Bad Rhino Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the social media and content manager at the Philadelphia Convention and Visitors Bureau. We're a nonprofit organization. We’re the official marketing agency for Philadelphia globally, and we promote international tourism to Philadelphia. We’re also the primary marketing arm for the Pennsylvania Convention Center, and we promote Philadelphia as a premier destination for large meetings and events. DiscoverPHL is the name of our brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We initially hired Bad Rhino Inc. to help us with our Google Ads and other programmatic digital ad buying. Our relationship then morphed into social media and paid social media consulting. Overall, we had a destination planning guide for meeting planners to encourage them to choose Philadelphia as the site for their meeting. So, we needed their help.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc. helped us navigate the ever-changing systems of Meta Business Suite and LinkedIn Ads.

We wanted to use social media to promote our destination guide and get it into the hands of the people that mattered through targeted social media advertising. So, Bad Rhino Inc. helped us optimize our Facebook and LinkedIn ads to reach those people in the most efficient way.

They were mostly involved in developing the campaign and its parameters. I usually gave them the creative assets for them to plug and play in the system. They also did a lot of research for us, particularly competitor research.

What is the team composition?

I was in contact with Rich, the co-founder and president, and Brooke, the social media specialist.

How did you come to work with Bad Rhino Inc.?

Bad Rhino Inc. was local to the Philadelphia area, and our director of marketing originally found them.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from April 2023–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bad Rhino Inc. expertly managed our paid advertising. This year, we worked with them on increased follower campaigns, and we increased our Facebook followers by about 20,000. They also did great research for us.

How did Bad Rhino Inc. perform from a project management standpoint?

They were very good regarding meeting deadlines and staying on budget. We mainly communicated via email and Google Meet.

What did you find most impressive about them?

Bad Rhino Inc.'s expert knowledge was impressive.

Are there any areas they could improve?

The biggest opportunity for improvement would be increasing their input on the actual strategy. I had to bring a lot of strategy points for them to execute on. However, when I did have good points for them to execute on, Bad Rhino Inc. executed them really well.

Do you have any advice for potential customers?

Come prepared and be ready to explain your goals and what you’re trying to get out of the engagement.

BACKGROUND

Please describe your company and position.

I am the President of TFMinsights for Golden Sands Ocean Resort

Describe what your company does in a single sentence.

TFMinsights provides marketing services to SME companies across multiple industry segments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bad Rhino Inc. to accomplish?

• Gain Wedding Leads through Google Ads
• Establish ranking in local search through Google Business Profile
• Grow the Social Media community through consistent content

SOLUTION

How did you find Bad Rhino Inc.?

Referral

Why did you select Bad Rhino Inc. over others?

Referred to me

How many teammates from Bad Rhino Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bad Rhino partnered with TFMinsights to deliver on a Digital Marketing Strategy designed to grow the brand for the Golden Sands Ocean Resort located in Ocean City, MD. Bad Rhino was instrumental in building out the social media during Phase-2 of the marketing strategy and Phase-3 aimed at Optimizing SEO to highlight brand, grow website visitors, and capture qualified leads seeking a memorable coastal event venue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualified Wedding Leads and increased website traffic

Social Media Community Growth & Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bad Rhino did a fantastic job with ecvery aspect of this project delivering top results and continually fine tuning the program with a view to grow business. Weekly virtual meetings with the team and regular updates with management were an important factor in succeeding and delivery great results.

What was your primary form of communication with Bad Rhino Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bad Rhino Inc.'s attention to delivering on objectives and focus on success are commendable.

Are there any areas for improvement or something Bad Rhino Inc. could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the president of Bob Ross Inc. We're the behind-the-scenes support for famous painter Bob Ross and ensure he stays on television. We also manufacture and sell the unique painting materials the painter used and have certified instructors who do painting classes. Our company makes sure the painter stays in the public hearts and minds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We needed social media marketing support. We were looking for support to get our message out on social media to increase our exposure and reach the millions of Bob Ross' fans.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc. creates our social media content. We met with the team early in our engagement to define the types of messages we wanted to share with the public. From there, Bad Rhino Inc. has crafted messages for our audience. The team creates around 80% of our posts, and the other 20% are about specific subjects we request them to do. 

