Barretto

BACKGROUND

Please describe your company and your position there.

I was Founder and Executive Director at a Behavioral Health company that employed over 500 team members and served kids and families across multiple states. I eventually became the Chief Strategy Officer and reamined in that position once our company was acquired in 2021.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Barretto-Co.?

In 2016 we started working with Barretto-Co because we wanted to change our company name and do a full rebrand. Steve and his team guided us through the entire process from identifying a new name, developing a logo and brand identity, redesigning all of our marketing materials, website, collateral, swag, and launching in February of 2017. When the project was complete, Steve's team continued to serve as a great partner for us anytime we needed new designs, fliers, updates to our website, etc. We reengaged with them in 2021 when our company was acquired and we were merging several logos and brands that were acquired.

SOLUTION

How did you select this vendor?

We found several firms in our community that we connected with and received bids from. After reviewing the bids and each firms portfolios of past work, we chose Barretto-Co.

Describe the scope of their work in detail.

Steve and his team were able to assist us with every piece of our renaming and rebranding project from meeting with our stakeholders and surveying our team for ideas, to name generation, design, brand identity, graphics, photography, website, collateral, and even ordering of swag and booth set ups.

What was the team composition?

We worked closely with Steve and a few other members of his team based on each of their expertise. They were prompt, organized and a pleasure to work with, even when faced with some challenges or pushback from my team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rename and rebrand in 2017 was a huge success and launched us to become a nationally recognized brand in our behavioral health space. They really got to know who we are and what we value and made that shine through in our marketing.

How effective was the workflow between your team and theirs?

The workflow was very smooth. The team was always prompt with their deliverables and timelines. They were also great and gently holding my team accountable for deadlines so we could keep the project progressing on time.

What did you find most impressive about this company?

The care and consideration that Steve and the team took to truly get to know who we are, what we do, and what we value, resulted in a very aligned vision and strategy for our rename and rebrand.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of. We continued to work with them from 2016 - 2021 and have never been disappointed.