you select this vendor?

We found several firms in our community that we connected with and received bids from. After reviewing the bids and each firms portfolios of past work, we chose Barretto-Co.

Describe the scope of their work in detail.

Steve and his team were able to assist us with every piece of our renaming and rebranding project from meeting with our stakeholders and surveying our team for ideas, to name generation, design, brand identity, graphics, photography, website, collateral, and even ordering of swag and booth set ups.

What was the team composition?

We worked closely with Steve and a few other members of his team based on each of their expertise. They were prompt, organized and a pleasure to work with, even when faced with some challenges or pushback from my team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rename and rebrand in 2017 was a huge success and launched us to become a nationally recognized brand in our behavioral health space. They really got to know who we are and what we value and made that shine through in our marketing.

How effective was the workflow between your team and theirs?

The workflow was very smooth. The team was always prompt with their deliverables and timelines. They were also great and gently holding my team accountable for deadlines so we could keep the project progressing on time.

What did you find most impressive about this company?

The care and consideration that Steve and the team took to truly get to know who we are, what we do, and what we value, resulted in a very aligned vision and strategy for our rename and rebrand.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of. We continued to work with them from 2016 - 2021 and have never been disappointed.

BACKGROUND

Please describe your company and position.

I am the Sr. Benefit Consultant of an insurance company 

Describe what your company does in a single sentence.

Insurance Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Barretto to accomplish?

• Provide professionional graphics for employee health benefit communication materials

SOLUTION

How did you find Barretto?

Referral

Why did you select Barretto over others?

Referred to me

How many teammates from Barretto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Barretto produced graphics for employee benefit communication materials, including banners & newsletters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Barretto was very responsive and had quick turnaround times for all projects.  They did the graphics on 3 newsletters a year for 3 years as well as creating the banner that set the tone for each years' theme.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jeff and Milton were so responsive, delivered projects on time & were always helpful and provfessional.  

What was your primary form of communication with Barretto?

Email or Messaging App

What did you find most impressive or unique about this company?

The team was very personable, professional, and responsive.  I would highly recommend them.  

Are there any areas for improvement or something Barretto could have done differently?

No.  Very happy with them.