Bad Rhino Inc. suggests what types of posts we should do and what keywords to use. The team provides many suggestions because we aren't knowledgeable about social media. The team also opens new accounts, maintains our existing accounts, and helps us with paid and organic advertising on Facebook. 

What is the team composition?

We regularly work with two teammates from Bad Rhino Inc.: a team member who manages the daily maintenance and posting and her boss who gets involved in almost every aspect of the project.

How did you come to work with Bad Rhino Inc.?

One of my graphic designers researched companies and found 3–4 service providers. We met with all the companies and were most impressed with Bad Rhino. The team seemed to understand our project and had an easier way of communicating with us. We also liked that Bad Rhino Inc. was down to earth and didn't speak technical language.
How much have you invested with them?

We spend $4,000 monthly.

What is the status of this engagement?

We began working with Bad Rhino Inc. in February 2023 and have worked uninterruptedly with the team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have experience posting paid advertising before working with Bad Rhino Inc. The incident I'm most pleased about happened last year. We had a large painting class in Florida and needed to fill 300 seats, which was difficult for our company before. Bad Rhino Inc. embraced the project and filled the required seats with their experience and knowledge. 

There was a lot of machinery behind the scenes, and Bad Rhino Inc. filled our seats with very little investment because they understood how paid advertising worked. The team is very involved in the project. Bad Rhino Inc. understands our company and how to post, trying cold audiences versus warm audiences. 

How did Bad Rhino Inc. perform from a project management standpoint?

We have many Zoom meetings at least once a month and send emails several times a month. Sometimes, the team waits for us. Bad Rhino Inc. has become such an integral part of our company and reminds us to be on time. Bad Rhino Inc. takes a very invested position in making sure that our social media channels are always flowing with perfectly toned messages. The way they work is very good for our disorganized company because they're an organized team. We rely on the team a great deal.

What did you find most impressive about them?

When we interviewed other service providers, we were particularly impressed that Bad Rhino Inc. understood our company and work. The team was familiar with Bob Ross and was excited about our company. Bad Rhino Inc. understood the assignment and stood out from other companies because they knew a personality needs to be promoted differently than a product; they had a good way of reflecting that when we selected them. 

Are there any areas they could improve?

The only stumbling block we've encountered is regarding our client's email list. We have a list of emails from people who have purchased our painting products and wanted Bad Rhino Inc. to manage our email account and social media. We couldn't click nor find a way for the team to manage both projects simultaneously to have a larger impact. 

However, our email list is small, and we don't feel we're missing anything. We had a desire to coordinate both projects but weren't able to figure it out. 

Do you have any advice for future clients of theirs?

I suggest communicating with Bad Rhino Inc. constantly. Talk with the team to decide if they can help you with the required services and hear their thoughts about your ideas instead of trying to decide independently if they can help you or not. When you talk to them, they'll expose the steps they'll take for each project, and you'll be glad you contacted them instead of trying to do things for yourself.

BACKGROUND

Please describe your company and position.

I am an Editor at a media company

Describe what your company does in a single sentence.

We are a nonprofit magazine and journalism education program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bad Rhino Inc. to accomplish?

• Maintain the magazine's daily social media presence
• Provide other digital marketing services for the magazine
• Provide digital marketing services for the program

SOLUTION

How did you find Bad Rhino Inc.?

Online Search

Why did you select Bad Rhino Inc. over others?

Pricing fit our budget

How many teammates from Bad Rhino Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Bad Rhino was hired to provide daily social media posts related to our daily magazine stories — including a mix of news features, opinion articles, and book reviews. They performed this work, in consultation with our editors, on all of our major channels, including Twitter, Facebook, LinkedIn, and Instagram. The company was also called upon to provide additional, targeted social promotions and marketing services for both the magazine and its parent program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a period of learning and ramp-up toward expectations, Bad Rhino was able to understand our organizational and professional culture and subsequently provide vital support for our social media and marketing needs. In the absence of a dedicated employee on our team to handle these functions, we were in danger of losing audience, but Bad Rhino was able to step in and prevent that from happening.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Bad Rhino was connected to our Slack instance and was highly communicative throughout each working day. No query was left unanswered for more than a couple hours — and in most cases, response time was a matter of minutes.

