Barretto

BACKGROUND

Please describe your company and your position there.

I was Founder and Executive Director at a Behavioral Health company that employed over 500 team members and served kids and families across multiple states. I eventually became the Chief Strategy Officer and reamined in that position once our company was acquired in 2021.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co.?

In 2016 we started working with Barretto-Co because we wanted to change our company name and do a full rebrand. Steve and his team guided us through the entire process from identifying a new name, developing a logo and brand identity, redesigning all of our marketing materials, website, collateral, swag, and launching in February of 2017. When the project was complete, Steve's team continued to serve as a great partner for us anytime we needed new designs, fliers, updates to our website, etc. We reengaged with them in 2021 when our company was acquired and we were merging several logos and brands that were acquired.

SOLUTION

How did you select this vendor?

We found several firms in our community that we connected with and received bids from. After reviewing the bids and each firms portfolios of past work, we chose Barretto-Co.

Describe the scope of their work in detail.

Steve and his team were able to assist us with every piece of our renaming and rebranding project from meeting with our stakeholders and surveying our team for ideas, to name generation, design, brand identity, graphics, photography, website, collateral, and even ordering of swag and booth set ups.

What was the team composition?

We worked closely with Steve and a few other members of his team based on each of their expertise. They were prompt, organized and a pleasure to work with, even when faced with some challenges or pushback from my team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rename and rebrand in 2017 was a huge success and launched us to become a nationally recognized brand in our behavioral health space. They really got to know who we are and what we value and made that shine through in our marketing.

How effective was the workflow between your team and theirs?

The workflow was very smooth. The team was always prompt with their deliverables and timelines. They were also great and gently holding my team accountable for deadlines so we could keep the project progressing on time.

What did you find most impressive about this company?

The care and consideration that Steve and the team took to truly get to know who we are, what we do, and what we value, resulted in a very aligned vision and strategy for our rename and rebrand.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of. We continued to work with them from 2016 - 2021 and have never been disappointed.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing and Communications for Iroquois Valley Farmland REIT, a real estate investment trust (REIT) dedicated to advancing the goals of investors and farmers committed to building an organic future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Barretto to accomplish for your marketing and communications at Iroquois Valley?

We hired Barretto to lead a rebranding for our company, including a name change and new visual identity.

SOLUTION

What was the scope of their involvement?

Barretto led a diverse staff and board steering committee through the rebranding process. The team delivered a new name, logo, color palette, graphics, typography, and brand guidelines.

What is the team composition?

We worked with 5-7 teammates from Barretto, but the founder, Steve, was heavily involved throughout every step of the process.

How did you come to work with Barretto?

A contact from the Communications Network referred Barretto to me. We chose them over other options because they were a great culture fit, their pricing fit our budget, and as a fellow B Corp, their company values aligned with ours.

What is the status of this engagement?

We worked together between January 2025 and January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the rebrand yet, but our staff and board were incredibly well aligned with Barretto. They guided our process smoothly, and when we hit some bumps in the road, they were perfect partners to refocus and get us to a shared goal.

How did Barretto perform from a project management standpoint?

Jeff was an incredible project manager. He was responsive, flexible, friendly, attentive, and informative — truly everything we could ask for in a project manager. We communicated via virtual meetings and emails.

What did you find most impressive about them?

Barretto was a talented and thoughtful team. We loved working with them at every step of the way and couldn’t recommend them more.

Are there any areas they could improve?

No, they were perfect partners.

BACKGROUND

Introduce your business and what you do there.

I’m an administrative assistant at MetWest, an alternative high school that uses students’ interests to drive their education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Barretto?

We needed to rebrand our school to draw attention to our school and its mission.

SOLUTION

What was the scope of their involvement?

After a couple of meetings with our lead team, Barretto designed our new logo, which was incorporated into document headers, professional slides, letterheads, promotional materials, spirit gear. They also designed a large mural of our mascot, the dragon, to promote spirit in the school. Lastly, they designed signs for the front and back entrances. All of this gave MetWest a new fresh look. Barretto worked with producers of the MetWest gear and the signs to ensure everything was completed professionally.

What is the team composition?

We worked with 2–5 teammates from Barretto.

How did you come to work with Barretto?

We found them through a referral. We chose them over other options because they were a great culture fit.

What is the status of this engagement?

We started working together in January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Barretto completed all the designs. Staff, students, families and school district personnel noticed the new logo and interior design right away. All comments were very positive. When we wear our new MetWest gear, people notice.

How did Barretto perform from a project management standpoint?

They were very responsive and timely. It felt like there was no task they couldn’t accomplish. To this day, they still help us with requests.

What did you find most impressive about them?

The team was very professional. Barretto was particularly good at drawing out what the school wanted and needed and then creating it. They didn’t push their own ideas but took in what we said, consolidated it, and then made suggestions and creations that blew us away.

Are there any areas they could improve?

The limitations were only on our end, mainly our budget.