What was your primary form of communication with Bad Rhino Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, and ability to quickly adapt to and incorporate feedback from our editors was both impressive and welcome, given that we were often working against tight publishing deadlines.

Are there any areas for improvement or something Bad Rhino Inc. could have done differently?

While we were eminently satisfied with Bad Rhino, we yearned for a bit more active audience cultivation and evidence of audience growth over the one-year term of the contract.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Empowers Africa

Describe what your company does in a single sentence.

Empowers Africa is a U.S. public charity under IRC Section 501(c)(3) that supports programs in the areas of human empowerment, wildlife protection and land conservation in sub-Saharan Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bad Rhino Inc. to accomplish?

• Grow social media presence

SOLUTION

How did you find Bad Rhino Inc.?

Online Search

Why did you select Bad Rhino Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Bad Rhino Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bad Rhino manages all of our social media channels:

• Facebook
• Instagram
• TikTok
• Twitter
• Linkedin
• YouTube

The team works on:

• content creation
• posting
• managing comments
• brand recognition
• running ads
• produce and publish our newsletters

The main object for hiring Bad Rhino was to grow our brand awareness and connect authentically with people who are passionate about African human empowerment, wildlife protection and land conservation. The key deliverables would be to see a growth in following across the different social media channels. We are very with the growth we have seen and we expect even more growth now that we have switched our strategy to posting more video content. Here are the results for the last 14 months:

• FB - increased from 15,506 to 40,000
• Instagram - increased from 13,700 to 15,600
• Twitter - 1002 to 1152
• Linkedin 164 to 179
• Tiktok - 0 to 545

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have increased our followings on all social media channels. See stats on previous question. We have received frequent positive comments about our social posts since Bad Rhino has taken over. Overall we have been extremely happy to have Bad Rhino as part of our team and can't imagine not having them manage our platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, always offer timely responses, and they possess a high level of expertise in social media management. A real pleasure to work with!

What was your primary form of communication with Bad Rhino Inc.?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Level of expertise and professional management style

Are there any areas for improvement or something Bad Rhino Inc. could have done differently?

None

BACKGROUND

Please describe your company and your position there.

We are a volunteer-led, grassroots non-partisan non-profit working on redistricting reform in Pennsylvania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bad Rhino Inc.?

We hired Bad Rhino to assess our social media assets and digital strategy and provide training, advice and next steps direction on areas where we could increase our outreach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in locating an agency with strong experience in analysis and strategy, as well as experience with nonpartisan non-profits. Bad Rhino was one of very few PA firms that seemed to fit that description.

Describe the project in detail and walk through the stages of the project.

They did an audit of our social media accounts, including over 40 local Facebook pages, a statewide FB page, Instagram, multiple Twitter accounts, two websites, a YouTube channel, and 2 TikTok accounts. They identified gaps, affirmed areas where our work was strong, suggested the most productive places to direct additional energy, and created training and strategy documents. They also provide training sessions for our volunteer local Facebook page admins.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with co-founder Rich as well as the digital marketing director and a social media intern.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received good advice on growing local Facebook pages and help in pulling various pages and platforms into closer brand compliance. Bad Rhino advice also helped us jump-start our Tiktok accounts which grew from several hundred views to some posts with tens of thousands of views in just a few weeks.

How effective was the workflow between your team and theirs?

We had multiple consultant/director zoom meetings, several training sessions with a larger team, one in-person meeting as well as multiple email and phone-check-ins. The Bad Rhino staff was responsive and communicated well.

What did you find most impressive or unique about this company?

They provided clear guidance on strategy and a good assessment of where we fit, what we could expect and where we should spend our energy. They were honest about what they would provide and delivered quickly and clearly.

Are there any areas for improvement or something they could have done differently?

Not really. We found their work very helpful.

BACKGROUND

Introduce your business and what you do there.

I’m a senior account executive at EPIC Insurance Brokers & Consultants. We provide consulting services for large companies for their employee benefit products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

Our client didn’t have a social media presence. We briefly attempted with another vendor who did paper marketing material but didn’t delve into social media. We were looking for a partner to build the client’s brand and get the word out about their products in the digital space. We had a large population eligible to participate and take advantage of our services, but we didn’t have a way to reach them outside social media.

SOLUTION

What was the scope of their involvement?

Overall, Bad Rhino Inc. has given us the first opportunity to reach out to a vast audience we’d never reached out to before. They set up all our campaigns for Facebook and LinkedIn. They write some of the ads, and we provide others to them. Then, they set the ads and provide all the monitoring and tracking.

Bad Rhino Inc. also guides us on how to reach our audience better and is responsible for responding to comments. Sometimes they send questions back to us if the question is particularly complex.

What is the team composition?

We regularly work with two people, and four people are behind the scenes working on our account.

How did you come to work with Bad Rhino Inc.?

It was a referral. We sent an RFP and had references on them, and they stood out compared to the competition.

What is the status of this engagement?

We started working with them in August 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide monthly reporting regarding how our ads are doing on LinkedIn and Facebook. Also, they guide us to spend our budget to gauge the best impact. Due to how our market works, we can’t trace how likes convert into sales, but we receive a lot of feedback saying they’ve heard about us on social media. Overall, Bad Rhino Inc. has made it easier for us to turn leads into sales because people have already heard about us in multiple places. 

How did Bad Rhino Inc. perform from a project management standpoint?

They’re exceptional; their responsiveness is almost immediate. We have a monthly call to discuss the budget and where to spend it. Also, we review all the ads together and agree on whether or not they might need changes.

For project management, we use a content calendar. We mainly communicate via email, but we sometimes use phone calls and texts. Additionally, our monthly meeting is via Zoom.

What did you find most impressive about them?

First, their responsiveness is outstanding. They’re unbelievably swift at answering us and the people online. Secondly, they understand the different social media platforms and how we can best utilize them to increase our market share. We didn’t have any idea about it, and they’ve done an exceptional job.

Are there any areas they could improve?

Honestly, I don’t have any critical feedback. Initially, when they didn’t answer a question exactly how we wanted, they were quick to make changes.

Do you have any advice for potential customers?

Keep good communication with them.

BACKGROUND

Introduce your business and what you do there.

I’m one of the seven members of Insurance Trust for Delta Retirees’ board of directors. We’re an insurance company that supplements Medicare. When patients go on Medicare, it only covers 80%, so people sometimes need help with the 20% left. Thus, we have a group insurance policy made for people who used to work at Delta to get that supplemental insurance covered.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We have a small market. Only a small group of people can be eligible to even be on this program, so we can’t advertise ourselves with billboards or other traditional marketing strategies. Given that the eligible people are also over 65 years old, we needed help with finding a way to reach out to the few of them who were on social media and get them to respond.

SOLUTION

What was the scope of their involvement?

Bad Rhino has helped us with our marketing strategies. Their first task was to convenience the seven of us on the board of directors to try the approach they were suggesting. Two of us were already on board, but Bad Rhino quickly got the rest of us on board as well.

Since then, they’ve been helping us create and manage advertising campaigns. They’re in charge of targeting the right market and managing our budget. Additionally, they help us answer comments on Facebook and oversee our account so that everything is in order.

In addition to Facebook, Bad Rhino helps us manage and leverage other social media platforms they consider to be beneficial for our company. For example, they manage our LinkedIn account. Besides social media advertising, they help us with regular social media posting by creating informational content for our social media accounts. Moreover, they’re currently exploring ways to leverage Google Ads.

What is the team composition?

We’ve worked with three people from Bad Rhino, including one person from their leadership.

How did you come to work with Bad Rhino Inc.?

We launched an RFP, and Bad Rhino was one of the companies that responded. They stood out from the few other companies we interviewed, so we chose them.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Initially, the approach and steps Bad Rhino took were phenomenal because they quickly got the board of directors on board. Now, we can see the results of their efforts through various metrics, such as the number of impressions, click-through rates, and responses. Overall, Bad Rhino has proved themselves every step of the way, and they’ve turned our company around with such an amazing job.

Before working with Bad Rhino, we were losing clients and were not able to maintain our business. However, since they joined and started implementing new initiatives, we’ve seen an increase in our customers. Still, we implement other strategies ourselves, so we can’t provide exact metrics on how big Bad Rhino’s impact has been on those results.

How did Bad Rhino Inc. perform from a project management standpoint?

Bad Rhino has never missed a deadline, and they’ve always been below budget. Additionally, they’re always on top of things, answering comments on social media quickly and solving problems with promptitude. Although they’re very young and not familiar with our product, they always contact us when they have doubts so that they can get an answer and solve problems with our followers instantly.

As for communication, Bad Rhino keeps in touch with our broker on a regular basis, and they meet with us once per month to go over our metrics. Whenever needed, they change and modify campaigns to keep everything on goal, and they explain what’s going well and what isn’t, guiding us through the process.

Moreover, they send us a monthly report, and we have a conference call with our marketing committee and Bad Rhino’s co-founder to go over those results. Once per year, they also met with our entire board of directors to explain our progress and where were headed towards.

What did you find most impressive about them?

Bad Rhino’s main strengths are their accountability, availability, and reporting.

Are there any areas they could improve?

It would be great if Bad Rhino expanded their marketing efforts into other areas because they do a great job in social media marketing.

Do you have any advice for potential customers?

Be willing to let them do their job, trust them, and let them do what they do best. They’re so good at what they do that you will be surprised.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a laundry products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bad Rhino Inc.?

We hired Bad Rhino Inc. to help us launch our social media presence.

SOLUTION

What was the scope of their involvement?

Bad Rhino Inc’s established our social media presence by creating content for our social media posts. As an example, they created memes. They were also responsible for helping us get our Instagram off the ground. 

What is the team composition?

I worked with a team, but I wasn’t sure how many people were involved in the project. 

How did you come to work with Bad Rhino Inc.?

They were referred to us.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

Our partnership ran from July 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We gained 5,000 social media followers from their work, and we saw an increase in our site’s traffic.

How did Bad Rhino Inc. perform from a project management standpoint?

I’d give them a perfect score on their ability to communicate and stick to schedules and budgets. We communicated through email, phone calls, and video conferences.

What did you find most impressive about them?

They were very professional, and they understood what we were looking for. They were very creative, too.

Are there any areas they could improve?

No. Bad Rhino Inc.'s performance was stellar.

Do you have any advice for potential customers?

Have a clear understanding of what you want and their team will be able to execute based on that.

BACKGROUND

Please describe your company and your position there.

I’m a marketing director at a consulting firm. I’m responsible for managing advertising and marketing operations for our clients in the retail, restaurant, food and beverage, real estate, and hospitality industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bad Rhino Inc.?

We enlisted Bad Rhino Inc. to lend expertise and hands-on support to increase our reach, audience, brand awareness, and engagement on social media.

What were your goals for this project?

We wanted to maximize our return on social media ad spend by driving likes, comments, and shares. We were hoping to expand our total engagement and number of impressions so that conversions for our lead generation ads would also increase.

SOLUTION

How did you select this vendor?

We investigated a variety of vendors and found Bad Rhino Inc. to be the best fit. We chose them because of their positive reviews, prior successful experience working within our business vertical, and geographical proximity to our location.

Describe the scope of their work in detail.

Bad Rhino Inc. started the engagement with an audit of our client’s social footprint, along with a competitor analysis. After setting milestones and identifying roles, they assisted us with daily comment responses, message vetting, and post interaction. Additionally, they provided recommendations for creating engaging content and refining advertising tactics.

What was the team composition?

The two principals of the firm communicated with us throughout the entire lifespan of our partnership, and we had two team members who worked with us daily. They were all extremely professional, responsive, and insightful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Comments, shares, and total engagement grew by a wide margin. We will continue to implement best practices that we learned from working with Bad Rhino Inc.

How effective was the workflow between your team and theirs?

Bad Rhino Inc.was very easy to work with, and we found them to be enthusiastic and dedicated. Their recommendations were well thought out, and they were consistent in their execution of daily tasks and long-term projects.

What did you find most impressive about this company?

Bad Rhino Inc. valued our individuality. Instead of making assumptions, they took the time to get to know us and used that information to craft a successful strategy. They’re open-minded, candid, and flexible, and their approach was refreshing and effective.

Are there any areas for improvement?

Our relationship was unique in terms of the overall scope. Typically, we take on clients that already have a sophisticated social media offering. Because this engagement differed from the norm, we hit a few speed bumps in the beginning before figuring out the most effective ways to utilize their expertise.